utor ates GOre

numerous prize drawings, while enjoying homemade lemonade and hot dogs catered by Hot Dog on a Stick.

[)ETERMAN

Lumber, Fontana, I Ca.- recentlv celebrated its 20th anniversary by holding an open house at its 5-acre complex.

Tours of the operations afforded Peterman Lumber the chance to showcase its new 20,000-sq. ft. Customer

Service Center. Constructed in January, the facility is expected to accommodate a 30-50Vo increase in business and warehousing space.

During the June 19 event, customers visited with a dozen of Peterman's vendors and participated in

Western Red Cedar

Larry Wright, Wright Touch Photography, handled announcing and photo responsibilities.

Peterman Lumber, Inc. was established in Santa Ana, Ca., in 1979 by C.A. "Pete" Peterman. In 198 l, he relocated the company to Fontana. There, Peterman built the business into a maior distributor of hardwood

Premium Line western red cedar is your answer to a ready supply ol A & better S4S boards & trim o Every piece is graded for its intended uss o Ready to apply o Every piece is usable full length o Extended Kiln-drying for exceptional stability e Resawn faces have consistent texture r Rough KD & patterns available r Carton-packed for quality protection

tPacific Coast Cypress

Pacilic Coast Cypress Decking is nature's answer to treated wood & petroleum based substitutes o 514x6,2x4 &2x6 Decking, 4x4 Posts, 2x2 Balusters o Naturally resistant to decay and insects o Impact resistant - stronger than Redwood or Cedar o Completely non-toxic, totally safe for children o Fine finish takes stain, paint or weathers naturally o Splinter-free "barefoot" surface o Kilndried for dimensional stability o Uniform color and grain o Available in clear and knotty grades

Premium Line knottv western red cedar

o K,/D rough/SlS2E/S4S o lx4-1x12,5/4x4 thru 514x12,2x4 thru2x12 o 1x4, lx6, lx8 pattern

Redwood

o Commons thru clears o Clear cut stock o Custom milline o Mouldings o Bender board o Decking o Fencing o Complete milling facilities lumber, plywood and custom milling products.

The firm serves a broad customer base of hardwood buyers, including craftsmen and manufacturers of furniture. custom cabinets and fixtures throughout Southern California.

Peterman still oversees the corporation, with his daughter, Darlene Peterman-Rametta, serving as vice president; Dennis Johnston as general manager, and nephew Tim Peterman managing the new Customer Service Center.

The Merchant Magazine welcomes Letters to the Editor.

Please send to Editor, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660: Fax 949-852-0231, or by e-mail to dkoenig@ioc.net.

E.COMMERCE DEPARTMENT

We have seen what I think are the last of the trade articles around our launch/first trade. I would like to compliment you on your journalism. Your article was head and shoulders above what the other publications printed (so far, related stories have been published in nine others). You did analysis, tried to educate your readers. and wrote what I believe was a well thought out, objective and insightful article on the impact of ecommerce on the industry.

We saw the gamut of articles, from little headlines to a word-for-word reprint of our press release. Not what I expected. (Talpx president) Jim Olmedo told me to expect the best from you guys and this certainly proves it.

It was a pleasure meeting you, discussing e-commerce and finally seeing your story. You are first on my list for future press releases.

Rich Haddad

Talpx

303 W. Madison St. Suite 300 Chicago, I1. 60606

Getting Empl6yees Motivated

What do managers do that motivates employees to work hard and smart?

In surveying 100,000 workers at 2,500 different companies, the Gallup Organization identified l2 different "motivators." When managers attended to these, profits increased while employee turnover decreased. Motivators include:

(1) Employees know what is expected of them.

(2) Employees have the equipment and materials to do the job.

(3) Employees have the opportuni-

(4) Employees at least weekly receive praise or recognition for good work.

(5) Employees have people who encourage their development.

(6) Employees believe that their supervisor cares about them as people, not just workers.

(7) Employees have people at work who regularly monitor their development.

(8) Employees feel that their opinions matter.

(9) Employees feel that their specific jobs are tied to the company's overall mission.

(10) Employees feel that co-workers are committed to quality work.

(ll) Employees have a "best friend" at work.

(12) Employees have opportunities to learn and grow.