We're distributors for. .

Dirk Voorhees, formerly with J.H. Baxter, Eugene, Or., is a new rep for Hoover Universal Wood Preservation Div., Winston, Or.

Joseph W. Knabel is the new exec. director, world product distribution, Homelite Div., Textron, Inc., Charlotte, N.C., according to C. James Brown, v.p., marketing.

Loren and Sue Forrister and Graham McNary of Forest Products Co.. Albuquerque, N.M., have returned from Santa Barbara, Ca., and the Wood Moulding and Millwork Producers meeting.

Brent Bouslog has been named industrial sales mgr. Ganahl Lumber Co., Anaheim, Ca., according to Jim Taft, gen. mgr.

Earl Croxton, formerly resident mgr. with Southwest Forest Industries, Wood Treating Div., Prescott, Az., is now gen. mgr. at Selma Treating Co., Selma, Ca., according to Gerald D. Petery, former owner who is now sales mgr. and corporate v.p.

T.R. "Ted" and Pat Allen, Mt. Taylor Millwork, Inc., Milan, N.M., visited Ca. for the Wood Moulding and Millwork Producers meeting in Santa Barbara.

(Please turn to page 43)

The only complete DIY line, plus pre-stained mouldings to go with it. A low maintenance product, a true peel & place Dly wood tile. plenty of deater merchandising aids.

Personals

(Continued from page 4 1 )

Bob and Mary, Jim and Tammy, Don and Debbie Gonsalves. Western Moulding Co., Inc.,Snowflake, Az., all attended the Santa Barbara, Ca., meeting of the Wood Moulding and Millwork Producers.

Ray Oien has been appointed national sales mgr. of Long Bell Cabinets, Inc., Longview, Wa., according to Bob Srntella, v.p. marketing.

Larry White is the new sales mgr. at Pacific Southeast Forest Products, Diamond Springs, Ca.

Danny and Glen Butler are back at Whittaker Forest Products, Inc,, Medford, Or., after several months in the Chico, Ca., sales office.

Randy Philips, Philips Lumber Sales, Inc., 10fi) Oaks, Ca., and Jack Bajus, Tyee Timbers, Sutherline, Or., are back from their annual backpacking trip in the Olympic National Forest in Washington State.

Michael G. Mdafferty has been elected v.p. and treas. of Crown Zellerbach, San Francisco, Ca.

John and Charle Kirkpatrick and John Sked, American Forest Products, have returned to Stockton, Ca., from Santa Barbara where they attended the Wood Moulding and Millwork Producers annual meeting.

Grge McXlnney, pres, McKinney Hardwood Co., Mountain View, Ca., and contributing editor to The Merchant Magazine, had an article in a recent issue of the "Iournol of Forest History.

Lrrry Zltelli has been added to the marketing staff of Idaho Timber Corp., Boise, Id., according to Lrrry Wllllrrms, pres.

Harry Quentmeyer, controller for more than 10 years, is retiring after 42 years with Mullin Lumber Co., Los Angeles, Ca., according to John Mullin.

Frank and Helen DeMott and Joe Rise represented Best Moulding Corp., Albuquerque, N.M., at the summer meeting of the Wood Moulding and Millwork Producers in Santa Barbara.

Lloyd Gabbert, Gabbert Lumber Sales, Sacramento, Ca. has been in Chicago, Il.,on business.

Prul C. Mdlonn is now mgr., merchandising services, Rubbermaid, Inc., with Julle K. Beuter added to the staff as supervisor, promotional seryices, both reporting to Hrrry C. Chlpmln, director, advertising and merchandising.

Frank Robson has been promoted to mgr. at the Boise Cascade Building Material Center, Buena Vista, Co.

Kim Buck is now in sales at Fourply Inc., Grants Pass, Or.

Tim and Mary Drury, Stu and Clarice Westlake, Louisiana Pacific Corp., Red Bluff; Richard and Leta Petty, Robert and Nina Plunkett, Rocklin Forest Products, Roseville; John and Karen Wall, Semans Moulding Co., Sacramento; Jeff and Pennelyn Setzer, Mark and Diane Setzer, Setzer Forest Products, Sacramento; Bob and Elke Weiglein, Snider Lumber Products, Turlock, were among those going south to Santa Barbara, Ca., for the Wood Moulding and Millwork Producers meeting.

Greg A. Pomerantz , Pacific Coast salesman for Paragon Wood Products, has been named salesman of the year.

