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I;HIS YEAR'S Traders Market features the most diverse I selection yet ofbusiness and educational sessions: I

Sales Training Course: 66How to Survive & Thrive by Selling Smart in a Diflicult Economy"

Wednesday Nov. 5, I - 5 p.m., and Thursday Nov.6,8 a.m. - l2 p.m.

Dave Kahle, president of The DaCo Corp., presents a special two-day program for mid-level sales professionals, teaching how to target and prioritize your market, systematically create new customers, and compellingly present the case for the customer to buy everything from you.

The fee is $295 per person.

Magellan Network Breakfast & Program on Global Trade

Thursday Nov. 5, l0 a.m. - 12:30 p.m.

A signature event of the NAWLA Traders Market, the event includes expert speakers and networking on both import and export issues, softwood and hardwood prod- ucts. This year, moderator Russ Taylor, International WOOD Markets Group, will be joined by panelists Brent McClendon, International Wood Products Association, and Michael Snow, American Hardwood Export Council.

The fee is $99 for members, $125 for non-members.

General Session: "Standing at the Crossroads"

Thursday Nov.4, 12:30 - 2:30 p.m.

Jim Morris, inspiration for the movie The Rookie, did the impossible and landed a pro baseball contract at the age of 35. He's a prime example of an underdog who had the courage to stand at the crossroads and then take the road less travelled, while others moved along the beaten path. A schoolteacher by trade, Morris is a lovable storyteller whose miracle story captivates and inspires audiences to never give up on a dream.

. Western Red Cedar Lumber Association Meeting: "Go Green with Western Red Cedar"

Friday Nov.5,8 - l0 a.m.

Green expert John D. Wagner discusses how woodand specifically western red cedar-should position itself in the green-building environment. Topics include: Taking advantage of the dramatic rise in green regulation

Understanding the changing landscape of wood certification, including FSC, SFI and National Green Building Standard

Overcoming common misunderstandings about LEED certification and wood fiber

Parlaying cedar's favorable life-cycle analysis results into greater sales

Countering the rise in alternative materials

To attend this invitation-only event, please contact WRCLA's Beth Hird at hird@wrcla.org.

Educational Offerings for Architects

Friday Nov. 5, 8 - 9:30 a.m. and l0 - I I :30 a.m.

Two sessions will be offered for licensed architects to earn up to three continuing education credits. Instructor Archie Landreman, technical director for WoodWorks North-Central, will first speak on "Wood & Green

Building," focusing on sustainability and Life Cycle Assessment. Later in the day, Landreman will discuss "Practical Use of Engineered Wood Products," providing assistance in determining which EWP are best suited for various non-residential applications.

The fee is $100 per session.

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1&7p.n, Regiesdimopen l{ p.m. 10 Group meetnqs

16 p.m. Sales training course on 'l Can'selling sptem, part on6', . featudng Dave Kahle .,'.::

4S!6:30 p-m. Alumni reception fur Wood Basics Oourse gnduates

5:3&7 pm. Early Bird cocktail reception

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630 am-730 p.m. Registration open

7-9 am 10 Group meelings

7 a.n.-12 pm. Exhibitor set-up

8 a.rn.-12 p.m. CME Group excursion

I a.rn-12 p.m. Sales training course on "l Can" selling systery; part two'

$':l0a.m. Council ol@tli&fu chaire

..it,& vl@ chairs meeting.

10:15 am.-12 p.n Gornntittee meetlngs l2:S2:30 p.m. Grand ryening lunch: Chairman's welccrre, president's addrsss, awarG presentation, keynote addess by Jim Monis

2:456 p.m. Traders Market open

6.7:30 p.m he Breaker reception

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7:3&11.fflam. Registration op€n &9:3{l arn. Educationalseseion br architecb, on'Wood & Green

Building*

'&i0,q{r,r Magellan Club breatfast & program'

&10 ern Westem Red C*r Lumber

Associatbn meeting: "Go Green with Westem Red Cedar," presented by John D. Wagner

.!$rll:3{l a.m. Eduelional,session for architects, on "Prdir:al Use of Engineered Wood' l0 am..3 p.m. Traders Market open

12-1:3{t p.rn Lund on show floor

3{ p.m. Exhibitor dismantle I

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Downie Tirnber/Sclkir k Specialty

L^r.^^rt | '\d^r Ur^^',^+- Lilytrot L utruor I ruuur,L) idaho Forest Group

Gilbert Smith Forest Products Ltd.

Haida Forest Products Ltd.

I nte rfo r

Mid Valley Lumber Specialtres

North EnderbyTiinber Ltd.

0rePac 8ui lding Products

Power Wood Corp.

0uadra Wood Products

Sawarne Lumber Company Ltd.

Shakertown

Skana Forest Products Ltd.

Twin Hivers Cedar

Western Forest Prcducts, Inc.

PLH/Health Mate

BW Creative Wood lndustries

Cedarshed lndustries

0utdoor Living Today

Synergy Pacifici0uattro Timber

1.866.778.9096