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True Value Teaches Golor

Starting this month, True Value dealers can attend free clinics nationwide and learn how to boost paint sales and promote the co-op's Color Made Simple program.

Free to members and their associates. the clinics will cover new paint products, the latests trends in painting, and tips on selling color. According to the Home Improvement Research Institute, customers will spend $l I billion each year on paint and related products-a figure expected to grow 5Vo annually.

Introduced last year, the company's color program was designed to offer consumers a simpler way to choose paint color. The S-ft. display with 1,107 colors offers "peel and place" paint chips that consumers can take home and test on their walls.

"We're offering a very comprehensive collection with fewer colors," said Carol Wentworth, v.p. of marketing. "We found from extensive consumer research that color is the driving force in purchasing paint, but most consumers are confused by too many color choices."

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