Phil Heim and Bruce Ingram, Product Sales Co. , Orange, Ca., have been on a No. Ca. mill trip.

Kenneth Harris is now heading the millwork div. at Stark Lumber Co., Denver, Co.

John Cameron, 3C Trucking, Long Beach, Ca., is back from a 3000 mile trip on his sidecar-equipped 1926 Harley-Davidson motorcycle. He won 2nd place for it at the Calgary,Canada, motorcycle show. Then home via Sturgis, N.D.

Bob Rergan and Jerry Hahn are now in sales at Progressive International Forest Products Co,, Anderson, Ca. Bill Sieiger is a new account exec at Humphrey Lumber Co., Tacoma, Wa.

Vince Robeson is a new addition to the trading office at Gilbert Forest Products, Inc., Lake Oswego, Or., according to John P. Gilbert, pres. Ed Fountain, Sr., Ed Fountain Lumber Co., Los Angeles, Ca., recently completed an extended business trip starting with No. Ca. through So. Or. and Vancouver, B,C., returning via the coast of Or., visiting sawmills in the area.

Dennis R. Wilkerson is the new regional sales mgr., West, of the Homelite Div. of Textron Inc., Charlotte, N.C., according to William G. Grant, exec. director, sales, replacing RobertJ. Ott who has retired after 32 years with the co.; Loyd W. Larsen, new district mgr., Sacramento, Ca., will report to him.

Gary L. trlack, Paine Lumber Co., Inc., Oshkosh, Wi., is the new pres. of the National Woodwork Manufacturers Association; Dean Collins, Cascade Wood Products, White City, Or., lst v.p.; lVilliam Ruddick, Simpson Building Supply Co., Seattle, Wa., 2nd v.p.; Edwrrd L. Clark, Jr., DRTEC. Inc., Morrow, Ga., Mark Kable, Caradco Corp., Rantoul, Il., Ed Naslund, CalWood Door, Santa Rosa, Ca., directors; Melf Lorenzen, Louisiana-Pacific Corp., Barberton, Oh., retiring pres. Ron Hoppe, Siena Pacific Industries, Redding, Ca., was recently in Japan on co. business.

Potent Sales Aids For Deck Dealers

complete sales support

All the selling tools you need from managers manual, sales desk manual, LaBelle tapes, consumer sales and "howto" materials to deck diaqrams. lf you want to sell wood -^O^ deck systems, Erecto- .a('\)r PatS the One to Sell. 4sYFllb lror^-r*dnd^-"tion-"oille-na,^-p"t-wod

Diy Market Survey

(Continued from page 8) the disciplines more specifically related to retailing," the study explains. Concurrently, "the rapidity with which many building material producers built up consumer marketing programs generally far outpaced their selling and support staff levels in the 1970s. Even the relatively sophisticated hardlines manufacturers made a quantum leap in promotion and merchandising activity. Both these groups, therefore, look increasingly to wholesalers as their link with the DIY retailers for diffu- sion of marketing information and the timing and administration of coop programs, special promotions, etc. tt

Meanwhile, wholesalers offering chainlike advertising and promotional programs for independents "have done such a good job of touting their concept's advantages that their market maY soon be saturated, and the growth of independent DIY retail outlets is slow at best," the report remarks. "Therefore, it would not be surprising in the future to see program wholesalers pursue the chain market more methodically. For co-ops particularly, this might require some fundamental changes, as they have never run para- llel non-proglam businesses like the wholesaler group programmers. " The study also surveYed retailers on such matters as advertising, displays, special promotions, customer services and merchandise mix.

Retail Survival

(Continued from page l5) store location techniques for periodic evaluation of existing establishments.

(2) Use of consumer research for market positioning.

(3) Sophisticated utilization of instore media, to sell more merchandise to the traffic that is alread.v in the store.

(4) Taking advantage of electronic marketing.

(5) Taking advanrage of a joint effort between suppliers and retailers to increase market impact.

HousewareShow Renamed

The National Housewares Manufacturers Association's semiannual marketing showcase has been renamed the NHMA International Houserrares Exposirion. effective January, 1983.

The international name acknowledges the importance of worldwide trade in the housewares field for both American manufacturers and foreign buyers and merchandising executives from overseas, according to

Ronald A. Fippinger, managing director. Reportedly, more than twothirds of American housewares manufacturers are presently exporting their products, with more planning to enter the overseas market.