Pacific Coast Yellow Cedar

(alaska yellow & port orford)

excellent for: marina decks . bleachers & stadium properties of Alaska Yellow and Port Orford cedar: home decks . pool decks . dock boards seating . school & park benches highly resistant to decay does not splinter does not require painting: low maintenance low shrinkage factor freedom from warping and pitch forncr|yCA!|FoRN|ALUMBERI^ERCHANT.l,l'rchoodtllnrondNryrLcqdd'inc.1922

SEPTEMBER, I97O

Y(ITUME 49, II(l' 3 immilmmmmmmmn MAJoR NEWS and FEATURES lMmnueunnilrumtr

ARTWORK AND DECOR BRIGHTEN NEW ARIZONA YARD

LOOKING AT THE INS AND OUTS OF SELLING SAUNAS

HOW TO SELL PAINT_CONCLUSION OF A SERIES

R,UNDOWN ON A MAJOR NEW DISTRIBUTITON CENTER SMOOTH SELLING SERIES ON SALESMAN CONFIDENCE

SAN DIEGO CLUB HAS ANNUAL GOLF TOURNAMENT

WILLITS REDWOOD PRODUCTS' ANNUAL MEETING NEW DISTR,IBUT]ON CENTER IN METRO SEATTLE

NATIONAL-AMERICAN GAINING MORE NEW MEMBERS

MINI REMODELING PACKAGES CAN BE "PRE-SOLD''

ELECTIONS ARE HELD BY LOS ANGELES CLUB TWO

Arsoclato Ealltor anil Advertisinc Productlon Mgr. Richara Heckman

Circrrlation Marsha KelleY

REPRESENTATI\rES

NORTIIERN CAITTORNIA & PACIFIC NORTHWEST Cal lYooil, advertlsing and news' 5 Genoa Place, San Franclsco' caril. g4rss. Phdne (415) 391-0913. San Francleco Btlllng Offloe' 2030 Unton St., San Franclsco' -cilir. g+rzs. p6sns (415) 346'6000. SOUTIIERN CAIIX'OR,NIA Ted TIFF. advertlslng and news' 5?3 so. Lake Ave.. Pasadena, Caltfornia 91101. Phone (213) 752'3623 or (213) 792-4OgA. NEW YORI( Bllltnc.le& & Ftcko' Inc.' 137 East 36th St., New York, N' Y.' 10016. Phone (212\ 532-7632.

MIDWEST

Richeral Heckler, advertlsing and news, P. O. Box B, Xenla, Ohlo 45385. Phone (5a3t 972'6471.

EDITOBIAL Off'ICES

WESTERN LUMBER & BUILDING MATERIALS MERCHAIfT ls Pub- llshed monthly at 578 So. Loke Ave.. Pasadena. Callf. 91101, Phone (213i ?92-362$ or (21S) 702-4008 bv California Lumber Merchant, Iic. Second-class postage ratet paid at Pasadena, Calff., and addltional offices. Advertlslng rates upon request.

Subscriptions

Chanco of Addr€.s-Send subscrlp' tion orders and address changes to Clrculatlon Dept., Western Lumber & Bulldtns Materlals Merchant, 5?3 So. Lake Ave., Pasadena, Callf. 91101. Include address label from recent issue if posslble, Plus new address and zlp code.

SubscrlDtlon Rotee-U.S., Canada, Mexlco-and Latln Amerlca: $4-one vear: S?-two years; $g-three Years. Overseae: $s-one year; $8-two year8. Sinsle coDles 5Or. Back coples ?5t when available.

Tho Merchont Magazlne serves the members of the: -Arlzona Lumber & Builders Supply Associatlon, Phoenlx: Lumber Merchants Assoctation of Northern Callfornla, Los Altos: Montana Bulldlng Mate- rlal Dealer8 Assoclatlon, Helena; Mountaln States Lumber Dealers Associatlon, Salt Lake Clty and Denver: Lumber Assoclatlon of Southern Callfornla, Los Angeles; western Buudlns Materlal Assoclation, Olympla,-Washtngton.

