Merchant Magazine - September 1979

the lumber, building materials and home improvement markets in 13 Western States-Since 1922

Cameron Swayze is a world orpert torture tests. But he had his doubts this one.

front dhim was a typical floor system l2-inch joists, 16 indres on center.

that was Louisiana-Pacific's exterior partideboardRedex.

Wth SwaSze's help, we gave the product l most severe punishment we could think We took Tungb, a 9,(XX) pound elephant d walked him across the face of this

As you can see from the photo,

nga did everything he couldtodemolish e Redex, but as Swape summed up "The amazing L-P Redex. Strong ouoh to hold this four and a half ton

hy lo Reder so strong?

Redwood particles have been mixed with ra long, extra strong ftbers of Douglas Then with phenolic resin, it is all bonded

together under intense pressure and heat. Finally, the long edges are tongue and grooved and all four edges sealedto control moisture absorption.

The result is a board of excellent internal bond and rupture resistance. On top ofthat Redex knoun how to take a nail. Or a staple. And there are no face or core voids to contend with. No drecking or delaminating.

Redex Gan save you a ton of monsytoo.

Forget about underlayment or other subflooring. Redex will handle everything. Which means you crt materials cost by about 30 per cent for a.rery 2,(XX) square feet compared to other usual flooring construction, at the same time taking a big chunk out dlabor costs.

Speaking dsaving labor, Redex tongue and groove also does away with the need

for blocking. So installation time is reduced by 8 to 10 manhours per average home. And looh sho approveo:

The FHA,ICBO, BOCA and Southern Building Congress all say Redo< meets or er<ceeds their standards. In fact, Reder has been tested by the Underuriters [aboratory and meets Class III Flame Spread rating. IJLe more lnformadon?

Give us a call at (7071s%l-ffiO, or unite Louisiana-Paciffc, 1300 S.W. Fifth Avenue, Portland, Oregon 97 201.

is no match forREDEXS

- JohnCameronSwavze

Door'tudoorsaleskit: ffiffi

Part 1. Get the biggest selection. Simpson has over 1,000 possible choices in wood enfuance doors. We bring more selection to your customers. So we bring more customers to you.

Part 2. G etpre,sold customers. Over 1,350.000 potential customers will see our ads in Sunsef Magazne. They'llchoose from a big selection of our doors and then theyll be walking through yours!

Part 3. Be part ofour toil,free network. When you stock our minimum inventory we ll list you through the toll-free phone number on our magazine ads. When customers callto find their nearest dealer wdll refer them to vou.

Part 4. Use our sales aids. Make sales with our unique door displays, oosters. counter cards. brochures. and ad ili.ks. It's all available when you stock our minimum inventory.

Part 5. Ask forfree salesconsultation. Your Simpson door distributor is waiting to help you take full advantage of the new push on Simpson wood doors. Just call him or contact Bob Fletcher,Simpson Timber Company. 900

Seruing the lumber, building materials and home improvement ,market in 13 Western Sfafes - Since 1922

SEPTEmBER, r 979

VOLUTE 58, No.3

MAJOR NEWS and FEATURES

WHITE WOODS SUCCESSFULLY TEST MARKETED

HOW TO BECOME AN ENERGY SELLING EXPERT

NEW PROMOTIONAL MATERIAL TO SELL CEDAR

WHAT YOU CAN DO TO SPOTLIGHT HOUSEWARES

RETAIL LUMBERMAN "INTO HUMAN POTENTIAL"

SIMPSON

USE OF WOOD AS AN ALCOHOL SOURCE URGED NEW TYPE OF COMPOSITE PLYWOOD PRODUCED

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emery

Staff Artist Terry Wilson

Circulation Linda Romanowski

The Merchant Magazine (USPS 796-560) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach. Ca. 92660, phone 17l41 549-8393. bv The Merchant Magazine, Inc.- Second-class postage rates paid at Newport Beach. Ca.. and additional offices. Advertising rates upon request.

ADVERTISING OFFICES

FROM NORTHERN CALIFORNIA & THE PACIFIC NORTHWf,ST: contact 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Phone (714) 549-8393.

FROM SOUTHERN CALIFORNIA: contact Carl Vann. 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 472-3113 or (714) 549-8393.

SUBSCRIPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue il possible, plus new address and zip code. Subscription Rates-U.S. and Canada: $5-one year; $8-two yearsg $ll-three years. Foreign: $12-one yeal$18-two years. Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is an independently-oxtned publication./br the retail, tvholesale and distribtttion levels ef the lumber, building materials and home improvement business in the I3 Western states: co nce n trating on merc ha nd isi ng pl us industrv news and interDretalion.

Who says you can't^have everything?ffi

ROOFING MASONITE

TIMBERS PLYWOOD FENCING

Crown Plywood will meet all your requirements for sanded plywood, sheathings and plywood sidings. And that's just for starters. You'll find a complete line of cedar and redwood fencing here, too. Posts and rails included. Plus a full selection of Redwood lath and bender board.

Need Douglas Fir timbers or roofing? We have exactly what you need.

You can also count on Crown Plywood for Masonite@ brand siding and hardboard products. ln fact, we have the largest stock of Masonite siding in all of Southern California. So you're assured of a versatile, durable, easily-applied siding at a price you can depend on.

As you can see, Crown Plywood has a wide range of products and we are ready to handle any size order, mixed loads as well. To sum it up, Crown Plywood is ready when you are - with everything.

EDITOR[AT

Getting it together

T O THOSE WHO worry about the indus-

I try's ability to manage issues and coordinate broad policy questions, the report of the joint Forest Industries Advisory Council and the Forest Industries Council makes good reading.

Unlike the bad old days, when it seemed that the forest products industry lost more battles than we won, it now appears that the movers and shakers really got it together at their meeting earlier this year at Scottsdale, Az.

The membership of the two groups reads like a virtual lltho's l4tho in forest products. The FIAC has been defined as being like a meeting of the industry's shareholders and the FIC as similar to a board of directors.

While there has too often been more planning than action in the past, the new FIC system of "issue coordinators" that has been established would seem one of the best systems yet devised to handle issues, before

DAVID CUTLER editor-publisher

they reach crisis proportion. Where problems are industry wide, as in environmental regulation; private, non-industrial forest productivity; public forestland productivity; and solid waste, individual coordinators will be responsible for securing an industry-wide response. If problems are of a more limited scope, one or two associations or even an individual company might deal with the situation.

The FIAC had two overall objectives: (l) to increase understanding of the key universal issues facing the forest products industry and the systems developed to deal with them; and (2) to stress the importance of senior executive involvement in all phases of issue management.

As the battles over this country's resources get tougher and rougher, it is encouraging to see that the top people are taking the steps to plan and, more importantly, to implement those plans to assure that the industry is well set up to protert .ls interests.

Seruing the lumber, building maerials and home improvement marker in 13 Western Saps - Since 1922

New white wood products

tl, HEN PRICES get out of hand UU and product is in short supply, the lumbermen of this country have always responded with typical Yankee ingenuity to solve the problem; new manufacturing techniques, new products from old, adapting existing products to do more things.

Among these innovators is Ed Fountain, president of Ed Fountain Lumber Co. of Los Angeles, who has pioneered products such as Lam-Loc Pecky Cedar, Lam-Loc timbers, a variety of types and sizes of decking, barge shipment techniques plus unique manufacturing and handling methods which have helped deliver better products for less money.

Sfory at a Glance

New pressure-treated white wood products appear on the market. innovative siding costs less than similar redwood, cedar products. initial market testing has brought excellent acceptance.

When western red cedar and redwood prices went through the roof, Fountain began experimenting with white woods for siding. The aim was for a cost savings of up to 400/0.

It was found by pressure treating these woods, their durability and resistance to insect attack was comparable to that of redwood and western red cedar, according to Fountain.

The lumber mellows to a warm brown color and requires no other surface treatment. However, it can be stained using approximately one-third of the material normally required.

Another method is to pre-stain the siding without pressure treating. This too, provides excellent protection, and there is a definite savings in painting or staining on the job site.

To help prevent cupping, which often occurs in white wood. it was found that by scoring the backs that much of this problem could be eliminated. The decision was also made to provide the product in 6" and 8" widths with specified lengths to 20' for additional flexibility and elimination of waste.

To date, Fountain has found excellent acceptance for the white wood siding, Dealers report the product is easy to use, provides a good appearance and contractors appreciate the substantial savings, the company notes.

PIESSURE TnEtTE0 0r pre-stained white wood siding can be applied in a variety of attractive ways and provides an appearance said to be comparable to redwood or western red cedar.

Sl0ll{G is supplied in all popular details with a good selection of grades. Double scoring backs relieves stresses and helps prevent cupping when the surface is treated.

Energy Conservation Study

A new market study on energy conservation products for the home, using the concept of payback analyses, reports that "storm windows are the most practical alternative, followed by wall insulation, floor insulation, and ceiling insulation. in that order."

The 316-p. study also concludes that the least cost effective approaches, "though unfortunately the least expensive," include weather stripping and caulking to stop air infiltration. The value of this step, however, "depends very much on the quality of house construction in the first place," the study adds.

Market highlights include:

. Insulation market at $990 million in 1978 to increase 270lo through 1980, another llo/o through 1982, whereupon market growth significantly declines to less than 7o/o through 1985.

r Storm door shipments to increase 70lo annually through 1980, then 40lo thereafter to total 6.7 million units by 1985.

o Storm window shipments increase from 32 million units annually in 1978 to 43 million units by 1985.

o Wood and coal-burning stove shipment, including fireplaces, to increase from 600.000 units in 1977 to 700,000* by 1990. "Conversions will account for 90 per cent of the shipments."

According to Frost & Sullivan, Inc., which made the survey, plumbing products that curtail hot water consumption, thereby saving on fuel costs, will undergo significant market growth as advertising and promotion efforts take hold. The potential for water heater insulation kits, for example, amounts to 55 million units cumulatively through 1985.

For shower heads, the potential market totals $800 million over the study time frame. For flow-reducing faucet adapter devices, it can be as much as $450 million.

These overall projections, however, tell only part of the story. Market demographics vary widely by geographic region, type of material used, especially for insulation. and retrofit vs. new construction activity. The net result: F&S says, "Our findings are not as sanguine as are many others." In the case of insulation, for example, most market analyses extrapolate usage standards in the North to the U.S. as a whole.

Similarly, wood and coal-burn-

(Please tum to page 47)

Become An Energy Authority

EEKING ways to cut rising electric bills and prepare for the heating cost crunch of winter, the homeowner is investigating the advantages and possibilities of insulating, caulking, and weatherstripping, but he is questioning the cost and wants to know how much will be saved and how long it will take to pay back.

Each situation varies, but the retailei can help the consumer to make an intelligent decision by providing basic information on energy costs.

For example, depending on geographical location, heating and cooling is estimated to use up to 650/o of all energy consumed in the home. Heating water takes 130/o to 170/0, lighting 50/o to 100/0, with refrigerator, range, washer, dryer and small appliances accounting for the remainder.

The Department of Housing and Urban Development as well as the utility companies in your area have figures for pay backs on energy cutting improvements and more efficient

home energy use. Obtain these figures from them and use them to guide customers. Wholesalers and manufacturers'reps are able and willing to back you up with statistics.

Dramatize these costs in advertising, displays, seminars and information centers. In addition, suggest proper use of fans to relieve the load on the air conditioner. Display space heaters and humidifiers as solutions to better return on heating dollars. With cut-aways of fireplaces demonstrate increased heat elficiency using proper fitting dampers, heat exchange, and glass doors. Use heat barriers such as window shades and plastic film with statistics pointing out their cost effectiveness.

Feature set-back thermostats. double pane or insulated glass and storm windows as alternative investments in energy saving. Illustrate dollar savings on water heating with flow reduction devices, replacement of worn or leaking faucets, and insulation blankets for water heaters.

Educate your customers on the energy economy of fluorescent lighting and the most efficient use of incandescent bulbs.

Your store can become the local authority on energy savings. Both you and the customer will profit.

Sfory at a Glance

Ways the retailer can increase energy product sales. train sales people as conservatlon experts. . . build up your store as the headquarters for energy savlng concepts.

CEDAR SELLING SEGRETS

STERN red cedar. a favored UUspecialty product for siding, paneling and outdoor uses, gets a big promotional boost in Cedar Concepts, a series of full-color brochures published by the Western Red Cedar Lumber Association.

These idea-packed booklets are designed to stimulate cedar sales for use in new homes, remodeling,

Sfory at a Glance

New dealer selling aids.. series of full color sales brochures from cedar association details scores of proven merchandising ideas.

commercial and non-residential construction.

Concept titles range from the newest on bevel siding through interiors, exteriors, fencing and outdoor living, plus a collection of non-residential ideas.

The booklets illustrate how western red cedar is one of the most versatile of all woods for architectural uses. Because of its appearance and workability, cedar lends itself to a broad range of interior

(Please turn to page 70)

lEnStTltlTY of cedar shows in these views of applications in both formal and casual living rooms as well as in the striking bathroom seen at the right. A wide variety ol cedar profiles, finishes and grades are available.

W,nthe national sales volume of housewares reaching exciting new highs, a 13.40/o increase in the past year, and a 2340/o rise over the last l0 years, these merchandising ideas offer the retailer a variety of ways to spotlight this profitable and dependable section.

o Put small appliances such as popcorn poppers to work to entice customers with intriguing sound and delectable aroma.

o Draw attention to the department with a colorful graphic.

o Group household items with accessories; for example, arrange cutlery, racks, holders, guards, and sharpeners in the same setting.

o Create an elegant display by contrasting black ironwork gifts against a rich red background.

o Make a cookie cutter tree of dowels to display all styles of cutters.

. Pop a plastic turkey into the biggest roasting pan in your cookware display. Add a meat thermometer, pot holders, carving knife to complete the picture.

o Utilize the latest color preferences, brown for serving and buffet products, almond for appliances, green and yellow for outdoor serving, and white for bathware, in displays.

o Establish a microwave cookware center with proper cooking containers, cookbooks, papergoods, and related items.

. Arrange handsful of wooden spoons, and other utensils in individual ceramic crocks or pitchers.

Spotlight Profitable Housewares

o Use items with little glamor such as thermometers. scales. and breadboxes as points of interest with color and accessories in a wall display or end cap.

o Leave a space between gondola and overhead display to allow customer a glimpse of merchandise in the next aisle. Be sure the peek is alluring.

o Hang "silver" utensils such as strainers, graters, and ice cream scoops from gigantic hooks backed with colorful perfboard.

o Use cookware racks hung overhead to display pots and pans as well as cooking tools.

. Hang baskets, flower pots, and nlacrame from above to save space and attract attention.

Story at a Glance

Get your share of rising houseware profits. ideas to pep upthe section. attract buyers.

o Heap small gadgets such as tea balls in baskets lined with colored napkins or towels.

. Contrast displays of dishes against colored perfboard.

o Hang aprons on hangers on a portable ironing rack. GrouP with ironing board, iron, sprinkler bottle, laundry baskets for nostalgic touch.

. Set up a punch bowl display featuring ice sculpture molds. Have someone on hand to serve samples to customers.

o Group cookware with price points in a display which makes attractive use of varietv in color and shape.

o Stack colorful, bulky items such as trash containers one inside the other to create spots of color in displays.

r Schedule demonstrations of food processors stressing advantages of both simple and complex models.

. Sponsor a holiday table setting contest among representatives of local women's groups.

N $r

The Land of Oz has Heart

By Muriel Schmalberg Ullman

worked for Pacific Lumber Co. in San Francisco.

In l95l when Oz got out of the Korean War. he worked with Christian Lumber Co. in San Francisco for 12 years, as lumber handler. lumber clerk and yard foreman.

A man of roots, Oz stayed with lumber, stayed in the Bay Area, and worked 6 years with Indian Valley Lumber Co. in Corta Madera. Ca. (the company no longer exists).

This October Oz marks his l2th anniversary as manager of Interbay Lumber Co. It was started in 1959.

3311Z,.

says Oz Grimes, manager of Interbay Lumber Co., down by the water in Sausalito, across the bay from San Francisco, Ca.

"I'm a local product," says Oz, born 47 years ago in Oakland, Ca. He is a full, cheery, animated, lefthanded Leo, with bright blue eyes, reddish hair and beard, and a green stone earring in one ear. He looks a lot younger than 47 and it is hard to believe he is a grandfather.

Oz comes from a long line of lumber people. Both mother and father, California - born as well.

We talk in the office and it is very neat. There is a Greenpeace poster on the wall for the protection of Harp Seals, and a No Nukes sign in the window.

"My wife and I are heavy into the human potential movement." says Oz as his wife of 22 years, Beth, enters the office. Beth is the company bookkeeper, a post she has held for three years. They are E.S.T. graduates as are their three children, and are also involved with self hypnosis, T.A. (Transactional Analysis)and T.M. (Transcendent al Meditation). Oz feels his "life iust turned aroLrnd" as a result of these involvements.

Oz bursts with enthusiasms: on this day he is a very jolly fellow. "The biggest thing in my life in the

last three weeks is, I joined Marathons. In three weeks I'm standing straighter. I love it! I love it!"

The phone rings, sometimes it's for Oz, sometimes it isn't. Marge, the secretary who shares the oflice with Oz continues her work.

"I'm into The Hunger Project too," says Oz, continuing on the subject of positivism and the

Story at a Glance

An unusual lumberyard mgr. enthusiastic for human potentaal.. . quality yard and service... wins praise from locals.

human potential movement. On the 14th day of each month the family fasts, sends the unused food money for that day to The Hunger Project. The project hopes to end starvation in the world within 20 years.

We tour the yards and the sheds. Interbay Lumber is an orderly place. There are no cluttered corners and uncared for areas. There is a feeling of order and space all around the yard, indoors and outdoors.

The kiln dried lumber is in the sheds neatly lined up, and framing lumber and green lumber, is outdoors.

"I have a quality yard," says Oz without hesitation. "Quality and service make up Interbay. My people are nice too."

"We are a redwood, Douglas fir

(Please tum to page 22)

QUfuil Ytl0 with service and nice people make up Interbay Lumber, according to 0z Grimes, mgr., who is as enthusiastiC about people as he is about lumber.

THAT'S what I like to be Vknown as. My given name is Osborne,"

Confidence , , , We have it in the consistent quality of Rogge studs. And'confidence' is exactly what the Ken Rogge Lumber Company has in the Sunrise Forest Products sales organization, So, for those premium quality studs and, for that matter, all species of Western lumber and plpvood, we are the people to call. Our customers and suppliers alike come to u,s with, what else, conlidence.

Meet the people ofour San Clemente office: Allan BuIkin, Janet Shaw and introducing our newest member Tbnas De Jong. They are a vital part of our Sunrise team of established professionals.

SUNRISE

FOREST PROOUCTS CO.

Portland Ofrce PO. Box 25060

Portland, Oregon 97225

Sales Ofrce (503) 29?-455I

Tbll-Free 800-54?-177I

Southern California Office PO. Box3250 San Clemente California 92672

714-498-6700

213-437-290r

Ourlocelaunben for eech rrea

Bakersfeld 805-327-9059

Escondido ?14-489-1046

Santa Ana ?14-957-1481

San Diego 714-235-8130

Riverside 714-359-3045

Van Nuys 213-994-?658

Ventura 805-653-0852

Louisiana-Paclic has agreed in principle to a $392 million acquisition of Flintkote Co., ending a 3-way fight for control of the bldg. products manufacturer. Flintkote will operete as a separate L-P div., under its pfesent msnagement. its top man, James D. Moran, willjoin the L-P board..

