Increased Millwork Profit

(Continued from page 3 5)

Q: Do you expect an increase in decorative moulding sales?

A: Baby boomers are a new breed. They are the new traditionalists, a very conservative group whose values are home and family. Beyond self expression, these people also understand the value of staying put and fixing up the "old homestead." Interior and exterior millwork items are quickly becoming their choices as decorator items.

Q: What will be the most wanted millwork products?

A: All decorator type items will grow in the '90s. Some that will be most in demand are grand entry doors, interior and exterior windows, French patio doors (both interior and exterior), decorative columns, marble, decorative shaped louver vents, raised paneling, bigger, more ornate mouldings, stairways, moulded non-wood millwork for interior and exterior, custom cabinetry, high quality hardware, high quality lighting fixtures, cupolas, weathervanes and mantels.

Q: Will manufacturers and distributors have these products readily available for retailers?

A: Maple Bros. already carries some ofthese products. The others are prime candidates to be added to our line as we are able to develop the marketing and selling tools for them. Most of these items are high end and high profit. There is very little competition for them in our marketplace. While each requires close attention to develop, we feel this is our niche and our opportunity to grow.

Q: How will Maple Bros. respond to the need for these product changes?

A: We've already started. Diversifying our product mix is one way. We've added products with a strong public image like An- dersen windows, Pease doors, Mohr garden windows, Pearl mantels, and our own new line of F.J. and primed mouldings called Maple Bay. Our newest addition is Maple Bay Miterless Moulding corners, an idea that goes back about 2000 years. Two of these patterns have patent pending on them because they are so unique in their design for installing miterless crowns.

Q: l)o you anticipate any changes in marketing strategy?

A: lf you succeed on price alone, you're destined to fail on price alone. The success of Maple llros. for the last 44 years has been on a well earned reputation of dependable, reliable continuity. The only change for the '90s will be to add service. service, service. lror the '90s, the key to success is change change or die. The only thing worth keeping from the old school is that your word is your bond.

Insulation, Gypsum Use Rises

Demand for insulation will grow 2.1% per year through 1994 to 6.2 billion pounds and gypsum demand, 3.60/o per year through 1994 to 33 billion tons.

Renovation and remodeling, nonbuilding construction and industrial and agricultural applications will pick up the slack from decreasing building construction, according to The Freedonia Group.

Sacramento. Ca.

Ponderosa Pine, Sugar Pine, S'P'F' White-Fir, Douglas Fir, Cedar

James A. Haas, g€n. mgr.

Richard H. Mills, Melissa Morinelli

Mouldings, Millwork, Cut Stock' Plywood, Lumber, Particleboard

Sales Agents for:

Duramold Wood Products, El Paso, Tx.

W&W Moulding Co., Loomis, Ca.

P.O. Box 255546, Sacramento. Ca. 95865 US Wats (800)624-5319 Ca Wats (800)32f -1278 916\972-7282 FAX 916-972-7290

San Francisco' Ca-

Mahogany, Meranti, Keruing, Ramin, Nyatoh

Franklin O. Billings

Mouldings, Millwork, Plywood, Industrial Hardwood, Truck Decking, Imported Hardwood/Softwood Lumber

EXPORTING: Softwood Cut Stock, Hardwood Lumber & Dimension, Softwood & Hardwood Specialty ltems

1050 Sansome St., Ste. 300, San Francisco' Ca. 94111 (415)391-6700 FAX 415-98r-4r30 o PLANKS o TAMBOURS O . 118,, PANELS o FRP PANELS o

Omaha' Ne.

Candace Briggs, mgr.

Dave Kipp, Jackie Scoles

S.P.F. Dimension, F/L Dimension, Hem-Fir Dimension, CCA Treated Lumber, Cedar Siding Products Southern Plywood, Western PlYwood

One Central Park Plaza, Ste. 200N. Mail l)rop 27, Omaha, Ne. 68102 @0219i8-4525 FAX 402-978-4526 (800)535-7898