Plumbing seminars

(Continued from page 6) characteristics. installation techniques and necessary supporting materials.

"We try to put on programs where the men don't feel theyore forced back to school," says Bell. "The emphasis is on audio-visual presentations, group discussion and question-and-answer sessions. o'

Both Bell and Barr find feedback from these seminars most valuable. The salesmen discuss real life selling situations and the exchange of ideas is remarkable, they say.

An important aspect of the Borg-Warner seminars is briefing on ne\,v or improved products. "Sales force understanding of such new products is critical," explains Bell, "and everyone benefits when the salesman is prepared to discuss in fair detail what the customer is likely to experience in carrying out his project. "

Bell also stresses the seminars' importance in keeping salesmen alert to customer needs for supporting materials and tools. "Our people are shown exactly what's needed to do a particular installation - wrenches, seals, fittings, faucets and everything else.

"'We don't encourage a hard sell, however. We simply want our men ready to point out what the customer will in fact need to do the job properly. o'

The formal Borg-Warner Plumbing Products program is reinforced by periodic informal discussion among salesmen, their managers and Barr. This personal followthrough is vital, says Bell.

Initial shutdowns of plywood wouldhavechargedlocal,higher olants in southern Orison'dueto rates on holding rail shipments { iiri ittoiiagi of naTural gas a transit pointfor more than 1200 nieded to 5perate plants Ead hours (-exclu{ing weekends) created only ininor sioppagesjn . . . successfullY challenging the area's output at the 6egin- the order were Oregory lac!frc, nins of this mohth . most ob- ArthurA. PozziCo.,Timberlane reriers felt earlier alarms over- Lumber, Chapman Lumber, stated the potential for disrupt- NorthPacific andAmericanlning produciion,but then again, ternational Forest Products, it'i alongwinter. Inc....

Housing starts slumPed in Sept. (latest figs.) to a 1,763,000 sehsorially-adjusted annual rate, their lowest level in 30 mos. rate is 14.7% below Aug., 27.3% under a year ago SePt.; bldg. permits nationally sliPPed 8.3Vo contrasted with Aug., 32Vo in back ofthe year previous

Latest home mortgage interest rates hit a 2Vzyear high in SePt., with even higher rates Yet to come, according to some lenders, though manY hotlY disPute this conclusion . . . the Prime rate (the banks' lowest rate for their best customers) droPPed to 9r/z% with the president of the prestisious First National CitY -Bank 6f N e w Y orkfor e cas ting a 7Vz% prime rate.by Year's end . after 2l upward moves this vear. the decline was the 1sr downward movement of the keY economic indicator in nearlY 2 years

Suggesting that PerhaP-s the outflow of $$ from the s&ls has bottomed-out, the U.S. Savings and Loan League carefullY observes "it will be some mos. be' fore any improvement reaches -into the mortgage market the home buildeis assn. is draftine final details of a new home iEruanty that contemPlates 10 yr. coverage against structural iefects, with wbrkmanshiP and materials covered for I Year and some systems for 2 Years

The federal court in Portland has killed an ICC order that

American Forest Products Corp. hastaken over, remodeled and moved into the entire 2nd floor of the bldg. next to their San Francisco HQ at2740 HYde St. Georgia'Pacffic reportedly will open new warehouses in Tucson, Ariz., Colorado Spring, Colo., as well as a mid-Nov. opening for another in Santa Rosa, Ca. - not Santa Claraas we incorrectly had it last mo.

Johns-Manville has oPened their new multi-million $$ Pvc plant in Tucson

B r o o ks $ c anlo n and |Y illame t t e Industries plan a $2.5 million expansion of their jointly-owned -particleboard Plant at Bend, Ore., production increase Planned:2SVo...

Edward Hines Lumber Co-, Chicago, plans to comPlete its new J6hn bay, Ore., sawmill bY the end of '7{;their Bates opention continues until the new mitl is readv Pope & Talbot's new $i.3 million construction Drosram is on schedule at its PoI{ Gamble, Wash., sawmill, converting production to lWo dry lumber

Potlatch is building a new sawmill at St. Maries, Idaho to mfg. lumber from small logs, it's expected to be operational by mid:74 . . Fiberboard Corp., San Francisco, has purchased Whitworth Lumber Co. of Tenn., their lst acquisition outside the West

SOME EARLY PREDIC.

TIONS FOR l9I 4t new construction contracts in '74 will be uP ZVo: F.W. Dodge mo$t economists think interest rate$ have peaked: Los Angeles Times. . the housing cutback has run about half its course: Fortune Magazine. . . high interest rates won't affect housing as much in'74 as in '65 and '69: Nt'1. Assn. of Credit Manage' ment .. fewer economists expect an actual recesssion in'74: Bu,siness Week Magazine .

