Merchandising change over

N0W Ufl|DER construction, Hemet Home Center is expected to open in December. All-wood building will be used as a permanent display of lumber and wood products in action.

I f ERY much a product of an Y urban environment in the beginning of their developrnent, the home center concept of merchandising is increasingly heading for the country. The new Hemet Home Center, now abuilding in the small California town of the same name situated about 70 miles East of Los Angeles, is a good case in point.

The Home Lumber Corp., which owns and operates Hemet Home Cen-

Story at a Glance

Traditional small town facility converts to home center operation pole construction used for new structures housewares to get increased play . . . advertising will stress customer service.