is a Growth Industry

he Pacific Lumber Company has been growing for 120 years.

We grow redwood and Douglas fir, planting half a million seedlings a year on 193,000 acres of our own timberland. We help families grow by providing quality materials for homes. We help the state grow by employing more than 1,300 people and by paying millions every year in taxes. We've helped the public park system grow by providing nearly 20.000 acres for the world's most magnificent redwood parks.

Think of it, the wood products indusfiry provides solutions to this country's toughest problemshousing, employment, resource and wildlife management. Together, we've built this country. We're responsible environmentalists and we manage our nation's most renewable resource.

We look forward to continued grofih and continued business with you, our valued customers. So let's work together to spread the word that the wood indusfv is a responsible growth industry.

DAVID CUTLER editor- publisher

Help stamp out ignorance

G llecause of the power of the press, in some cases it's more important to write to your newspaper or television station than to write to your congressman. Opinions on environmental issues are often locked in place by the media prior to the legislative process. tly the time a legislator deals with an issue many minds are already set in concrete.

ITTING^ 9n my desk are abour a dozen 9 copres of letters and memos sent by people in the wood products industry to various members of the media. They range from calm and scholarly to highly incensed to knuckle biting mad. We applaud them all.

This kind of strong grass roots response to the mistakes of the media are just what we need to get the attention of the editors who control what we see, hear and read.

The media reflects what editors think. Thc so-called environmentalists long ago realized this and went to work to court the press and get the preservationist version of the truth presented. Our industry must do the same. It doesn't matter if we agree with a newspaper or television station's politics, we must get them to listen to our side of the story.

Today's media bias in many cases represents pure ignorance. They simply don't know any better. Editors run inaccurate stories because they are only aware of one side of the storv.

The responsible press believes in objectivity and inrpartiality. Unfortunately, some of the biggest and most powerful of the media don't lall into this category. But even the biased can be influenced to some degree. The best journalists want to know both sides of the issue and welconre all the factual background they can get for a story.

What a loss for the country if those opinions are based on misconceptions because no one tells the press that what they are presenting isn't right.

If you don't know how to reach a member of the press, write to us. We'll get you their address so you can set them straight.

TREATED LUIIBER & PLYWOOD

Meets soecif ications: AWPA C-27-84 & C20-84. ASTM E-84, MIL-L-1 91 40 Type 1, FR-S. Meets UBC standard 42-1. D-BLAZE is a clear f ire retardant lreatmenl.

FIRE TREATMENT retardant lumberUL label

3x4 rough Douglas fir timbers also available

Check out our Yery competitive pine prices