You cafltell a good entrance by hour fast it exits.

And considering that The Atrium Door is the fastest selling wo<xl swinging patio dq)r in America, it's an exceptional entrance.

For you, that means increased sales and higher profitability

The Atrium Door gives customers more reasons to buy Like handcrafted all wood construction. Simple installation. Super high energy efficiency A solid brass mortice lockset with matching hinges.

And The Atrium Door gives you more to sell. Profitabl€ options like factory applied Polycron'u exterior coating backed by'a lO-year warranty against cracking, peeling, and excessive color fading. And high performance Comfort-E"' glass -The Ti.arnparent Insulation' t' glazing system designed to help eliminate fabric fade, cold spots, drafts and condensation.

To help move doors through your door, we provide in-store displays and product clinics, co-op advertising and national consumer advertising to create higher pull-through demand. And we back that up with an extensive dealer referral program.

So if you're in business to make a profit, stock up on the entrance that exits the fastest. The Atrium Door.

To find out the name of your distributor, call I -8OO-52' -i2t9. In Texas, call 211-t+3a-2111.

Seruing the lumber and home center markets in 13 Western StafesSince 1922

NOVEMBER 1986

VOLUiIE 65, No 5

Western Woods Special Issue

150/o Countervailing Duty Applied To Canadian Lumber

Western Woods Growing Area ls Largest ln The U.S.

Retailers Can Benefit From Western Wood Seminars

Western Wood Experts Available To Assist Dealers

Proper Western Lumber Handling Payoff ls 4 to 1

PIRF Floor System ls Gradually Accepted By States

Overtime Doesn't Have To Cost Company More Money

Record Western Lumber Consumption Expected In '86

Wholesaler Survey Shows Sales Exceed Previous Year

"Plywood Demand To Double By 2010" Says Robison

Plan Sheets Using Western Woods Sell Project First

This Hardwood Proves lt Can Take A Lot Of Heat

Editor-Publisher David Cutler

Senior Editor Juanita Lovret

Assistant Editor David Koenig

Contributing Editors Dwight Cunan, Gage McKinney, Ken Thim

Art Director Martha Emery

Staff Artist Carole Shinn

Circulation Dorothea Creegan

The Merchant Magazine (USPS 79656000) is published monthly at 4500 Campus Dr., Suite ,180, f.{ew"ort Beach, Ca. 92660, phone (714) 852-1990, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices, POSTMASTER: Send address changes to The Merchant Magazine, 4500 Camous Dr. Suite 480. Newport Beach, Ca.'92660.

ADVERTISING OFFICES

FROM WASHINGTON STATE, ORE. GON, IDAHO, WYOMING, MONTANA, UTAH, COLORADO and CANADA: Contact Carole Holm. Phone (206) 340-0680.

FROM NORTTIERN CALIFORNIA & ARIZONA: contact David Cutler. Phone (714) 852-1990.

FROM SOUTIIERN CALIFORNIA: contact Carl Vann. Phone Qlr 472-3113. Advertising rates upon requesl.

Subscriptions

Change of Address-Send subscription orders and address changes to Circulation Dept., The I\,lerchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue ifpossible, new address andzipcode.

Subscription Rates-U.S.: $9-one year; $15+wo years; $20+hree years. Foreign: one vear pavable in advance in U.S. fundsCanada-or Mexico: air-$35; surface-$3O; South America: air-$55; surface-$30; Asia: air-$68; surface-$3O; Europe: air-$98; surface-$3O. Single copies-$2; back copies-$3 when available plus shipping & handling. The Merchant Magazine is an independently owned oublication for the retail, wholesale and distiibution levels ofthe lumber and home center markets in 13 western states.