Profitable and Renewable-Simpson TopDeck'"

Homeowners and contractors prefer the natural beauty, durability, superb finish retention and renewability of Redwood. Cive them what they want with Simpson TopDeck.'" lncrease your profits while your customers choose from four TopDeck-" grades available in specified lengths with protective wrap. And now, our new endstamp eliminates unsightly grade stamps on deck surfaces . . another innovation from Simpson experience and technology.

No other wood, treated or not, provides the finish holding, workability and freedom from warping, twisting, splitting and checking like redwood.

Simpson also works to preserve the ongoing supply of redwood, the fastest growing softwood in the U.S. We're committed to sustained yield forestry-where growth exceeds harvest -and we have the world's largest redwood nursery producing more than three million seedlings annually.

Assure elegance, performance, and customer satisfaction with TopDeck'" redwood from Simpson-the experienced leader in redwood.

For more information contact Simpson Timber Company. FAX 707-822-7089

800-637-7077

" Unless something changes dramatically, the constraints on timbr supply will cause sertous disruptions in the western lwtber indrctry and linit mills' ability to service customcr dcmands. Ironically, the timber supply problems we are frcing are rooted in people's concerns about the environment. If people are truly concerned, then they should take a closer look at wood products compared. to alternative building materials."

- Robed Hunt President Westem Wood Products Association

IIBVIOUSLY, when the problem Vis lumber supply, the frst one to feel it is the lumber supplier. Yet the solution lies in the perceptions of the public, the consumer. And the surest line to the consumer is through the reteiler.

Story at a Glance

How retailers can share westsrn lumber's snvironmental benefits new Wood Works Program offers Point-of-sale items, certification labels.

As a result, Western Wood Products Association is tailoring powerful tools within its Wood Works environmental communications program especially for the retailer. "Retailers are on the front lines of our industry's environmental battles and they represent our best direct link to general consumers," explained Bob Petow, WWPA executive director of marketing and communications. "Recognizing this, we will be providing dealers the ammunition they need to convey the positive environmental story western lumber has to tell."

The Wood Works program provides wood users with the information they need to make responsible choices when selecting building materials. It features advenising, publicity, literature, video productions and demonstration projects designed to promote wood' s positive environmental story.

To find out what types of @mmunication methods and tools would be most useful to dealers, WWPA conducted two surveys and a series of telephone interviews with varyingsized lumber retailers. The retailer tie-in program will likely include a variety of point-of-sale items, including brochure racks, bannen and posters, all available for a nominal charge.