"The market will again test the August highs in interest rates:"- HenrY Kaufman, economist for Salomon Bros. l974,"much like 1973 except in reverse: H arry Merlo, describing Louisiana-Pacific's plans for selline the world market a contiiuing downtrend in housing starts thru June, '74: Bank of America lack of mortgage $$ will hurt home builders and buyers for the next 6-9 mos.: Firsi National City Bank of New York . .

Builders Emporium is adding two new ones in the San Diego area-San Carlos and Claremont Mesa; they have also converted two old Disco stores in Oxnard, Ca., to Two Guys units

Adriitions increase total oPerations to 41 units for BE and 18 for Two Guys

Cashway Lumber Co., Baker, Ore., is adding a 6,000 sq. ft. retail addition they call a "house center" . . Richards Payless Lumber Co. has opened a new yard near Hemiston, Ore.; the other is in Island City, near La Grande . . . Belfair Builders, Shelton, Wash., is now Belfair Home Center, since its sale to Neil Werner, "Ike" Parker and Maynard Hoffman

Rygel Lumber Sales, Newport Beach, Ca., has opened a distribution center in nearby Los Alamitos, mgr. is Mike Jameson . fire of undetermined origin caused $25,000 damage Oct.12 to Fresno Wood Products, Fresno, Ca.

November

North American Wholesale Lumber Assn.regional meetings: Nov. 7, Los Angeles; Nov. E, San Francisco; Nov. 13, Vancouver, B.C.

National Forest Products Assn.Nov. 4-7, Fall meeting, The Inn, Rancho Bernardo, San Diego, Ca.

Northwest Hardwood Assn.Nov. E-9, annual meeting, Thunderbird Motor Inn, Jantzen Beach, Portland, Ore.

Montana Ilardware & Implement Assn.Nov, &10, convention, Heritage Inn, Great Falls, Mont.

Los Angeles Hoo-Hoo Club No. 2Nov. 9, meeting, Los Serranos Country Club, Chino, Ca.

Western Building Material Dealers Assn.Nov. 9, annual meeting, Sheraton Island Inn, San Diego, Ca.

Manufacturers' Agents National Assn.Nov. 9-10, workshop seminar, Hyatt Hotel, San Francisco.

Western Building Material Assn.-Nov. 13-15, convention, Olympic Hotel, Seattle, Wash.

W.O.O.D., Inc.Nov. 14, awards banquet, Stouffer's Inn, Denver, Colo.

Los Angeles Hardwood Lumberman's ClubNov. 15, meeting, Stevens Steak House, City of Commerce.

Lumber Assn. of So. Calif.-Nov. 15-17, convention, Palm Springs Spa, Palm Springs, Ca.

Dubs,.Ltd.Nov. 16, annual Turkey Shoot, Round Hills Country Club, near Walnut Creek, Ca.

Bladr Bsrt Hoo-Hoo Club No. 181Nov. 21, Annual Concat, House of Gamer, Ukiah, Ca

December

Western Forestry ConferenceDec. 5-7, "Forest Stewardship: Responsibilities and Constraints," San Jose, Ca.

Hoo-Hoo-Ette Club No. 10Dec. 13, Christmas meeting, Kings X, Westchester, Ca.

Lumber Drying Short CourseDec. 10-14, Oregon State University of Forestry, Corvallis, Ore.

San Francisco Hoo-Hoo Club No. 9Dec. 14, annual Christmas party for underprivileged children, Marines Memorial Club.

Blad< Bart Hoo.Hoo Club No. 181Dec. 15. annual Christmas party, Redwood Valley Grange Hall, Redwood Valley, Ca.

January

Mountain States Hardware & Implement Assn.Jan. 20-22, convention, Souffer's Denver Inn, Denver, Colo.

Lumber Merchants Assn. of No. Calif.Jan.Tl-29, top management seminar, Asilomar, Pacific Grove, Ca.

Feeruary

Intermountain Hardware Assn.Feb. 3-5, convention, Eldorado Hotel, Boise, Idaho.

West Coast Lurnber Inspection BureauFeb. 8, annual meeting, Benson Hotel, Portland, Ore.

California Retail Hardware Assn,Feb. 2-26. Western States Hardware/Housewares-Paint & Garden Supply Show, Brooks Hall, Civic Center, San Francisco.

WHAT'S HAPPENING?

Keep us posted, on your club or group's upcoming meetings. But be sure ond, submil them at least seuen weehs belore the eoent to m,ake sure there wiJI be time to list them in an issue in circulation belore the big d,ay ha.ppens.

L-P Buying Caffall Brothers

Louisiana-Pacific Corp. plans to acquire Caffall Brothers Forest Products Inc., Portland, for an undisclosed amount ofL-P stock, according to Harry A. Merlo, L-P president and Charles C. Caffall, president.

