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CONSISTENT QUNLFY ANd DEPENDABILITY
Record Panel Production Year
The third record production year for the U.S. structural panel industry was predicted at the annual meeting of the American Plywood Association held on Oct. I at the Jantzen Beach Thunderbird, Portland, Or.
APA board chairman C. B. Stevens, senior vice president, Kirby Forest Industries, Inc., Silsbee,8., told members that the expected 22.6 billion sq. ft. of 1985 production expected by year end would be 390 above the 1984 record (21.9 billion sq. ft.). Production in 1983 was 20.8 billion ft.
"Our industry's performance this year represents an increase requiring the capacity of four average mills. Now, dl we need to do is find markets to take the production of the other 6.5 billion sq. ft. of unused capacity," Stevens said in qualifying his announcement.
While segments of the structural panel industry continued to be impacted by mill closures in 1985, he said, the past year has been notable for its achievements. He described as "remarkable" the effort being made by many plants "to further expand capacity even as some competitors are closing down."
He noted that from 1980 to 1985-a period in which the number of mills nationwide fell from 180 to 168-the average annual production capacity perplant rosefrom l29million square feet to 173 million square feet.
The accomplishment of a 3490 increase in productive capacity, he said, is attributable to more than machines, methods and technologies. "Too often we overlook the fact that, being a fairly labor intensive industry, the real champions are our people who have made the sacrifices and incredibleefforts that brought us through the lean years and who have perpetuated that attitude ever since."
The APA chairman reported that 1985 panel industry business has been stimulated by a continued strong housing market, which should total close to 1.8 million units. "Nonresidential building has also been strong," he added. "And the other markets apart from exports have been improving gradually."
He predicted a demand situation similar to 1985 in 1986. "APA is forecasting a slight drop in housing, in the area of 1.75 million units. However, thestrength of the other domestic markets and the likelihood of an ex - port market recovery should compensate for any losses and keep demand at this year's levels."
Concerning exports, Stevens said that expanding world economies, a lower dollar and hopefully a changed attitude by some of America's trading partners "should support a turnaround."
He expressed concern over the soaring U.S. trade deficit, which he termed "a reflection of the degree to which the other countries of the world have closed their markets to American goods and services." The $123 billion U.S. trade deficit of 1984 is four times the previous high of any country in history, he said. "If we do not reverse this trend by selling more of our products outside of our own borders, we'll suffer the same fate as the last guy out of the restaurant-he's the one that usually gets stuck for the tab."
Housewares Sales on Upswing
Houseware sales are expected to post an increase this year,according to 9090 of 100 buyers surveyed by Ekco Housewares Inc.
Rebates and television advertising were identified as good ways to promote sales by buyers.
Forest Products Celebration
National Forest Products Week, observed Oct.2U26, offered a unique opportunity to let consumers know the link between the products they use every day and the nation's vast commercial forests.
Celebrated on m:rny levels throughout the country, the week's activities ranged from the annual Presidential proclamation, as well as local state and city proclamations, to contests in schools, breakfasts for community leaders, forest products exhibits, mill tours and miles of words in the media emphasizing the importance of forests in each individual life.
Observances this year were as unique as they have been in years past. Willamette Industries, Portland, Or., is still recognized as one of the most innovative. Several years ago they printed thousands of grocery bags with the National Forest Products Week logo to remind shoppers on the West Coast of the importance of wood.
Observances emphasized that although home construction and paper are the biggest users of wood products, other industries and prod- ucts also depend on wood. For exam- identified as 7.5 million toothpicks; ple, wood flour and melamine resins one ton of paper; 942 one pound using cellulose filler are the principal books; 61,370 business envelopes; 4.3 components of several kinds of din- million commemorative-size postage nerware, telephone housings, radio stamps; 460,000 personal checks; and tv cabinets. Torula yeast, a high 89,870 sheets of letterhead bond protein product made from wood paper; 12,000 copies of Nationol sugars spent in the pulping process, is Geogrophic;2J00copies of an average used in baby goods, cereals, baked dailypaper;250copiesoftheSunday goods and dietary preparations. Ethyl New York Times. cellulose, another wood by-product, is Once again the significance of forest used in products as diverse as sausage products in everyday living was emcasing and photographic film. phasized as people learned more about Forest Products Week also stressed our forests and the importance of thatbecauseofnew"super"treesand wood in their lives' The words of better forest management praetices;-.--I{enry David Thoreau, "It is the nation is able to harvest about the remarkable what a value is still put same volume of wood today as it did at upon wood even in this age and in this the turn of the century, yet meet the new country-a value more permaincreased needs of today. The produc- nent and universal than that of gold," tion of lumber and wood products has were proven to still be true in 1985. climbed 7os/o and the per capita paper consumption has risen 80090. homeuseJlg,00gboard feetof fuiiUe.
