Ways to develop a hardwood paneling profit center

wood planking "ready to put on a cart and roll out," are another part of Allison's philosophy. To support his theory, he packages 3/4 inch tongue and groove paneling in shrink wrap with labels carrying complete d-i-y instructions. Stocking moulding finished to match the panelings is a "must," Allison emphasizes.

He recommends that dealers make installation service available for "the person who is all thumbs." For this customer as well as contractor customers, he packages paneling in cartons with enough material to cover 63 sq. ft.

seek instant social position and prestige.

Robert E. Allison III, president of Landmark, advises retailers that these customers want to see what the wall will look like. To achieve this, he recommends color brochures f,rlled with application pictures as point of purchase literature and advertisements showing the product in action.

Prominent displays with hard-

Story at a Glance

Suggestions for attracting Yup pies to the joys of owning solid hardwood plank or paneling tips from a trio of manufacturers for dealers on how to sell more hardwood paneling... slogans that have worked.

"There are plenty of benefits for the retailer who stocks solid hardwood panels," says La Verne Ard, general manager of Marsh Lumber Co., Pamplico, S.C. "Although he has to tie up a lot of money in inventory, the panels are high profit items."

He suggests cypress, which can be used inside or outside, as a good retail product. The company manufactures panels in a wide range of species, mainly for the architectural market.

"Hardwood panels sell themselves," says Debbie Koeser, a sales representative at Sheoga, Hardwood Flooring and Panefin! Inc., Burton, Oh. She backs her statement by emphasizing the importance of displays. Using hardwood panels of various species, unfinished or with different stains, in a vignette or on a wall adjacent to the hardwood paneling section can point up the beauty of the wood, she explains. Chain samples (small pieces of various wood species connected by a chain) also are good sales aids, helping to point out quality and insulation value, Koeser adds.

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The same workmanship. The same energy efficiency. The same weathertightness you've come to exPect from everyAndersen product, is now available in the highly attractive circle top window.

But while most window makers grve you but one size and expect you to make do, Andersen produces circle tops in two styles (one compatible with the Andersen Narroline' double-hung window, the other a perfect match with ttre Perma-Shield' i:asement or awning window), eleven sizes (including a new quarter round), and four glazlig options (including Hieh-Performance, High-Performar Hish High-Performance

Sun, and a special glazing for high altitudes). No one else gives you so many options.

There's so much more to tell. But then, that's why we're here. Give us a call and we'll get you into the right circles.