rood millwork has profit potential

the USA" trademark. It appears on hang tags, in brochures, on television commercials and other promotional items.

A similar type of logo has been created for solid hardwood specialty products. The identification mark aims to create instant recognition with a perception of quality on behalf of consumers.

The solid hardwood millwork program includes a number of marketing tools. A new hardwood millwork sales brochure is targeted at the average home remodeler and builder. Other point-of-purchase materials, including a "seasonal" hardwood aisle-ender, are also being developed.

And the association specializes in consumer publicity. Thanks to our involvement in home remodeling and construction projects, HMA has generated publicity in Country Living, Family Circle and I00l Home ldeas, just to name a few home furnishings magazines. Several editors have already contacted us for ideas on small-scale home remodeling projects featuring hardwoods. HMA plans to create solid hardwood millwork applications to showcase the product's natural beauty and durability, and then publicize them.

Story at a Glance

A marketing promotion fuels big dollar hardwood millwork sales. logo, sales brochures, point of purchase materials and publicity available to build consumer awareness.