TIIE I{ERCHAIIT

is an ind,epend,ent magazina, for the lumber anil building mate' rials i,nilustrg, concentrot'dn'g on mer chandising, mana g ement and accuro,te, fathtal newe.

We both knorv warm, inviting appearances are essential to 4'x8' paneling sales. That's rvhy'rve've gone all out rvith Am-Ply. With fine handcrafted veneers for our premium President series. And striking color-tone prints for our Mission and Castiliarz series.

In addition to beauty, rve know a profit-minded dealer, like yourself, also needs fast service, responsible pricing, in-depth inventories and nearby distribution centers. That's really what Am-Ply is all about. Why rve'd like to talk to you. Show you samples, price lists and handsome nerv promotion aids to help you boost sales. Write us now at P.O. Box 3498. San Francisco 941 l9 or phone (4r5) 776-4200.

On Beoting the Blohs

ITCONOMICS is widely described as being ! a science, but unlike mosi sciences, the conclusions people draw from the available data often tend to produce different answers. This strange state of affairs seems to hold true whether the prognosticators are highly learned professional economists or just the next two guys down the bar.

An economist we know describes his counterparts this way: "an economist checks the figures and explains what will happen in six months. Six months later he uses the same figures to tell why it didn't happen."

W'hen the forecasters all agree it often means what they guess will actually happen. Not always, but often.

So with that proviso, we suppose it is safe to relate some of the tentative optimism that seems to be perking and the reasons for it. The sources of this information, happily enough, are mostly those who can accurately report what they really think, unlike some whose business interests tend to cloud the accuracy of their forecasts.

The rate of new housing starts in July, the Department of Commerce tells us, was the highest in the past I7 months. The gain reflected a 15 percent increase over the previous month and on a seasonally adjusted basis, exceeded slightly the 1.5 million mark.

The United States Saving and Loan League has checked the till and found that their mem- bers in July had posted a record in savings deposits. They say the Federal Home Loan Bank Board found similar record setting growth. This is especially significant because July has traditionally been the least favorable of the 12 months as far as deposit growth is concerned. The inevitable conclusion that more leirding money for housing is available, albeit at a high cost, is encouraging indeed.

One of the major aids the federal government has come up with this year to help the industry and its suppliers is the Emergency Mortgage Credit Act. As it has not even been funded yet by Congress, its undoubtedly helpful efiects will be added onto the present increases.

After making a survey recently of leading economists in this country, the Wall Street tournal said homebuilding finally showed signs of a sustained recovery. They cited the latest increase in housing starts and noted that "most economists expect this trend to continue and accelerate." While housing is the bright spot, they describe the overall national picture as The Blah Economy. Traditionally, housing has always led the general economy out of the economic lows, It's tempting to 6ee a period of sudden surges ahead in business activity, and some are already saying that. Calmer heads think it more likely that a slow but steady climb will characterize the balance of the year. Either way, it beats the banging so many have been taking during the first half of this year.

IDWAY Lumber Inc.'s building material center

Tucson. Ariz.. has an exterior sign in striking Spanish Mediterranean, complete rvith gas lights and ornamental iron gates.

The uniqueness of this lumberyard is further enhanced by an original oil painting of the Tumacacori Mission. Mexican tile entryway, and double, oversized, hand-carved Mexican doors.

The store area is 7200 sq. ft., with displays of hardware, plumbing, and electrical supplies, plus a complete line of paint and sundries. Space is also provided for many home improvement items such as custom vanities, decorator hardware, colored shelving, fixtures, paneling and hand carved doors.

All offices open to the main selling area with large picture windows.

The yard is tlrree acres in size with shed area for sack goods, roofing, plywood and lumber bins.

Store parking is provided for up to thirty cars and additional parking is provided in the lumberyard itself.

Store hours are 7:30 am.-6:00 pm. weekdays; 7:30 am.-5:00 pm. Saturday. Extended closing time was made necessary by the home handyman trade that has been attracted