Lett@trs

(lKs HARDW(|(|D SERIES

The Merchant Magazine

David Cutler

573 So. Lake Avenue

Pasadena, Ca. 91101

Dear Mr. Cutler:

I'm glad to see you are publishing a new series on hardwood. Mr. Millikants article is a very good one to start with.

All of us in the lumber business will benefit from a better public and consumer understanding of our products and problems. A series like this will help us toward that understanding.

Best regards,

Tumac Lumber Co., Inc.

Mike Starling

806 S.W. Broadway

Portland, Ore., 97205

DISPTAY BO(ITH fire Merchant Magazine

David Cutler

573 So. Lake Ave.

Pasadena, Ca, 91101

Dear Dave: f arn enclosing a picture of our booth at the recently concluded Los Angeles County Fair. W'e had a 3Y booth displaying most of our products and bad a list on hand of all the retail lumber dealers in So. Calif. that stock ow products and we referred over four hundred inquiries to local dealers. In addition, we did not hand out brochures just helter-skelter. We only passed out brochures to people who were interested enough in any particular product to inquire how to use it or where to get it.

In the seventeen day stand that the Fair was open, we went through thirly-two thousand pieces of literature. I think this illustrates the demand for our products and I think it illustrates that people are hungqy for this type of item and for specialty items and especially hungry for information regarding where to obtain this type of material. I'm not speaking only of our products, but of specialty items in general.

It might behoove the industry as a whole to regard more public exposure to our product line. Not so much strictly dealer .oriented, but possibly shows with the public in mind, such as the Home Show, etc.

Sincerely yours

Frank Robertson

President

Woodla^nd Products Co.

1480 E. Grand Ave. Pomona, Ca. 91766 stcoilD lrAu-ctilTuRY

Dear Dayid: Noticed piece in Personals about Ed Fountain finishing up his 50th year: I got my baptism into the lunr. ber fraternity in the fall of'21 so I share longevity with him as I'm starting on my second half-century. Sincerely,

Forrcst W. Wileon

P.O. Box 1076 Palm Desert, Ca.92260