It adds roofing, gypsum wallboard, cement, lime products, flooring and other key products to L-P's line, as well as adding important strength at the wholesale level thru Flintkote

',:,;:",:,:A' surpiiiingly strong pace af the 2nd quafter and six-moci' ' '

The prime lending rate (for banks' most favored customers) hit a record high of l2tA%, expcted to be topped by more increases later this fall. it reflects credit-tightening moves by the Federal Reserve System, the nation's money mgr...

to be

returnod to

1,799,000 housing starts on a Boise Cascade plans to buv j

1,799,000 housing starts. on .a Boise plans buy 5 seasonally-adjusted annual basis bldg. supply ouilets for cash was set in July (latest fig- froir pi*a1as Industrtps Bea- in July Sls outlets trg- from Mwards Industries- Bea- was in--JqJy, tlg- Edwards Industries, Beaures)..._. off 70rt ^f-rqp- ^t[e verton, Or., no price ievealrevised June. rate o_f 1,935,000; ed. ;'grdreniin piinciple tras the rate for !!9. lst 7 mos. of '79 been r6ached by Pactfii Wood

wag down l2!fi::r: from'':ihs.':,year- was down lzulo lrom the year- Preserving tO be acquired bv !.ldb,r.-;; bldg. permits also de- Wickes Corp. fol.ay uidisclosei clined 1Vo. amount; pres. Dick Jackson will remain with PWP for an undeSingle family s-tarrr **61,l;it 6 ffmined p€riod...

1,223,000 rate, down 5.7% from

...Weyerhaanser is bldg. a $3 June;-rnultis dropped.10o,6 to a millioh Cuitomer ie*,ce cenrer L9#9^l1::: ?:-,h":llgl' :ld il'F;;ffi;ci.i alloob",q. r'i'i" muftr.permlts IoLtutu.re con- warehouseiomiercovered' load- structton were olt. ' '.:.\: ,:t?:t^ ing areas plus 12,000 sq. ft. in llf:.,' n ^!!f u;,(f,^.nf(: Kl',,,f"ili i'i3'iiItnilr, : ., riil .i: .d;jr' ; drop in uu!i!F.,rol^r y,1r_.il^!!1 r'&ieETh;l[: ;;}ffi iirt'or"i llest,^off .2.50/o; the Northeast [."ff-dorrn-il;h i;citiri;; W;y: and South were both down ;;h;;;;; il-;;ffi; i" trie

West...

Internotional Paperplans a $70 million expansion/moderniza- tion of its Gardiner and

& ,f€€Ilt

Our way to introduce you to Ace Saw and SupPlY complete saw service. The quality of our blades will speak for itself. Call today and take advantage of this sale and our other products. o Resaw manufacturers r Carbide man ufacturers

r Bandsaw manufacturers

o Sharpening of blades

rul[il0

Flatbed Specialists! . for all your transportation

TI[I{$PORT

Cultured Merble Institute - Sept. 14, regional meeting, Marriott Hotel, SantaClara, Ca.

Hoo-Hoo International-87th annual conyention,sept. 1518, Sheraton Waikiki Hotel, Honolulu, Hi.

Western Wood Products Assn. - Sept. 15-18, fall meeting, Del Monte House, Monterey, Ca.

Strevell-Paterson-Kent Div.-Sept. 15-19, 3rd annual hardware show, Seattle, Wa.

Independent Veneer Producers Assn. - Sept. 17, annual meeting, Village Green, Cottage Grove, Oi.

Lurnber Assn. of So. Callfornia - Sept. 18, 25 & 26, Fall Education Program. Contact LASC for details. (213) 4836450.

Black Bart Hoo-Hoo Club-Sept. 19, installation of officers and wine tasting, Papa John's Restaurant, Cloverdale, Ca.

Los Angeles Hoo-Hoo Club - Sept. 21, golf tournament and induction of officers, Los Coyotes Country Club, Buena Park. Ca.

Dubs Ltd.-Sept. 21, lumbermen's golf tourney No. 361, Santa Rosa Country Club, Santa Rosa, Ca.

Palmer G. Lewis Co.-Sept. 23,7th annual Customer ProdrJct Buying Extravaganza at PGL headquarters, Auburn, Wa.

Jensen-Byrd Co.-Sept. 23-24, fall buyers market, company show rooms, Spokane, Wa.

North American Wholesale Lumber Assn. - Sept. 27, Regional meeting, Redding, Ca.

Soc_iety of American Foresters/W.O.O.D., Inc. meetingSept. 2E, Colorado State University, Ft. Collins, Co. -

San Joaquin Hoo-Hoo Club - Sept. 28, Valley Frolic, San Joaquin Country Club, San Joaquin, Ca.

California Retail Hardware Assn. - Sept. 30-Oct. 2, 11th annual management conference, Yosemite Valley, Ca.

R.D. Sovetts & Co. - Sept. 30, annual western sales jamboree, Pasadena CivicAuditorium. Pasadena. Ca.

OCTOBER

Forest Products Research Society-Oct. 2-4, timber supply meeting, Sheraton-Palace Hotel, San Francisco, Ca. Lumber Assn. of So. CaliforniaOct. 4 & 23. Fall Education Program. Contact LASC for details. (213) 483-6450.

San Joaquin Valley Hoo-Hoo Club - Oct. 5, 32nd annual Valley Frolic, San Joaquin Country Club, Fresno, Ca.

American Building Contractors Assn.-Oct. 5-6, western regional conference, Sahara Tahoe Hotel, Lake Tahoe, Nv.

National Lumber & Building Material Dealers Assn.Oct.6-11, 63rd annual convention, DelCoronado Hotel. San Diego, Ca.

Hardwood Plywood Manufacturers Assn.-Oct. 10-12, fall meeting, Century Plaza Hotel, LosAngeles, Ca.

Architectural Aluminum Manufacturers Assn. -O ct. 1418, 43rd annual convention, Hotel Del Coronado, San Diego. Ca.

National Hardwood Lumber Assn.-Oct. 15-17, 82nd annual convention, Royal York Hotel, Toronto. Ontario. Canada.

North American Wholesale Lumber Assn.Oct. 17 & 18, Regional Meetings. Oct. 17, Seattle, Wa.; Oct. 17, Eugene, Or.; October lE, Medford, Or.; and Oct. lE. Portland. Or.

IncForlond C,oscqde no\,Y prolects lumber.

lf you weren'taware of McFarland Cascade's lumber treating services, you might be surprised to learn that we operate four pressure plants, ranking us among thetops in treatingon theWestCoast. Our prices are as competitive as you'll f ind anywhere.

Send us your lumber, timbers, crossties, whatever you need treated. We'll frame lumber too, any length and up to 24 x 48 in. We can treat to any standard you require, including the AWPB LP Program and the All-Weather Wood Foundation System.

And if you want to save real money, ask about our "Treating-in-Transit" service. Ship us your lumber; we'll treat it, then send it on to your customer, for a simple, low stop charge using the same through rate.

McFarland Cascade isthe biggest name inwood preserving in the West. With ourown forest resources, we offer a dependable supply of treated poles, piling, timbers and lumberand a half-century tradition of quality and

service. Ourtreating plants are conveniently located at Tacoma, Eugene and Bozeman. Come in or call, any time.

Tacoma, WA (Wolman Salts -CCA, Type C; Chemonite-AcA; Penta-in-oil; Creosote; AWWF; custom drying) (206) 572-3033. Toll-free (800) 426-8430. Telex 32-7479. Bozeman, MT (Penta-in-oil) (406) 587-5181

Eugene, OR (Penta-in-oil; Creosote) (503) 689-1277. Sandpoint, fD (2OB) 263-2141. Denver, CO (303) 759-0455. Burnsville, MN (612) 890-8400.

THE LAND OF OZ

(Continued from page 16) lumber company. We sell finished lumber and rough lumber. We go all the way up from the foundation. The redwood comes from northern California," Oz continues, "they need fog, and the Douglas fir comes from Oregon. Virgin timber." All this information is ingrained in Oz and the words flow.

There is a shed with a lumber planer and another shed where lumber is cut to size.

There is a shed with moldings. Some moldings as tall as trees stand up in racks and some lie on their side. There is sanded plywood and plasterboard. The hardware store. a

new addition at Interbay, was set up by Floyd Linton, the yard superintendent.

At coffee break time lift trucks rest and all is quiet for a few minutes as the employees of Interbay, a union shop, get their morning break.

Interbay Lumber Co. is open Monday to Friday 7:30 a.m. to 4:30 p.m.

Interbay is a no flash resident serving Sausalito business. "Our business tends toward do it vourselfers and alteration contractbrs."

Oz says.

Are there many women customers Oz is asked.

"I'd like to say yes," he hesitates, "but no."

Interbay Lumber Co. is offering $300 worth of lumber for the nex'[ KQED (San Francisco Educational TV Channel) auction. They gave the lumber for the slide at a nearbv school and gave 2 x 12 redwood to Sequoia Challenge to be used as handrails for their trail through the woods for the disabled and blind.

Oz looks forward to a time to explore his creative side and take an extended vacation.

Our thanks to the editor of theMarin Scope, Sausalito, Ca., and Muriel Schmalberg Ullman for their kindness in allowing us to reprint the above article and pictures--ed.

Ou, highly skilled and inteltigent personnel are eagerly waiting to serve you.r,

SB.'o'itl, material firms

recent weeks.

CHUCK LINK executive director

reports of substantial losses by building have been received in

The relatively high home building activity in the Pacific Northwest has attracted many builders from other areas, and some are unethical, financially irresponsible and shaky. It's more important than ever to thoroughlY check the credit background of new builder customers.

In this day of rules and regulations from both the federal and state governments, employers become confused as to what posters are required to be posted in their places of business. To eliminate this confusion we are listing

those posters required by law:

o Minimum wage-overtime-equal pay: A poster entitled "Notice to Employees" is required of all employers under the fair labor standards act.

o Age discrimination in employment: "PerSons 40-65 Years NOTE" poster is required of all private employers with 20 or more employees in industry or serving industry affecting interstate commerce.

. Government contracts: "Notice to Employees Working on Government Contracts" must be posted in any establishment performing government contract work subject to the service contract act or the public contracts act.

o Handicapped: "Handicapped, You Have Job Rights" is a new requirement for employers with a federal contract in excess of $2,500.

o Federally financed construction: The poster "Notice to Employees

MOUNTAIN STATES

KENT MOXEY executive secretary

A S THE CONVENTION at Jackson A Hote, Wy., gets underway, we'd like to salute the early-to-sign-up exhibitors.

Among those sending reps to advise conventioneers on latest developments in the industry and hand out samples and promotional ideas are Brown Lumber Sales Co., Ace Hardware Corp., Diversified Insulation, Inc., Drew Foam of Co., Gifford-Hill & Co., Rockite Div. of Hartline Prod. Co.,

Better Bilt Door Co., Drywall Supply, Inc., Building Specialties, Inc., Weiser Lock, Darworth Co., Minwax Co., Eastern Slope Distributing Co., Big Sky Insulations Unlimited, Potlatch Corp., Champion Building Products, Quinn Sales Assn., Sundown Timber Co., Norfield Mfg. Co., Townley Hardware Co., Armstrong Cork Co., Factory Direct Sales Consultants, Benjamin Moore & Co., Lumber Mutual Insurance Co., BMD/Sakrete, Dow Chemical USA, Gittings Lumber Co., Roofing lnc., Diehl Lumber Prod. Inc., Thunderbird Steel Corp., Johns-Manville Sales Corp., Brammer Kitchens, Pro-Jet Pipe, National Plan Service, and GSW Building Prod.

Working on Federal or FederallyFinanced Construction Projects" is necessary if the company is engaged in work covered by the Davis-Bacon act or one of the federal laws applicable to federally-assisted construction.

o Equal employment: Employers with l5 or more employees are required to display the revised poster "Equal Employment Opportunity is the Law."

Occupational safety and health act: The OSHA poster is required of all employers covered by the federal OSHA law.

If a worker's disposable earnings are less than $l16 a week. under federal law a smaller amount of those earnings is now subject to garnishment. These figures are dictated by the 1979 increase in federal minimum wages to $2.90 per hour. The consumer credit protection act restricts garnishment to 250/o of disposable earnings or the amount by which those earnings exceed 30 times the minimum wage, whichever amount is smaller. Thereforb, the increase in the minimum wage may affect the amount of disposable earnings (what is left after deductions for taxes and social security) subject to garnishment.

Welcome to these new lumber dealer members of the association: Herren Bros. Lumber, Paul Goecke,; P.O. Box 321, Guernsey, Wy. 82214 Valley Lumber Co., Marvin Schwab, P.O. Box 175, Afton, Wy. 83ll0l and these new associate members: Diversified Insulation, Inc., F.E. "Red" Homuth, P.O. Box 188, Hamel, Mn. 55340: Factory Direct Sales Consultants, Ken Stanley, 7 Clocktower Square No. 270- I I , 14261 E. 4th Ave., Aurora, Co. 80011; David Lloyd Distributors, David Lloyd, P.O. Box 1084, Cochise, Az. 85606.

News around the region. Jerry Harwood of Rocky Ford, Co., has purchased the former Bonds Building Material yard in Fowler and is currently remodeling the facility. The A.C. Houston Lumber Co., has purchased the former Brown Supply Yard at Crested Butte, Co., Ken Holgate is mgr. .Dick & Cheryl Brenchley of Salt Lake City, Ut., will be attending the convention at Teton Village.

New Small Log Mill

Simpson Timber Company's new Mill Five at Shelton, Wa., is designed to process young growth timber. Logs 4" to 8" in diameter make up the bulk of thc mill's operations.

Mill Five was conceived, computer-planned, built and brought on-line specifically to process the small logs, once considered forest waste and too small to be economically harvested. A constant stream of 2x4s (studs) are turned out with other small dimension lumber.

Equipment in the mill is computer controlled to monitor the mill's vital signs: scanning the length of logs before they reach a seven blade chop off saw which cuts them into 8' blocks, scanning and sorting the blocks into bins, and again scanning the blocks as they are fed into a Chip 'N Saw.

When the $8.7 million sawmill reaches full production, the projection is that the three Simpson mills in the Shelton Working Circle will be able to turn out one million board feet of lumber per day, enough to build 100 homes.

Some 95 new jobs were created with the new mill. This local employment and the harvesting of

young growth timber are both goals of the Shelton Cooperative Sustained Yield. The 10O-vear aqreement between Simpson and the U.S. Forest Service is now in its 33rd year. It provides for coopera- tive management of over 300,000 acres in Mason and Gravs Harbor. Wa. countics.

Forests have been regrowing in the lowland areas since the first trees were cut in the late 1800s. The cycle of new generations of growth and harvest will continue as tree planters follow the loggers to restock the new cutovers.

Roof Tile Plant Opens

Full production capacity is expected to be reached this fall by the recently completed Ceetile, Inc. concrete roof tile plant at Hollister, Ca.

Operating under the direction of John J. McDermott, newly appointed president and c.o.o. of the parent company, Nical, Inc., the plant is in production with shipments begun. John F. Daamen is plant mgr. John E. Noble, merchandise mgr., is responsible for

the technical and product development functions. Tom Paarmann is marketing mgr. with Nical,lnc., the sales force handling the marketing.

Using the Winkelon coloring process from Germany which is new to the United States in con- junction with integral color, the operation produces roof tile in ten colors for residential. commercial. and induslrial use. The product is thermal and sound insulative. and totally incombustible.

Prime Time Meetings

Get the most out of meetings by scheduling them at a prime time and as seldom as possible.

The weekly Monday morning meeting is often rushed, unenthusiastic, and poorly attended. Consider scheduling the session for Wednesday. Handle the work load from Wednesday to Wednesday, originating new projects on that day. Friday's work can continue on Monday, eliminating the effort of starting new work on a day which is normally low in producrivity.

Cut meetings to the bone. Start with one meeting and add to only if necessary.

A , At our orlglnal Klnzua mlll slte ute produced quallty fl pfQ$d guaranteed lumber products for ooer ha$ a century. Ktln-drled

triaitioni:#::rT:i7"""::y,{;,xi:"::T:::,x:;y::",

speeloltles. We haue a modern plywood sheathlng operatlon plus a nerro computeilzed plne mlll snd a stud mlll at Heppner, Oregon.

Sometlmes ue feel llke the last of the Nlohlcons In tftts Industry where lndependents are becomlng o uanfshlng breed. But we cherlsh our lndependence. It allows us to respond qulckly to our customers'speclal needs. We're short on corporate red tope and long on ucon do" eflort ond know hout. Euery customer we hqoe ls BIG ln our eyes.

To sente our customers better we haue a sales offlce ln Lake Oswego, Oregon. One call to Ray Kelson, Jan Grady, Bruce Long or Kent Goodyear (503) 635-4406 gets you fast actton on your lumber, sfrtd and plywood shedthlng requlrements.

KINZUA CORPORATION

MANUFACTURERS OF FINE WOOD PRODUCTS

rdonsrile{d-ls:

Says Darrell, "Our Sunrise people, like Al Bufkin of San Clemente and Skip Saunders in Portland, purchase more than g3 million of Wllamefte's trouble-free products annually. What makes my pewle hqppv, makes me happyl"

Ask Darrell about Wiltarir6tte. He'll tellyou w€ make the iob a tot

easbr bv effclentlv fillino for top drality lum6er aritt products. Sunriceanl 1,000 otfpr whdeealsrsus

run arounds when yan call r.s with an oroer.

lf you're spending more time worrying about lumber and plywood orders and less time relaxinq. take a cue from Darrell. lt's hiqh tifr'e vou catled Willamette!

ON

"With the price of gasoline these days, I want to be sure I'm getting my money's worth from every tankful. So I'm doing four simple things to save gas-and it's like getting a 156 discount on every gallon!

"Just slowing down from 70 to 55 mph on the highway saves enough gas to equal a 69 a gallon discount. Keeping my car tuned saves 40 a gallon more. And I'm saving another nickel a gallon just by using radial tires and keeping them

correctly inflated.

"That's like getting an extra $3.00 worth from every tank of gas-and 50 more miles!"

Saving energy is easier than you think, and with the rising energy costs we're facing today-as consumers, and as a nation-it's never been more important.To get a free booklet with more energy-saving tips, write "Energy," Box 62, Oak Ridge, TN 37830 or mail the coup0n.

M EN DEN HALL exec ut ive vice president Lumber Merchants Association of Northern California

A S MAJOR corporations such as ;{ tsoise-Cascadc and Weyerhacuser open new retail opcrations. the small rndcpcndr'nt rctirilcr sees the urgcnt need to rmprclve thc professional abilities of his sales stalT.

f nrollment in thc lssocilrtion correspondence courses, Product Knowledgc ancl Selling Skills. is showing ii great increase. Calls lionr dealers asking when the nexl sellirrg skills workshop will be conductecl is a strong indication that dealers have a genuine conccrn. More and more dealers are calling employec meetings on a scheduled basis to add to their sclling skills and product knowledge.

Recent tleld visits have brought comments fronr dealers that a priority must be place d on employee training. We have made an attcmpt to analyzc the reason for this rcnewed interest. It appears that retailers havc a great pressure placed upon them to hold down the runrway prices of merchandise while their costs of operation are increasinB: their nccd to increase wagcs und salaries and employee benefits are also rising. Improving the efficiency of operations is taking place to assist in holding down merchandise prices as contpetition becomes keen.

Another techniquc that retailers have determined to be efl'ective in holding down the price of merchandisc is irrcreasing individual cmploy'ee productivity. Employee pay and benel'its account for a high perccntage of total operating costs. If each enrployee can improve productivity by even 5(1,. company profits will increase and a tighter line can be held on merchandise pricing. A great number of'dealers are now placing emphasis on the return on investment in the employee, just as they have, in the past. placed considerable attention on their ove rall relurn on investment.

During visits to retail operations we have seen the increased return on employ'ee investment by those firms who have been leaders in developing this area. lt did take timc. lt did require sending employees to training seminars. It did requirc giving incentives to employees for contpletion ol correspondence courses. lt did require providing employees with benefits to makc them want to work for the company and to produce, but it did bring results.

