Sincel905,we've helpedsmoothyourroad tomarket.

It can be tough moving lumber and plywood profitably, especially in today's business world.

That's why, while others may work direcfly with your dealers, we atWillamette continue to devote our efforts to you, our wholesaler.

For over 80 years now, we've helped get you competitively to market with the best in lurnber and plywood products, backed by non-stop service. Real servtce.

You get personal, immediate attention from your Willamette sales professional who works right from our mills. Using our computer network and warehouse resources, we take Your ordet track it through our system and get you the products You need, on time. Everv time.

To put Wilamette teamwork to workior you, give us a call-in the

West at (503) 926-777I, in the South at (318) 255-6258.

Together, we'll steer a steady course to market. Profitably.

Jack Kleindienst is new to industrial sales at Gregory Forest products. Fontana, Ca. Plywood sales mgr. Bob Reyneke has assumed the duties of r€-cently retired Ray Lizotte (see p. 69 ).

Max Clark, senior v.p. of store opera- tions, Builders Emporium, Irvine. Ca., has resigned, according to pres. Jack Edwards. David S. Cullen succeeds him, Ted Kazleman is now v.p. of marketing, and Phyllis Friedman, v.p. of imports and consolidated purchasing.

Michael R. O'Halloran has been promoted to asst. director of the technical services div. of the American plywood Association, Tacoma, Wa.

Alan Guinn is now mgr. of Colville Indian Precision Pine Co.. Omak. Wa.

Debra Lilly has joined Alaska Pacific Building Materials, Vancouver, Wa., as v.p., marketing.

Bruce Hallvik is a new lumber national account sales mgr. for Plum Creek Timber Co., Inc., Columbia Falls, Mt.

Dick Johnson, sales mgr., MichiganCalifornia Lumber Co., Camino, Ca., has retired after l9 years with the co. and more than 40 years in the industry, according to John Ferguson, who succeeds him.

Kurt Froelich, driver, Lumbermen's, Redmond, Wa., has been elected September Employee of the month by his co-workers.

Roy D. Wemyss is the new v.p./gen. mgr. for James Hardie Gypsum, Seattle, Wa.

Michael Flannery has been appointed group v.p. of the wood products div. of Pope & Talbot, Inc., Portland. Or.. according to pres. R. Steven Mason.

Michael Kirkelie is a new Glulam salesman at Bohemia Inc., Saginaw, Or., reporting to Jim Walsh, sales mgr.

Tandy Bowen, formerly with Bowen Lumber Sales, Arlington, Tx., has joined the sales staff of Colonial Cedar Co., Kent, Wa

Herb Hast Sr. has been selectedW.O.O.D., Inc.'s Lumberman of the Year for 50 years of outstanding service to the industry.

Peter J. HalI has been elected pres. of Lumber Products Inc., Klamath Falls, Or.

Sterling Wolfe, Marquart-Wolfe Lumber Co., Tustin, Ca., and his wife, Loraine, have been vacationing in Hawaii.

The Merchant ilagazlne

Walter Kuder, architectural mill foreman, Ganahl Lumber Co., Anaheim, Ca., has retired. after recentlv celebrating his 30th anniversary witir the co.

Tony Gallagher is now sales mgr. of Warm Springs Forest products Industries, Warm Springs, Or.

Evan Lewis has been promoted to outside contractor salesperson at Ganahl Lumber Co., Corona, Ca. Mendi La Buda is now credit asst. and paul Larson, receiving clerk. Promoted at Anaheim, Ca., are Jim Burns, now retail counter salesman, and Andy Kresch, counter contractor sales.

Steve Hammans is new to the tradins staff at Whitewater Lumber CoI Eugene, Or.

Richard A. Peery, pres. and founder, Peery Bros. Lumber Co. Inc., City of Industry, Ca., will semi-retire at the end of the year, continuing as consultant and chairman of the board. Michael Peery has been elected pres.

Ed Reiman is new to Guitteau-Newland Lumber Co., Eugene, Or.

Denis Smith has joined Manville Corp., Denver, Co., as retail marketing mgr., building insulations div., according to Don Steinle, gen. marketing mgr.

Joe Schwalbe has joined inside sales at Product Sales Co., Orange, Ca., according to Ted Gilbert, pres.

October 1987

Paul Conley has been named gen. mgr. of Ray Lumber Co.. Phoenix, Az.

Lee Muth has joincd Thunderbolt Wood Treating, Inc., Modesto, Ca., reports Ro"v Liles.

Werner Richen. Lumber Products. Portland. Or.. is back to work alter a brief vacation.

Paul Cochran is now gen. mgr. of Concannon Lumber's Portland, Or.. remanulacturing plant.

Jack McCleskef is a new plywood trader at Simon. Crabtree & Ryan, Lake Oswego, Or.

Michael Kirkelie is now selling laminated beams at Bohemia, lnc.. Eugene, Or.

