Moulding, millwork producers meet

Steeped in an atmosphere of progress and change, the Western Wood Moulding and Millwork Producers, a Portland. Ore.. based trade association, carved out a host of pioneering new pro€Jrams at their l0th annual meeting at Rayshore Inn, Vancouver, B.C,

F-lected new President is T. R. Allen, president and gen. mgr., Mt. Taylor Millwork, Inc., Milan, N.M.

Other officers elected are vp. E.C. fsraelson, Dorris Lumber and Mouldittg Co., Sacramento, Calif.; and treasurer Myron Joy, Abco Mould- ing and Millwork, Denver; William D. Gaittens sec., and Warren C. Jimerson who was re-elected exec. vp.

In addition to Allen, Israelson and Joy, the new board of directors includes P.(1. Forsell, WWMMP past president, American Forest Products; Roger S. Marsh, Continental Moulding Co.; T. S. Turner, Contact Lumber Co.; C. ll. Belforte, l{cKuen Moulding Co.; Keith Mason, Southwest Forest Industries; Gordon Whittier, Whittier Moulding Co.; A. L. Osborn, Georgia-Pacific's Calpella millwork div.; and J. Wayne Nikkel, Nikkel Moulding Co.

An erpanded promotion program was announced that includes advertising and direct response programs to architects, builders, mobile home manufacturers and dealers, millrvork jobbers, building materials u'holt:salers and retail dealers.

More Advertising

'I'he central advertisiug theme is developed around "Vood Mould' ing," a major new 2$-page full color book covering the history and manufacture of mouldings, popular patterns, room scenes and new decorating ideas. In addition to advertising,the book will be offered through direct mail to trade schools, libraries. architects, builders, millwork jobbers, wholesalers and retailers. (lonsumers will be reached throug.h product publicity. The publication is touted as the first mod' ern wood moulding reference book.

WWMMP also outlined plans to conduct a test marketing program {or a brand new "system" series of contemporary wood moulding patterns.

After announcement of an exciting nerv program for noise abatement in the moulding and millwork industry, the association revealed that B. R. Garcia Traffic Services had been retained as traffic consult' ants servicing the industry generally and individual members in freight bill auditing. Tra{fic was added to WWMMP services with the advent o{ Ex Parte 2Bl which sought to exclude wood mouldings and millu.ork from the lumber freight rate.

While this battle is not yet fully resolved, it appears that WWMMP will be successful in holding mouldings to the lumber rate, saving the industry a minimum of $300,000 in additional freisht rates.