A hadwood flooring success story

PROGRAM to revisc and updatc existing litcrature and create new tradc and consumer brochures has becn put into opcration by thc National Oak Flooring Manulacturcrs Association o1' Menrphis. Tn.

In udtlition. the progrum protrotitrn launchcd undcr the dircction ofthe pronrotions conrrnittee headed by Claudc Taylor. salcs nranager of Mcmphis Hardwood Flooring Co.. has generatcd over Sl7 nrillion wrrth of consunrer and tradc r.nagazine and ncwspapcr spacc for a budgct of less than $350.000.

Initill thrust trl'the prrrSrarn wus irrrage inrprovcnrent. Thc NOFMA is prinrarily interestccl in pronroting unfinishcd strip fkxrrin-s. thc principal product of association mcnrbers. However. Taylor pointed out. ils litcrature has been dif'flcult to rcad and often rcclundant although technically correct. Thc neu' litcraturc crnphasizcs thc inragc ofa quality product appropriatc to contemporary homcs and cornmercial establishments.

Itcms included in the overhaul were an installation nranual, finishing and refinishing manual. update catalog for Swect's Files using full color for the frrst time. a wood tloor care guide and an 8 pagc full colur brochure with room scencs and consumer-oriented infirrmation on thc typcs of oak lloors. grades

Story at a Glance

$17 million hardwood flooring campaign...new literature... emphasis on image...innovative applications on walls...sales materials available.

available. finishes and rclated infbrmation. Suggestions fbr the use of oak flooring on walls and in commercial establishments also are included in this literature.

While not in itself a strictly promotional activity. another major program of the NOFMA has re sulted in extensive and continuing trade magazine publicity. In 1979 NOFMA establishcd the Hardwood Flooring Installation School. Held semiannually in Memphis, Tn.. it has attracted capacity cnrollmcnt at every session and is helping to alleviatc the scvere shortage of skilled hardwood flooring installers that existed before its inception. The American Parquet Association and Maple Flooring Manufacturers Association are co-sponsors.

Another project of the NOFMA pronrotion conrmittee is a slide film program based on the installation school for clistributor. dealcr and other uses.

Storage On The Side

A new compact. economical storage space designed to fit snugly against an existing structure has been introduced by Arrow.

Its horizontal wood-erain embossed paneling may be left aJis or painted to match the main structure.

The structure is suggested for bikes, lawn mowers, lawn furniture, barbecue and pool equipment, firewood, sports equipment and garden tools.

For more information on New Products write The Merchant Mogaiine,4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

MiniHeatwave

A wall-mountable electric heater. which is said to efficiently heat rooms for pennies an hour, is new from Intermatic.

Designed for portable or permanent applications, the heater can also be used as a fan or equipped with an optional snap-on charcoal mircon ltlter to keep rooms clean of smoke, dust, odors and pollen.

It provides up to 5,120 BTU s of heat wi*r a quiet axial frn that reportedly distributes the warmth to all corners of a room in seconds. A four-function comfort selector allcnvs heat adjustmcnt.

Measuring 8Vz'highxlVz" deePbY 8" wide, it weighs about 3 lbs. and features built-in cord storage, carrying handle and an automatic safety shut-off switch to prevent overheating.

Paul does not test on his fame as the lumberman's symbol of accomplishment. New requirements and changing conditions keep him alert to progress.

Shower ln Hand

A new line ofhand-held shcnryers, heads, spouts and accessories has been introduced by Peerless Faucet Co.

marble/onyx, shell, stone, ivory, plastic, leather and paper.

On a wood surface, the wax gently lifts off grime and previous wax build-up leaving a lustrous finish. hlished surftces such as marble are protected against spillage, and the hardness ofthe coating also guards against heat and finger mark.

Flame In Hand

A portable hand-held refillable butane torch is new from Blazer Products.

The torch produces a flame with a temperature of 2500'F, which reportedly is hot enough to solder silver and pipes, remove old paint, soften window putty, thaw pipes, etc.

The Showerburst collection features economy, good, befter, best and designer models.

The line is accompanied by accessories and replacement parts including hoses, tub spout, shower arm diverters, brackets, showerheads and vacuum breakers.

British Butfer

A versatile wax polish from England is ncnv available in the U.S. liom Cereus, lnc. Renaissance wax reportedly can be applied to any surhce, including u,rcod, metal,

The wax is said to have virtually no odor to detract from the natural aroma of the wood or leather to which it is applied.

Drywall Repair Kit

A kit for repairing drywall damage and other hollow wall situations is new from Cascade Development.

No backing is required to hold spackle or other wall filling compounds due to a unique toggle action coupled with an adhesive coated flexible backine board. Each Holpatch Kit contains iraterials to fill a 4 " x 4 " hole, ready for spackling, in all thicknesses of drywall up to 1", plus instructions and sandpaper.