
10 minute read
New Fn@du@ts
Ond Selecfed Sqles Qids Ior Betler Morketing
Need A Short Piece?
ldaco has developed a floor-truss parts cutter that cuts pieces as short as 8Vz" long.
It is said to cut 50 to 60 pieces per minute with one-man operation. The four 5 hp. arbor motors are connected in pairs so that one control turns two motors. Cutting angles are adjustable from 0" to 45'. The saws are guarded.
An automatic feed hopper and waste system are standard.
Other uses for the cutter is to cut bridging, soffit return blocks. fire blocks and almost any kind of double end trimming. Price is around $10,000.
WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9ll0l.
New Florescent Paints
A new line of florescent paint, marketed under the Drama label and available in five colors, has been announced by Southland Paint Co.
The paint is non-toxic when dry and is safe to use on toys and baby furniture, is recommended for use on advertising signs, safety markings, sports equipment, hobby and art crafts, and may be applied to surfaces such as paper, glass, plastic, metal and wood. Southland recommends the application of a base coat of flat white for best re sults.
WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9ll0l.
A Light Sonata
"Sonata" is the name of the newest abstract in the Nevamar line of decorative high-pressure plastic laminates, made by Exxon Chemical Co.
A light, airy pattern with a non-directional design, new Sonata is offered in two color selections, with appeal prirnarily for use on counter, vanities and table tops in residential, commercial and institutional applications. Both colors, gold and light green, complement current decorating colors.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
The 3D Ceiling
Armstrong Cork has an unusual 3D ceiling, called Tegular, that has the look of fissured marble. The 2' by 2' white panels are supported by a recessed black Hi-Point Grid, producing a striking three-dimensional effect.
The Tegular ceiling panels have beveled edges and flanges recessed Vq" on all sides. The flanges rest on and are concealed by the grid system. Since the panels rest on the gridwork, the installation of a Tegular ceiling is similar to a conventional suspended ceiling.
Like other Fashiontone ceilings, Tegular is acousticalthe tiny perforations in its surface absorb much of the reflected noise in a room. Its mineral fiber composition gives Tegular a noncombustible rating.
WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 91 101.
Seals Up the Air Box
New Air Conditioner Windowseal with all-season advantages is now available under the Mortell brand. This vinyl foam is 1/+" square x 42" long. lt seals the gap between the top of the bottom frame and the pane of the top window, when an air conditioner is installed in double-hung windows.
Windowseal includes self-adhering mounting tabs to keep the seal in place, it will not fall down between window sections. lt stays putwon't pop out from sudden drafts or suction, says the maker.
Although primarily designed to weatherseal the opening caused by a raised window, it can also be used to seal between window frame and air conditioning unit, including under the unit. It seals, insulates and cushions vibration. Stops cooling loss in summer, heat loss in winter, stops drafts, dirt and insects.
WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9ll0l.
Advanced Shower Hook-uP
Superior Shower Co., Inc. claims a remarkable riser arrangement that eliminates the need to break the floor to connect to the drain when installing their Aqua-Lite shower above the floor.
The unit is made up of four interlocking pieces which form a square 5" high into which the receptor fits. An 18" quick hookup elbow goes through a hole in the riser's side directly to the floor drain.
Aqua-Lite is Superior's one-piece, plastic, collapsible stall shower.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9l l0l.
Color Me lmpressed
A remarkable crayon that originated as an art crayon has found its way to industry for use on plastic-ceramic-wood-glass-metalstone-leather, etc.
EI{tIYEII
Ihe Entryway
Home builders can add that little something extra to their homes with an entryway that features one wall of brick. The brick is a manmade material, Roxite masonry paneling, which captures the natural appearance, textu re and color-veining of weathered brick. Shown is Roxite's Dover White brick in the Heritage series. Panels cover about 2 sq. ft. of wall space and are nailed into place using a single fastening system or Roxium Adhesive. Mortar, applied through a cautKtng gun, provides the finishins touch.
By the Ultra-Trade Co., it is waterproof, smooth, and so solid you can safely use pressure as the stick is almost unbreakable. The colors can be used over each other but the first color is still visible.
WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 91 l0l.
Out of the Tub
A new lVz." mechanical bath drain with trip lever waste and overflow is from Mansfield Sanitary, Inc.
