&VIEWS

lltE DON'T need you! This seems UU to be the attitude of many of the national suppliers toward local associations. Members of the association realize that when national suppliers pay dues in local associations across the nation the amount ofthe annual dues can amount to a large sum. What national suppliers fail to realize is the importance to the local retailer, who purchases materials from the regional office of the national supplier, in their being a member of local associations.

HA MENDENHALL executive vice president

Lumber Merchants Association of Northern California '1055 Lincoln Ave. San Jose, Ca.95125

Bill Johnson

John Polach

Local association members feel much more comfortable when national suppliers are members of their local association. Retailers believe that there is a much closer tie with suppliers when both are members of the same association. The association is the common bond between them. In most cases where the supplier is not a member of the local association the retailer does not have confidence in the supplier.

The association as a common bond gives the retailer confidence because he feels they are all part of a brotherhood in an industry. The trust that develops returns many times over, in comparison to the annual dues in the association.

Retailers believe that when they purchase materials from a supplier who is a member of their association that the supplier will back them in the event of supply problems, and conform to a code of ethics. Suppliers who do not belong to local associations are frequently considered as outsiders whose ethics are questionable until the supplier proves otherwise.

Over a period of time a close tie develops between the national supplier representative and the retailers. They eventually become a part of the same industrial family with a rapport that places considerable trust and confidence on both sides. Our industry is one of the few remaining where a contract for lumber products worth several thousand dollars is consummated by a telephone conversation.

What concerns the retailers is the resignation by national firms from their local association. The retailers wonder if policies will change, whether they can continue to depend upon the word of the area representative,; whether previous verbal agreements will still be valid.

Yes, local dues for association membership in this association cost $140 per year but the benefits are returned a thousandfold because the local retailer appreciates the fact that the supplier is also an association member and believes in the same principles established by the retail members.

WHAT'S HAPPENING?

Keep us posted on your club or group's upcoming meetings. But be sure and submit them at least seoen weelcs belore the eaent to m,ake sure there will be time to list them in an issue in circulatian belore the big day lwppens.

Larry Hansen

Walt Hjort

Pete Cadenasso

Sonia Mastriana

Lill Bruccoleri

Susan McAtee

Kelley Asciutto and

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Yourneedsmay not be one of these 18x38's shown. But whatever your need we have a complete inventory of TIMBERS up to 52 feet!

Speedy Service on Quality IONG DTMENSTON, ROUGH DIMENSION, other DOUGTAS FIR items.