Rita Marie Bricher, granddaughter of Joe Bricher. Lumber Association of Southern California. has been selected as one ol Good Housekeeping's "100 Women of Promise. Class of '87. " His other granddaughter, Connie Coxon. just graduated from high school with straight A's and is lining up with Nina Blanchard modeling agency in Los Angeles, Ca.

Shawn Kelley, M&N{ Builders Supply, Tracy. Ca.. plans on attending the playoff games of the San lrrancisco Giants and "probably' the World Series." along with Dick McClure. Llnion Planing Mill. Stockton, Ca.' Ted Mathews and Bill Barr. Pacific Forest Products, Fresno, Ca., and Tom Fogerty, Osborne Lumber Co.. Newark. Ca.

Paul Studer is the new So. Ca. regional sales mgr. for California Sentrv llardware. City of Industry, Ca. Clint Bower, Mariners [:orest Products. Santa Ana. Ca.. spent a week in IIrrwaii. ir trip he r.ron in ir cvstic fibrosis charity auction.

Steve Bufe' has rejoined Mesa Forest Products, Costa Mesa. Ca. Mark Broyles. Hulbert Lumber Co.. Newark. Ca.. and his wife. Cheryl. are the proud parents of 7 lb.. 14 oz. Alicia Katherine, born Sept. -5. 1987. Annie Hung. Hulbert Lumber Co.. and her husband, Chris, are now the parents of 7 Ib..9 oz. Stephen William, born Sept. l'{, I 987.

Ralph D. Dillon has resigned as pres. and c.o.o. of CoastAmerica Corp., parent firm of Coast to Coast Stores, Denver. Co. Richard H. Bard, chairman and c.e.o.. also assumes Dillon's titles.

Roger Braniger has joined the sales team at Product Sales Co., Orange, Ca., according to Ted Gilbert. Richard N. "Dick" Moffitt is the new v.p. of human resources at Pope & Talbot, Portland, Or., according to pres. R. Steven Mason. Dennis Richardson. Oregon-Canadian I;orest Products. Orange, Ca., completed a round-trip motorcycle ride on his l200cc IIonda Gold Wing between Orange and Denver, Co., with his son. Brian.

Don Justice is new to Weslern lndustrial Wood Products. Porlland, Or.

Dave Warren will manage the new Pay 'N Pak Store in Gresham, Or.

John Allen has joined the A. L. Hoover Co., El Toro, Ca., in sales, according to Dick Hoover, who has returned from a N'tidwest vacation.

Abbie Hanlon, redwood trader at Rolando Lumber Co., San Leandro. ('a recenllv retrrrned tiom a vlcittion in l:ngland where she especially enjoyed London and Oxford.

Ed Fountain, Jr.. Ed l-'ountain Lumber Co., Los Angeles. Ca.. will celebrate his 50th birthday on Nov. 12, 1987.

Dick Voelzke has joined Consolidated Lumber. Eugene. Or.. working out of Huntington Beach, Ca.

G. Ra1'mond Lopp. senior v.p., Babbitt Brothers Trading Co.. Flagstaff. Az., resigned October 1-5. finishing a 39 year career with the company. ['le plans to remain in }rlagstaff consulting in the building material industry.

Perry Steinhoff has resigned as advertising mgr. lbr O'Malley Lumber Co., Phoenix. Az.

Personals

(Continued front page 47)

Nils Lau, pres., Oregon Overseas Timber Co., Bandon, Or., is back from a N.Y. vacation.

Jack Beverage has been named gen. mgr. of Idaho Timber Corp., North Powder, Or. Dan Rupe, Boise, Id., has been promoted to sales rep.

Robert T. Sorenson and J. T. "Tom" Seely are new field reps for the Red Cedar Shingle & Handsplit Shake Bureau, Bellevue, Wa., according to Michael M. Westfall, pres. Dan Darnell has been relocated to Ca. Ken Thim, a Merchant Magazine contributing editor, and his wife, Jan, have been vacationing in Canada.

Bill Collecting Techniques

If you're having trouble getting through by telephone to a debtor, try calling before 9 a.m., during lunch or after 5 p.m., times when he may answer the phone himself.

A buddy approach may get you through a secretary or receptionist. "Hi, Joe here, is Paul there, it's been ages since I talked to him and I just got into

Ralph Kinross, Whonnock Shake & Shingle, Whonnock, B.C., has been re-elected chairman of the board of the Red Cedar Shingle & Handsplit Shake Bureau. Other olficers include vice-chairman/treas. John Coker, pres. Michael M. Westfall, and sec. Patty Wood.

Ron Brady has joined the T&H trading staff in Boise, Id.

Mike Jameson has resigned from ABC Lumber and Tool & Nail Lumber Co., Costa Mesa, Ca., to pursue other goals.

Helen Waite is the new credit mgr. at Mungus-Fungus Forest Products, Climax, Nv., according to Hugh Mungus and Freddy Fungus. Notes Hugh, if you need credit, go to Helen Waite.

