WE SERVE THE WEST FBOM FOUR LOGATIONS

MacBeath has inventories and extensive stocks of three and four inch top grade lumber in sugar pine and hardwoods including maple, cherry, walnut, ash and others. In addition, we maintain excellent stocks of one and two inch hardwood and spruce. We also offer mouldings, treads, risers, sills, dowels, thresholds, fine plywoods, veneers and chopping blocks. Accessory supplies and millwork facilities give complete buying convenience with quality assurance second to none.

7653 Telegraph Road

Montebello, CA 90640

(714) 994-6240

(213) 723-3301

930 Ashby Avenue

Berkeley, CA 94710

(415) 843-4390

1576 South 300 West Salt Lake City, UT 84115

(801) 484-7616

Main Office

2150 Oakdale Avenue

San Francisco , CA 94124

(415) 647-0772

Distributor pioneers hardwood showroom

It's been a decade since the Virginia Hardwood Co., a wholesale hardwood flooring distributor in Monrovia, Ca., pioneered the idea of providing a showplace where decorators, designers, and the general public could come to view beautiful hardwood flooring designs displayed in an attractive atmosphere.

This concept proved eminently successful. Today, Virginia Hardwood has gone one step farther. A recent remodeling of the showroom makes it possible for a visitor to view an even greater number of panel displays showcasing the most famous brands of hardwood flooring in the world.

The floor of the showroom has remained unchanged. It is divided into six squares ofoak plank, approximate- ly l0ft. squile. Each has a different color stain: white, green, yellow, terra cotta, toast brown, and blue; applied unadulterated directly out of the can. Entering the showroom, a visitor sees a series ofgently angled walls providing the backdrop for vertical floorto-ceiling displays of plank flooring in a wide selection of finishes and textures.

Farther down the room. the walls are divided horizontally to spot-

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Hardwood Showroom

(Continued from previous page) light a number of parquets and unusual patterns.

In an adjoining side room wing panels on the wall display over 100 unusual and beautiful samples of wood and patterns. Each is labeled according to brand, name of species, trade qaqg, and finish, and whether prefinished or custom finished.

Dave Ferrari, president of Virginia Hardwood, is pleased with the popularity of the showroom. "The people who come to this showroom senerally are not lookers. They are Suyen who are interested in finalizine their decision as to what products io use. Being able to see the finished product first hand, to touch it. and to be better able to visualize how it will look in their particular project is the big selling point."

There is a constant flow of people through the showroom, says Ferrari. They come by twos and threes gener- ally. A high percentage are homeowners interested in remodelins or new construction. "This does-not imply that most of our business is residential," explains Fenari. "The commercial users such as shopping center malls, commercial office buildings, and stores, usually have an architect or decorator who is familiar with the material to determine what will be used. "

Virginia Hardwood Co. serves Southern California, Arizona, Southern Nevada, and Hawaii, and has branch offices and warehouses in San Diego, Ca., and Phoenix, Az. The 20,000 sq. ft. main office and warehouse in Monrovia has over 200 different wood items in the inventorv.

Oak Floor Seminar Film

A highly informative audio-visual presentation on oak floors is now available for rent or purchase by anyone associated with the floorins or building materials industry.

Entitled A Short Seminar on Oak Flooring, the 22-minute presentation offers detailed information on the characteristics of oak flooring, handling procedures, site conditions, subfloor preparation. laying, and finishins.'In'demonstratins t[e differences-in strip, plank, aid parquet styles and how each is applied, it also teaches the viewer to judge a satisfactory installation.

Produced jointly by the American Parquet Association and the National Oak Flooring Manufacturers Association, the color film is based on material developed for the Hardwood Flooring Installation School.

The presentation is offered both in cartridge form (sound and audio on continuous tapes) for LaBelle automatic projectors and as 35mm slides with separate cassette sound tape. The sound tape is pulsed to change the slides automatically on carousel-type projectors. Slides may also be changed manually by following a typewritten script which is provided.

With tips on how to insure goodlooking floors and avoid problems and job call-backs, it serves as an excellent training tool for new people and a quick refresher course for installers and finishers. Others who can benefit from the fact-packed presentation are building materials and floor covering dealers, architects and interior designers, and salesmen of all types of flooring.

The film can be bought or rented for $16 in the LaBelle cartridge version. When returned in sood condition, $10 of the rental-fee is refunded. Charge for the 35mm slide version is $46, of which $34 is refunded when slides are returned. Two to three weeks are necessary for delivery. The film may be ordered from the National Oak Flooring Manufacturers Association, 8(X Sterick Building, Memphis, Tn. 38103.

National Forest Products Week

President Jimmy Carter has set Oct. 19-25 as National Forest Products Week to "promote awareness and to recognize the efforts of the thousands of men and women who-have devoted their lives to managing" America's valuable forest resources.

The President said in his proclamation that the vast forest resource "provides many of the products we depend upon-lumber for our homes, paper for recording our thoughts, fuel for heating and cooking, and the basic elemen6 of thousands of 6ther productl." Researchers, he said, are finding ways to speed the growth of trees; discovering new methods for protecting forests from fire, insects, and disease, and developing production methods for more fully utilizing our wood resources.

"While oir forests-continue to meet our demands for wood and recreation today, careful management is needed if thev are to continue to do so in the future," the President rioted. "All of us need to become more aware of the role woodlands play, directly and indirectly, in our lives. We must strive'to improve our small woodlots as well as our large, professionally managed, public and private forests. "

AskaLeading Question

Find out how well a job candidate communicates by asking "Tell me about yourself."

His response will show you how he handles himself. He will probably reveal information which you can not ask such as ase and marital status.

C00L 0UTD00R living in a redwood setting is not a hard idea to sell, by capitalizing on the home improvement interest generated bythe' public's new stay-at-home attitude. Promotional ideas available'from the California Redwood Association, Dept. RDS, One Lombard St., San Francisco, Ca. 94111, will help dealers to get their share of the big ticket sales.