The return for all of this investment has been higher sales per employec, a better employee attitude toward the customer, a better company image, and more professionalism in the employee because he has acquired more product knowledge and better selling skills.

This trend of interest in the employee seems to be sweeping through the No. Ca. retail firms. There is no doubt that dealers know whal must be done and have reached the point of doing it to insure that they are in there fighting with the best.

Make Big Jobs Easy

The big job is easy to handle when it becomes a number of small jobs.

First, divide the work into steps with goals which can be reached in short, measured time spans. Then detail each step includine an estimate of the time involved to completd with a deldline date.

If necessary, assign each portion of the job to a different worker.

TREND CONTINUES for lumber produced in the West to stay in the West, as confirmed by statistics for the first half of 1979 (see bar at far right of graph). More than half of all shipments to western markets are carried by truck, but railroads are vital to long-haul lumber shipments east- ward. Lumbermen blame skyrocketing freight rates for choking off shipments to markets east of the Rockies. By steadily increasing costs to western lumber shippers, they say, the railroads have actually driven away more revenue then higher rates have brought in. Nevertheless, railroads are scheduling the fifth rate hike of 1979 alone for October.

Dust Regs Dropped

Efforts by the National Institute of Occupational Safety and Health (NIOSH) to develop wood dust criteria for the forest industry are reportedly being abandoned for lack of adequate data.

Although the agency will continue to collect data toward issuing a regulation in keeping with their desire to limit workplace concentrations to a half-milligram of dust per cubic meter, at present all criteria documents are slated for discard in favor of a brief advisory.

A technical information report will be issued to OSHA, according to informed sources.

Wood Preserving: $95O Million

Operators of the nation's wood preserving plants reported value of shipments for the industry of $950 million and employment of 12.3 thousand workers in 1977. according to a preliminary report of the 1977 Census of Manufacturers just issued by the Bureau of the Census. The value of shipments figure, unadjusted for price change, rose 990/o from the 1972 figure of $476 million. Employment rose 90/o from its 1972 figure of ll.3 thousand.

Shipments of treated wood by all manufacturing establishments, including those not classified in this industry were valued at $882 million, an increase of 9lolo over the 1972 shipments value of $461 million. Among the leading products of the industry, poles over l5 feet in length, accounted for $219 million of the total.

@ Igru. WESTERN WOOO PBOOUCTS ASSOCIATION

WE'RE SPECIALISTS IN PINE PRODUCTS FOR THE INDUSTRIAL AND RETAIL

TIIE WAY fT WAS-circa 1EE7. This is the Valley Lumber C,o., corner of H & Mono Streets in Fresno, Ca. Our thanks to I\[r. Robert Kimble, Sequoia Lumber Co., Visalia, Ca., whose grandfather F. Dean Prescott appears in the photo, for this rare look at our western past.

Good service is as important now as it was in the past. As a new company, we made sure that customer service was the keystone of DMK-Pacific's foundation.

O Whether you are our biggest customer, smallest, or in between, we'll take extra special care of you. () For all your needs in western softwooddand plywood, try DMK-Pacific, the company that was born with sawdust in its veins and is staffed by people who share your enthusiasm for this business.

Ilwight Cunan

Pacific Northwest Buying Show

Oflicial grand opening of the Palmer G. Lewis Co. Oregon division, Tigard, Or., combined with their first annual buying show, drew people from all over the Pacific Northwest.

Signatures on the guest register indicated more than 850 guests traveling from Alaska, Washington, and all points in Oregon to view the 84,000 sq. ft. office and distribution warehouse complex completed late last year on a 7.6 acre site outside of Portland.

Over 50 product booths representing suppliers were set up with carpeting and Hawaiian decorations to convert the warehouse into a huge buying arena. Products ranging from Atco to Z-Brick totaled sales orders near the $750,000 mark. Representatives from cor-

(Continued on next page)

FESTIUE Flll of booths representing more than 50 suppliers were set up in Tigard, 0r., warehouse as part of open house-buying

show attended by customers from all parts of Northwest. Sales totaled nearly s750.000.

lllTllilS TllE lllll on the head, Gordon Steffens, sales mgr. for Morrison Steel & Wire, Ltd., Vancouver,8.C., (left, upper photo) completes a transaction with the aid of J. Cutler Lewis. Palmer G. Lewis Co. exec. v.p., at PGL open house-first annual buying show at Tigard, 0r., division. Ansel and Frances Hyland of Eugene Planing Mill (lower photo) were among 850 attending.

NORTHWEST SHOW

(Continued from previous page)

porate headquarters were on hand to assist local sales reps.

In line with the island theme was a drawing for a week in Hawaii for two. Other drawings awarded merchandise prizes. A l-uau style dinner was served.

Wlckes Wlll Fight Recesslon

Wickes Corp. has initiated a hard-hitting campaign to counteract the economic slow down expected during the remainder of 1979.

E.L. McNeely, chairman and chief executive officer, of the world's largest distributor of building materials, observes, "There's little disagreement that the economic picture is about to worsen. The real question is how are we going to address the problem."

"The goal of our attack is to gain a bigger share of the market," he added. "This applies most significantly to our Lumber Division."

It will aim for a larger market share by offering a broader line of building and home remodeling products, marketing these products aggressively, instituting more com-

petitive pricing. and tmprove servlce, McNeely.

continuing to according to

Wickes Lumber currently operates 272lumber centers with 1979 sales expected to top $l billion. The division expects to have 400 stores and sales of $2.5 billion by 1984, according to Paul Hylbert, general manager of the division.

How to Beat a Sales Slump

Sales on the decline for a usually aggressive, productive salesman? Try one or more of these suggestions to get him back on the track.

o If he has the knack for management and paperwork, move him to an inside job.

o Spark his interest with a special market or products study; combine it with his usual selling responsibilities.

o Challenge him with a tough account, one of the company's biggest buyers, or a brand new territory to work.

o Ask him what would make the job more dynamic; maybe he is just bored.'

Palco to BuyBrooks-Scanlon

The Pacific Lumber Co. and Brooks-Scanlon, Inc. have announced that agreement in principle has been reached for Pacific to acquire Brooks-Scanlon by means of a merger.

If consummated, each share of Brooks-Scanlon stock will be exchanged for .82 shares of Pacific common stock. Brooks-Scanlon presently has 2,144,000 shares outstanding; Pacific presently has approximately 12,040,000 shares of common stock outstanding.

The merger is subject to negotiation and execution of a merger agreement and approval by the boards of directors of both companies, the shareholders of Brooks-Scanlon and various governmental agencies. Pacific expects to account for the acquisition as a purchase.

Through its forest products operations, Pacific is a major producer of redwood lumber and other forest products. In addition, through its subsidiaries, Pacific is a leading manufacturer of acetylene gas and plasma cutting and welding equipment, industrial gas cylinders and fluid power products. For the six-month period ended June 30, 1979, Pacific reported revenues of $123.3 million and net income of $24.2 million.

Brooks-Scanlon, headquartered in Bend, Or., is engaged primarily in the forest products business. It owns and manages 235,000 acres of timberland in central Oregon, manufactures a wide line of ponderosa pine lumber, fir plywood and other wood proilucts. Brooks-scanlon had revenues of $44 million and net income of $4.6 million for the first six months of this vear.

12 ACRES 0F SELF-C0ilTAtltED C0I{S0LIDATI0N, STORAGE, TRUCKII{G, iIAl{UFACTURIiIG, AI{D WH0LESALE l)lSTRlBUTl0tl FACILITIES o 24 YEARS

0F GR0WIH Al{D EXPAI{S|0i{ . PR0FESSIOIIALS lN

CEOAR SPECIALTY lTEt[S FAST RESP0i{SE o FLEXIELE MA}IUFACTURII{G AilD SALES POLICY

o 1r2, 1r3, 2t2,2r3 - C0Mil0t{ At{O CLEAR, GREEN. SURFACED A1{O/l)R R(lUGH

CEDAR M0UL0lt{G ST0CK - TIGHT Kt{07

ANO CLEAR

o FENCII{G BOAROS. GRAPE STAKE TYPE

PALII{GS BENDER B|)ARDS

o GARDEI{ ilUBSERY. OEALER. INDUSTRIAL

ITEMS

I RANl)l)M WIDTH AID THICKNESS ROUGH

GREEl{ BARl{BOAROS

The Wholesaler's Assets and Investment in the lndustry

This is the third in a series o/' articles about the./brest products wholesaler o.f 1979. Material ./br these articles comes ./rom NAWLA sales surveys o.l' its 'membership,./rom the NA WLA Per./brmance Analysis Program andJrom the NAWLA "Observotion & Expectation" Report.

I N THE "good old days" of I wholesaling forest products. there was some truth to the adage of "Print some letterheads, rent a desk, put in a phone and you are a wholesaler." It's not that simple in today's marketing environment. It takes assets. investment and people to market product. People have always been a necessary ingredient of wholesale distribution. However, today those needed people are required to be better managers and possess sophisticated skills as never before.

Forest products wholesalers are meeting this marketing challenge on a number of fronts. Within the NAWLA wholesaler membership of 426 companies, there was an investment of nearly 100 million dollars in 1978 for added or expanded facilities and personnel. Our survey of wholesaler assets that same year indicated that these people passed the one billion dollar mark. These asset figures do not include the inventory and receivables "investment" of over 900 million dollars on a daily basis that are always part of the wholesaler's function.

Pretty impressive dollar figures. It enables wholesaler-distributors to better serve both their suppliers and customers. Suppliers desire and look for distributors who maintain substantial businesses that have the wherewithal to inventory, to introduce new products, and/or sell the "complete line."

Even in wholesale soecialization.

there is a requirement for assets and sophisticated marketing. At the same time, many customers rely more and more on ready access to local inventory for immediate shipment. To fulfill this need, over 200 NAWLA wholesaler companies offer distribution center services from over 400 locations.

These ever-growing service facilities and investments in industry product distribution would be meaningless without the people to "make things happen."

While customers and suppliers normally interface with just salesmen and buyers, each of these "specialists" are backed up by two other wholesale employees. These back-up people in administration, in warehouse personnel, in money management, are, by necessity, high trained people.

A case in point that illustrates the needs of today is the recently completed NAWLA survey on vehicle use, fuel consumption and transportation. Our members were surveyed under the auspices of the National Association of Wholesalers and NAWLA now has a profile on automobile use. truck

(Please turn to page 73)

WHOLESALE LUMBER

..THERE'S MORE THAN A MARGIN IN A WHOLESALER'S MARGIN OF A NAWLA DISTRIBUTION MARGIN!''

This parody of a famous fast food franchiser jingle emphasizes the fact that today's marketing requires much more than a salesman's fee for selling a product. Marketing is a distribution service in an economy fast becoming service-oriented.

Independent wholesalers are meeting this challenge of change. today and tomorrow.

IT TAKES ASSETS. The total assets of the 426 wholesaler members of North American Wholesale Lumber Association exceeded 1 billion dollars in 1978. lt is their contribution to the forest products industry as its primary distribution arm.

lT TAKES FACILITIES. Half of the NAWLA wholesaler members offer distribution center services from over 400 locations.

Nearly 60 NAWLA wholesalers operate reload centers.

Approximately 85 NAWLA wholesalers have remanufacturing capability.

lT TAKES PERSOMVEL. Independent NAWLA wholesaler members have a sales force of 3,875. lt takes another 8,352 people in executive, administrative and support capacities.

The movement of product, the service of distribution and the financial investment and support is the wholesaler function. A function which must be supported by somebody.

Forest Facts for Dealers

Firsthand knowledge of the forests, management practices, mill operations and product manufacturing capabilities is the goal of building supply dealers who recently toured Simpson Timber Co., facilities in Washington and Northern California.

More than 100 West Coast dealers visited the redwood forests and facilities in Arcata, Fairhaven, Mad River and Korbel, Ca., as well as the containerized nursery, the Columbia flush door plant in Vancouver, Wa., mills and manufacturing operation at Shelton, Wa., the stile and rail door plant, McCleary, Wa., and the research center at Redmond, Wa.

Steve Overton and Mike Moseby, product promotion reps for Simpson Building Supply Co., Seattle, coordinated the tour.

Rail LumberShipmentsOff

For the first time in history, railroads are carrying less than half the lumber shipped to market from mills in the westem lumber producing region of the United States.

Figures released by the Westem Wood Products Association reveal that during the first half of 1979 railroads carried 49.6Vo, trucks 48. l%o and water caries 2.3Vo.

Just a decade ago, railroads handled almost TlVo of all western lumber shipments. This had dropped to 60Vo five years ago.

Principal road freight ing the past

reason for the loss, lumbermen say, is railrates which have increased dramaticallv durl5 years.

tltt FtCltlTlES are toured by dealers as part of inlormation program: (upper photo) Kevin Destruel, Mead Clark Lumber Co.; Phil Huber, Simpson Timber Co.; Jell Ward, Ward Way Lumber Co.; and Skip Ruhl, San Marin Lumber Co. Briefing on kiln drying process was attended by (lower photo) Sam Baggar, Pine Cone Lumber; Skip Cressey, Simpson Building Supply, Santa Clara; Gary Walters, Tahoe City Lumber Co.; Dick Brown, Charles Meek Lumber, Co.; Charlie Carlotti and Dean Ferrin, Simpson Timber Co.; Jeff Ward, Ward Way Lumber Co.; Kevin Destruel, Mead Clark Lumber Co.

The members of

A}IERICAI{ WHOLESATE LUMBER ASSOCIATIOil, II{G.

ll, ITH THE increasing battle for lU a larger share of the wood products market, the pressure treaters in the Western states are engaged in an aggressive campaign to grab their share with treated lumber, posts, and poles for residential and com. mercial uses.

One of the biggest names in wood preserving in the West is McFarland Cascade, a member of the American Wood Preservers Institute, with facilities in four western states and Canada. The offspring of two pioneer firms, Idaho Pole founded by L.D. McFarland in Sandpoint, Id., in 1916, and Cascade Pole which began in 1936 on the Tacoma, Wa., tideflats, the firm operates five treating plants, six peeling and storage yards, and a sawmill.

Treatment plants at Sandpoint, Id., Bozeman, Mt., Eugene, Or., and Tacoma and Olympia, Wa., have facilities for handling lumber, timber, plywood, and poles. Penta, creosote, and water-borne salts treatments are possible with the addition, recently, of Wolman Salts (CCA-C) at the Tacoma plant.

According to Robert C. McBride, manager of sales, lumber, McFarland Cascade is now a

Major Western Wood Preserver

licensee of Koppers Co. on the Wolman salt program with the cylinder at Tacoma converted and operational for the Outdoor Wood@ Program. This treating plant was constructed in 1975 and is reportedly the most modern of its kind on the Pacific Coast. Facilities include a complete resawing and surfacing mill.

With the chain of treatment plants, it is possible for them to provide a wide range of services and complete custom work. Quality control labs strive for uniform

Story at a Glance

Pressure treaters battle for share of wood market. .. upgraded treatment plants. facilities. serYice.. push fight.

quality from each plant. Patented full-length pole incisors used in the operation insure adequate and uniform penetration of preservative into the wood in excess of 2t/2."

Extra-long retorts have the capacity of treating wood products with Penta, creosote, or waterborne salts. Pole treating by thermal full-length and butt-treating processes is done at Sandpoint.

As part of the All Weather Wood Foundations program, the company dries Chemonite-treated lumber and plywood in a 120'by 120' kiln. Products are then wrapped with moisture-proof covering to assure delivery of dry material.

Wood products manufactured by McFarland Cascade, poles, piling, posts, railroad ties, bridge timbers, guard rail posts, lumber, plywood, glulams, crossarms, flagpoles and ship masts, are in use throughout

(Please turn to page 51)

IMPCOMakes Sawdust Collection Easy and Clean!

IMPCO can solve your sawdust and shavings collection problems. As engineers and manufacturers of dust collection equipment for over 25 vears nationwide. there is no job too large or loo small foi our total system design. Our "versatile" heavy industrial blowers are unsurpassed in performance and rugged durability, and are the heart of every quality system. IMPCO spans the wood processing industry with a wide variety of equipment, so whatever your requirements look to IMPCO for satisfaction!

Pine

cALL* ROLANDO tor KILN DRIED r-urtlBER

complete inventory-prompt delivery-LCL and direct

Sugar & Ponderosa

Selects

Gommons

Dimension

Select Decking

Douglas Flr

VG and FG

Finish

Stepping

Flooring

Select Decking

Hem-Fir

FG

Finish

Select Structural

Fascia-Battens

Select Decking

Redwood

VG and FG

Clear All Heart

Glear

Mouldings

Sidings

Shlplap-V ruslic-Dolly Varden-Bevel-Channel-WP 2 & 4-Cove

Drawer Sides -Chamf er-Saw Slzlng

WHOLESALE ONLY

ROLANDO LUMBER CO.. INC.

Finest in Forest Products

DELIVERED PRICES

MAIN OFFICE and DISTRIBUTION YARD: s15 TUNNEL AVENUE, (P.o. Box 34042), sAN FRANctsco, cA. e4134. rCltt (41S) 467.0600

Fuel Supplies from Wood

The use of wood to make alcohol for gasohol production could hike the nation's :ransportation fuel supply by at least 100/o before 1985, says Norval Morey, president of Morbark Industries, Winn, Mi. Through existing technology and government incentives, wood alcohol (methanol) can be produced at 34 cents per gallon for making gasohol, he said. This proven technology is the cheapest way to make gasohol, an alcoholgasoline blend.

Morey said methanol is the most feasible energy source for making alcohol fuel because wood is the nation's most abundant, renewable, alternate energy resource. He

Story at a Glance

noted that vast quantities of wood now simply rot and die in the nation's forests. Morey calls this "a tragic and monumental waste."

"There is enough wood going to waste on private and public lands in this country, that if we were to use only one-third of this wood, it could provide gasohol for all the automobiles in this country."

Expanding on this, he said this nation now uses 110 billion gallons of gasoline per year, and that auto industry officials have said in Con-

Wood Yields Oil

An Albany, Or., experimental manufacturing plant has produced a barrel oflow grade oil from 930 lbs. of wood chips.

Using a process developed in Lawrence Laboratory, a Berkeley, Ca., research lab, the barrel of No. 6 crude was produced from Douglas fir chips. This oil was refined into two higher grades of oil and a tarlike residue. No. 6 is suitable for use by electric generating plants. Rust Engineering Co. of Ala-

gressional testimony that most engines can operate on gasohol blends of up to 150/o alcohol without modification.

Each ton of dry wood yields 100 gallons of methanol. Using the most conservative estimate of the surplus wood annually available, I I billion gallons of methanol needed for a 100/o national gasohol program can be produced. On the high side, if engine modifications permitted l00o/o alcohol, as is being done in Brazil, there would be more than enough wood to provide oll of the automobile fuel necessary in the United States.

To emphasize his point, Morey

(Please turn to page 68)

bama, under contract with the U.S. Department of Energy, operates the Oregon plant which was built at a cost of $3.8 million in 1976. Researchers from Lawrence are conducting the tests.

Sanford Harris, head of the Energy Dept. biomass branch in Washington, D.C., said that this was a breakthrough since water rather than coal derived oil was

(Please turn to page 51)

U.S. urged to make gas- ohol from wood. cost could be 340 per gallon, lar cheaper than grain.

PERSONAIS

Bob Pallow, Belco, Tustin. Ca.. is back after a visit to the home office. Bellingham Lumber Co., Bellingham, Wa.

Tom Catlow is now with Knollwood Corp. at their Healdsburg, Ca., Hq, according to Art Bond, pres. Denny Currtn, Bendix Forest Products, Cerritos, Ca.. is back from a Hawaiian vacation.

