Peterman Building New Service Center

GROUNDBREAKING for a new expansion at Peterman Lumber Co., Fontana, Ca., by (1) [l-4 customer service mgr. Tim Peterman, general mgr. Dennis Johnston. and v.o. Darlene Peterman. e\ Adjacent to its existing facility, the new 22,000-sq. ft. Customer Service Center on one acre will be completed by year's end, in time for a yearlong 20th anniversary celebration throuohout 1999. (3) The existing ilcility is on triui acres, has four lumber sheds, office building and enclosed 12,000-so. ft, shed for hardwoods and other oroducts needing weather protection. (4) The staff includes [front row, l-rl Walter Bladh, Allen Sisler. Emilio Senano. Dennis {ohnston, Pedro _Arango nigoUlrd Casri]io, oairinE-i'eterman, Tim Peterman, Bertha Heredia, Sandra Magana. [back] Ramon Covanuvias, Robert Hall, Manuel Flores, Dean Baurle, Wayne Nunnally, Jose Alvarez, Eduardo Fletes, Hector Perez, Jose Felix, Erik Gavilanes.

ARCHITECTURAL design lor Ganahl's replacement building in Los Alamitos, Ca.

Ganahl Expanding Former Barr Facility

Ganahl Lumber Co., Anaheim, Ca., plans to replace the I 1,000-sq. ft. retail store at its recently acquired Los Alamitos, Ca., yard with a new building more than five times its size.

The current building, featuring 4,000 sq. ft. of indoor storage space, will be demolished to make way for a modern structure with a 5,158-sq. ft.

TruServ Teams With Visa

TruServ is teaming with Visa U.S.A. on a variety of advertising and marketing activities, including pointof-purchase materials and signage.

hardware sales area, 18,390-sq. ft. hardware warehouse, 28,193 sq. ft. of indoor lumber storage, 4,335 sq. ft. of office space, plus a 4,200-sq. ft. mezzanine for office and warehouse uses.

Ganahl acquired the yard and three others from Barr Lumber Co. earlier in the year (see May, p. 22).

During the one-year partnership, the two companies will collaborate on a series of value-added offers for consumers who use their Visa cards at participating True Value, ServiStar

"This is not exactly a chopped Iiver business, so we are going to defend it very hard."

- Arthur Martinez, S e ars c hairman, c omme ntin g on Home Depot's plans to open smaller hardware stores and Coast to Coast locations. The initial promotion rewards consumers using their Visa cards with a 25Vo discount off True Value paint.

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