Home centers included in hardwood furniture marketing campalgn

yourself, they can afford to purchase solid hardwood readY-to-finish or ready-to-assemble furniture instead of man-made materials or imPorts.

The Solid Guide to Hardwood Furniture can be purchased for distribution to customers. The HMA also has a sales education video and a consumer point of sale video available for retailers.

the American public already prefers furniture made of solid hardwoods' With more discretionarY income' many young families are able to afford the value and quality of hardwood. Others are realizing that bY applying the sweat equity of do-it-

Story at a Glance

How to penetrate readY-tofinish & ready-to-assemble solid hardwood furniture market use of hang tags, litera' ture, videos to boost home center sales. dealers can capitalize on consumer desire for solid hardwood value.

Companies that serve the home center market, such as Harris of Pendleton, Whittier Wood Products, Taylor Woodcraft, Athol Table Manufacturing, S&S Wood & Things, John Boos and Co., Union City Chair, Delta Design and APPalachian Chair are included among the manufacturers participating in The Hardwood Solution Program.

In addition to the hang tags, literature, videos and Print campaign, the Hardwood Manufacturers Association is sponsoring the Hardwood House as a showcase for hardwood furniture, flooring, paneling' cabinetry and other Products. Dan Driz, a nationally known furniture designer, is coordinating the project and acting as a sPokesman for the HMA.

Companies contributing to the Hardwood House inclu.de Coastal Lumber Co., Harris-Tarkett, Kentucky Wood Floors, Walter H. Weaber Sons, lnc., W. M. Cramer Lumber Co. and FitzPatrick & Weller, lnc.