ADVERTISERS fndex I

For more information on call them directly or visit their websites [in brackets].

Endeck [www.endeck.com]

Fasco America [www.fascoamerica.coml..'....""......'."'....."""'.'43

An 88-year-old dealer in Northern California has found a new way to atftact cu$tqryers: coupons sent directly to smartphone, ^t6 ta$lsts;':. ,:,r , 'tustomers come into the store ttnsd withr:'r8ore information than ever before, so mobile counoning is just a natural extension of them getting know-ledgethey can now also get savings," says Linda Roark, owner of Pete's Ace Hardware, Casffo Valley, Ca.

A local vendor, FunMobility, Inc., Pleasanton, Ca., developed the mobile cou,pon campaign. Retailers can send cbupons-which ,&utomatically adjust to fit the size of tire receiving device's screen-as links in emails, text mTsagel, or through mobile apps or web sites.

The fun started in July, Customers who responded to text messages with the Word "Petes" were then asked to opt-in to tf,e mobile coupon club and begin receiving texted links to four coupons.

Since each coupon has a unique code, Roark could monitor store-related metrics-redemptions and aver' age order values-through her own point-of-sale system. She discovered that 49Vo of customers who received coupons redeemed them, for an average of $?2 of merchandise. All in all, the store gained 190 new customers,

Because of the positive results, the progp$,rwas expanded with more in-store promotions and lage:tiqketitems. "I can now update coupons to tie in with community events, holidays, or even an unexpected heat wave by offering coupons for fans," says Roark.

At the request of Ace's corporate headquarters, she has helped set up sirnilar mobile coupon programs at 11 other Ace dealerg. Aaother 20 have signed up to start programs in January.

Accordi4g to FunMobility, the mobile coupon program costs sevel-q! hqndred dollars per month, per retail Iocation, with discounts for large numbers of stores. Roark declines to say ,how much she spent, but does note that it generated revenue equal to 13 times the cost of the campaign.

Fontana Wholesale Lumber [fontanawholesalelumber.com]'...,..4

Hoover Treated Wood Products fwww.frtw.coml "."'.......".......'.28

Huff Lumber Co .".."'.....".........."'45 ldaho Forest Group [www.idahoforestgroup.com] "'......'..........'.'7 lnteplast Group [www.tufboards'com]'........'.........."."................21 lnterfor [www.interfor.com]..,... "...'.'."".....'.........34

J.H. Baxter [www.jhbaxter.com],'........"'.. .."....'.'26

Jones Wholesale Lumber [wwwjoneswholesale'com] "'......'..'.24

Keller Lumber ..'..."...."'...'...""'...57

Norman Distribution Inc. [www.normandist'com]....'..."'.........'.'39

NyloBoard [www.nyloboard.com]..............'...".."'.."."."..........".'23

Osmose [www.osmosewood.com]........ ..."Gover I

Pacific States Treating [www.pacificstatestreating'com] """'.."42

Pennsylvania Lumbermens Mutual Insurance [plmins.com] ....'29

PrimeSource Building Products [www.primesourcebp'com] "'.19

Quali$ Borate Co. [www.qualityborate.com] ..."'..',.....""'.....'.'.'47

Railing Dynamics Inc. [www.rdirail'com] ......."'.36

Redwood Empire [www.redwoodemp.com] .'.".."'...'.""'...Gover ll

Roseburg Forest Products [www'roseburg.com] ."'......""...'....'31

Royal Pacific Industries.....,,' '.'....."."....'...........".44

Simpson Strong-Tie [www.strongtie'com]',..,.'...,,.'.........'Cover lV

Siskiyou Forest Products lsiskiyouforestproducts'coml..""'.'..35

Stimson Lumber Co, [www,stimsonlumber.com] ..'........."'........1 3

Superior Wood Treating [www.superiorwoodtreating'comt.......37

Swanson Group Sales [www.swansongroupinc,com].....'Cover lll

Taiga Building Products [www'taigabuilding.com]'................'..1 5

Thunderbolt Wood Treating [thunderboltwoodtreating.com] ".'30

TruWood-Collins [www.truwoodsiding.com] "......'.....'...'.1 6A'1 6B

Universal Forest Products [www'ufpedge,com],'..'..',.'."......"...'..3

Utah Wood Preserving Co.................... .'..."",..'..59

Viance [www.treatedwood,coml ."'.........".'....",....'.,',',"....""'.8, 15

Wahoo Decks [www.wahoodecks.coml ...'..'...."49

Western Red Cedar Lumber Association [www'wrcla'org].'.40'41