Building an average 1800 sq. ft.
Home Size Grows
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the equivalent of 20 cords. This was New single-family homes are being one bit of wood trivia included in a built larger, according to the U.S. specialForestProducts Week Census Bureau. The median size rose brochure. Other interesting products in 1984 to 1,605 sq. ft., an increase of of one cord of wood (80 cu. ft.) were more than 40 sq. ft. over 1983.


Gordon Pickering, Pickering Industries, Thcoma, Wa., was re-elected pres. of the American Laminators Assocation.
William F. Miller has been named marketing mgr. for Kwikset Div. of Emhart Corp,, Anaheim, Ca., according to William lbll Thomas, v.p. of marketing.
Taylor Hubbard is now in outside sales at California Builders Supply, Sacramento, Ca.
Ron Knight is new to sales at Riley Creek Lumber Co., Laclede, Id.
Philip Nelson is the new market mgr. for D. R. Johnson Lumber Co. and Riddle Laminators, Riddle, Or., and Prairie Wood Products, Prairie City, Or.
Daniel D. Foley has been promoted to director, special projects, of Wickes Co.s, Inc., Santa Monica, Ca.
Ira Liberman, former president, has been named director of special projects at Duke City Lumber Co., Albuquerque, N.M. Dan M. Dutton is now pres. lrving Mechanick of the traffic dept. has retired after 39 years and Dee Jeffers, v.p. of southern operations, has retired alter 26 years with the co.
Dean Drake has resigned effective Jan. l, 1986, due to ill health as gen. mgr. and exec. v.p. of the O'Malley Lumber Co., Phoenix, Az. He is currently working part-time until a replacement is named.

Rudolph L. Hirsch has joined HomeClub, Fullerton, Ca., as exec. v.p.
Jim Summerlin, Sumwood, Inc., Palos Verdes Peninsula, Ca., addressed the annual dinner of the Central Arizona Industrial Education Association, sponsored by Southwest Hardwoods, Phoenix, Az.
John Hollstein, has joined Far West Fir Sales, Huntington Beach, Ca. John Weston of Far West spoke at the recent Alberta Manufacturers Conference in Canada.
George C. Andreev is new to the import,/ export div. ofContinental Forest Products, Inc., Portland, Or.
Denny Heil has joined sales at Westem International Forest Products, Inc., Portland, Or.
Raymond A. Stephenson has been transferred from Ft. Bragg, Ca., to Mendo Mill Home Center, Ukiah, Ca., as buyer for all four of the firm's stores.
Paul Short, Short Lumber Co., Canon City,Co., is retiring, selling his half of the family business to his brother,/partner Robert.
Jerry Stokes, retail sales supervisor at Everitt Lumber Co., Greeley, Co., for the past six years is now with fuland, Inc.
Robert West. Sierra Mountain Mills, North San Juan, Ca., and his bride, Delia, are back from a Bermuda honeymoon.
Charlie Schweitzer is now in sales for Sierra Pacific Industries, Redding, Ca.
Earl Johnson, Watsonville Lumber Co., Watsonville, Ca., is back from a monthJong vacation in Australia.
Rich Bonafiglio, mgr., San Marin Lumber, San Francisco, Ca., attended a lumber conference/elk hunt in Kremmling, Co., sponsored by Compass Lumber, Danville, Ca., along with Chris Johnson, Harwood Products, Willits, Ca.; Rick Beilfuss, Compass Lumber, and Steve Thurgood, Jones Wholesale Lumber, Lynwood, Ca.
Libby Qualls, Eel River Sawmills, Red Crest, Ca., has completed a So. Ca. sales trip, according to Ed Paul, redwood sales.
Bill Choske, Laminated Timber Services, Lathrop, Ca., and his wife, Carrie, are the proud parents of daughter Laura, born Aug. 17.
Lou Proby has retired lrom Rains Department Store, Ojai, Ca., after 59 years in its hardware dept.
