PENr@E'TN[ A penetrating oil finish and seall

We understand if you are skeptlcal, because we were too.

But it is not only the word of All Heart Lumber Company. Field and laboratory testing have shown Penofln to be superior to all other natural wood f inlsh products on the mark€t. Laboratory chemists, prof€ssional woodworkers, lumber dealers, painting contractors, and lay people have found Penofln to be of consistently exc€llent performance based on the following:

1. General appearance. . better transparency and brilliance which allows the grain structure of wood to be clearly visible.

2. A sunscreen it rejects over 90% of the sun's ultraviolet rays which are the cause of checking and discoloration.

R Wood

3. Water resistance from bleeding. prevents nalls

4. Mildew resistance , . . Penofin has a mildew resistant ag€nt that provldes the necessary protectlon agalnst mlldew.

5. Longevity . Penof In ls not old enough to tell how long lt lasts before you have to restain, Fleld testlng indicates that lt malntalns the beauty of the wood at least thre€ tlm€B as long as any other product.

Unlque prop€rties in Penof In Include transparent plgments whlch offer the permanency of a plgment as well asthe transparency of a dye, resultlng In bett€r def inition of wood graln whlle rejecting ultraviolet rays whlch are the cause of checking and discoloration.

The primary solid in Penof In ls Brazilian Rosewood oil. Thls and other sollds are activated by a leadless dual catalytlc system. Thls causes wood f lbers to harden and stabilize wlthout becomlng €mbrittled, resultlng In a hard durablE living flnlsh,

Penofin ls easy to apply. lt ls a one step appllcatlon and ls very fast drylng without offenslve odor. Penof In contalns ingredlents not found In any oth€r wood f inish and chemlcally ls Incomparable to them,

In addition to the extsrlor flnlsh€s described above, whlch Includes a Marine product for the boatlng industry, Penof in also offers a natural, a medlum, and a dark stain for interlor finlshes.

Seruing the lumber, building materials and home improvement markets in 13 Western States - Since 1922

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Home Center

(Continued lrom page 22) little younger and greener than the Ace store personnelbut they're also not as rude and patronizing.

Dick England, the president of Hechingers, was a keynote speaker at the 1978 Home Center Show in Dallas. In his closing remarks he held out a warning to the "dabblers" in our industry. He warned that those other retailers who were intrigued by the reported margins and the recession-proof attributes of the home center business could be hurt if they attempted to dabble in building materials. As he spoke I envisioned the mass merchandisers such as K-Mart, Penney's, Safeway, Caldor, Beecee's and the others I knew of that were promoting their "home improvement departments" at the time. Time proved him right. Many ofthe dabblers got hurt andgot out. And, as most operators now know, the industry is far from recession proof,

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The purist will frown at the Sav-on Home Center concept, "After all they're just creaming the traffic items. They have no depth of inventory in their stores. Their selection is limited to only the fast turn items. They stock 2 x 4s only in eight foot lengths. They charge $9.79 for /2" CDX while everyone else's advertised price is around $7.49." All true.

So are all the other cliches you use when you talk about "outsiders" selling your product lines. Yes, youcan smell popcorn in the store. They even have an ice cream counter. And they may never win anybody's Home Center of The Year award. But, they have found a niche in the marketplace. They are drawing customers. And they are selling product categories that five years ago were found only in lumberyards.

What does this mean to you as a retailer? It means you've got to do things better than you've done them before. You've got to buy better, promote better, display better and be "more available" when and where the customer wants to shop, Most of all, you've got to continuously keep an eye on your competition. All your competition. There may be some things we can all leam from these dabblers.

Watchdogs Are Ticked Ofl

Security managers are finding it harder and harder to maintain a healthy, trustful atmosphere for employees to work under. With employee theft at a $10 billion loss a year for American businesses, it's no wonder the watchdogs are overly suspicious.