TV Hardwood Promotion

"Television is one of the most important tools a public relations program can use," notes Howard Gatewood, secretary-manager of the National Hardwood Lumber Assn., speaking of the HI's promotional work.

"As the supporters of reinforcement education know, you're way ahead of the game if you can reach your intended audience through more than one of his senses." Gatewood said, "And television does that. A televised message is both audible and visual, and makes a lasting impression on the viewer."

Earlier this year, HI's television efforts centered around a seven-city Midwest promotional tour made by Laurie Muir, HI's Home Decor Director.

In three of her interviews, she showed HI's film, "It's Easy to Care for Hardwood," ro supplement her discussion on how to keep hardwood furniture looking beautiful in the home.

Miss Muir also demonstrated how to recognize the beauties ofgenuine hardwood, and identify the imitations. She advised viewers to look for tags and labels which identify the material content of a piece of furniture, and interpreted common furniture terminology such as "maple finish", "veneered construction" and "wood products."

Using slides of beautiful room settings to illustrate ways of beautifying the home through the use of hardwoods, she gave viewers an idea of what is meant by "Americana Decorating", timed for the Bicentennial and calling upon the hardwoods of our heritage.

New Hardwood Floor Standard

The Hardwood Plywood Manufacturers Association recently announced approval of the American National Standard for Laminated Hardwood

Block FloortnC by the American National Standards Institute, Inc.

Designated as ANSI 010.2, the standard was sponsored by HPMA and developed under the Guide to Development of American National Standards. Both the sponsor and ANSI conducted concurrent 60day public review periods as evidence of consensus of the provisions of the Standard.

It establishes nationally recognized dimensional,and quality requirements for commercially available laminated hardwood block flooring. It is intended to provide producers, distributors, and users with a basis for common understanding of the characteristics of this product.

Requirements are given for grading, moisture content, dimensions, construction, and finish of laminated hardwood block flooring. Methods for identifying products that conform to the standard, as well as trade terms used, are included. Information on common stock sizes, ordering installation, and the reinspection practices are outlined in the appendix.

This Standard supersedes the Interim Industry Standard for Laminated Hurdwood Block Flooring, HPMA-LF71. Copies are 501 from HPMA, P.O. Box 6246, Arlington, Ya.22206.