Frank Penberthy, Northern Lumber Sales, Corona Del Mar, Ca., got in a Coeur d'Alene, Id., business and pleasure trip.

Gary Stewert has recently joined Wilco Wood Products in Santa Clara, Ca., according to Chuck Williams.

Charles E. Guise is now mgr. of the Champion Building Products plywood prefinish and custom plant, Lebanon, Or., according to Rod Bradley, Cascades area mgr. Peter O'Toole is new operations mgr. at the plywood veneer plant, Idanha, Or.

Gary Hanson, Compass Lumber Products, Danville. Ca.. vacationed recently in the Seattle area.

R.J. "Pete" Peterson has transferred from Burns Lumber Co.'s Tacoma. Wa., office to Encino, Ca., Hq. working in sales and as specialty products mgr.

Dennis Byerley, North Star Forest Products, Danville, Ca., vacationed in Oregon. Bred Howell got in some vacation at Lake Tahoe. Ca.

Chuck Higglns has joined Burnaby Lumber Co., Compton, Ca., working in sales, reports proud papa Frank Higgins.

Don Stobaugh has been named mgr. of Terry Building Centers' new wholesale div.. The Blanchard Co.. No. Hollywood, Ca., selling specialty lumber items and hardboard to retail firms.

John J. McDermott is the newly appointed president and c.o.o. of Nical. Inc.. as announced bv John K. Whittaker, chairman bf tne board.

Ted Matthews is back at Pacific Forest Products, Fresno, Ca., after a Santa Cruz, Ca., coastal respite.

What's Happening, Baby?

Have you or someone you know been promoted, changed jobs, taken a trip, a vacation, had a baby or Saved The World? Let us know. so we can share the information. Just call (714) 549-8393 or write The Merchant Magazine, 4500 Campus Dr., suite 480, Newport Beach, Ca.92660

The llerchant llagazlne

Frenklln Dougles "Doug" Ketchum is new district mgr. for the Western Wood Products Assn. in the San Francisco area, based in Santa Rosa, according to Frrnk Stewert, a So. Ca. district mgr.

Arthur W. Schuette is new mgr. of raw materials for the Western Wood Products Division, Forest Products Group, Koppers Co., Inc., Portland, Or.

Dick Voelzke is now on the sales force at Belco, Tustin, Ca., according to Bob Pellow, mgr. of the Bellingham Lumber Co. div.

John F. Tsentes is the new group v.p., security products groups, Scovill Inc., Monroe, N.C., according to Malcolm Brldrige, chairman and c.e.o. He will report to exec v.p. Jrmes A. Rankin.

Robert L. Grant is now senior personnel recruiter for Wickes Lumber. Saginaw, Mi., according to F. Richard Mdracken, v.p. of personnel. He reports to Don E. Taylor, mgr.

Con Hermsted is new to trading at Gill Forest Products. Bellevue. Wa.

Bob Kimble is back at work at his Sequoia Lumber Co., Visalia, Ca., after some summer vacation.

Weldo Tinsley, Builders Emporium, Irvine, Ca., plans a Hawaiian trip to see his son, Waldo, Jr., a naval lieutenant stationed on Oahu.

Dave Schaller is back at Schaller Forest Products, Redding, Ca., after vacationing at Lake Almanor, Ca.

September, 1979

Dick Mrurer has joined the trading staff of Rogue Forest Products, Medford, Or.

Russell L. Bean is new advertising and mktg administrator, fence div., Allied Tube and Conduit Corp., Harvey, Il., according to Gerald Stein, v.p. Layton Johnson is the new director of systems.

Tom Moon is now v.p. and controller for Publishers Paper Co., Oregon City, Or.

Donald Fisher, Bohemia, Inc., is new chairman of the Federal Timber Purchasers Committee. He succeeds John Davis.

John Georges is new exec. v.p. for international and wood products businesses of International Paper Co.

Charles H. Bishop, Jr. is new lumber mgr. for Standard Structures Inc., Santa Rosa, Ca. Richard "Rick" Ruthnick is new operations mgr., according to Richard C. Caletti, pres.

Michael A. Rawlins is the new assistant district mgr. for the San Francisco, Ca., sales district, JohnsManville residential products division.

Marion Hanna is now administrative assistant to the president at Nicolai Co.. Portland. Or.

Roy Doe and Phil Shugart have formed Suncrest Forest Industries, White City, Or.

E.G. "Bud" Gouge is new to the wholesale department of Pope & Talbot. Inc., Portland, Or.

Nick Elardo, sales mgr., KimberlyClark,' Anderson, Ca., has completed a back packing trip on Mt. Lassen, followed by a stop off at Jackson Lake, Ca.

Paul Gaboury, Golden Gate Lumber Co., Alamo, Ca., got in a recent British Columbia, Canada, sawmill trip.

Robert Williams, wood products mgr.. Weyerhaeuser Co., Springfi eld, Or.. is one of a group of nine forming a local savings and loan association.

Stephen Wendell, controller for Bohemia, Inc., Eugene, Or., was honored by the National Assn. of Accountants at their annual meeting in Boston.

Gerald Orem, gen. mgr., Jerry's Building Material Center, Eugene, Or., and Dave Shawver, merchandise mgr., received special recognition when their firm was named Ace Hardware Dealer of the Year.

Mike Walsh is new to sales at Northern Lumber Sales, Corona Del Mar, Ca., reports Frank Penberthy.

Sterling Wolfe, Marquart-Wolfe Lumber Co., Orange, Ca., and his wife, Loraine, are visiting South Africa belore touring in East Africa.

Ken Thompson, Southwest Forest Industries, City of Industry, Ca., vacationed in No. Ca. recentlv.

Mike Gay has joined the trading staff of Michigan-California Forest Products, Sacramento, Ca.

Gordy Martin is new to trading at J.H. Blevins Lumber Co., Napa, Ca.

Pete Nevins is now with Fremont Forest Products, Whittier, Ca.

Carole Rourke, Georgia-Pacific, San Leandro, Ca., regional lumber office, is back from a Redding, Ca., area mill trip.

Hank Neely is now mgr. of MichiganCalifornia Forest Products Co., wholesale trading operation, Sacramento, Ca., established by Michigan-California Lumber Co., Camino, Ca.

Jim Harries is new to the sales staff of Kellogg Lumber Co., Lake Oswego, Or.

John Morrison has joined sales at Sunset Moulding Co., Yuba City, Ca.

Vern Bartunek is in charge of the Coast Manufacturing Co. plant at Jasper, Or.

Lloyd Hickok is new head of Timber Export, Portland, Or., a new div. of Kuzman Forest Products.

PERSONALS

(Continued from page 41) )

David Ponts, Two Ox Traders, married Nency Prlumbo in Burbank, Ca., Aug. 25. After a honeymoon in Peru, they're now living in Arcata, Ca., where the firm has its main office.

Gery Hrrt is the new sales mgr. of Sequoia Supply, Fairfield, Ca., according to Bob Vandewall, mgr. Larry Stevens was salesman of the quarter for the first quarter and Ralph Kieler, for the second quarter.

Ted Thomson is Ernst Home Centers' mgr. at their new Bellingham, Wa., store. Kathy Pryde is asst. mgr.

Barbara Collett has moved up to personnel director at Pay'n Pak, Kent, Wa.

Richard Miller, Burns Lumber Co., Encino, Ca., and his bride of 10 years, Robin, celebrated with a Caribbean cruise. Bill Perkins is back from a week in Hawaii.

Jay O'Malley, The O'Malley Companies, Phoenix, and his wife, Martha, are celebrating their 40th wedding anniversary, with l7 family members in tow, at a house they've rented on Caragh Lake, County Kerry, in lreland. Included in the family group are brother John O'Malley, son, Mike, and son-inlaw Paul Conley.

Jack Henry is now with the sales staff of Wood Traders, Inc., Eugene, Or.

Ken Tinckler. Stahl Lumber Co.. Los Angeles, Ca., has been on an upper Middle West business and vacation trip. Mrrk Michie, who joined Stahl in May, has been working in sales and collections.

D.G. McQuilkin is new mgr. of communications, Masonite Corp.'s hardboard group, Chicago, Il., according to W.F. Strelow, v.p.mktg.

Vern Sumner is now trading at United Lumber Sales, Eugene, Or.

Jim Thompson and Dick Basick are new to sales at the Portland, Or.. office of MacMillan-Bloedel Building Materials. Lorne Whiskin is now there from the trading staff in Atlanta, Ga.

Rita Poe is new to plywood sales at Willamette Industries, Albany, Or.

Bill Morgan is new to Tree Products Co., Lake Oswego, Or.

Willine Brashears, longtime executive secretary to retired lumberman Al Bell (and for more than a decade The Merchant Mapazine's comptroller) has just iompleted an extensive Mediterranean cruise aboard the Golden Odvssev.

John R. Enrlght, v.p. sales, J.E. Higgins Lumber Co., Walnut Creek, Ca., vacationed on the Monterey Peninsula, Ca. Herry Anthony, pres., and Jeck C. Coltes, v.p., marketing, spent a week on business in Tn., Ky., and Ar.

Clerk Hlggtns is the new director of sales and marketing of the T.M. Cobb Co., Irvine, Ca. He was fcrmerly director of sales and marketing of Ajax Hardware Corp.

Judy West is new to the lumber sales staff, California Sugar and Western Pine Agency, San Mateo, Ca., according to Knute Weldman., lumber div.

Ken Wells, AA Plywood and Doors, Santa Maria, Ca., is on the mend from a recent heart attack.

Dick Hicks is new to trading at Ensworth Forest Products, Auburn, Ca.

Jemes Clerk is now with Merrill Lynch Wood Markets, Portland, Or. Williem Kimmer is the new boss at Copeland Lumber Co.'s wholesale division, Portland, Or.

Jack Allen, State Lumber Co., Paso Robles, is recovering from a recent heart attack.

Smith IS saleS

Justinstin smith rs new sales mgr. at Wholesale Industries. Portland. Or.

He was with Del Daley Forest Products.

Jim Duart has been appointed v.p. at Inland Lumber Co., Colton. Ca.. according to Gary Thomson, pres. of the major wholesale firm.

Howard Rader is new president and gen. mgr. of Jewett-Cameron Lumber Corp., Portland, Or.

Pete Speek, Fremont Forest Products, Whittier, Ca., is back from a British Columbia, Canada, mill tnip.

(Please turn ta page 76)

WHOLESALE LUMBER PRODUCTS

Bob Bonner Greg Baker Jerry Wllcox Chub Durnell Jlm Fraser Chuck Lewis Jim Rossman

Jerry Scoll Dave Green ilyrlle Harwood DabfucCormick VinceBrlcher

Furniture Market Ghanges

The 1980s will be a golden era for the specialists who feature all

apartment, was a key point covered during the Western Furniture Market in San Francisco.

It typifies the trend to service the consumer wishing to refurbish a single room at a time, according to Dave McCullam, v.p. sales for Northwest Hardwoods, Inc., which conducts in-depth studies of all table styles and woods used at primarry markets around the country.

Another study shows a change toward close pore woods in the Part three markets.

While the close-grain share of the total table market is still small, the steady growth for the past 18 months indicates an imPortant change may be on the way.

Maple and alder made the biggest gain with cherry off somewhat, and birch up slightly from last January. Walnut continued to show some resurgence up to 5.60/o compared to 5.20/o a year ago. Burls remained important at 5.50/o and 6.1% of the tables featured, other lesser known woods making the medium textured woods 20.50/o of the showroom areas.

With oak leading the way with 250/o of the table lines, the open pore and contrasty woods such as pine make up 37.30/o of the market presentations. Pecan was tabulated at 3.20/o which is the same as last January. With wicker and bamboo now commanding 6.50/o of the table lines, the total of genuine wood or natural forest materials now make up 7 60/o of the total tables offered at the western furniture market.

Obviously, most of the printed grain or overlay and the enameled or painted tables are made of wood or wood fiber materials, but the natural wood look is a much larger ratio of the market than previous years. This is in spite of the wide use of metal, glass, marble, slate, leather, and some elegant wear-

resistant fabrics. These were tabulated at 12.30/o of the market spaces while the all plastic was 2.10/0, and the printed overlay held at 5.50/0.

While more painted table lines, partly Oriental, were shown than last January, the total was 4.10/0, which is lower than a year ago. Painted units are much higher'

HYAMPOM LUMBER COMPANY

Dry Kiln & Milling Division 23fi) Moore Rd.

(P.O. Box 4754) Redding, Ca. 96fl)1 (916) 243-2814

Composite Saves Trees

A new type of plywood that virtually will double the number of panels which can be made from a tree will start rolling off a new Georgia-Pacific Corp. production line by early 1980.

It will be the first "composite" plywood produced commercially in the Southern pine region. The product will have an oriented fiber flakeboard core replacing conventional veneers and will compete with conventional plywood, according to H.S. Mersereau, southern division senior v.p., who added that the panels also have advantages over conventional plywood.

The oriented fiber cores. made of special wood flakes with their grain running across the panel like conventional veneer cores, will be made in a new flakeboard plant being built adjacent to a conventional plywood plant under construction at Dudley, NC.

The new highly stable exterior panel will go to market under the name of Stable-X.

Composite panels are formed like a sandwich with wood veneer faces and backs bonded with phenolic resin to the flakeboard core ol specially cut wood flakes, bonded under heat and pressure with the exterior-grade phenolic resin. An automated layup line will glue and assemble the new panels.

The result is a panel for exterior as well as interior uses for which conventional sanded and sheathing grades ol Southern pine plywood are now specified, Mersereau said.

Pilot production of the new panels

has been market tested, approved by the American Plywood Assn. for quality standards, and meets all requirements for roof sheathing, floor panels and other construction applications in competition with conventional Southern pine plywood, according to Mersereau.

C0ilP0S|TE PIYU000 has rigid core (at pencil point) of oriented-tiber wood flakes r/instead of traditional laminated veneers in I development that virtually will double the number ol construction panels which can be made from a tree. Wood flakes in core are oriented in opposite direction of veneer face and back lor strength. Flakeboard core and veneers are lormed like sandwich and bonded under heat and pressure with exterior-grade phenolic resin.

Advantages over traditional allveneer plywood are said to be more rigidity and absence of voids or knots in the cores. Good wood unusable as veneer for conventional plywood cores can be used for the special flakeboard, substantially increasing utilization of the forest resource.

quality

douglas fir, hem-fir, ponderosa Pine sugar pine, western red cedar and incense cedar plus a wide range of industrial items in those species. cedar, hem-fir and douglas fir studs in all grades, 6' to 8'. truck and trailer & carloads

Ken Rose Glenn Zacharias Paul Phelps

IDEA FROM

LEADING MANUFACTURER OF COMPONENT SAWS FOR THE HOME BUILDING TRADE

This combination team -

Attachmentallows simultaneoui rioping and roughing in one operation to give the tinish effect so popular in modern construction. lt eliminates the necessity for re-sawing and adds the savings to your production profits. Why not inquire about it today?

Rip Saw with

SELLING ENERGY

(Continued from page I I )

ing systems now account for some l2o/o of all heating systems shipments in the U.S., comPared to onlv 4olo in 1974. The market is skewed toward the South, the studY notes.

In the case of insulation, moreover. the market is "bY no means monolithic for other reasons as well." "Products based on different materials have differing physical properties and costs, leading to striking disparities in payback periods and cost efficieniies," says the study, which incorporates the co-efficients and other tables used to make the comParative calculations.

Some sample conclusions: Cellulose as an insulation material will lose market share; fiberglass, on the other hand, will gain market share.

The study delves into energY loss and gain via windows, and finds this to be "the most vulnerable area," but adds, "fortunately a large number of relatively inexpensive products can be used to minimize these losses." These include solar screens, special glass films, insulated glass windows and inside storm windows, among other items.

Still other potential energy saving products are reviewed, even the seidom-thought-of electric blanket. This item, alone, the studY concludes, can contribute significantly to energy reduction.

New Hardwood Firm

Just-Woods Forest Products Co.. is a new firm formed bY Reg Justus in Portland, Or.

He was formerly with North Pacific Lumber Co. as sales manaeer of hardwoods. The comPanY w'ill specialize in oak, ash, maple.walnut and Pacific Coast species of alder and maple.

Through Sleet and Snow

Mark letters when necessary with "personal" in colored letters both back and front. Put ziP code on last line of address. Place the attention line above the address' All according to the U.S, Postal Service.

IA STAYTON WOOD PRODUCTS, INC.

WE SPECIALIZE IN INDUSTRIAL AND COMMERCIAL ITEMS

We have f ractional sizes, 1x4 to 4x6 up to 100 foot and 8 foot (35 million per year) of Western woods. We will ship by box and by flat rail, or

inches long. We Wood, Douglas by truck.

also stock heavY 4 Fir and some hard-

As Wholesale and Industrial sales specialists since 1915, we can offer you the finest in Vertical and Flat Grain Douglas Fir in all sizes up to 6 x 14. Dry Redwood Clears uP to 4 xL4.

We are especially exPert in custom milling. We've built an enviable recorcl of service to our customers over more than three decades. Let us go to work for You today.

676 MOSS STREET

CHULA VISTA, CALIFORNIA 92011

TELEPHONE O14) 120-7343

'uu"",ffi;l'#i,ii;il'":ff#?13'i

?#aor'e?302

Panel Uses Throw-Away

A plywood-like panel called oriented strand board using what used to be throw-away timber is slated for production in the Northeast by Elmendorf Board Corp., a holding company from California.

Made of slivers from unmarketable parts of aspen and poplar; gnarled trees from the forest floor: and useless tree tops, the product is rated by Johan Veltkamp, v.p. for forest products of Data Resources. Inc., an economic research and information firm, as the "most significant development in forest pr5ducts in l0 years."

The new process slices wood into thin slivers about three inches long and a quarter of an inch wide. These are oriented or "lined up" to run in the same direction and bonded with phenolic resin under pressure and heat.

The first commercial facilitv in the United States for producing oriented strand board is scheduled to be built in New Hampshire this fall.

Officials at plywood companies, incJuding Georgia-Pacific Corp., which also has developed a new ply- wood-like product, reportedly doubt that there will be any nearterm reduction in plywood prices by

the new product. They are said to feel that when the industry gets moving it will be a lid on plywood prices rather than a depressant. Ply- wood prices have tripled in the past l0 years.

Dubs Ltd. Begins 32nd year

Dubs Ltd.,currently based in San Mateo, Ca., is continuing its 32 year tradition of golf tournaments with the l4th Annual Redwood Empire tournament on Sept. 21, at Santa Rosa Country Club, Santa Rosa. Ca.

Future dates include Oct. 26. Carmel Valley Country Club with the ladies as guests; and the Turkey Sho_o-LNov. 16, at Peacock Gap.

Officers are Earl Tatman, pres.; Pete Sharp, v.p.; Bud Speniei, lsi sgt. at arms; Herb Eaton, 2nd sgt. at arms; Hugh Rosaaen, sec.-treas. Directors include John Polach. Bud Spencer, Don Clemmer. Harold_Henderlong, Bob Gerhart, Larry Hansen, Jack Powell. Bill Freeland, and Joe Cortese. Committees include John Polach, Bill Freeland, prize; paul Gaboury, Larry Hansen, memberqhip; Knute Weidman, publicity; Bill Johnson, handicap, and pele Sharp, tournament.

Positive Plywood Forecast

Expanding markets and new structural panel products highlight a. new five-year forecast report by the American Plywood Association. Growth in nonhousing markets wilf cushion the blow of a 1979 housing downturn that will extend into 1980. Government stimulation of the economy is expected to generate a recovery late in 1980 that will continue at a steady pace until it starts to peak out in 1983. The economic recoverv will revitalize the home building industry and, thanks to continued strons demand from nonhousing marketsl will push total structural wood panef demand to 21.2 billion sq. ft. in 1980 and nearly 24 billion by I 983.

