Wood Fiber Products Inc. ADUATITAOE Fllt0ERf 0lltr

Home Depot. Those now favoring the project were sent an AV request.

'Due to unlisted numbers, disconnects, moves and not-at-homes, the phone canvass reached half of all households. The remainder were sent an extra piece of persuasion mail and targeted for door-to-door contact.

' Each day, workers found out from the Registrar of Voters who sent in AV requests. Individuals who sent in AV requests not furnished by the campaign were sent persuasion mail.

' Fifteen days before the election, another AV request form was sent to any "Yes" voter who had yet to mail one in. They then received another call urging them to vote absentee.

' More persuasion mail and newspaper ads came in the closing 10 days. Touting "Home Depot is a Good Neighbor," mailings stressed the inconvenience of having to drive over 20 miles to find the nearest Depot.

' On the Friday before the election, supporters received a jumbo postcard reminding them to vote and telling them where their polling place was located. Over the last weekend, they got another reminder by phone.

' On Election Day, utilizing the computer-generated lists, volunteers "purged" the polls and others phoned non-voters to remind them to vote.

Home Depot won decisively (63Vo to 37Vo), with the votes by mail turning a squeaker into a landslide.

Mobile Home Park Residents Defeat Depot

Frustrated after months of battling heated opposition, Home Depot has abandoned plans to build its second Sonoma County store on the site of a Santa Rosa, Ca., mobile home park, displacing 200 senior citizens.

Citing "the discomfort for the residents coupled with the full support of the council for the residents," Home Depot said it will look for an alternative site in Santa Rosa. Possible locations include a former Grossman's site.

Its decision to end its pursuit of the l3-acre, 161-space Journey's End Mobile Home Park came 12 weeks after Home Depot first revealed its intentions in private meetings with park residents in early June. It also came two days before residents were to picket Home Depot's Rohnert Park store for five hours.

News of the project quickly generated serious opposition. Although on several occasions the city council strongly hinted they would be unwilling to rezone the site, Depot officials continued their push.

Each week, residents attended council meetings to urge the council to deny the plan without a hearing.

Reduced Callbacks

WFP FINGERJOINI studs reduce stud replccemenl by 50lo 75010.

Stratghter Walls

FINGERJ0INTING mixes groin paltems & knol slruclures minimiring lhe chonce of bow ond crook

CUSTAMER SATISFACrION

Fewer collbocla moke o hcppier builder cnd stroighl wclls make a sotisfied homeowner.

IMPROVED RESOURCE UTILIZA|ION

FINGER 0INTING ollows ony length of slud grcde lumber to be used fo its f ullesl. Enviromentolly responsible.

lsFinger Joinl Blocls neBox Shook sFinger Joint Studs lg(ut Stock nsEdge Glued Products