Susie Carlos, Willamette Industries, won first place at the recent APA racquetball tournament in Portland. Or. She beat such notables as Joe Beechler, North Pacific Lumber Co. and Steve Love from Idaho Pacific.
Patric thylor and Carl Henoch, Product Sales Co., Orange, Ca., were joined on a three day fishing trip to Lake Mojave on the border of Az. and Nv. by Jim Julian, Champion Lumber Co., Riverside, Ca.; Steve Batick, GeorgiaPacific, Riverside, Ca.; Dale McCormick,Home Lumber Co., San Bernardino, Ca.; Dale Newlon and Wayne Rane$ San Diego Wholesale Building Materials, San Diego, Ca. i Paul Haacke, Richard Miller and Tim Gaffne5 Fremont Forest Products, Whittier, Ca.; Jack Butler, Capital Lumber, Chino, Ca.; Larry Holguin, Parr Lumber Co., Chino, Ca.; Art Aviles, Discount Builders, Azusa, Ca.; I)ennis Parker, Barr Lumber Co., City of Industry, Ca. i Bill Young, Ganahl Lumber, Anaheim, Ca., and Jim Golding, Bob Golding and Bill Sullivan, Golding Sullivan Lumber Co., Westminster, Ca.
Owen McKannay, Schaller Forest Products, Redding, Ca., was married Oct. 5 to Melissa Bradley in Redding.
Jack Blackwell has been named v.p. of Wholesale Plywood & Door, Greeley, Co.
Gordon Lambert is now mgr. of the architectural millwork div. of Andersen Lumber, Ogden, Ut., according to James Beardall, pres. and c.e.o.
Daryl McCown is the new mgr. of Estes Park Lumber. Estes Park. Co.
Tim Spellman is the new pres. of the Young Lumbermen of Arizona; Ken Lawless, v.p.; Lisa Kirby, sec.; Rich Adams, treas. Directors are Kerry Andenon, Rich BilbS Greg Butler, Bob Cordes, Pegg5r Foster, Larry Grabe, Chuck Gregory, Cully Howland, Gary Labanow, Brent Mullen, Michael O'Malley and Dave Roti.
Sal Gastelo is now co-mgr. oi84 Lumber in in Yuma. Az. Bob Walters is new at the San Dimas, Ca., store, Thomas W. Escherich has joined Millwell Co., Inc., Los Angeles, Ca., as import sales mgr., according to John R. Osgood, pres.
Fred ltrrkheimerhas rejoined Crows Weekly, Portland, Or., as lumber editor.

Daniel D. Foley hs been promoted to directoq special projects for Wickes Co.s, Inc., Santa Monica, Ca.
Elroy Strid, Grays Harbor Shake, Inc., McCleary, Wa., is serving his second term as pres. ofthe Red Cedar Shingle& Handsplit Shake Bureau; .Ralph Kinross, Whonnock, B.C., v.p.; Richard M. Erickson, Seattle, Wa., treas.; Virginia G. Peterson, Bellevue, Wa.. sec.
Dick Reedy is new in trading at Teton West Lumber, Cheyenne, Wy.
Steve Peterman has joined MSG Forest Products, Portland, Or., at the Myrtle Creek. Or. sawmill.
Al Meier, Meier's Building Center, Tacoma, Wa,, has been re-elected pres. of Hoo-Hoo International. Carle H. C. Hall, retired, Johnston, Ia., is now chairman of the board; Jack Jacobson, Jacobson Phillips Forest Products, Vancouver, B.C., lst v.p.; Dick Campbell, Campbell Building Materials, Woy Woy Bay, New South Wales, Australia, 2nd v.p.; Bernard B. Barber, Barber & Associates, Fresno, Ca., sec./treasurer, and Dave Davis, retired, Greenbrae, Ca., seer of the house of ancients.
Steve Peterman has been named production supervisor at MSG Forest Products' new Myrtle Creek facility, according to William Goudge, MSG owner/partner, Portland, Or.
Harry Selling, Far West Fir Sales, Huntington Beach, Ca., is retiring Feb. 7, 1986, after a 38 year career in lumber.
Edward F. Limmeroth is now national sales mgr. for Woven Wood Designs, Portland, Or.
Rich Baldini is the new national account exec. for Masonite Corp. in the western states.
Mark Carlson is now Weyerhaeuser Co. area marketing manager for hardboard siding, covering So. Ca. and So. Nv.
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