The report also foresees a change in the pattern of industry growih during the next five years. Plywood mill construction will slow down in the South as the available timber base is more fully committed. New capacity will be added in the West to replace old and inefficient facilities now being closed in that region. The structural unveneered panel growth will center in the Midwest and Northeast, where timber is now underutilized.

Lumber Association of Southern California announces its Fall Education Program

Sept. 18 Selllng Skllls No. 1'for outside sales people.

$80 members, $135 nonmembers.

Sepl.25 Retall Sales Workshop Dlnner (Orange County)

$30 members, $40 nonmembers.

Sept. 26 Retall Salos Workshop Dlnner (Los Angeles area)

$30 members, $40 non-members.

Oct.4 Managemont Workshop No. 1.

$85 members, $135 nonmembers.

Oct.23 Selling Skills No.2'

$85 members, $135 nonmembers.

Nov.7 Managomenl Workshop No.2$85 members, $135 nonmembers.

'Certificates will be issued for completion of both segments.

Price includes materials, one meal and instruction by Ray Gusato, mahagement consultant. For details, cail today to LASC (2r3) 483.6450. Locations to be announced.

Home Insulation& Tax Credits

_ Thirty percent of the people who responded to a survey dealing with attitudes about the energy crisis believe that home lnsulation is the single most eTiective way to conserve energy.

Results of the latest__phase of the Homeowners Early Wg1t1ilg Survey (HEWS) are based on the responses oT 1,000 homeowners, most of whom (987o) are ionvinced that fuel costs will continue to rise. At the same time, only 5l%o think that the energy crisis is real.

The survey, which is conducted six times a year by CertainTeed Corp., a major manufacturer of building'mate- rials, enables the company to assess attitudes of homeowners and identify trends.

The ease of d-i-y applications and the tax credit on energy-saving home improvements are the major stimulants in the home insulation market.

Significantly, l9.7Vo of the homeowners queried had added insulation to some area of their homes within the past 12 months. Of the respondents who had not insulated within the past year, 3l%o indicated that they had added some insulation prior to that time.

Most of those who insulated (73.2Vo) added insulation to their attics, while 50.4Vo concentrated their efforts on sidewalls as well. Under-floor insulation was done by 15.4Vo of the respondents.

Obviously satisfied with the results of their home insulation projects, 907o would do it again. The sampling showed that most used fiber glass insulation, did the work themselves or had it done in September and October, and cited the lowering of fuel bills as the primary reason for adding insulation.

Eighty-six percent of the respondents said they were aware of the tax credit on energy-conserving products, an increase of some eight percent ofer the numbirbf homeowners who were aware of it in December. Income tax filing and increased media attention on the energy bill are thought to have acquainted the public with the program.

Timber Co. make it suitable for the ceilinq in a new iommercial bakery facility in Wa. Nearly 100,000 sq. tt. ot the decorative, moisture r.esistant paneling was used in'the Thai Teak pattern. It resists discoloration, even over the ovens, and allows ileriodic steam or chemical cleaning.

SPECIAI 0UAtlTlES of Marine DecraGuard by Simpson

WOOD PRESERVERS

(Continued from page 37)

the world. In addition to Pressure treating, thermal treating, Boulton drying, kiln drying, adzing, boring, framing, incising, pole peeling, resawing and surfacing are Performed.Lathe turning uP to 32"in diameter and I l0'in length is available. Poles measuring from 20' to 145'are produced.

Transportation of products is facilitated by having two treating plants,Tacoma and OlymPia, located at major seaports. Land shipment is augmented by a fleet of company trucks.

Peeling and storage yards are located at Bovill and Kooskia. Id., Wilsonville, Or., Longview and Arlington, Wa., and Vancouver, B.C. with a sawmill at White Sulphur Springs, Mt. ExPorting is handled from the Tacoma location.

OIL FROM WOOD

(Continued from Page 39)

used as a medium to produce oil from wood waste.

The process takes 90 minutes with the chips initially mixed in a water solution and combined with sodium carbonate which acts as a catalyst and sulfuric acid which reduces the wood to sugar and Particle matter. Oil results when the paste is heated and pressurized for two 45-minute periods.

Based on the current $20 market price for a ton ofwood chiPs, cost of producing the oil is estimated at $25 to $29 per barrel.

/_,=_=:--r $oulhwesl in$U

For the best in insulation: walls, floors & roofs

RIGIDPOLYSTYRENE l"r value 4.44" thickness

RIGIDPOTYURETHANE l"rvalue7.r4" thickness

FABRICATORSUPJOHN POLYURETHANE r value 7 .14 per 1" thickness

Polystyrene Attic & Block Fill o Packaging material

Foii Backed Sheathing o Bean Bag Filler o Adhesive

Nails o Insulbead is Made in Albuquerque'

DOUGLAS FIR O PINE E SPRUCE O REDVOOD HEMLOCK T PLY\WOODS

Vaughan Justus

Lyn Hendren

SIERRA PACIFIC INDUSTRIES

9 Northern California Manufacturing Centers

Douglas Fir, Incense Cedar, Ponderosa Pine, Sugar P.ine, and White Fir. Green & Kiln Dried.

MOULDINGS:

LUMBER SALES:

Chico Ca. (916) 895-3311

Al Ryan Paul Bean

Redding, Ca. (916) 275-8812

Ron Hoppe, George Rogers, George Sharp, Paul Trueb, Bill Wessner, Max Corning and Terry Kuehl

of the heater of the instant hot water tap.

In addition to inhibiting lime-scale, the filter has a pre-coat filter to remove asbestos and other impurities as small as one micron. It also removes common tastes and odors such as cNorine.

and selected sales aids

Plastlc Access Box

- Spee-D-Valve access box is a pre- fabricated unit molded in rugged ABS plastic.

Measuring 12" xl2" wide, and 14" high, it comes with a 12" xl2" solid valve box lid. The unit is designed to accommodate backwater valves.

High-impact styrene or ABS plastic risers can add 6" or 12" elevation to the access box which is available from National Diversified Sales. Inc.

Real Wood Look

Traditional appearance with the real wood richness is available in Townsend Enslish Channel Oak wall planks from P6tlatch Corp. Available in prefinished random width and lengths, with square cut tongue-and-groove, it is packed in cartons with nails furnished. Ideal for full wall heights, built-ins and dividers.

FREE READER SERYICE

For more information on New Products and New Literature, wrlte lhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so wo can process your request fasterl Many thanks!

Rustic Look Beams

TruWood Products Co., has box and corner beams in a choice of shapes, sizes and lengths for onsite painting or finishing.

Made of Ponderosa pine, they use a new type of adhesive that assures strong bonds and neatlv fitted ioints.

ThE open box beani for stdndard ceiling and wall application comes in three sizes, 2.r/z by 5" , 3lz by '1" and 5r/z by 9" , all in 14 and 16' lengths; the two smaller sizes are available in 8, l0 and, 12' leneths. Two-sided corner beams are aiailable in 3r/z by 6V+" by 8, lO, 12, 14 and 16' lengths. Ceiling and baseboard trim, and barn wood paneling, all of total wood construction. also are available.

Fllter Eliminates Lime Scale

The water filtration system manufactured by Everpure, inc., feeds a food-grade stabilizer into the water of an instant hot water tap to retard limescale build-up.

The model QC4-SH filter installs on the cold water line directlv ahead

Filter cartridges which last one year under normal use are replaced without tools.

Speclal Promotlon Dlsplays

Rubbermaid doororganizers are now available at a suggested promotional price of $3.33 eadfr'.

Included are a clean-up caddy, Irap anO bag organizer, grocery bag holder, broom and mop holder and an ironing organizer. Regular suggested retail price for each of theie items is $4.39. Orders must be postmarked through Oct. 31.

Also on sale are instant drawer organizers in four sizes: 9" x 3", now 37Q, regularly 599) 15" x 3" and 9" x 6" sizes, now 571 each, normally 799; plus a l5o x 6" size, now 97Q,, regularly $1.29.

Both a pre-pack and a shelf pack are available. The door organiZers are avail4ble in a pre-pack assortment and in an end cap assortment with the drawer organizei shelf pack.

Epory Gloss Goating

Enviropoxy is a new water-reducible, low odor, multi-purpose, twocomponent epoxy gloss coating for interior areas from Devoe & Raynolds Co.

With resistance to splash and spillage or fumes of dilute chemicals, oils, greases, detergents, foodstuffs, water, and most solvents, it is suited to walls, corridors and stairwells in schools. hospitals, commercial kitchens, food plants, chemical plants or any place where conditions dictate a toush abrasion and stain-resistant slafed wall surface with tile-like protEction.

It may be applied by conventional spray, airless spray, roller or brush to sheetrock, plaster, concrete block, lightweight aggregate block, metal, wood or previouslv painted surfaces. It reporteilly will -nol lift or wrinkle oil, alkyd or latex-based paints. Moisture-resistant. it is available in hundreds of decorator colors.

Tools to Go

Modern full-color graphics and brand-identified hand tool symbols decorate a new Cooper Group van, the first of an expanded fleet of l0 to serve distributors and their customers.

The interior front and side walls present a tool center for retail merchandisine of "Oualitv Hand Tools . from C6bper T-he Toolmaker," augmented by open stock displays on the double rear door walls. Interiors provide full headroom, with built-in seating and audio-visual equipment for screenins of TV commercials.

Displiys feature the top-turnover items of the Boker, Crescent, Lufkin, Nicholson, Weller, Wiss, and Xcelite brands plus current promotional specials.

Promotion Aides

To offer promotional support to distributors. the Paris Wall l)ivision of Forbo North America, Inc., has a Proqram to enable distributor salesmen io earn award credits that can be redeemed for prizes.

The new flexible vinyl wall system made in France for the American and Canadian do-it-yourself market is distributed exclusively through home centers and building supply stores.

The promotional program includes full-color point-of-purchase selling center and end cap displays. Fullcolor consumer brochures, audiovisual programs, extended regional and national advertising and public relations campaign using print, radio and television also are available.

Hot Water for Less

A special hot water system that privdes 190'F. water at the twist of a tap, the Hot Water Disp6nser, is newfr6m the In-Sink-Erator Division of Emerson Electric Co.

Installed at the kitchen or bathroom sink, wet bar or office coffee bar, the dispenser will produce up to 60 cups of hot water per hour for making instant beverages, soups, cereals, thawing frozen foods, warming baby bottles, or cooking.

For 10 eight oz. cups, at a typical 40 per kilowatt hour, the total daily energy cost is said to be 2.92Q, as compared to 5.260, if heated electrically on a range, 800/o less. It also saves water, since only the water that is heated is used.

The unit, weights nine lbs. and consists of a chrome faucet and a t/z-gal. tank which is installed beneath the sink with the faucet located next to the regular sink fittings. Listed by both U.L. and C.S.A., it comes with a 3prong plug attached and plugs into a I 20-volt household outlet.

Center-Hinged Patio Door

With a center jamb for center-swing action, the Vista patio door system opens without sticking and track-jumping problems.

Ready-to-install, framed and sealed to block out weather, the foam-filled steel doors are factory-glazed with insulated tempered safety glass. Magnetic weatherstripping and a frostbreak threshold are engineered to save energy.

FREE READER SERVICE

Fll{GER SAUII{G acorn nut from Rensen Products is uselul to cover exposed threads which may cut employees' hands; available in range of sizes in metric and American th reads.

Dbors are offered in the traditional l5-light or the modern single-light styles, and are available as 2-door or 3door units. Units can be built together to present a total wall panorama. The steel door with steel housing for lockset and deadbolt provides protection.

For more information on New Products and New Literature, write fhe Merchant Magazlne, 4500 Campus Dr., Sulte 480' Newport Beach, Ga. 92660. Please mention issue date and page number so wo can ProceSS your request lasterl ManY thanksl

Early American Look Door

Classic simplicity and quality of construction combine in two new doors from Simpson Timber Co.'s International line.

The Colonial VI and Colonial VIII are designed with six and eight raised panels reminiscent of Early American styling. Framed with molding that adds depth to the solid wood panels, they have extra-wide stiles to allow the use of heavy hardware.

They are made from Douglas fir or hemlock, prefitted to a standard 80" height, and treated with water-repellant preservative.

FREE READER SERVICE

For more information on New Products and New Literature. write fhe Merchant Magazine, 4500 Campus Dr., grrits 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request lasterl Many thanks!

A variety of packaged barbequing accessories for add-on sales includes rotisserie, shiskebob wheel, griddle, wok, rib rack, multi-purpose shelves, hardwood cutting board and 143-p. cookbook.

Available to merchandise the accessories and make them handv for outdoor cooks to inspect and purchase, is the Charmglow barbeque display, a sturdy, multi-shelf, wood-grained unit.

Easy To Use Grill

_ Charmglow Products' new grills feature built-in electric ignitors- and refillable 20 lb. LP gas tanks as standard equipment.

In functional styling that will add an attractive note to any patio, deck or

porch, the 8000 series grills are equip- ped with side-mounted controls, cast aluminum grill head housings, chrome cooking grids, U-shaped 24-in. steel support posts and Charm-Rok briquets. Sturdy, molded wheels on the base and backmounted cart handle make them easy to move.

Wood side handles allow the grill top to be easily opened. All models have weather-resistant deep dark grey finishes.

The series includes four models with suggested retail prices from $159.95 to $329.95.

The 7000 series grills feature cast aluminum grill heads and round 24-in. steel support posts mounted on Xframe carts for easy maneuverability. Standard equipmeni includes electric ignitor, 20 lb. refillable LP gas tank, chrome cooking grids, Charm-Rok briquets, post mounted heat control. wood lid handle, convenient side handles, and black finishes.

- Suggested retail prices range from $139.95 to $209.95.

Also available is the model 5ll0 Charmglowette portable gas grill. For picnics and camping trips, it features a lightweight cast aluminum housing, 170 sq. in. of grill area and a table top stand. Rated at 10,000 BTUs, it retails at $69.96.

See-Through Display

National Diversified Sales. Inc.. is making available to dealers and distributors a transparent point-of-purchase display for its A.B.S. plastic backwater valve.

The lightweight display permits a clear view from all angles of the fullsize installation. Size of the display is approximatel y | 6t/i' xl 8t/2" x9%".

Molded in tough, durable plastic to eliminate rust and corrosion problems encountered with cast iron, advantages of the valve include lower initial co1t. lighter weight. and substanrial savings on installation time and shipping costs, according to the manufacturer.

ldea Book Promotion

A traffic builder for this fall's busy do-it-yourself season is now available from Georgia-Pacific, the all-new edition of the remodeling idea book, Great Possibilities for Your Home.

This 208-p. fully-illustrated paperback book features original projects with complete plans for the beginning or advanced do-it-yourselfer. An extensive advertising and publicity campaign will inform consumers that the publication is available exclusively at their local building materials dealer. Network radio, magazine and SundaY supplement advertising, and a ll city promotional media tour are scheduled for the fall home improvement months. Ad mats, radio scripts and other merchandising aids are also available.

The book includes 25 project ideas with illustrated plans, from backyard playground and planters to butcherblock table or wine rack. A complete materials list for each project features products like lumber, plywood or paneling - ideal for creative displays and special sales.

For the more ambitious homeowner the book offers ten plans to order for more complicated projects, including a gazebo, bay window, fence and deck plans. Full-color photos, a chapter on tools and materials, and ideas for major remodelings offer additional inspiration.

Patch for Cracks

New from Macklanburg-Duncan, Mortar Patch is ideal for repairing cracks in brick, block or stone walls.

The acrylic latex material reportedly is flexible under changing temperature conditions, and cures to match most unpigmented mortar. When dry it has a rough grain texture that blends with other mortar.

Easy to apply with a standard caulking gun, it maintains a water-resistant adhesive seal and can be painted with latex or oil base paint, usually within 30 minutes of application.

Vinyl Siding Color

CertainTeed Corp. has added a ninth color, heritage cream, to its selection of siding for remodeling older homes as well as new construction.

A complele line of matching siding and accessories made of vinyl, it reportedly will not chip or peel, resists dents, won't show scratches, retains color and never needs repainting. Other colors available include colonial white, autumn yellow, sky blue, sage green, pebble grey, harvest gold, desert brown and slate blue.

It has a 40-year pro-rated warranty of quality and dependability.

Steel Roof Wlth Gllpg

Stran has introduced a standing seam roof system which uses a special clip arrangement underneath the panel to attach it directly to the purlin.

A roofthat doesn't have holes in it. the main cause of leaks in steel roofs. will remain watertight through its life. Unlike conventional roofs, steel roofs are nol susceptible to weakening and cracking due to weather and age.

SR-100F panels come with either aluminum or aluminum-zinc coatings. An optional finish is arctic white "252" paint on G-90 galvanized steel. Underneath, the finish is bright and reflective.

FREE READER SERVICE

For more information on New Products and New Literature, wrife fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so wo can process your request faster! Many thanks!

We specializeIn select burl

We can show you how milling your own stumps saves you money + time + gives you added profit margin-

Lowest

A money maker for your lumber yard.

Wood Splce Rack

Wood spice racks are new to the Haas Cabinet Co. line of kitchen accessories.

Installed inside cabinet doors, they come in four sizes to fit Haas base and wall cabinets. They also can be used in sink bases as detergent shelves or in utility cabinets for general storage.

Other accessories in the line include leaded glass doors, decorative spindle rails and trim, and counter top lighting.

Display Rack Available

Simpson Co., producers of the Strong-Tie line of timber connectors, have a point-of-purchase floor display.

The rack features four basket tiers with adjustable dividers that can accommodate 18 or more separate items with space to accommodate product display cards that illustrate each connector, its application, and price. A bracket at the top displays the wall chart which features the most popular connectors and their uses. A literature dispenser is also included.

The display is 48" high, 46" wide, and 18" deep at the base.

The ilerchant llagazlne

September, l979

Pre-Gut Home for All

An all-purpose, all-season home that a do-it-yourselfer, with the help of a few friends, can build is offered by Pre-Cut Timber Homes. Woodinville. Wa.

The basic material used is lock-deck laminated decking, a product of Potlatch Corp., in durable inland red cedar, finished on two sides.

All interior and exterior walls are constructed with the appropriate thickness for climatic considerations. An interlocking "T" joint, used to form corners and wall intersections, locks the timbers together so that a complete house can be assembled virtually without nails.

The package is precision pre-cut at the factory, part numbered for easy assembly, and shipped complete to the building site for erection. The homes comply with the uniform building code, meet or exceed all insulation requirements for heating loads and energy consumption and are approved for both VA and FHA insured loans.

The package includes complete floor system, including sub-floor, all solid wall timbers, all doors, pre-hung with jambs, all insulated windows, except for tropical climates where singleglazed windows are used, all trim, complete roof system, hand-split cedar shakes or composition shingles, all nails, adhesives, caulking and flashing. Not included are the foundation, electrical, plumbing, floor covering and cabinets.

Some 42 designs with square footage ranging from 600 to 2,700 sq. ft. in one, two or three levels with a wide range of custom options are available.

Before delivery the buyer submits required information to the permitissuing agencies. Application is made for water meter, power pole and sanitation facilities. The foundation is excavated with footings, sewer and water line trenches.

A pre-cut home arrives at the site aboard one or more large trucks with a forklift truck and operator. Detail construction plans outline each step of construction.

Open the Door

Building materials dealers can generate sales with the new free-standing floor display for Vista insulated patio doors from Benchmark. - Eye-catching signs direct attention to the full size 2-door model with traditional l5-light styling. Customers can operate the active door with center-hinged opening feature.

Major selling features are pointed up by the sign, which also has a pocket for free literature. A cross section slice of an actual threshold and door bottom demonstrates the energysaving design.

