umber sales

teners and finishes. Sales of new tools are another possibility. Pre-packaged kits of materials and plans fol individual projects sell easily. People see the prebuilt display and instantly perceive it as doable using the kit. Ready to assemble projects make the purchase easy for the customer and profitable for the store.

Building in the winter for summer use definitely appeals to homeowners. A "build'em indoors when the weather's bad, install'em outdoors when nice weather returns" feature in a spring issue of Women's Day magazine generated 10,300 requests for plan sheets at 500 each.

A dealer can capitalize on the interest created by articles such as this. "One advantage of having national consumer exposure like this," WWPA says, "is that not only does it call attention to a simple project that virtually anybody can do, but being published in a national consumet magazine gives projects additional authority and authenticity. It's no longer a matter of a retailer or a trade association tlying to push his own products. A magazine trusted by millions of readers is saying 'Try this. It works."'

The WWPA will provide a retailer wilh a free kit including a 2O-page, full color book on outdoor building, plans for six projects including a modular deck, clip art advertising, radio taglines and merchandising ideas. Additional plan sheets can be ordered for customers.

Story at a Glance

Promote bullding modular decks, planters, benches, play equipment to keep treated sales steady... winter deck cllnic ldeas... free kit to help you plan.

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Lumber Half Pak HIL.

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Clinics can promote some of the other advantages of outdoor living projects. Emphasize that this is the least expensive kind of remodeling since projects involve no electrical work, plumbing, drywalling, or other major expense items. It is also important to point out that outdoor rooms can increase a hone's enjoyment factor, add substantially to its value and enlarge the living area at a minimal cost. Outdoor projects, because they are simple enough for almost anyone, can create pride and satisfaction of accomplishment.

The idea of a winter deck clinic works in a mild climate as well as an area with a harsh winter. As summer activities wind down, most people find they have time for an exba project or two. Building outdoor furniture, decks and deck accessories arejust the thing.

The complete "Build Outdoors. It's Easy" kit and literature form are avail' able fi'ee by writing Western Wood Products Association, Dept. ROS, Yeon BIdg., Suite 400, 522 SW Fifth Ave., Portland, Or. 97204 -2 I 22-editor.

Like Manufacturing Corp., a Chesapeake Industries Inc. door manufacturing plant in Santa Ana, Ca., will close this month; Anderco, Fullerton, Ca., and a r,'rRdlin, Ca;"'door plant will tinue operation, according to I. Douglas Campbell, Chesapeake pm. in Newport Beac*r, Ca....