International Paper Getting Out Of Lumber

International Paper Co., Stamford, Ct., will shed its timberlands and wood products business by the end of 2OO7 to reduce debt and concentrate on its most profitable divisions.

IP will retain two key businessesuncoated paper products and industriallcommercial packagingbut realign mills within those divisions.

Among the assets to be sold or spun off are:

. IP's 50.57o stake in New Zealand lumber producer Carter Holt Harvey;

. Segments or potentially all of its 6.8 million acres of SFl-certified forestlands in the U.S.;

. Its Forest Resources unit, including nurseries, orchards and mineral rights, and Wood Products Business, which produces lumber, plywood, utility poles and engineered wood products and had $1.5 billion in 2004 sales.

The company hopes to raise $8 billion to $10 billion, of which 4O-507o will be used to reduce debt,25-307o will be paid to shareholders, and the remainder will be used for improvements.

IP anticipates completing evalua- tion of the assets by first quarter 2006. This month, it also expects to decide whether its corporate headquarters will remain in Stamford or relocate to Memphis, Tn.

Wolmanized Wood Earns Seal

Wolmanized Residential Outdoor Wood, the popular brand of preserved wood, has earned the Good Housekeeping Seal, joining an elite group of products which carry the designation.

"Wolmanized Outdoor Wood is the flagship in our family of brands, and the Seal confirms its value," said Steve Snyder, v.p. of sales & service at Arch Wood Protection, which licenses production of the product to wood preservation companies. The Seal "differentiates this wood from other building materials-both other treated wood and artificial wood products."

Snyder said he expects the Seal to assist dealers in selling Wolmanized wood. It will appear in advertisements, literature, point-of-purchase materials, displays, and the Web site.

According to statistics from Good Housekeeping, 957o of consumers are aware of the Good Housekeeping Seal and see it as an icon. About 87Vo of consumers are more inclined to buy a product that has the Seal when choosing between two brands that are similar in price and features. Even in building products, a category not closely associated with Good Housekeeping, 7 l7o of consumers reported some, a great deal, or tremendous influence from the Seal on a purchase decision. Compared to other consumer emblems, the Good Housekeeping Seal is at the highest level of influence.

"With older preservatives being relegated to industrial applications," noted Snyder, "and treatments for residential applications having different chemistries, we wanted to separate our brand from the alternatives and offer consumers a product they could purchase with confidence. The merits of our chemistry was a major contributing factor in the granting of the Seal."

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