The bath drain is said to be adjustable for any tub 14" to 16" high. A specialtee permits simple on-the-job slide adjustments of up to 4" vertically and l" horizontally without altering the drain in any way.
Bath drain tubes are heavy brass. Tee, shoe and head are cast brass. Exposed parts are heavy chrome plated or stainless steel for maximum attractiveness and customer appeal. All working parts can be easily removed after installation.
WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 91101.
A Step Up
An improved line of combination ladders, which convert easily into 5 different types of climbing equipment, is from R.D. Werner Co., Inc.
Listed as 5-way 380 Series, this consists of 3 units which may be changed from 6-7-8' stepladders into l0-12-14' extension ladders. They may also be readily converted into 2man double stepladders, stairway ladders and 2 single ladders.
Recent design improvements have raised the duty rating on these to Type 2 (255 lbs.). Among new features are greater strength and stability as the result of increasing front flange width, employing deeper step extrusions and channel-type step bracing. Pail shelf size has been incleased to accommodate paint roller trays.
WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 91 101.
Lightweight D-l-Y Chain Saw
Beaird-Poulan's Poulan XX is the world's first gas chain saw with automatic oiling priced under $100.
It is made of steel, magnesium and aluminum, with no plastic parts. Weighing less than 8lbs., it canbuzz through 6" of wood in four seconds; perfectly balanced for easy one-hand control.
A 12" bar and chain is standard. Automatic chain oiling provides continuous lubrication of the saw. It has a manual override oiling feature for extra heavy cutting.
WRITE: The Merchant Magazine,573 So. Lake, Pasadena, Ca. 9l l0l.

Selling Safety
The Kwikset home security and remodeling center is especially designed to increase consumer impulse sales. lt stocks more than 100 different kinds of visually packaged locksets, cylinder deadlocks, entrance handlesets and other door hardware.
The center may be used standing alone, on the end ofa gondola, due to its 3-ft. standard width, in pairs, triple or quadruple units with or without its specially designed base.
It comes complete with hangers, shelves and lockset holders and is manufactured from heavy-duty plywood, covered with vinyl and painted in matching colors to the visual package products it contains.
The display may be obtained free with a minimum lockset purchase.
WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9l l0l.
Free Reader Service
For further informotion on oll New Products ond New Lileroture, write The Merchonl Mogozine, 573 So. loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your request foster! Thonks.
Well Stocked
The Verti-Pak stacking doora new and different concept in overhead doors-is now available from Bernardi Brothers, Inc.
The patented stacking feature of the Verti-Pak virtually eliminates the need for an overhead track assembly. Working on quiet, nylon tire ballbearing rollers, the Verti-Pak overhead door folds and stacks neatly, saving needed space,
It is available in different styles and sizes for any standard opening. Spe- cial sizes upon request. Of special interest to the builder is the advantage of quick and easy installation. Constructed on hinged bi-fold sections of extruded aluminum, it can be operated manually or motorized for high speeds for varied uses.
WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.
New Lift Truck Models
Towmotor Corp. has recently announced a new line of pneumatic tire lift trucks ranging in capacity from 10,000 to 30,000 lbs. @ 24" load centers. These units are made in their Dallas, Ore., plant.
Designated as the Vl00 through V300, they replace models of similar capacities and feature new design concepts and improvements that give maneuverability and performance characteristics normally not found in trucks of this size. Nine models feature dual drive wheels and four offer high flotation tires for applications having extremely poor ground conditions.
Users have a choice of various power train options.
WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9ll0l.
Stick-em Up!
A deluxe Aqua-Gun, model #425C, with an exclusive "Auto-Trigger" lock, sprays automatically. It is one of a number of similar units marketed by Melnor Industries, world's largest manufacturer of lawn sprinklers and garden accessories.
Made of chrome plate on a non-corrosive rugged metal body, it is supposed to offer years of trouble-free service: can be reset with a flick of the finger to spray from a fine mist to a heavy stream, and a slight squeeze ofthe handle will give instant shutoff of water.
All of their popularly-priced guns are guaranteed for one year from date of consumer purchase.
WRITE: The Merchant Magazine,573 So. Lake. Pasadena, Ca. 9l l0l.
Glulam Beam Slide Calculator
A handy slide calculator designed to assist the architect or engineer in determining preliminary sizes of glulam beams is now available from the American Institute of Timber Construction.