Caffall Brothers Forest Products Inc. is involved in forest management services and is the largest independent log brokerage operation in the Pacific Northwest. Their foresters have under contract in excess of 200 million board feet of Douglas fir and hemlock timber, primarily on state and federal cutting contracts as well as fee timber in the Newport, Ore. area.

Other assets inolude the Ramona Tow Boat Co. Inc., a subsidiary operating six tugs and four barges, log storage and docking facilities along the Columbia River and on the Oregon coast.

Caffall Brothers Export Co. Inc., a DISC corporationo is engaged in the export oflogs, cants and chips to both Pacific Rim and European markets.

"The Caffall Brothers Forest Products agreement, with 60 employees, is one of the most satisfying acquisitions we have made to date," said Merlo. "Not only do we obtain substantial fee and contract timber, as well as water transportation facilities, but these assets solidify previous acquisitions we have made in forming L-P's Columbia Corridor Division."

The new properties will become a subsidiary of Louisiana-Pacific Corp. under Charles Caffall as president, reporting to Douglas A. Westenhaver Jr., L-P v.p.Western operations.

Merlo also announced that the former Caffall Brothers offices on Swan Island, outside of downtown Portland, will become headquarters for the newly organized Columbia Corridor div.

The division's seven lumber, plywood and green veneer mills are located at Stevenson and Home Valley, Wash. and at Prineville and Tillamook, Ore.

The New Club Slate

Don Johnson has been elected the new president of the San Joaquin Hoo-Hoo Club, with Elmer Rau northern v.p. and Norm Griesbach southern v.p. Continuing as secretary is Bernie Barber, Jr.; Craig Gaffney is sgt.-at-arms.

Directors of the Fresno. Ca.. club are Bob Schlotthauer, Norm Cords, Wally Kennedy, Ted Mathews and Jean Hartsock, who is also vicegerent snark.

An Industry Success Story

(Continued from page 10) a completely charming and entertaining story of trees as a renewable resource. It features some young people who are non-belivers and an older forester who demonstrates the story ofthe forest in such a way that the general public, for whom the film is intended, cannot miss the point and at the same time are fully entertained. The forest backgrounds are magnificent and the music accompaniment is superior. If this film comes your way, or is on TV" don't miss it.

Truly a remarkable accomplishment considering the limitations of the budget. It would seem that the lessons learned, based on the success of the last three years, will stimulate more support for the AFI, the vital link in the forest industries' communication effort.

Merlo to Top L-P Slot

Louisiana Pacific Corp.chairman and chief executive officer William H. Hunt announced his retirement for the end of the month following his 65th birthday on July 23, L974, in accordance with L-P's retirement policy. As part of an orderly transition, the L-P board accepted Hunt's reeommendation to elect L-P president Harry A. Merlo as chief executive officer effective January l, 1974. Hunt continues as a director.

Hunt said, "My most recent association with L-P, as a new and major company in the building Products industry, has Provided a most rewarding finale to a long career which spans almost 40 Years in the industry. The enthusiastic and wholehearted cooperation of the management team in establishing this young giant, assures me that, under the strong direction of Harry

Merlo, L-P has a bright and promising future."

In future action, L-P's board recommended a two-for-one split of the company's common stock and the authorization of additional shares for future issuance. A special meeting of stockholders of record on November 23, has been called for December 28, 1973, in Portland, Ore. to vote upon the recommendation.

At the Fall meeting, the board also announced plans to construct a hardboard plant at a cost of approximately $7 million, in the Idaho Panhandle area using the Cermanengineered Mende continuous cylinder-press manufacturing proCCSS.

Industry Aids the Students

Recent dedication of a geodesic dome on the campus at California State University at Fullerton, Ca., built and designed by the students and constructed with materials supplied by local lumber and building materials concerns, signals the successful completion of a very effective student/industry partnership.

In September of 1971, Bud Nelson ofBuena Park Lumber Co. was approached by students asking for a donation of lumber. Bud ok'd it and directed the students to the Los Angeles Hoo-Hoo Club, which heard a presentation from them at the club's December meeting.

Ken Coleman, a member of the board of directors of the club and a past president, volunteered to act as liaison between the students and industry to help secure the needed materials and technical help.

lt took about a year to complete the outside shell and nearly another to finish off the inside, nearly all the work being done by the students in their spare time.

In addition to the efforts of the club and Ken Coleman, firms donating materials were: Bel-Air Door Co., Buena Park Lumber Co., D. C. Essley & Son, George M. Huff Lumber Co., Reynolds Lumber Co., Sun Lumber Co., Cal-Forest Lumber Co., Mutual Moulding & Lumber Co., American Forest Products Corp., Boyle Heights Lumber Co., Eckstrom Plywood Corp., Ganahl Lumber Co., M&M Lumber Co., South Bay Redwood Co., and Mullin Lumber Co.