lntrcduciProttVood'Clinch l-attice !

Here's the new standard by which all other lattice will now be judged. lt's so revolutionary that our Pro-Woodo Clinch Staple System is patented.

Compared with any ordinary lattice, Pro-Woodo Clinch Lattice is demonstrably superior. Stronger. More durable,

The reason is our exclusive manufacturing system. When each heavy-duty, chiselpointed Clinch Staple

Unique Pro-Woodo Clinch Lattice will be available nationwide for your 1994 selling seasontreated or bright, in garden or , is driven home by our patented machinery, it hits a striker plate that not only forces the staple to cross itself but also curls the ends back into the panel. lmagine, ,No more returns of lattice damaged when customers pick up the corners of panels to test their holding power, structural thicknesses and a varietv of and species. Get in touch. Let us send you specifications and our 4-minute video demo that's a real clincherl

PRO.WOOIP CLINCH LATTICE will not come apart'. Eight-foot panels can literally be folded end to end. Put any ordinary lattice to this test!

AdrodbirE iatss eon req$st

USA: Alan Wlckstrcm, 4500 Campus Dr., Sulte 480, Newpon Boach, Ca. 92660. Talephone (fi 4) 852-1990 FAX 714{52-0231

CHILE: Charles Halllfax, Av. Amerlco Vsspucio Su 80, th lloor, Santiago, Chlle. Tel (01'l ). 562. 208.41 40 FAX 011. 562.20&0S1

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PoSTilASTER Send address darE€s to Tho Merchanl Magazlna, i1500 Carpus Dr., Ste 180, Nourport B€ach, Ca; 92660 Tt|EIERcH^irI^9|a.IE(UsP_s7966.6000)bpUb|bhidmon|h|yat45ocrmpu3Dr.,Stc.4t0,ifpottBorch,ca.92660,ol4)852.19$,byTheMerchant[|aoaz|n6.|nc.d.

?O.SI! S-[ER S'em address drang€s Merchant Nilport Tt|EIERcH^irI^9|4.{E(UsP-s7966^6000)bp!b|bhidmonnhrat45ocrmr3Dr.,Stc.4t0,ifpottBorch,ca.92660,(714)852-19fl,byT1reMerchant[|agaz|n6,|nc.d. classpo8|a9oia|e8paEalN8wj]0nEe€ch'.G.a''andaddif0na|p0sto|||cgs.|t|9an|nd€p€ndgnfy{wngdp6|i:ation'o l19!€F,['11w?19]3|993pF1'|s.9$rThEM0rhant.Mag.az|no,|nc.covorandent|r€contenisaro|u|lypro|€cl€dandmus|notb€rgpmducod|namanrrflhodw 3t0n. A[ nEms Hes€rwd. The M€rchant Magaztne assum€x] m llablllty lor malsrlab fumbhed to lt.

DAVID CUTLER editor-publisher

How dead is customer loyalty?

In the past few years as retailers large and snall have faile{ we've notioed an odd phenomenon. After the stores close, the local papers inevitably have stories on how many people sincerely miss the companies and how much these stores were a part of their life.

With this base of community support, it makes you wonder if in some cases company survival might have been closer than anyone rcalizad.

These stories tell of a customer response to lumber yard and home center closings that demonstrates a deeply felt emotional commitment involving the s0ores. The closings leave a gap in their lives. One man told of how he and his young son grew closer as they shopped for d-i-y projects they could construct together. A young woman recalled shopping with her late father to buy decorator items for the house to cheer up her ill mother. Other tales are of tle falniliar, comfortable ritual of shopping a local landmark. Often these stories involve people dealing first with a rnn, then his son m daughter and in some cases, a third generation.

While the warrr feeling for the store had more to do with what was occuring in its customers' lives than anything the store did, nonetheless, the warm glow reflectednicely upon the store.

Yet these positive feelings wetren't enough to save the company. They seldom are. But they do indicate that more often than not, the balance between life and death is closer than generally believed-

If only there had been just a few more customers every day. If only the inventory could have been purchased forjust a few percent less. If only operating costs could have been pared just a little. If only, if only...

Yet, with these modest adjus0nents, building upon a customer base favorably inclined to the store, perhaps failure could be avoided. Is it too much to wonder if customer loyalty is as dead as many believe? International wHE Sm@0u@E&

Replaces sharp & dangerous steel banding.

'A.A.R. appoved

'Safe, easy handling & disposal

'High strcngth & durability

'Good shock absorbency

'Lowerweight & cost

'Excellent for wood treating 'Adjusts to wood's expansion

'Kiln-Dry: Reduces twistingrlrarying

'No morc bruised wood or rust lnprint company name or color