New Lilt@treftutr@

Wod Foundatlons

The All-Weather Wood Foundation and other innovative plywood systems, incorporated in the American Plywood Assn. display at INBEX, Chicago. are described in APA literature.

Free Reader Service

For more information on New Products and New Literature. write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Complela Metrie Inis,

" Metric Manual" is published in loose-leaf, 3 ring binder and contains: history of measurement, developmcnt of metrology, U.S. metric considerations, standards. government agencies, metric training, personal applications, business considerations, industrial foundation, professional concerns, related organizations, foreign commerce, measurement comparisons, glossary and appen- dix. Copies are $25 direct from publisher: J.J. Keller & Associates, 145 W. Wisconsin Ave., Neenah. Wi. 54956.

8aftty Prductr Gulde

Cadillac Plastic and Chemical's 1975 edition of the OSHA-Spec Safety Products Buyers Guide is cross indexed to make ir poxible to find the product to fit the $tandard or vice-versa.

Burinsee Perptuatlon

The National Association of Wholesaler-Distributors has just released a major management aid, The Strategy of Business Perpetuation by George C. Webster; $20 per copy from: Dept. S, National Ascociation of Wholesaler-Distributors. 1725 K St., N.W., Washington, D.C. 2m06. All orders must be prepaid, and will be mailed postage paid.

Jurllhs Factl,llnam

Mini-Guide to the 1972 Economic Censuses by the Bureau ofthe Census is a useful source of information on the nation's economic matters for both potontial as well as experienced users of the Bureau's economic data. It contains information on the economic censu$es generally: publication programs for the censuses: geographic areas for which data.are available; and, the SIC system and its relation to the censuses.

Pallel Truckr

Dimensions, hydraulic systems, components and options for 5000-lb capacity Palletman pallet trucks are described in new literature by Allis-Chalmers Corp.

Foreetex Shake Siding

A full-color, 2-p. sheet describes new Forestex Roughsawn shake siding from Forest Fiber Products Co. Architectural specifications and general description give complete details.

Kwlkset Ad Program

An extensive co-op advertising program for both retailers and wholesalers of Kwikset products is being launched by Kwikset Sales and Service Co.

Rsldential Plywood Gulde

Applications, types and grades of plywood ior residential construction are sxplained in a comprehensive updated 28-p. brochure from the American Plywood Assn.

Gontractor's Handbook

A new contractor's business handbook covering appropriate business topics specifically for contractors and related service businesses is titled "Today's Practical Guide To Increasins Profts For Contractors - Wtih Easy-Td Use Suggestions and Aidi' by Richard and Janet Budzik, Sthxll', 345 p. at S24.95. Write Practical Publications. 9?7-?-W. North Ave., Chicago, Ilt. 6A$9.

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A Blg Lltt

Literature describinc new heayv dutv lift trucks in 10,000 t6 14,000-lb-capa"- cities is available from the AliisChalmers Corp.

iIAHA Fronr Heaven

The Manufacturers' Agents National Assn. (MANA) has announced its 1974 directory of rnembers and associates. Said to be the definitive guidebook of top-rated independent representatives, the MANA directory is used by manufacturers seeking representation for their products. It is also used by distributors, jobbers, warehousers. chain retailers, market researchers, and many others who are concerned with sales activityincluding the reps themselves.

Stapler, Faslener Guide

Bostitch has a new l6-p. illustrated free brochure on its line 6f pneumatic staplers and nailers used in- the construction. furniture and protective packaging markets.

Bel-Alr's lllonderlul World

The " l4tonderful lVortd of Bel-Air Ooor" poster shows the Alhambra, California firm's complete line of quality doors. The attractive free poster hus colored photos and names of each BelAir door. It folds out for easy reading and aelection.

Re$acemont Windowr

Free descriptive product literature on the completely new Model 105 NuPrime Aluminum Replacement Window is available from Season-all Industries, Indiana, Penn. 15701

Storm-Screen Window

Season-all has a new two-color product sheet which describes and illustrates the benefits and fleatures of the firm's new "insulator" storm-scfe€n window. : ).

$peelal Pallet Cataloguet

Spur Products' flree new literature pcrtains to its line of lightweight polystyrene shipping and in-house handling pallets.

'lngtanl Fountainl" Catalog

A full line of decorative fountains and water displays is illustrated in a new free catalog, showing colorful fountains in kit form. Pre-engineered packages are shipped to the job site complete with fountain hardware, pumps, piping, valves and underwater liEhts. readv for immediate placement in-pools of 'conventional construction. A hook up to power is all that is required to put these instant fountains into' operation.

Plywood Forecast Revised

The American Plywood Assn. has issued a revised near term plywood demand forecast, predicting plywood industry production of 16.9 billion sq. ft. in 1974.

The forecast takes into account the probability of a "longer than expected" decline in home building, plywood's No. 1 market, extending to the spring of 1975.

APA's earlier forecast estimated industry production of 17.1 billion sq. ft. this year and 18.7 billion feet next year. The revised forecast predicts 1975 production of 18.5 billion feet.

It assumes housing starts between 1.4 - 1.6 million units on a seasonally adjusted annual basis during the rest of 7974.

Werlcrn Lumber and Bulldlng Materials MERCHANT continuing emphasis planned through the fall and winter.

"We can expect the current restrictive national fiscal policies to be relaxed slightly by year end, but the normal seasonal construction slowdowns may hold back the start of a housing recovery at least until March of 1975," said APA exec. v.p. Bronson J. Lewis.

He said that the plywood industry's current position would be much more serious without continued strength in other important markets, such as general construction, remodeling and industrial. Association promotional activity in these areas has been substantially increased this summer, with

The current remodeling boom is reflected in an 18% increase in home improvement loans for the first five months of this year, compared with a year ago.

Major Expansion

(Continued from page s) when he left in 7972 to start in business with Olsen.

Paul Olsen, 30, is a graduate of Fresno State College who joined AFPC's Fresno operation in 1966, later transferring to Newark as an outside salesman. He was subsequently promoted to buyer, before he departed for the uncharted fields of going into partnership.

It is an ambitious program, a retail, a wholesale and a development business. that these two men have set out for themselves. But the wonder that is American free enterprise is replete with similar stories of those who had the ambition and initiative to go it on their own and make a success of it. It looks as if Messers. Delisle and Olsen are making sure the story repeats itself.

New Glub #133 Otficers

Shasta-Cascade Hoo-Hoo Club #133, Redding, Ca., has elected new officers and directors for'74:75.

President, W.L. "Bill" Harrison; lst v.p., Don Lincoln; 2nd v.p., Bob Reagan; secretary, Mike Webster; treasurer, Wade Mosby; vicegerent snark. Ed O'Kellev.

Board of directors: Jerrv Arndt. Brad Broyles, Wes Caudle, tiill Enderson, Glen Forney, Wayne Murphy, Don Porter. Maurv Walker. Larrv Whittaker.

Directors at large: Earl Brandeberry, Roy Dunbar, Kelly Galley, Al Kerper, Dave Schaller.

Positions wanted 250 a word, minimum 22 words (22 words = $5.50). All others 35d a word. min. 20 words (20 words = $7.00). Phone number counts as one word. Boxed ads $l extra. Fancy headline or borders $2 extra. Box numbered ads add $1.50.