Key to Atlrading

Quolified Employees

(Continued from previous page) we execute our mission, and the operating environments that I have observed in dozens of wholesaler-distributors collectively position us as an ideal home for these young people.

Our industry is the embodiment of fast-paced action, flexible job roles, and empowerment and decision making close to the customer with products and services that define the modern lifestvle. Yet. our frustrations seem to continue and the numbers of new employees from such source groups remain relatively small by comparison. How can we change this?

We can work at this challenge on two levels. At the industry level, various associations are working together to better understand the depth of the problem and how others have approached the "awareness" and "communication" issues. NAW has gained valuable insights and the early indications are that further work to understand how our industry can engage in positive outreach is warranted. There are interesting angles to