Home Center

(Contirtued

from puge 22)

tion on packaging. Home Club people consider customers a necessary interruption of their non-selling chores.

town, put me through, will you?" will often work. If you're a woman, try a sexy "ls Jack there?" approach. Asking the debtor what he can tell you about the account will often bring results. It's also the start for telling him in firm, but friendly terms what he should be doing about paying up. Selling him on the benefits of settling up the overdue amount often works.

Home Depot's pricing appears a shade higher than Home Club, but is by far everyone's favorite shopping experience. When their people ask if they can help, they really mean it. They dppear pleasant, knowledgeable and anxious to be ofservice. I have yet to meet anybody associated with Home Depot who is not extremely happy and vocal about being a part of the organization. Why not. They're young, aggressive, confrdent in their knowledge of the products, merchandise location within the store, policies and procedures and, evidently, well compensated. Some of their store management personnel are quick to tell you that they are financially secure for the rest of their life because of their bonuses and stock options.

Attitude is the big difference at Home Depot. Home Depot people want their company to grow and prosper. They feel a part of it. They feel they're contributing to it. Ifyou have not yet experienced this radically different store attitude, seek out a Home Depot and play the role of a customer. It may forever change the way you face your company's customers.

Are You Absolutely Sure You Are Buying Your Building MaterialsRight?

If you have ever asked yourself - Ant Building Materials ond Hardware right? Company.

I Competitive? or Am I absolutely sure I buy my Then you need C.B.S.-Central Builders Supplies

C.B.S. can take the guesswork out of buying. Since 1937, C.B.S. has been helping independent building material dealers remain competitive with mammoth corporation chains. Because C.B.S. is a dealer owned non-profit corporation, all discounts, rebates, datings and advertising funds are all passed directly to the participating members.

C.B.S. Offers You

*C.B.S. has been nationally recognized as "The Place To Go To Buy Low"*

* As you buy more the cost to belong goes down-not up

* C.B.S. has an in-house Lumber Department

* C.B.S. has a General Building Materials Dept.

* C.B.S. has a program with the Blue Crass Tool Company

Central Builders Supplies Company

These Advantages

* C.B.S. is dealer owned

* C.B.S. has a state-of-the-art internal communication system with participating members

* C.B.S. Rebates are paid to the members in cash

* C.B.S. has an in-house Building Specialties Dept.

* C.B.S. operates as a non-profit company

* C.B.S. members share in the cost to operate

Heodquarters for the Allied Building Centers 215 Broadus Street Sturgis, Michigan 49091 Phone: (616) 651-1455

*c.B.s. was featured in the December, 1986 edition of rhe Merchant Magazine

October 1987

Eclectic Wood Mix Popular

Wood llnish pref'erences in lurniture olten predate trends in cabinet finishes by a 1'ear to l8 months, but the results of surveys conductcd at the San Iirancisco, C'a., and Dallas.

Tx.. llrniture ntarts are important.

Although the lar west prel-ers burnished oak and pine, both San [:rancisco and Dallas showed an increase in l-roney and lan tones as well as blond (bleached) and grey tones refleeting a busic consunter preference in the lighter wood tones. Wood tones conlinue to be popular in kitchens despite the recent popularity of the painted European look.

Discussions with builders in I)allas at the NAHB show indicated that they are being asked to add variety to their homcs. using wclods other than oak. now the big leader. and also showing at least two flnishes on each style. Lighter tones are growing constantly as thel'appear to be in olher home furnishings. All agree that the next two years will be banner y'ears with an upswing in quality and size in cabincts. modulrrr entertlinntent units and tables.

The demographic action in 1987 to 19U9, according to most cxperts. will be concentrated on the l-5 to 50 tear age group. 60t1, of whom have sizable equities in hon.res. Seventy Iive percent of the new homes will be built or sold to this group who will trade up to higher quality and more luxurious interior areas. A prlmary consideration will be to blend kitchen and living areas with a balance of' contemporary and traditional sti'lings. Wood tones or flnishes will be compatible. but not necessarily match, as the eclectic mix will express the individuality of the color consclous owners.

Balancing the high new home prediction will be an equal or. for cabinet firms, a ntore imporlitnt segment who will opt fbr renovating and remodeling. They will be looking for variety' and visual impact 1o make their homes sparkle. Adding a unit with one of the close grain woods such as alder. cherry, maple, or birch with a higher sheen will be one pref-erence.

With industry promotions. industry leaders expect that consumers will increase their expenditure from lllr to 2tl, of inconte. concluded

Arnold Curtis, president ol'the

Northwest llardwoods Division ol Weverhaeuser.

The flnest tn quali$ hemlock arr{d,r0ou$le* flr from the forests of the Northwest coupled wlth the flneet in manufacturlng skllls have already establlshed a wellrecognlzed rcputatlon for the Commencement Bay Stud. Now, In response to popular rgquost, we have added a dlstlnctlve new end brand to provlde an ovon more easlly recognlzed identiry In the marketplace. Now it's your turn to proflt from recognlzed quallty, value, and performance by includlng Commencement Bay Stud's brand of perfectlon on your next order.

Marketed by Simpson Timber Company Third and Franklln, Shelton, WA 98584 (206) 426.3381