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textures available (with an illustrated chart of sizes and patterns) and inciudes construction methods, finish suggestions and a "sample specification" guide.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Truck Rentql

A brochure of interest to the wholesale lumber business has been published by Avis Truck Rental Division, Avis Rent A Car System, Inc. Truck Pool: What 'We Try Harder' Means in Truclt Rental for the Commercial [/ser describes the division's new Truck Pool programfirst of its kind in the industry.

WRITE: The Merchant Magaztne, 573 So. Lake Ave., Pasadena, Calif. 91101.

Pnoduct Folder

Marlite paneling has a general line folder providing capsule information on 55 colors, woodgrains and decorator patterns. Folder includes nictures

Good for handout or insert and product data on their complete dealer line.

WITITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Tie-Down Syslems

A chain and chain attachment blochure for general loading purposes allows truckers to seIect the components for load tiedown systems that they can assemble to suit their individual needs. The four page brochurc is from American Chain Div. of American Chain and Cable Co,

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena. Calif. 91101.

Reseqrch Reports

The following reports have been published by the Forest Products Research Society: Wood, Machining Highlights; Medium DensitE Hardboard, A Leading Contender for the Siding Market; and, Production Analasis of Bct'Iloon Logging.

WRITE: The Merchant Magazine, 573 So, Lake Ave., Pasadena, Calif. 911-01.

Gloss Block Study

The effect of sun on glass block installations is outlined in a study by the Glass Block Institute.

Topics included are: absorption and reflective qualities of sheet glass versus glass block; shading and protectionl abnormal heat problems; "IJ" values for various fenestrations, and shading coefficients.

A diagram shows instantaneous heat balance and light paths through glass masonry units.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

(Continued lrom Page 45) convert the expense to co-op advertising on the local level.

(5) FREE WHEELING EXCHANGE

On m.anulacturer in-store displays: More attention needs to be given to size and certainly the heights should conform to good display practice; many too high and r-estrict _ vision throughout store. They should be o'selling" displays and not just emphasizing brand names.

Suggestion offered that manufacturers might consider supplying display designs only, then issue dealer a merchandise credit for materials and workmanship upon installation, thus resulting in economy for manufacturer and coordinated display for dealer.

On o'point-of-sale assistance": Need expressed for signs and literature that would create desire by customers and assist sales personnel.

Notification ol sched,uleil sales calls by representatives should be given to dealer firms as a standard procedure.

l'ailure to notily ol shipping scheilules was a strong criticism by dealers of supplier firms who blithely accepted orders of extreme difficulty and then failed to notify when it became impossible to meet required scheduling dates.

Once again, th.e request by dealers lor product id,entification, whenever and wherever possible, was aired. Especially in such products as wall, floor and ceiling covering there is the problem of identification when customers seek matching materials. Printed identification on the reverse side of such items would resolve problems.