Wood doors & windows are more than beautiful

Ff OOR and window customers

V may be shopping only for eye appeal but you can encourage a sale by pointing out that wood windows and doors offer more than sood looks.

Base your presentation on the sales points outlined below and you'll educate your customer as well as make a sale. Jack W. Shoemaker, executive vice president of the National Wood Window and l)oor Association, explains the benefits which make wood windows and doors technologically advanced, energy efficient, beautiful and dependable products.

Wood is a superior insulator: lJecause of its honeycomb shaped cell structure, wood is a natural thermal insulator containing a high percentage of insulating rich air within the wood fibers. As a result, the interior surface of a wood door is warm to the touch in'winter. []y the same token, wood's insulating quality also helps retain cool air in the heat of summer.

Unlike metal, wood does not expand or contract when exposed to temperature changes. As an insulator, wood is 400 times more effective than steel and 1800 times more effective than aluminum. Wood doors are much more efficient at stopping air leakage than steel doors.

Wood is energy efficient:

Wood is nature's own insulator while metal readily conducts heat and cold. Wood doors, combined with quality weatherstripping and insulated or Low-[] glass, deliver maximum energy efTiciency.

Wood has noise absorbing quality: Wood windows and doors have excellent resiliency and sound absorbing qualities. Ily using wood doors for both the exterior and interior, noise transmission in homes can be significantly reduced.

Through Tle

. I he superirlr insulating qualitics of wood doors and windows :il ,{en bb,rdinforceo d,y itre use of energy clftcient glass.

[;.nrorging technological ldvancenrents in glass and coatings . crnrbinecl with the insulating qual- " ities o[ wood (400 tinres nrore el'. fcctive than steel and | 800 tinrcs mqfe effective--than aluminunr ) .can pr6duss r.riindows thnt ntay Quite possibli''u-rtperforfir' t he ir:*uttt*,a nd 1r&K:iti@ic rr,.{hey'aie' , installgd, f elplains Jinr,illenney. I technical services nxtnager ilt the National Wood Windgw lnd l)oor A ssocfaticin.

Advnngenrents includc heat rc"fl_ccti.rrg Low-1:. glass. lhernrllly ;.Mir in g i$&oR${ESk rygtor.r,gas.r;, I

Wood has design variety:

I)ramatic results can be achieved with standard and custom wood windows and doors. They are available in a wide variety of sizes, designs and types from quality manufacturers.

Story at a Glance

How to sellthe energy efficiency of wood doors and windows

... benefits of insulation, noise absorption, design variety, easy maintenance.

Wood is easy to maintain:

Contrary to popular belief, wood doors require very little care and maintenance. That's because today's wood windows and doors are manufactured with advanced chemical treatments and easy-to-clean fea-

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lilled triple gl4zings ancl lieht 6bsorbing and light reflective glms coatings, :Mosl of thg$g,ra;grr qtait' luble to reduce heating and cooling costs as well as to nrake a honre nrore comfonable.

: The lateqt glass inirovafiiin.is il :being rnanufactured by Libbey' ; Owens-l'brd r(lo. l)eteloFid b'y .l iRg,y $u1tlo(pf,Jf- jrd U,,4iyqn..r r, sity, it is the first nraterial to conrbine low enrissivity with low solar enrirgi:rlliTl edfive; :*eoir tl n gi$f lafr::"'l '€rs ol nidtal,bxide and fluoride is pernranently;bondedr -!oi thq glass , I'in the nidinulacturingr fir6ce$i. lt is , , thought: :thali passivq,sdlar,larchi:ltecture iWillrlbecome :al'practical, reality w_ith this..glass. It also has many ot&er amlicrtioas.

; tures. Wood doors are treated to withstand the salt air of seaside locations and even the concentration of acid fumes which occur in many industrial areas. Condensation does not occur on wood windows and doors. Wood won't freeze shut or rust.

Why wood is being specified more and more for windows and doors:

Wood windows and doors are naturally more beautiful than metals. The quality texture, grain and color of wood add ambience and distinction to both the interior and exterior of a home. Because they can be painted or stained, wood doors allow for decorative flexibility. And wood doors blend beautifully with brick, stone, masonry and all types of siding. But aesthetic quality is only one of the reasons wood doors play an important role in enhancing resale values.