fhe crossroqds of on industry

By Buck Hutchison

tyVER THE LAST 15 YEARS, the NAWLA Traders Market has grown into the largest trade show of its kind, focusing on the supply and distribution of lumber and building products. This year, we have worked to broaden the scope of the show while still maintaining the focus on manufacturers and wholesalers.

Traders Market continues to evolve. Of special interest this year is the introduction of the New Product Showcase. The showcase will be a special area of the trade show floor that will enable companies to market new or rebranded products they produce or offer.

NAWLA has always represented that crucial link in the supply chain. That supply chain needs to include those specifying the material, so NAWLA has partnered with Woodworks to provide two continuing education classes for architects. The two classes will focus on the use of wood and wood products in sustainable design and will be offered on Friday morning of the show. Afterwards, the exhibitor and attendees will have a chance to meet with the architects as they visit the tradeshow floor. An additional benefit to attendees is that they may attend the classes for free.

Another exciting feature is the launch of the revamped Magellan Network. As NAWLA increases its global activities, the Magellan event at Traders Market will become one of many chances to learn about imports and exports. This year's panel will focus on emerging markets. Both panelists are well known in the industry throughout the world. Mike Snow with the American Hardwood Export Council and Brent McClendon with the International Wood Products Association will provide an outlook on where the markets are going. Once again, International WOOD Markets Group's Russ Taylor will serve a moderator.

We've made some changes and improvements this year, but one thing hasn't changed: value. Traders Market continues to provide the industry with excellent return on investment. Networking, business, and sales will once again be the main focus, but with a few fresh twists.

See you in Chicago!

Buck Hutchison Hutchison Lumber & Buildins Products NAWLA Chairman

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