Because the floor display is a complete system, salespeople can point out how the unit replaces the problems of old-type sliding doors and double doors, and ease of installation in new homes and additions.

Shipped as a framed unit with K.D. base and sign, it can be assembled with a screwdriver in a small amount of floor space. It is available to dealers under the co-op advertising plan or by direct purchase.

Among other merchandising helps for dealers are a hand-carried demonstrator, counter display with literature pocket, ad repro slicks and literature which can be imprinted.

FREE READEF SERYICE

For more informatlon on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Or., Sulte 480, Newport Beach, Ca. 92660. Please m€ntlon issue date and page number so we can process your request fasterl Many lhanksl

Pre-engineered Elevator

Pre-engineered for top performance, prompt delivery and ontime job completion without increasing building costs, the 24K Designer series hydraulic elevators are now available from Schindler Haughton Elevator Corp.

Offering a wide range and combination of car sizes, cab esthetics, door finishes and options, they provide application flexibility. The units are vir-

tually unlimited in the types of buildings to which they can be adapted.

Since the system is pre-engineered, less lead time is needed between ordering and production start-up. Pre-assembled and inventoried standard components help insure ontime delivery, and computerized engineering eliminates the possibility of error both in component assembly and shipping operations.

With every installation, a job plan incorporating day-by-day objectives pinpoints all operations to be performed within a specific time period. In addition, all engineering drawings, adjustment instructions and tooling for each installation procedure are coded and referenced to the job plan.

Super Strong Bar

A high profit item with continuing success for dealers, the Ridgi-Hide clothes bar from Goettl's Metal Products Co. provides a new look for any closet.

Installed at the edge ofa shelf, it reportedly can carry more weight without sagging than a conventional clothes pole. Made of electro-galvanized steel, it takes paint easily, will not rust, and comes in eight lengths from 3' to l0'.

The bars are shipped 24 per bundle.

Random Plank Display Unit

An end cap display unit is new from Simpson Timber Co. as a showplace/ storage area for the Random Plank LaHonda redwood paneling.

The unit, covering a space 38" wide and 24" deep, will hold 35 shrinkwrapped packages of the Random Plank LaHonda. The shrink-wrapping offers several advantages: the fingerjointing of the redwood exposing the sapwood and heartwood contrast is easily visible; the panels are protected from dust and scarring; and the dealer need not be concerned with maintenance.

Information as to square foot coverage is included in each package. Available in both 4" and 5" widths and in the popular 8' length for this display unit, a 4" package will cover 23 sq. ft., a 5" will cover 29 sq. ft.

FREE READER SERVICE

For more inlormation on New Products and New Literature. write fhe Merchant Magazine, 45OO Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page numb€r so we can process your requeSt laster! Many thanks!

For the do-it-yourself market as well as the builder/architect/specifier, the paneling comes with a rough textured face or is reversible with a smooth face on one side, a rough texture on the reverse.

ll|0 flil0

ca||$ uill| |h0

il0 Pn0flr$!

is the PROFESSIO]|AI'S Att PURP0SE PIASTIC

Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer'to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! MtB'Ready to use right out of the can, Famowood -: applieslike#!lv.,lt'..-Fli!99.1t91{1ies #;A applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and weatherpropf when properly applied. aQ

Available in l6 matching wood colors and white.

Decorative Vinyl

Sixteen cosmopolitan patterns printed on heavy vinyl for covering large surface areas are new from ConTact Brand.

Decorative patterns include Scotch plaid, antique tiles, bamboo, botanical prints, crewel embroidery, and exotic blooms.

Easy to handle when working on large surfaces, it hides minor wall defects. The heavy gauge vinyl takes printing with a special authenticity of texture and color and is deeply textured for dimensional beauty.

Eighteen inches wide, it is available in l2t/t yd. rolls or by-the-yard. Approximate retail price: $1.19 a yard.

Heater Uses Waste Oil

The Kutrieb waste oil heater turns crankcase oil, hydraulic fluid, automatic transmission fluids or any waste oil into 87,000 smokeless, odorless BTU's of heat.

In addition, Chetek 500 that produces 500,000 BTU's is a free standing forced air unit that can also be ducted over 300 ft. to cover an area of 18,000 to 20,000 sq. ft. A 40,000 BTU radiant heater and 140,000 BTU forced air furnace are also available.

Heat on Call

Heetaire, a slim silhouette portable heater, keeps rooms up to l2'x12' at comfort level with three-stage heat selection of 1500/1000/500 watts according to the manufacturer, Markel Nutone.

Equipped with automatic thermostat, overheat protection device and safety tip switch, the heater draws cold air from the floor up over a sheathed and finned steel heating element to provide uniform floor to ceiling temperature.

The heavy galvanized Mar-clad steel case is finished in mahogany woodgrain. Weight l8 lbs.; 48" widel 6%" hieh; 5 l/8" deep.

Garousel of Gabinets

A new 6' high illuminated carousel from Haas Cabinet Co. displays six sample doors which open to reveal fullcolor photographs of kitchens, baths and room settings.

The four-sided display rotates so the customer can examine the finishes and construction features of each door design. One of the backlighted panels illustrates and describes cabinet features including drawers with dovetailed corners, inch-thick frames with mortise-tenon joints, lock-jointed end panels and the exclusive five-step Durasyn finish.

Overall dimensions of the displav are 18"x18"x72". The carousel comes complete with sample doors and a 24" high stand.

Fiberglass Shower Floor

Swan Corp. now has a press molded fiberglass shower floor.

Available in 32"x32". 36"x36". and 34"x48" sizes, the bases are molded of 1000/o fiberglass reinforcement resulting in light weight, strength and uniform thickness.

They have a non-slip, easy to clean pebble design molded in the flat surface with a ribbed bottom. Designed for use with all wall systems, they are available in white.

Plastlclzlng Admlxture For Concrete

A-H Super P, a super plasticizer of high molecular weight condensed naphthalene sulfanate liquid, has a powerful dispersing action on concrete providing water reductions of 2O-35Vo, increasing flow, early strength and concrete slump, providing a more workable mixture without sacrificing ultimate strength.

This is for use in an operation which requires a low water/cement ratio, workability and high early strength. It is useful in the manufacture of precast and/or prestressed concrete.

Garden Bag Promotion

Lotec Corp., manufacturer of the Bag'n Buddy leaf and grass bag holder, is undertaking two nationwide promotions in cooperation with the Hefty Lawn & Leaf Ba! section. Consumer Plastics Div., Mobil Corp.

Inside of each specially marked Bag'n Buddy carton the customer is given a $1 retail value bonus of two Hefty Lawn & Leaf bags and two 300 coupons. Hefty Lawn & [,eaf bags will use Bag'n Buddy as a premium -offer. The purchaser will be able to buy one Bag'n Buddy for $6.95 and two holders for $11.50.

Fluid Applied Roofing

Rapid Roof, manufactured by Conklin Co. is a heat-reflecting, elastomeric roofing system.

Surface irregularities can be overcome with the flexible, monolithic membrane. A blend of acrylic latex resins, fire retardant ingredients and titanium dioxide pigments with superior heat reflectivity, the system is lighter than conventional builruo roofins.

It is applied by spiayer, b'rush or roller over a clean, dry surface including concrete, plywood, metal, spray-inplace urethane, existing builfup roofing and asphalt shingles.

This is our fifteenth year of serving you . . . and we look fomlard to many, many more.

Electrical Lead Flushcutters

A new series of low cost electrical lead flushcutters designed to provide extended cutting life is from Electronic Production Equipment Corp.

They feature a unique blade bypass that reportedly creates a shearing action for clean and easy cutting with reduced dulling. Suitable for cutting hard materials such as Kovar and Dumet, they are made of specially heat treated, high carbon tool steel.

With a highly polished, corrosionresistant, plated finish, the shear incorporates a return spring guaranteed for the life of the tool. Weighing only 1.5 oz., the 5" long tool is fitted with replaceable, insulated cushion grip handles, and can be provided with conductive handles.

Priced at $8 each for the Model 007. and $9.50 each for the Model 0075,with quantity discounts offered.

Portable Shelter

A new lightweight, portable, freestanding construction shelter that eliminates costly job shutdowns and revenue losses caused by bad weather has been announced by Polydynamics, Inc., of San Francisco.

The air supported Polyweather System 19 enclosure permits work to continue without interruption due to wet or cold weather. It also makes second and third shift operations practical, since high intensity lighting is unnecessary. Uses range from pouring a foundation to completing a two story building.

The shelter can be erected at a cleared site on almost any terrain, usually in less than four man hours. No crane or special equipment is necessary. A 40'x60' shelter, for example, weights about 200 lbs., and all elements, including inflation system, can be carried in one station wagon or pickup truck.

It is made from a specially developed urethane coated polyester fabric that is strong, durable, non-echoing, and dirt resistant. Artificial lighting is usually unnecessary during daylight hours due to the translucency of the material. At night, ordinary incandescent lighting provides adequate working illumination. All seams are lapped and double lockstitched. Service life of

up to ten years may be expected with reasonable care in usage.

Any size shelter is available, up to one large enough to cover a two storv building. Various entry options y available, up to truck drive-in siz, Space heaters permit shirt-sleeve lali in mid-winter.

All enclosures are made to or$;r Cost varies with size, specifications irid options. The list price for a basic 40'x60' enclosure is approximately $4.000.

Point-Of-Purchase Offer

Four different table-top P.O.P. displays of glues and cements for the hobby, craft, sports and general consumer markets are from Ambroid Co., Inc.

Displays feature header cards that provide product use information for customer self-service. Each unit contains six different glues and cements (1 doz. each) to solve a broad range of adhesive problems. All products are non-toxic or non-sniffable on blister packed UPC-coded cards.

They have a suggested list price of $l I 1.60 (hobby center), $106.80 (craft center), $129.60 (sporting goods center), and $120.00 (glue center)l including wire racks and headers.

gwalWhlrlpralbLurrtbp,r

Pine

Redwood

Gedar

Hem-Fir

Hemlock Douglas Fir

GREEN oT DRY o DIRECT MILL

SHIPMENTS o LCL o CARGO o

RAIL o TRUCK & TRAILER o

PRESSURE TREATED LUMBER

Yard & Offlcee: End of Alrporl Rd.

P.O. Box 723, Ukleh, Cr. 9$'l8ll

Phonc CORDES LANGIEY, ROGER HOWARD:

DOUG I.AS FI R_ H EM LOCK_CEDAR

Portable Mini-Sawmill

Brown Engineering Co. is marketing a portable, one-man mini-sawmill -hainsaw attachment which will pro;s timbers in anY dimension.

The semi-automatic sawmill con:s of a power drive unit oPerating off iactional horsePower two-cYcle :';ine. It runs on three rubbercovered rollers driven by a roller chain. Travel speed is governed by a throttle control on the power drive feed.

The mill attaches with two %" holes to a chainsaw bar and works on anY length or size of log. Three -size_s acc6modate bars from 28" to 60". It uses standard chainsaw mix for fuel'

The initial cut into a raw log is made on the top and governed with a wooden guide to assure a straight edge. A_second cut is made on the bottom of the log. The log is turned to expo-s-e a third side which also is squared off using a euide.

-

After the log is squared on three sides, a dial regulates a cut the depth required. It reportedly takes four minutes to cut a 24" wide slab of cedar l6'feet long.

Once the slabs are cut to the needed dimension, they are stacked on edge and sliced through for the second dimension.

The mill is adjustable for length allowing one size to accomodate

various log sizes. The smallest mill, which sells for $690, operates on a chainsaw with a bar length from 28 to 36 in. The medium-sized mill accomodates a bar length from 36 to 42 in. and retails for $720. The largest unit operates on a 42 to 60 in. bar and retails for $745.

Hardwood Plank Panels

Tostado Ash solid hardwood plank paneling is new from the Townsend Unit of Potlatch Corp.

Manufactured in random lengths and widths %" thick, the paneling has deep V-grooves enhanced by natural surface marks.

It is shipped in easy-to-handle, protective cartons.

Wipe Out Graffiti

Graffitiraser creates a shield of protection, on porous or textured surfaces which allows stain and graffiti removal without repainting or scrubbing.

Graffitiraser, Graffitibase, and Graffiticatcher are from Rainproof Technical Coating Systems. Inc.

Multi-Purpose Tool

Combination of a speed control rectifier drive unit and a three-stage belt system, a newr multi-PurPose .wood and metal-working Power tool, the Super Shop, is from Fox Industries, Inc.

In its basic configuration, it is seven tools in one: a power saw, a heavY dutY disc sander, a horizontal boring machine, a wood lathe, a high-sPeed shaper, a variable speed statiorylry rouier, and a vertical drill press. The cost is $1795.

With optional accessories, it can become eight additional tools: a vertical milling machine which acce-pts all accessories of a standard R8 taper. (Bridgeport) milling machine, a metal spinnins, machine. a horizontal metal ciruckerl a 6-inch joiner, a molding machine, a 6-inch Planer, a lS-inch band saw for metal or wood, and a metal lathe.

a call...

Maintenance-free Rain Disperser

A patented, easy-to-install rain disperser that eliminates gutters, downspouts, and related mainttnance is available fiom Klenatron Co., Inc. Home Products Division, Ipswich, Ma.

A patented device with V2" wide parallel ilats that deflect rain run-off from the roof, and break heavy dripping into a fine mist. it eliminate.s ground erosion. dirt and ivatei splash-up. It reportedly_ won't clog or cause winter ice back-up; ho maiirtenance or cleaning is necessarv.

Supplied in 607 long, polyester-coated aluminum sectlons, rain disperser attaches to fascia bottoms. Each mountine bracket attaches- with two.screws, and the disperser snaps in place. For fascias less than 6" high, vertical adapior bracke'ts are available. It is priced $9.95 (retail) per section including mounting hard-

C0t|l[FUt 80Xll0U CIP display from Filterite Consumer products includes two water lilters, brochures on home water f iltration and a reading card demonstrating installation ol a filter under a sink or on the main water line. Dealers can create "a water filter center', by stacking filters on shelves underneath the display t'/hich measures 24" x 18" x 12".

I.UMBER ORRITRT ftom Berkof y' esptctltty ADAprAu.E TO CUSTOTAER NGEDS y' sctENTtFtcArr.y DEstcNED FON ALt IYPES OF WORr y' BAIANGED FoT EASE OF HANDLING

lel Us Prove This ls lhe Cqrt for You ! Coll or wrile for free brochure

Decorator Blinds

Flexalum Decor Duotone blinds by Hunter Douglas offer l5 interior colors combined with alabaster on the outside to control solar heat and reduce air conditioning loads.

Don't Fade Away

Double hung windows of wood and aluminum are new from Caradco Corp. Fitted with tinted insulating glass to cut ultraviolet rays without limiting visibility, they protect drapes and carpets from fading.

Vinyl gasket glazing cushions the insulating glass within the sash. Both frame and sash are clad with aluminum on the outside. On the inside, unfinished wood can be stained, painted or varnished.

They are also available in 30' and 45'angle bays.

Driplet for Drops

Plastmo, manufacturers of polyvinyl chloride rain gutters, have added a driplet.

Designed for homes that do not have sufficient roof overhang for proper run off into a rain gutter, it comes in 6'6" sections to be installed under the first row of shingles, nailed to the roof edge.

On-Edge Storage

A modular vertical compartment storage frame, Speedstore from Jarke Corp., provides on-edge storage of flat materials, panels, bulkheads.

The assemblies, l0' long, provide five full compartments, 6" wide and

6,000 lbs. capacity, and a half compartment at each end. Designed as modular continuous add-ons the 7' wide. 30" hish units store materials 3 to 6' wide a-nd 8 to 12' long.

One-bay and three-bay add-on sections are available as a further aid in developing exact storage requirements.

BV o .trt C' ct = fl Fct ut ] I L o'

Industry Mini -Convention

A N APPEAL for a broader mem- A bership base for the fraternal organization of the wood product industry, Hoo-Hoo International, was made by its top oflicer, Gene Zanck, at the recent Mini-Convention of three Southern California clubs, held in Diamond Bar, part of metropolitan Los Angeles.

A Spokane, Wa., lumberman, Zanck said that in addition to lumbermen, the group should seek membership from groups such as

cabinetry people, woodworkers, woodwork teachers and furniture manufacturers.

The three local sponsoring clubs of the gathering were Los Angeles Hoo-Hoo Club, Joe Pastusak, pres.; Orange County Hoo-Hoo Club, Carl Henoch, president; and Inland Empire Hoo-Hoo Club, George Witney, president. Master of Ceremonies was Roger Braniger, with assists from Pastusak and incoming L.A. club president Joe Schwallie.

MARY'S RIVER LUMBER CO.

Specialists a ln Western RedCedar

Channel sdg. or lxl2SLS2E

(Clear Tight Knot & Standard & Btr.) Rough and Surfaced Dimension

Fencing and Shakes

After dinner speaker was Les Richter, former L.A. Rams football player and now v.p. of Riverside Raceway, who related the changes large salaries and gates have brought to the game.

Honored as the oldest member present was Dee Essley, 85, who carries membership number 31675. Second oldest was Bert Holdren. The top ralTle prize of a new camera was won by Chuck Lember, who had helped run the raffle. Despite his gracious offer to return it, members insisted he keep it. Other prizes included drills, coolers, saws and cash.

Donating prizes were Mullin Lumber, Boand-Daly Lumber, Rialto Lumber. Double J. Rim Forest, Taylor Lumber, LouisianaPacific, Eckstrom Plywood, Del Norte Box Co., Big Creek Lumber, and Northcrest, Inc. Trophies were furnished by Carroll Moulding; South Bay Forest Products supplied place mats.

The perpetual golftrophy, one of nine awarded, went to Greg Mokler.

The mini-convention was again preceded by a lunch meeting held earlier that included LeRov Stanton, 89, who is the Seer'of the House of Ancients, a position in the organization somewhat analogous to emeritus board chairman.

Thql's How lt Goes!

Use good nails with redwood'

Top quality hot-dipped galvanized, stainless steel, or aluminum nails only should be used with redwood outdoors, according to the California Redwood Association. The CRA urges lumber and building supply dealers to stock and recommend top quality nails for redwood users.

Other nails: electro and mechanically plated, hot-tumbler or poorly controlled hot-dipped galvanized, have a thin zinc coating that reacts with moisture outdoors and the decay and insect resistant chemicals in redwood. Corrosion exposes the nail to rust, causing stains and even weakened holding power.

Only top quality nails, which cost slightly more, are noncorrosive, match-

USING 0NLY top quality hot-dipped galvanized, stainles steel,0r aluminum nails with redwood avoids nail stains and deterioration, according to the California Redwood Asn. This fall CRA is urging dealers to stock top quality nails and recommend them for redwood usen.

ing the enduring quality of redwood. Top quality hot-dipped galvanized nails last up to 20 years longer than ordinary nails and add only $5-7 to the cost of building a whole house.

Stainless steel nails add $10-12 but also offer outstanding performance. Aluminum nails, also recommended, can save up to $1,200 in house Paint' ing costs over 15 years, according to one nail manufacturer.

"Zftrs was beautiful lumber until Ed decided to use his talents and build this fence."

The Merchqnt Mogozine

Annual Shoot-Em-Up

The Black Bart chapter of the Hoo-Hoo fraternal organization of lumbermen held their annual B-BQ and trap shoot recently at the picturesque redwood grove of Harwood Products.

The grove of giant redwoods is located near the Harwood mill in Branscomb, Mendocino County, Ca. The annual Northern California get-together is becoming one of the highlights of the Hoo-Hoo calendar.

Jack Harwood hosted the affair and the sizzling steak luncheon was highlighted by the trap shoot. Over 160 members of the industry, representing all facets (management, sales, logging, transportation, etc.) were on hand for the beautiful weather and a great day of socializing.

