An lnside looh ot the llqtionql Building Products Expo

that Work Today," focusing on ways to lure consumers to retailers' Web sites.

0 "successful Marketing and Merchandising to the Gardening Consumer," an expert panel offering advice on how to attract more shoppers and entice them to spend more in hardware stores, home centers and garden supply centers.

0 "Channel Conflict: How & Why It Occurs," addressing which valueadded services that companies at each level of the channel are best and least suited to perform.

than 72.000 are expected to attend this year's combined National Building Products Exposition and National Hardware Show Aug. 16-19 at Chicago's McCormick Place.

Now in its seventh year, the Expo houses nearly 400 exhibitors. The Hardware Show has close to 2,000.

Among those expected to attend are retailers from the hardware and home improvement industry, distributors, builders, remodelers, contractors, discount stores and mass merchants from all 50 United States and over 100 countries. Exhibitors for both shows are forecast to cover more than 1.25 million sq. ft. of space.

The Lakeside Center (formerly the East Building) will be home to the Expo, as well as paint and decorating, housewares, the international pavilions, and a Resource Center, featuring information ranging from in-store research to job-site safety.

All Expo attendees are admitted free into the National Hardware Show in the North and South buildings. The North Building will showcase lawn and garden and outdoor living products, while the South Building will feature hardware and allied lines, as well as plumbing and electrical.

The South exhibit hall's Booth 10000 will be the site of more than 1,500 new items in the New Products Exposition. Each item will be identi-

Expo Pnevrew 4

fied by its manufacturer's name and booth number. Attendees will use a table-top display to locate the exhibitor's booth to obtain additional information. Everyone who visits the special showcase will receive a directory that features details about each new product. The New Product Exposition will be open to all registrants during exhibit hours.

A Packaging Exposition with over 700 packaging and merchandiser units will be featured in the Grand Concourse area between exhibit halls. The same site also will feature merchandising ideas in the Retail Concepts Center's walk-through booth.

Building Products Digest and The Merchant Magazine will be at Booth 41225. Chuck and Laurel Casey will be on hand with free copies of the special Expo Preview edition of our magazines.

Nine one-hour seminars will be held Aug. l6 and 17. The seminars will begin on both days at 8 a.m. and conclude at 4 p.m. (Exact times are listed on p. l0 of Expo PnBvrpw.) The following will be discussed:

0 "The Home of rhe Next Millennium," exploring how technological and product changes will affect the way homes are built and occupied in the future.

0 "Retailine on the Internet - Ideas

0 "nuitOing Competitive Advantage through Multi-Niche Marketing," offering tips on how to make the most of your expertise and that of your suppliers to build profitable niches and ensure your place in the market.

0 "sexual Harassment & Wrongful Termination," providing strategies for employers to avoid liability in disciplining and terminating employees.

0 "You. Customer Will Spend More in Your Store If You...," a panel examining how businesses can improve customer relationships.

0 "Electronic Commerce: How WillIt Change the Channel?," explaining what it is and how it affects business now and in the future.

0 "Uo* to Grow a Successful Rep Agency," discovering new ways to expand business and increase the bottom line by effectively utilizing a professional rep agency.

Y "Using Today's Technology to Improve Sales Force Productivity," integrating the latest technologies and techniques to build a more productive sales force.

In addition, a special International Program, "World's Apart, but Not So Different," will be held from 2:305:00 p.m. on Monday in the South Building.

Both shows will be held during International Hardware Week, also sponsored by the American Hardware Manufacturers Association.

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