How to turn energy into $

alf OLD DAYS lie ahead and if you tThaven't done so. now is the time to convert some space into an Energy Savers'Center.

Begin by clearing off a couple of prominent gondolas and labeling them with a sign that your customers can't miss: ENERGY SAVERS' CENTER.

Next. stock the area with merchandise that can help your customers save energy.

For starters, depending upon your climate, consider caulking, caulking guns, weatherstripping, door bottoms, door thresholds, glazing compound, putty, storm window kits, inside storm windows, replacement window channels, plastic sheeting, reflective sheeting, insulation, pipe insulation, water heater insulation, furnace filters, air conditioner filters, furnace pipe, stove pipe, duct extenders, stove black paint. soot remover. flue liners. door closers.

light timers, appliance timers, light dimmers, setback thermostats, air deflectors, dryer vent kits, axes, hatchets, chopping mauls, log splir ters, safety goggles, fireplace logs, humidifier, whole house fan, roof ventilator.

Story at a Glance

Energy saving image can keep cash register humming energize your store and products . . promote energy saving service.

Next, develop colorful distinctive sisnins to point out energy saving pr6auc"a in other sections. do through the store and identify all items that can contribute to energy economy whether it is a free standing fireplace or water conserving shower head.

Throughout thi store and especially in your energy saving center create displays to demonstrate energy saving practices and products. Use cut-aways to show how products can be installed. Dramatize the effectiveness of energy saving methods. Use charts for facts and figures.

In addition to stocking energy saving merchandise and identifying it for the customer, it is necessary to make your store name synonymous with_ energy saving..Develop .a logo or slogan to appear ln your adverusing. Hang banners to proclaim your position as an energy saving center. Create ads that educate your customers and convince them that you