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hundreds of hours of their own labor as sweat equity.

To date, Habitat has built more than 200,000 houses around the world and provided over I million people in more than 3,000 communities safe and decent affordable shelter. While they can build a house in some countries for less than $1.000. in the U.S. it costs an average of $60,000. The homes are sold for zero profit, and neither race nor religion play a part in the selection of the homeowner.

Within 36 hours of Katrina, the charity moved into action, and already has built 65 new homes in the region with thousands more on the drawing board. This is an enormous undertaking. Their record of action is, for example, that after the tsunami earlier this year, they have already built about 2,000 homes in Thailand, India, Indonesia and Sri Lanka.

How can you help and benefit at the same time? In every January issue for many years, we have run business card ads in both our publications that wish your friends and customers in this industry a Happy New Year. We substantially discount the space at $100 per publication. This year out of your $100, $25 will be donated that is tax deductible to you. Our company will then match an additional $25 for a total donation of $50 per business card per publication.

Last year, we collected in a very short time over $3,400 to donate to The Make-A-Wish Foundation. We ask your help in trying to substantially beat that number this year. All you need to do is send us $100 for The Merchant Magazine-or $200 to also appear in our eastern publication, Building Products Digest-as well as one of your business cards. Note which publication(s) you wish to be in. If it is easier, just mail us your business card and we will bill you in January when the section is published.

If you have had a good year, please support us in this effort. Get your colleagues and industry friends to send us their business cards, too. Perhaps you have friends in the affected areas. Or maybe you live in the region, are lucky enough to be back home again, and want to support others less fortunate. Whatever the reason, please help us this Thanksgiving.

Once again, we send our best to you and your families on this special holiday. And to the recent victims of the hurricanes, we wish you better days. Lastly, we wish a Happy Thanksgiving to our troops at home and abroad, who protect us each and every day.

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