GARDEN REDWOOD

Can Keepsales Upwhen Housing Starts Aredown

This year is home-improvement year. Homeowners are turning to remodeling as an alternative to newhome buying. Many are concentrating on garden improvements. Decks, fences, benches, planters... all perfect applications for redwood construction g rades.

But, consumers are currently being taught a brandnew name for Construction Heart and Construction Common... GARDEN REDWOOD!

They're learning to ask for Garden Redwood through an extensive full-color advertising campaign sponsored by the California Redwood Association. These ads in leading consumer magazines will be talking about the rustic beauty and economy of Garden Redwood with its heartwood and sapwood.

Now is the time to get ready for this lucrative source of business. Palco Garden Redwood is manufactured with the same precision and product quality and shipped with the reliability that have characterized Palco products for 106 years.

In addition, Palco gives Garden Redwood an antistain treatment so it will yard well.

To make it even easier to lay-in a good stock, Palco will ship Garden Redwood with redwood uppers, and redwood or fir plywood sidings. And Palco redwood uppers include hard-to-find 5/e" bevel siding-also 1/2" and 3/q".lf a carload is too much, Palco will accept orders for pool shipments.

Keep those profitable redwood sales up. For details about Garden Redwood, call your wholesaler or one of these PALCO area managers:

Nationaldealers meeting

FlPSPnn intentions to the conY [1v1y. Nationa] Lumber & Building Material Dealers Assn. did not change the name of the group to National Lumber Dealers Assn. at their 59th annual meeting last month in San Francisco. Strong objections from some members resulted in continuation of the old name.

More than 100 of the 850 present (a record) were from the 13 Western states. Next year's gathering will be Oct. l0-13, in Toronto, Canada.

Chief economist of Bank of America Dr. Gene Conatser described present conditions as "bumping along the bottom of this recession ," and, forecast 7% inflation for the next 5 years: mortgage rates moving down: and "much higher residential construction."

In a following manufacturers' panel, Lowry Wyatt, senior v.p., Weyerhaeuser Co., noted that more than half the working population is now employed by some level of government! H. Alan Rudolph of Owens Corning limned happy prospects for future insulation sales and Lloyd A. Fry, Jr., Lloyd A. Fry Roofing Co., said increased asphalt costs are pushing up the price of roofing.

"The Arkansas Story", an excellent presentation on the increased use of insulation in a test project in conjunction with the federal government and local building officials, graphically demonstrated dramatic benefits in lower construction costs for the builder and lower operating costs for homeowners through increased use of insulation systems.

Texan Cosmo Guido was elected new president, succeeding Minnesotan Bob Horton.

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