WOOD FOR FUEL

(Continued from page 39)

quoted Secretary of Agriculture Bob Bergland as saying that the United States has more than 400 million acres of hardwood timber that currently is not being used in any way.

Morey advocates thinning the forests on a lS-year rotating cycle, which would increase annual growth rate.

He urged a crash program similar to that used during World War II in the production of bombers and liberty ships to implement construction of methanol plants.

Studies for the Department of Energy indicate a methanol plant can be built in 24 months at a cost of $35 million. It would take 400 such plants, each producing 25 million gallons of methanol per year, to meet the gasohol need. He emphasizes, "American know-how with leadership can win our economic war on the energy front."

Describing wood as "the cheapest, most abundant, renewable, environmentally clean, inexhaustible alternate energy resource this nation has," he said the technologies for harvesting wood for energy in usable form and for utilizing it for energy are ready-now and proven feasible.

Noting that during World War II Germany had used alcohol fuel, he expressed the hope that future U.S. energy programs "will recognize the vast potential wood energy provides."

G0IIEtl Harwood Products' sales mgr. Warren Lewis (top) shows how its done during annual trap shoot. Smoke aplenty (lower photo) from scores of steaks; that's Hobbs Wall Lumber's Bill Johnson (right) checking out the cooking with Warren Lewis.

Htn

SAUI{A SESSl0l{ was order of the day for the nominating committee (1) Bernie Barber, Jr., Craig Gaff ney and Wally Kennedv at San Joaouin Vallev Hoo-Hoo Club annual Coast Frrilic. Golfeis included

San Joaquin Club Elects

New officers were elected by the San Joaquin Valley, Ca., Hoo-Hoo club at their fifth annual Coast Frolic at San Luis Bay Inn, Avila Beach, Ca., with Terry Huntsman selected as president.

Other officers are Chuck Wills. northern v.p.; Bill Oberholser, southern v.p.; Craig Gaffney, sgt.at-arms; Bernie Barber, Jr., sec.treas.. Gordon Knott. vicegerent snark.

Directors include Bernie Barber, Jr., Bob Bretz, Jerry DeCou III, Craig Gaffney, Terry Huntsman, Don Johnson, Wally Kennedy, Gordon Knott, Bill Oberholser, and Chuck Wills.

(2) Herb Eaton, Jim Webber, Don McCann and Arnold Volny; (3) Herb Clark, Roy Parsons, Tom Toth and Dale Winslow;

(4) Ted Mathews, Don Walker, Del Johnson and Harry Friesen; (5) Hamilton Knott,

Lenore Knott, Virginia Ruth; (6) Kirk Mirigian, Terry Huntsman, newly and Don 0ldenkamp.

orest Products Transportatlon

P.O. Box 857 Ukiah, Ca. [707] 462-3852

. western red cedar

o incense cedar

o port orford cedar

. alaska yellow cedar

. inland red cedar

. tennessee red cedar

o western cedar

CEDAR FOREST PRODUCTS, INC.

P.O. Box 617 Portland, Or. 97207

Leonard Newman (503) 224-3999

Ruth and Earl Wayne Inman, elected pres.,

CEDAR SELLING

(Continued from page l3)

applications, such as paneling and cabinetry.

In a variety of pattern profiles, smooth or saw-textured finishes and clear to tight-knotted grades, western red cedar also offers exteriors ranging from traditional to rustic or contemporary.

As more families stay closer to home for their vacations, outdoor amenities such as decks. benches. screens and gazebos are rapidly gaining popularity, and cedar's natural resistance to decay makes it sought after for these uses.

In addition to the Concepts booklets, WRCLA has other promotional and technical literature for dealers' mailing or counter use, available free in reasonable quantities, with additional copies at cost.

For a literature list of all titles, write to Western Red Cedar Lumber Association, Dept. CL-9, Yeon Bfdg., Portland, Or. 97204.

25 VEARS AffiCI fromn the pages of

Strable Lumber Co., Oakland, Ca., has donated material to be used in completion of the clubhouse for the Boys Club of El Cerrito.

R. E. "Dick" Freeman, v.p. and gen. sales mgr. of So-Cal Building Materials Co., was among those help- ing the firm to celebrate its lOth anniversary in Los Angeles, Ca.

Gene Brown was appointed wholesale representative of Blue Diamond Corp., Las Vegas, Nv.

Film star Dennis Morgan was MC for theDavidson Plywood &LumberCo. sales convention in Los Angeles, Ca. Jack Davidson dubbed it "The Greatest Show on Earth."

David S. Troy was named to succeed H. B. Campbell, retiring mgr. of Weyerhaeuser Timber Co., Klamath Falls, Or.

Jim Cooper of W. E. Cooper Wholesale Lumber Co., was elected sec.-treas. of the Southern California Lumbermen's Club.

Fred Calhoun has joined Kochton Plywood and Veneer Co. as a salesman, according to John Walker, mgr., Los Angeles, Ca.

Les Lynch, Patten-Blinn Lumber Co., Los Angeles, Ca., has returned from a northern trip.

George Clough, wholesale lumber distributor, has installed a direct Los Angeles, Ca. telephone to better service dealers in the metropolitan area.

Bob Reymer and Bill McCubbin have established Raymer and Mc{ubbin, a wholesale lumber business. San Francisco. Ca.

The Orange County Lumber Co., Santa Ana, Ca., is building a large new office space.

Bob Lake is now an industrial salesman with Ed Fountain Lumber Co., according to Ed Fountain.

Jim Mcl,eod, head man, Mahogany Importing Co., Los Angeles, vacationed at Horseshoe Lodge, Lake Tahoe, Ca.

Fred Gervais and his son, Ray, have opened the San Jusn Lumber Yard, San Juan Bautista, Ca.

Lloyd Hecathorn, Arcata Redwood Co., San Francisco, Ca., and family vacationed in the Fort Bragg area.

Carl W. "Duke" Watts is now handling Oakland sales for Apex Moulding Co., adcording to James S. Tannahill, pres., and mgr. of the Santa Rosa firm Milt Beronio, Beronio Lumber Co., San Francisco. Ca.. has returned from a central Ca. vacation.

Bob Sullivan, Sullivrn Hardwood Co., San Diego, Ca., and Bob Sullivan, Souther Ca. sales rep for Lumber Mill & Supply Co., Los Angeles, are not the same person.

Bob Hogan, pres. of Hogan Wholesale Building Materlals Co., Oakland. Ca.. has announced that his firm is Northern Ca. distributor for Masonite Corp.

M. B. Kibbey, Black Diamond Co., Sacramento, Ca., recently attended the Western Pine Assn. meeting in Portland, Or.

Robert T. Bonner, pres. of the San Francisco, Ca., Hoo-Hoo Club 9, says the annual Roundup at the Sir Francis Drake Hotel promises to be the best they have ever had. Bovard Shibley is gen. chairman.

A. L. Kerper, state deputy snark for Nevada, reports Oscar Blom was elected pres. of Reno Hoo-Hoo Club 129 with Leroy Kirkman, v.p. Daun Bohall. sec.-treas.; Hillman Brown, L. H. Arvin, Roscoe Wilson, Nolan W. Logan and Robert Morgan, directors. Roddis California, Inc., wholesale plywood and door firm, has changed its name to Roddiscraft, Inc. in Ca., according to Ed Halligan, So., Ca. mgr.

5CI VEARS AGCI fromn the pagcs @f

Fletcher L. Walker, Jr. and Kenneth R. Walker crashed their airplane near Westwood, Ca. The former was killed in the crash and his brother was seriously injured. They are sons of Fletcher L. Walker, Sr., v.p. of the Red River Lumber Co.

The Great Southern Lumber Co., Bogalusa, La., announces the closing of their Ca. lumber operations, including the closing of their redwood sawmill at Rockport.

J. Wesley Shrimp, Cresmer Mfg. Co., Riverside, Ca., entertained about 100 members of the Orange Belt retail dealers' assn. at their regular monthly meeting with a grand dinner served out-of-doors.

H.T. Didesch, managing director of the Millwork Institute of Ca., announces the appointment of L.G. Sterett as mgr. of their new service bureau.

Ed Martin arranged a special session of Los Angeles, Ca., Hoo-Hoo in the Commercial Club to meet f,.D. Tennant, former Snark of the Universe.

Arizona Hoo-Hoo held a big meeting and concat at Prescott, Az., with Perry Underwood in charge of the initiation. Gus E. Engstrom is pres. and Hawk Huey, state counselor.

The Corona Lumber Co.. Corona. Ca., is celebrating its 25th birthday.

The West Coast Lumbermen's Assn. has opened a branch office in Los Angeles, Ca., with A.A. Kaiser covering the territory from San Diego to San Francisco.

H.C. Braden is president of the Tom A. McCann Hoo-Hoo Club, McCloud, Ca. William Ponto is snark for the district.

WHOLESALERS' ROLE

(Continued from page 34)

use and miscellaneous manpower related items.

Our forest products wholesalers can compare their usage with the overall averages while the survey can assist ongoing efforts to insure sufficient supplies of fuel to wholesaler-distributors. At the beginning of this decade, who

J. "Eddie" Peggs has been elected president of Hoo-Hoo Club No. 9 in San Francisco, Ca. He is with W.R. Chamberline & Co. A.J. Nolan, Pacific Lumber Co., is v.p. A.J. Russell was chairman for the luncheon.

T.P. Hogan Co., Oakland, Ca., is said to be the oldest retail lumber business in Oakland, having been established in 1889. T.P. Hogan, Sr. and Jr. are the heads of the concern.

would have projected a survey like this ?

So there is a lot more to the utilization of a wholesaler's margin in today's business climate than ever before. It takes money to distribute a product efficiently. It would cost the producer and the customer a great deal more if the distribution were performed inefficiently. Thus, in the final analysis, the economic justification of the wholesaler-distributor is still the same. i.e.. his efficient distribution.

New Freight Rate Circular

Revised Freight Rate Circular No. 1030 for lumber manufacturers, shippers and buyers, reflecting the 1.2iXr rail rate increase, effective June 5, 1979, is available from Western Wood Products Assn., Transportation Dept.. 1500 Yeon Bldg., Portland, Or., 97204, lor $8.00. also available, revised Freight Rate Map, 50 cents per copy.

Hardware - Energy Saving

A 13 month hardware calendar is from National Plan Service, Inc., Dept. MM, 435 W. Fullerton Ave.. Elmhurst, ll. 60126.

Envelope Stuffers

Three envelope stuffers on new Johns-Manville fiberglass shingles are available to retailers and contractors from sales representatives or by requesting RF-421A, RF-371A, and RF-410A.

Professional Reading List

Business and prolessional books catalog is available free from Joseph Schaumburger, Prentice-Hall, Inc., Englewood Cliifs, N.J. 07632, for a stamped, self-addressed envelope.

Rain Gutter lnstallation

Plastmo. Inc.. has a free instruction brochure of instructions for installing a polyvinyl chloride rain gutter system.

Safety Standards

A catalog of UL Standards is available free from Underwriters Laboratories lnc., Attn: Publications Stock Dept. 333 Pfingsten Rd., Northbrook, Ir. 60062

Building Design Catalog

Homes, apartment, vacation and garage design catalog is available free from National Plan Service, Inc., 435 W. Fullerton Ave., Elmhurst, Il. 60126, Dept. MM.

Wood Door Systems

The National Woodwork Manufacturers Assn. standards for wood door systems: Minimum Performance Standard for Air InJiltration Resistance oJ'

Exterior Wood Swinging Doors, I.S. 61079 and Minimum Perlbrmance Standard .for Waler Penetration Resistance o/' Exterior Wood Swing.ing Doors, I.S. 62029 are available from National Woodwork Manufacturers Assn., 205 West Touhy Ave., Park Ridge, ll 60068.

See lt on Film

A new educational audio-visual presentation, Installing Aluminum Siding the Pro/'essional Way, is available at $15 for film strips and $20 for slides from the Aluminum Remodeling Action Center, 250 W. 57th St., New York, N.Y. 10019. Both come with tape, script and the aluminum siding application manual.

Scaffold Planking

A new brochure describing MicroLam scaffold planking is available free from Trus Joist Corp.

Stress Rated Lumber

A ten minute color presentation in a LaBelle cassette from Simpson Timber Co. gives a basic definition of nondestructive machine ratins of lumber.

Old Time Hardware

A 46-p. catalog listing over 700 quality old-style hardware items, plumbing supplies, lighting fixtures, and accessories is available for $2, deductable from first purchase, from The Renovator's Supply, 71 Northfield Rd., Millers Falls, Ma. 01349.

Mirror, Mirror on the Wall

A new 58-p. catalog of mirrors for both residential and commercial use is available free from Binswanger Mirror Products, P.O. Box 17127, Memphis, Tn. 381 17.

FREE READER SERVICE

For more information on New Products and New Llterature. write lic Merchant Magazine, 4500 Campus Dr., Suite 480, N€wport Beach, Ca. 92660

Please mention issue date and pag€ number so we can process your request faster! Many thanks!

Mini Components

Over 24,000 small, off-the-shelf, inch and metric drive components are in the new 768-p. Handbook of'Standardized Componer?1s., master catalog 747, available for $4.95 postpaid from Stock Drive Prod., Div. of Designatronics, lnc. 55 S. Denton Ave.. New Hvde Park, N.Y. 11040.

Check Copper Supply

Annual report on copper supply and consumption for 1978 is available free by writing Copper Development Assn., Inc., 405 Lexington Ave., New York, N.Y. 10017.

Undereave Care Film

Kaiser Aluminum is offering building materials dealers a film package including a stripfilm cassette on undereave maintenance, two point-ofpurchase display cards and a starter quantity of 50 copies of soffit installation instructions: write 300 Lakeside Dr., 748 KB. Oakland, Ca. 94643.

Flammability Test Ghart

A free new flammability test wall chart is available from the United States Testing Co., Inc., 1415 Park Ave.. Hoboken. N.J. 07030.

Selling Tool for Contractor

A sales tool to enable contractors to help customers select and evaluate residential shingle products, The Book of RooJs, an illustrated, large scaled presentation binder in its own carrying case, is available from O.Q. Meeks, Owens-Corning Fiberglas Corp., Fiberglas Tower, Toledo, Oh. 43659.

Lumber Grading Rules

A new printing of the Western Wood Products Assn.'s grading rules is now available, titled Western Lumber Grading Rules 79.

Heat Pump Articles

A 56-p. booklet including reprints of all major heat pump articles of the past decade, and list of current manufacturers of water source heat pump units is available for $3.00 from National Water Well Assn., 500 W. Wilson Bridge Rd., Worthington, Oh. 43085.

Northeastern Hardwoods

(PART FOUR)

This is the fourth in a four part segment on the major and minor commercial hardwood species of the Northeastern United States.ed.

Minor Specles

Northeastern hardwoods include several other species with characteristics and qualities that make them especially suitable for specific uses and applications, With the exception of soft maple, they are not generally available in sufficiently large quantities to justify special attention.

Northeastern Soft Maple (Acer saccharinum and Acer rubrum)

These two botanical classifications of species comprise "soft maple" in the Northeast. The tree grows in mixed hardwood forests, although it thrives best in the damp lowlands.

The properties are quite similar to those of hard maple; though, as the name implies, it is not so hard, strong or stiff. Northeastern soft maple is used largely for the same purposes as hard maple, except where strength and hardness are primary requisites.

Story at a Glance

A brief review of the hardwood species of the Northeast. . . major spe- cies include yellow birch, hard maple, black cherry, beech and red oak. .. minor species are soft maple, basswood, ash, whitebirchand yellow poplar or tuliptree. Part four.

Basswood (Tilia slabra)

American linden is another name for this species. It grows widely throughout the eastern part of the United States, but its important commercial range is confined to the Northeastern States. the Lake States and the Appalachian region.

The wood is whitish to creamy white or pale brown, sometimes with reddish tinge. It has a faint characteristic odor, especially when wet, and is straight-grained, light and soft. It is easy to work, which accounts for its wide use for hand carvings, and also for the fact that the early pioneers fashioned many of their household utensils and even furniture from it. Basswood shrinks and swells very little and holds its shape well.

One of the famous and distinctive uses of the lumber is the manufacture of piano keys. For that purpose the logs are cut into lumber when frozen, carefully selected for straightness or grain, then airseasoned in diffused light to preserve the color. Another important use isin the manufacture of venetianblind slats.

Basswood logs are in demand for veneer, which is eventually used for drawer panels, mirror backings and basket stock. Smaller quantities are used for dairy boxes and crates, millwork, core stock, trunks and valises, woodenware and novelties.

Northeastern basswood, because of its light color, its ability to remain flat without distortion. and to take enameled finishes, has consistently remained in the list of preferred woods.

Ash (Fraxinus omericana)

Northeastern tough white ash has had almost as important a part in the commercial development of our country as oak.

The wood of ash has a characteristic brownish color in the heartwood, but the sapwood is nearly white. It is straight-grained, heavy, hard, strong, stiff, high in shock

resistance, with excellent bending qualities, and it wears smooth with use.

As a rule, the tree grows in mixture with other species and forms only a small proportion of the stand. The Northeastern species reaches its maximum in the uplands of central and southern New York, north central and western Pennsylvania.

Probably less than half the ash that is cut goes into lumber. Much of it is cut into short logs or bolts to be utilized for handles of various kinds.

It is, by all odds, the preferred wood for baseball bats, because of its lightness, toughness, shock resistance and resilience. It is also the standard wood for shovel, spade, rake and other long handles, as well as athletic goods such as short oars and paddles, tennis racket frames, snowshoes, ski poles, polo mallets and hockey sticks.

In lumber form, it is used primarily for furniture and cabinet work where an open-grained wood is allowable. More particularly, it is desirable for bent parts and chair bottoms. It can be easily split into thin but tough and elastic strips, a quality which makes it a most desirable wood for basket work.

White Birch

(Betula papyrifera)

The Northeastern white or paper bark birch is another of the special purpose woods, suitable for specialty uses, that are very important in the economy of some parts of the Northeast.

The growth range of the tree is extremely wide, but it is found chiefly and most abundantly in the Northeast and the Lake States. It occurs in both pure stands and scattered through forests composed largely of other trees. Unlike its distant relative, the yellow birch, it is comparatively short lived, fast growing, and a relatively small tree.

The wood is uniform in texture, (Please turn to page 80)

STEAM SCHOONERS

I ha.'c just finished reading (iagc N'1cKinne1 's e \e e llcnt articlc (.rcc I/rc ,\'lcrchanr. Jul.v. p.l1-I5) on stcanr schooners in the- P,rcitlc C'oust lunrhcr trade.

It brough t hirck nunl nrr-nrorics of' this lascinating scgnr.nt of'thc- inrlr-rstr).

thclpcd unlriurl u gootl nranv stcirr.r.r schooncrs at thc old Plttcn-[]linn [)ock in Wilnringlon. ('u.. dunng thL- sLrnrnrcrs f'ronr l9J-S through l9l9 g hilc I u:t\ ,t \llt(l\'ttl ,rt L ( l \

I ltlso hlcl thc rlre' r'\l)r'ricncc irt 1.+ ol' rluking l lrip in thc sLrnrcr ol' 1929 l-ronr l-os Angclc's to Br-llinghlnr. \'\'a.. rtborrrrl thc LJ'lrinrc.t Olsorr of'thc Olive r J. Olson ('o uith ('rrpt. ilutton in conrnt il n (1. 'l hc ship. a douhlc cnclcr. ulis unclrr churlcr to nrl luthcr. Robert Forgir-. lncl ciirricd lLl-nbcr lront the Blocclcl. [)onor un nrills lt Bcllinghant.

