Shoppers Look For Low Environmental Risk

A recent survey of 150 lumber dealers by Atlantic Marketing Research Co., revealed lower environmental risk an important factor influencing purchases of pressure treated wood.

Customers with "chemo phobia" is the phrase Jim Saur, marketing vice president Chemical Specialties Inc., Chadofte, N.C., uses to describe many of today's shoppers. "While many of the fears customers have about more haditional wood treatments are not supported in facts, their perceptions are real and alternatives should be offered (to them)," he clained.

ACQ Preserve, an environmentally conscious pressue Eeated wood that resists rot" decay and termite attack, yet contains no arsenic, chromium or other EPA-listed hazardous ingredients, has been developed by his company to meet the demands of tlis type of customer. Accepted by the American Wood Preservers Association and the International Conference of Building Officials for both above and below ground construction, it is seen as having advantages in human contact and chemical sensitive applications.

J. H. Baxter & Co., San Mateo, Ca., which introduced ACQ to the western U.S., has provided wood treated with it for five California projects of this type: a water reservoir cover, a bird observatory, picnic tables, a residential development and a day care center. "ACQ offers an alternative to our customers and licensees by allowing them to expand into a product line which is less subject to EPA regulation and more responsive to public concerns about protecting the environmen!" explained Baxter president Richard H. Baxter.

An EPA registered "General Use"

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