The 4" x 9Vq" slide rule quickly determines the size of simply supported structural bending members under uniform loading conditions. It costs $1 and includes deflection and shear stress checks of the beam selection as determined for bending requirements.
WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 91101.
1/q" Cordless Drill
A new Vc'' cordless electric drill that operates where electricity is not readily available has been introduced at $49.99 by Black & Decker. The new cordless unit, model #1899 is priced 33Vo below their previous cordless drill model.
The drill is driven by a self-contained power pack. A charger unit, which fully recharges the drill in 16 hours, is included as standard equipment. Working at 800 rpm, the drill is designed for light, intermittant use and has capacities of Vc" in wood and light gauge steel.
WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9l 101.
Side Loader Run-down
Literature describing the recentlyannounced S-70 7000-lb capacity sideloading lift truck has been announced by AllisChalmers Corp. Sideloaders are one-man machines designed for handling long loads in narrow space. They carry their loads over their wheels parallel to the travel direction.
WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 91101.
An lllusion of Chonge
"fimglgisn"-a new contemporarystyled decorative door molding that gives an illusion of change in configuration with varying angles of light--is the newest design of decorative foam core steel doors by Ever/ Strait division, Pease Co.
The new design is a series of raised squares that cover all but the perimeter of the door's exterior surface.
As light strikes the pattern of squares, shadows are created in everchanging angles. The effect is one of continuing change.
The decorative molding is permanently attached to the door's surface.
Its molded material construction is heat and weather resistant and is extremely durable in case of abuse. It can withstand nearly every climatic condition extending from tropical to sub-ar:ctic.
Designated the E-47 door, it is available in all standard double and single door sizes.
WRITE: The Merchant Magazine, 5?3 So. Lake, Pasa.dena, Ca. 91101.
New Cellulor Vinyl Moldings
A new line of prefinished cellular vinyl moldings is being introduced by Exxon Chemical Co., manufacturers of Nevamar decorative high-pressure plastic laminates and related producf,s.
Designed to be the finishing touch to interior paneling projects, the new line ofrers the beauty of wood with the freedom and versatility of vinyl. The new Nevamar moldings are available in nine of the most popular shapes, with each shape being avail- able in ten woodgrain colors and white. The grain pattern and color are permanent in the vinyl, with no staining or preparation needed,
Since only ordinary hand tools are needed, the new moldings offer outstanding workability. Splitting problems encountered with standard wood moldings are virtually eliminated. Nails can be driven through the vinyl molding within Yr " of the edge without fear of splitting, cracking or chipping.
Once in place, the new Nevamar prefinished mo;ldings will not swell, rot, warp or crack. They can be washed as often as needed without worry about moisture absorption.
WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 91101.

I973
New Lighting Center
A new "Lighting Center" display which holds a minimum of 34 different blisterpackaged lighting units is now available from Swivelier Co.
It is 48" wideby 753A'' high by 16%" deep and displays a complete cross section of their line.
It is supplied free ofcharge when ordered in conjunction with a back-up assortment of their units.

WRITE: The Merchant Magazine,573 So. Lake. Pasadena. Ca. 9l l0l.
Beautiful Oak Kitchen
Raygold div. of Boise Cascade has announced its new kitchen, 'Olde Dominion.'
For this newest of kitchens, Raygold designers had as their goal the creation of a new classic in cabinetry with a unique design and an industry "first"hand glazed finish.
Long life and beauty are assured by Olde Dominion's all oak character, a result of the special attention and detailing given the cabinets during production. Front faces of
For Lumber Operation
For lease L or 2 acres. Sur{aced, fenced, RR spur. In Ios Alamitos, Ca. Call (213) 696-1555(?14) 827-5900.
cabinets are furniture finished, hand rubbed and treated and given a final glazed finish associated only with the linest furniture made. The unusual depth ofthe deeply sculptured doors is an important feature as are the spring-loaded, self-closing hinges and easy, smooth drawer movement.
WRITE: The Merchant Magazine,573 So. I-ake. Pasadena. Ca. 9l l0l.
l{Eil FR0M F0RMICA lhe No-Tile Bath Panel System for a standard 50 sq. ft. tub enclosure, complete with panels, molding, sealant and installation instructions, is now available in kit form from Formica distributors. The manufacturer says the new carton is easy to store, easy to show, and easy for customer carryout. (See The Merchant, July, p.p. 6-7 for exclusive story on a remodeling job using the product.)