[)Lrring thc riar. I was the c\ccltti\ c olllccr ot'thc task l'orcc on Bakcr lsllrncl

in the Pacific and had the plcasurc of seeing the Lumber Larl.r' firrmerly' owned b1' Owens-Parks Lumbcr Co.. Los Angclcs. Ca., arrive with some badl-v- needecl cargo. lt was quitc a sight to see the littie beautl so nrany thousands o1' milcs 1'rom hcr home wltters.

The N{aritinrc N{useum in San Francisco is a grcat institution and I hope !lt:rt ('rlr (r$n hudrllnU orgunizlrtion in San Pcdro. Ca.. *ill en.jo1'the same succcss.

Thlnk I ou f or publishing Gage's llnc article

Jim H. Forgie

Robcrt S. Osgood. Inc.

.500 Shatto Pl Los Angeles, Ca.90075

OBJECTIVE: RETIREMENT

Aftcr wcil ovcr half u ccnturl in lumber. I llnd that whilc thc rcst of thc nation is sr-rfftring 1'ronr an cncrgt shortugc. I huVc clcrclopccl lr pcrs0nal onc. Nothirrg critical arrrl lpropose to rupplr thc tirllou ing rcnrcrll

.\s ol' Jr-rlr 2. 1979. Sau'nrill Sales ( o. hus bccn on un inuctivc basis, with r\'lire ltt\'rtt ,rr lhu .h;e rtir e

fh is closcs ()Lr t .r carecr wh ich stlrt.(l rrr thc'20 s * ith Pope & Talbot n hr'n thr-r' hutl ri rctail vard in San

Francisco. After that with their successors. then a long gone retatl yard. time out for Marine Corps in WW Il after which was with Lumber Sales Co. whose parent compan) owncd the '49ers and finallv Sau'mill Salcs Co. I retire with some rcgrcts al losing the close contacts with nrl nranl friends but intend to keep in tor,rch Meantime. best to 1ou uncl contincd success with the .lft'rchont.

J. Wendell Paquette

P.0. Box 622

Millbrac. C'a 94030

PERSONALS

/( rtrttinuctl lront page 121

l-arrl Fuller is ncw to the Sonora divrsion lumber sales for LouisianaPacrfi c. Jim Costello is now supcrintendent of the remanulucturing plant at Standard, Ca.. according to James Murra;-. salcs nr gr.

Bruce Johnson. Cal-Pacific \{fg. Co.. Arcata. Ca.. is back f'ronr a sulnrorr fishing trip in thc C'lnldian Sln Juan Islands.

Ed Strother is thc ne* bnrnch nrgr. o1' Palmer G Lervis Co.. ['-ugcnr-. Or. Craig Herritv is at thc [)istriirution Center. Auburn. Wu.. us clircctor ot' purchascs. John Ruud. is ncrl r.ngr. ol lhe Bre mc-rton. Wu.. branch.

Norfield givesyou the fastest double end trim sawon the market today!

IF YOU'RE LOOKING FOR A DOUBLE END TRIM SAW .

look first to the leader. NORFIELD'S Model NORFIELD Manufactures a complete line of 1020 double end trim saw is the fastest, safest precision pre-hung door making machinery.most versatile casing and brick mould cutter Two decades in the business have brought available. lt's hopper fed and fully automatic. aboutthestandardsbywhichall pre-hungdoor

The 1 020 cuts up to 30 pieces of pine and other machinery is measured. Our engineering exsoftwoods per minute. lt's engineered for high pertise is reflected in every unit we manufacperformance and minimum maintenance. Op- ture. tional features like kerfing and jamb dadoing caoabilities make the Model 1020 the most Call or write for details on our full line of cosl flexible double end trim saw made. efficient pre-hung door machinery.

GIASSIF[ED ADVERTISEMENTS

CREDIT MANAGER

Key position open for professional credit manager with prior experience in the building industry, to be responsible for the administration of the entire credit department. We are a rapidly growing multi-branch operation, engaged in lumber and millwork sales, with monthly charge sales in excess of one million dollars. We offer an excellent compensation and benefits package, and the opportunity for personal and career advancement. For confidential consideration, send your resume to: Margaret Anderson, Ganahl Lumber Co., 1220 E. Ball Road. Anaheim. CA. 92805.

TWO SALES trainees for long established hardwood wholesaler with distribution yard. Flexible territories. Generous fringe benefits. Excellent opportunities for the right person. Some experience helpful. Write Box 334, clo The Merchant Magaztne.

RETAIL LUMBER MANAGER

EXCELLENT OPPORTUNITY with fast growing retail operation in No. Ca., San Joaquin County. $4 million dollar volume contractor and consumer trade, strong in contractor. Must have experience in managing, selling, credit, rail, truck and trailer and LCL buying. Good salary, bonus, insurance and fringe benefits. Present manager retiring. Send replies to Box 326, c/o The Merchant Magazine.

RECEPTIONIST: General olfice, typing, l0 key. Neat appearance. Great opportuniiy for sharp girf. (213) 686-24201Q14) 990'1051.

NORTHERN CALIFORNIA wholesaler has opening for an experienced salesperson to handle West Coast species. AII replies will be held in strict confidence. Reply c/o The Merchant Magazine, Box No. 319.

SALES REPRESENTATIVE

We are importers and wholesalers of wood products, including carved entrance doors, louvre doors, shelving, bamboo fencing and other types of building materials. We seek an experienced individual to sell to home improvement centers, distributors and individual accounts in Southern California. Excellent opportunity to advance for right person. Salary, commission and fringe benefits. Please send resume indicating expected earnings. Write box 330 c/o The Merchant Magazine.

SECRETARY: Lumber background help- ful. Typing, l0 key, figure board footage. Must be fluent in English and Spanish. (213) 686-2420t 0 14) 990-l0sl.

f,,XPERIENCED lumber trader needed for well established Northern California wholesale firm. Liberal commissions or salary. For further information, send resume to: Box 335, c/o The Merchant Magazine.

600 a word, min. 25 words (25 words : $15). Phone number counts as one word. Headlines, box numbers, centered copy and borders: $4 ea. Col. inch rate: $30. Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr,, Suite 480, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month.

LOUISIANA PACIFIC-ROUNDS D.C. has an immediate opportunity for a lumber salesperson with knowledge of the southwestern United States market. Selling experience in redwood and other west coast species preferred. Not necessary to live in this territory. Please send resume, in confidence to: Rounds D.C., P.O. Box 97, Cloverdale, Ca. 95425. EOE

LUMBER SALESMAN for our wholesale division. Well-established firm, San Francisco area. Good salary. Send resume. Write Box 300 c/o The Merchant Magazine.

SALES MANAGER

Exceptional Opportunity

For experienced sales manager with housing industry following. Top salary and/or commission for top man. New yard and office facility in Huntington Beach. Ca. Call Bill Randall. (714)1848-

INDUSTRTAL LUMBER salesman needed. Call or see W.M. Hunter, Hunter Woodworks, 1235 E. 223 St., Carson, Ca. 90745 Qt3) 7't5-2544.

EXPERIENCED FINISH HARDWARE salesperson. So. Ca. area serving large housing and. commercial contractors. Excellent salary and benefits. EOE m/f. Send resume to Box 333. c/o The Merchant Magazine.

THIRTY YEAR OLD lumberman with all around background, including mill and wholesale sales plus industry communications seeks challenging management position in sales or operations. Currently located So. Oregon, will relocate for right opportunity. Write Box 336, c/o The Merchant Magazine.

WELL ESTABLISHED lumber-hardware business, So. Ca. population center. Buy business, inventory, fixtures, equipment. Lease property. Good bldgs., lumber sheds. Call (714) 995-1341.

LOCAL LUMBER hauling Sbuthern California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at our spur in Long Beach. 3C Trucking (213) 422-0426.

R & L TIMBER SIZING Sizing is our only business. Even though we are small, we can surface any size timber you can haul! (max 20" x 30") R & L Timber Sizine. P.O. Box 516, Redway, Ca. 95560, (707i 2473449. Reg Radcliffe.

F. r California Lumber

I \, L I Inspection Sewicc

\!. !Z/ Certified Agency o-7 t.A. (714) '46-tt\2 s.J. (408) 297-807r Portlend (t0l) 6r9-48t2 ll90 Lincola Ave., Sen Jor, Celil

FOR SALE: 1973 Taylor Fork Lift, Y20 woM, 20,000 tbs. 18' tift height, 453 Detroit Diesel,Allison Transmission, $27,750. Phone (707) 838-2800.

3x,l Al{D WIDER and 4x4 and wider twisted and weathered Douglas Fir S4S. Call lYm. Hunter, Hunter Woodworks, (2L3J175 2544 or (2r3) 835-557r.

THE MERGHANT MAGAZINE

I$tsf;ffi LOS A]{GEIES AREAffi

urur ilo ?nu000

Al Peirce Company.

American Hardwood C0..............

grush Industrial Lumber Co., Drv............

Burns Lumber C0........

CaDital Lumber C0........

Connor Lumber Sales.....

Coos Head Lumb€r & Plywood..

Crown Plywood C0........

Dooley Rodwood Lumber Co..

Essley & Son, 0.C........

Far Wesl Fir Sal€s. . (213) 629-5206

Fir & Pine Lumbor C0...............

Fountain Lumber Co., Ed.....

Fremonl Forest Products. .

Galloher Hardwood C0...............

Georgia-Pacitic Corp... (213) 968-5551

Globe International.

Hill Lumber Co., Max..

H&M Wholesale Lumber Co..

Hult Lumber C0.........

Hunter Woodworks........ (213) 835-5671

Inland Lumbe; Co. (Colton)...

Inland l-umber Co. Grcadia)....

Inland Lumber Co. (Tustin)....

Johnslon Hardwood, Inc........

Lane Slanton Vance Lumber C0.............

Larry Larson Lumb€r C0.... (714) 821-8100

Louisiana-Pacific Coro..

MacBealh Hardwood.

Marouart-Wolle Lumber Co..

Nical Inc...

osgood Inc., Roberl S..

Pacitic Lumber C0.,......

Pacific Madison Lumber Co.. (2131 773-2292

Patr Lumber C0...

Penberlhy Lumb€r C0........

Peterman Lumber Co..

Philios Lumber Sales.....

Producl Sales C0........

PSF, Inc..

Reel Lumber Seruice.

Simmons Hardwood [umber Co..

Simpson Building Supply.

South Bay Forest Products.

South Bay Forest Products (oran0e oiv.).

Southwest For6sl Industries. (213) 686-1560

Slahl Lumber C0........

Sumwood, Inc..

Sunrise Forest Products C0...........

Tweedy Lumbsr C0........

Viroinia Hardwood C0........ Wendlin0-Nathan C0........

sail FRAI{CTSCO

tsUVEMS' ffiUilDE

S.F. BAY AREA

GREATER BAY AREA

Kelleher Lumber Sales.....

Louisiana-Pacilic C0r0....,..

MacB€ath Hardwmd.

Merrill Lynch Wood Markets. Inc..

l{iesen-Ward Forest Prod.. U08l 779-2117

Noyo Timber Products. Inc..

oaklev Plwood & Doors..

P.R.0.b. Whdesale Distributors.

PSF,lnc.....

Rottwood EmDire. Inc........

Rolando Lumber Co., Inc..

Simoson Buildino Suoolv C0...

Simbson Timberto..

Trinity Forest

TME MERGHANT MAGAZINE

PACIFIC I{ORTHWEST STATES

wast{t1rGTol{

ffi

tutuir

Palmer G. Lewis.

!Eu.tI0lilr

Jersledl Lumber Co., Inc..

liEtEiI0t

Palmer G. Lewis.

TTEIETI

Palmer G Lewis

TETT|lIE

Palmer G. Lewis.

Ilixut0

Simpson Eurlding Supply Co

uctY

Palmer G. Lewis.

r0t0ilEf

Union Pacific Railroad.

EilNtE

Foresl Fiber Producls Co..

Georora-Pacific Corp..

Manke Lumber Co.

Palmer G. Lewis.

Raintree Lumber.

Simpson Timber Co........

Union Pacific Railroal....

sltEtT0I

Simpson Buildin0 Supply Co..

It0urt

Georgia-Pacific Corp.......

Palmer G. Lewis.

Union Pacilic Railroad. .

nc0tl

American Plywmd Assn......

Burns Lumber Co..

Galco Lumber.

Georgia-Pacrlic Corp.

Louisiana Pacilic Corp..

McFarland Cascade........ (800) 426-8430

Manke Lumb€r Co..

National Gypsum C0........

Union Pacilic Railroad...

rrrc0utEt

Hyde Developmenl. Inc...

Internali0nal ForestProducls, Inc...

ufl.u fftu

Union Pacilic Railroad.

trEMlCIEt

Palmer G. Lewis.

Ylilrl

Palmer G. Lewrs.

il.tltY

OREGOil

Willamette Industries, Inc.......

IETO

Union Pacilic Railroad. . c00t ilY Coos Head Lunber & Plywood. c0tltrut

Mary's River Lumber C0.... (503) 752-0218

DII.UIO/TYITIE CiEET

Fibreboard Foresl Products (Dillard).........

Eugene-Willamette Lumber Co..

Fremont Foresl Products............

BUVERS' GUIDE

ffiROCKY tlOUl{TAlNSffi

c0t0il00 t?rrr83

TIOl{TANA

Forest Products.

tsosj lzs-ibo1

Dant & Russell, Inc........ (800) 547-1943

Delta Forest Producls...

Disdero Lumber Co. Al...

Emerson Hardwood C0...

Far West Fir Sales......

Forest Fiber Products Co..

Georgia-Pacific Corp....

Hamplon Lumber Sales.....

Inland Lumber C0........

J.H.Baxter&C0......

K & S Distributing C0........

Louisiana-PacilicCorp...

Louisiana-Pacilic Corp. (Beaverlm).........

Lumber Products.

Mccormick & Baxter Creosoting C0..

Metrrll Lynch Wood Markets, Inc.........

NiedermeyerMartin Co..... (800) 547-6952

North American Wholesale Lumber Assn......

Norlhwest Hardwoods, Inc.......

oregon Lumber Export Co..

Pacilic Commercial, Inc.. (800) 452-861 7

Paramino Lumber Co................

Sunrise Forest Products C0... (800) 547-1771

Union Pacilic Bailroad.

Wesl Coast Lumber lnsp. Bureau...........

lt00E

C&DLumberCo........

$tEt

Lumber Products.

Stayton Wood Products...

E?ilt0frH.D

Timber Products Sales Co... .......

nGm||

Pacific Yard Service....

fEx0uIc

Wendlng-Nathan C0........

ililTE Crn

Delah Timber Products. .

t0t8E

Georgia-PacilicCorp....

IDAHO

Louisiana Pacilic Corp. (Coeur d'Alene)......

Pressure Treated Timber Co..

Union Pacilic Railroad.

TEUIET||T

Union Pacilic Railroad....

t0ctTEtto

Union Pacilic Railroad..

tIID?||ITT

McFarland Cascade.

ilcfl0n^GE

Atrow Lumber.

ALASKA

iltuteE

Georgia-Pacific Corp....

i0ttrlt

McFarland-Cascade.

runE

Montana Pole & Treating Plant........

Union Pacrlic Railroad.

0nElT nut

Yaw Kinney Co., Inc.. .

ilst0uu

Louisiana-PacificCorp....... \406) 728-4770

GTIPEN Dresco Wyoming.

CXEYETIE

wYorf,rl{G

Retail-0ealer Supply, lnc........... UTAH

0etEr

Georgia-Pacific Corp....

goise Cascade Corp...............

Lumber Yard Supply.

stll utE cm

Cook Lumber.

Capitol Building Materials..........

Georgia-Pacilic Corp...

lmperial Wholesale.

Macgeath Hardwood.

Union Pacilic Railroad.

?HOEIIT IIEI

aRlzol{a

Capital Lumber C0........

Fremont Foresl Products...

Georgia-Pacilic Corp....

Globe International of Araz.. (602) 252-5854

Go€lll's Melal Products.

Industrial Melal Products...

Ray Lumber.

Southwest Forest lndustries.

Specialty Forest Producls.

Spellman Hardwmds.

Viroinia Hardwood C0........

IUEC|,T

Wickes Lumber.

ut tE0tt

}IEVADA

Lumber Sales, Inc........

nEt0

Capitol Plywmd, Inc........

Higgins Lumber Co., J.E..

Union Pacilic Railroad. . NE$'

ruu0uEn0uE Capital Lumber C0........ Georgia-Pacilic Corp..

Juslus Lumber Sales.....

mEXTCO

OtsilTUARIES

MAURICE W. CROOK

Maurice W. Crook, president of Pacific Fir Sales, San Marino. Ca., died Jufy 6, 1979, at his home in San Marino. He would have been 86 in August.

A veteran of more than 45 years in the wholesale lumber business. he was a partner with the late A.C. Penberthy, Sr. in Tacoma Lumber Sales of Los Angeles, Ca., for 18 years before founding Pacific Fir Sales.

He is survived by his widow, Josephine; a son; and two granddaughters.

N.E. HARDWOODS

(Continued from page 75)

light, soft and has little strength. It can readily be turned in a lathe, presenting a smooth white surface. Very little of it is cut into lumber, for as such it has no specific use. Some is cut into log lengths for turning into veneer which is diepressed into plates, spoons or ice cream forks, and either cut or turned into toothpicks. The major- ity is cut into short logs or bolts which are then sawn. on a bolt saw. into boards or planks. The boards are then turned into a great variety of products such as dowels, skewers, candy and ice cream sticks, shoe pegs and shoe shanks.

The white birch wood turning industry is chiefly centered in Maine.

Yellow Poplar or Tuliptree

(L iriodenro n tulipifera )

This is one of the most useful woods produced in the Northeast. It is found throughout Pennsylvania and as far north as central New York. The wood is soft, comparatively light and uniform in texture and density. It is easily worked

and takes print well. In some regions it is still known as "whitewood," probably because the Onondaga Indians of centralNew York first gave it that name.

It is available in limited quantities in Pennsylvania particularly. The upper grades are in demand for interior trim and cabinet work. The lower cutting grades of yellow poplar are used principally for high grade plywood core-stock.

The forests of the Northeast are composed of a wide variety of species in addition to those named and described. No detailed mention has been made of them because of their relative scarcity, although they may be important locally and for some special purposes.

American elm (Ulmus Americona), for example, is found throughout the Northeast. It is used here and there for occasional structural and flooring purposes; but in the days of the old-time wagon it was the preforred wood for wheel hubs. Many millions of feet of it have also been used for the hoops and staves of slack cooperage.

Cucumber (Magnolia Acuminata) and Butternut (luglans Cinered are found south from central New York and down through Pennsylvania. The furniture, cabinet work and interior finish of many of the old homesteads. and some of the new ones are made of these old-time favorites.

ADVERTISERS' INDEX

FI-3 ANDEIN-! LUMBER COMPANY

THE IAI.E, CAIIlNLAlD.w*s:m-;

Next time a customer asks for something you don't have, don't turn him awdy. Turn to Inland. Most likely we can supply you right from our own inventory. Having the industry's largest selection of lumber and building materials at your fingertips makes it easy.

lf we haven't got it in stock, we can find it or custom mill it for you. Our milling facilities are as complete as many mills. lf what you need isn't a full truck load, that's OK. \(e'll mix loads to get you what you need when you need it.

Of course, you don't have to wait for an emergency to call us. We make regularly scheduled delivery runs to many areas, so it's easy to stay supplied on a continuing basis. And it doesn't have to be lumber. We've also got a building materials department bigger than a lot of building materials comoanies.

What we're trying to get across is that we sell lumber and building materials but our real business is service. \X/e've built our business on service and we'll support yours with service. The kind of service you can put in the bank.

Don't wait until your customer is standing there tapping his foot. Give us a call today at 71 4/783-0021

Distribution yards in Colton, \Toodland and Tustin, California.