Merchant Magazine - August 1979

Who says you can't_have eVerything?M

ROOFING MASONITE

Crown Plywood will meet all your requirements for sanded plywood, sheathings and plywood sidings. And that's just for starters. You'll find a complete line of cedar and redwood fencing here, too. Posts and rails included. Plus a full selection of Redwood lath and bender board.

Need Douglas Fir timbers or roofing? We have exactly what you need.

You can also count on Crown Plywood for Masonite@ brand siding and hardboard products. In fact, we have the largest stock of Masonite siding in all of Southern California. So you're assured of a versatile, durable, easily-applied siding at a price you can depend on.

As you can see, Crown Plywood has a wide range of products and we are ready to handle any size order, mixed loads as well. To sum it up, Crown Plywood is ready when you are - with everything.

TIMBERS PLYWOOD

Serving ilte lumber, building materials and home improvement ,marke$ in 13 Western Sfafes - Since 1922

AUGUST, I 979

MAJOR NEWS and FEATURES

VOLUIIIE 58, No.2

PHOENIX ANGELS' HALOS FOR REDWOOD PROMO WHO ARE THE BIG 10 IN LUMBER PRODUCTION?

FIFTY-FIVE DISPLAY AND PROMOTION IDEAS

WEYERHAEUSER'S INITIAL RUN AT RETAILING AN ASPHALT SH]NGLE PRIMER TO HELP SALES

TODAY,S INNOVATIVE WHOLESALER: PART TWO NEW LUMBER PACKAGING TECHNIOUES APPEAR

CONRAIL'S "USER FEES" FOR RAIL CARS HIT A FIRST-EVER MEETING ON HARDWOOD TRENDS

OREGON GOVERNOR'S WARNING ABOUT RARE II LUMBER FACILITY FIRE PROTECTION REVIEW

THE FUTURE OF HOME IMPROVEMENT IS BRIGHT

ARCATA REDWOOD BUYS SIMONSON LUMBER CO.

DENVER-WEST

CAMPUS ATMOSPHERE

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributing Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emery

Staff Artist Terry Wilson

Circulation Linda Romanowski

The Merchant Magazine (USPS 796-560) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660, phone l7l41 549-8393. bv The Merchant Magazine, Inc.' Second-class postage rates paid at Newport Beach. Ca.. and additional offices. Advertising rates upon request.

ADVERTISING OFFICES

FROM NORTHERN CALIFORNIA & THE PACIFIC NORTHWEST: contact 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Phone (714) s49-8393.

FROM SOUTHERN CALIFORNIA: contact Carl Yann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 472-3113 or (714) s49-8393.

SUBSCRIPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue if possible. plus new address and zip code. Subscription Rates-U.S. and Canada: $5-one year; $8-two years; $11-three years. Foreign: $12-one year;$18-two years. Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is an independently-owned publication./br the retail, vtholesale and dislribution levels qf the lumber, building materials and home improvement business in the I3 Western states: concentrating on merchandisi ng plus industry news and interpretation.

MILL SPECIALISTS

leave the ltetoils lo Us

Expand your customer service with our customer service. Now all of the popular details used in construction can be milled right here at our Los Angeles yard, so the lumber you get is ready to go on the job site. No sending it out or laying the chore off on your customer. It saves him time and money, and gives you an extra that can be built into the order for additional profit.

Our re-saw and milling facility is equipped to give you rough or finished sur-

faces, details for decking and siding, trim and specialty items. When you add this to a vast inventory of dry Western Red Cedar, Hemlock, several species of decking, Douglas Fir and Lam-Loc Pecky Cedar, it makes money sense to call Fountain first.

Ed Fountain Lumber Co.. 6218 South Hooper Avenue, Los Angeles, California 90001, (213) 583.1381.

ED FOUNTAIN LUMBER COMPANY

DAVID CUTLER editor-publisher EDITORIAT

Don't turn off the ignition

A S THE economy begins to slip toward what lA we all hope will be a mild and brief recession, alert managers are thinking ahead for ways to cut costs. There are always a number of areas within any business that can be trimmed, but when the red pencil reaches the column for advertising, you had better think long and hard before making any slices.

A man who has some strong views about the necessity of advertising during a recession is a man whom you might not expect it from; Elliott M. "Pete" Estes, an engineer who rose to become the current president of General Motors Corp.

Estes'views are, as you might expect, direct and to the point. "It is very difficult when you have a period like the 1974 recession and we're not making a dime or laying off people all over the place. You have a tendency to want to say, 'You can't prove those dollars on advertising mean anything.' But I'm one guy who's going to fight for those dollars in that period more so than when things are rolling."

He puts his money where his mouth is, too. Even though Chevrolet has been a household word for decades (and it became so because of a constant, uninterrupted flow of advertising), GM recently spent record sums during a campaign to introduce the corporation's new XCar line. Does the line, "First Chevy of the '80s", ring a bell?

As they say, nothing happens until a sale is made, and advertising is an extremely important part in making that sale happen. It is the essential foundation to help any company communicate with its customers, so that the sale can occur.

For ongoing profitability, now is not the time to be red penciling away the momentum that has been built. Review your advertising program so that you can achieve the maximum return on those precious dollars. Consider increasing your budget as a way to add clout in the escalating battle for the sales that are out there for the aggressive merchant and marketer.

*ning the lumber, building manrials and home improvemmt markeB in 13 Westem Saas - Since 1922

Phoenix Angels Earn "Halos" For Successful ood Promotion

D HOENIX, Az., with its sun and I warm cllmate, may seem a rather unusual place in which to earn a halo for a successful effort, but there's one set of Angels in the area who are wearing theirs proudly these days.

Angels, which has seven do-ityourself centers in the Phoenix area, through its distributor, Cap- ital Lumber Co., imaginatively added an extra traffic building dimension to Simpson Timber's Redwood Co-Opportunities program to score a solid promotion success. The promotion strategy focused around the Fifth Annual Home Improvement Show and Energy Expo'79, May 3-6.

Staged at the Phoenix Civic Plaza. the show combined three crowd-pleasing attractions into one event with a Do-It-Yourself world section, an Energy Expo, and a Mobile Home Festival. During its four-day run, the three-ring attraction was viewed by an audience numbering in excess of 60,000.

Angels was responsible for the Do-It-Yourself World section of the show embracing 60,000 sq. ft. of floor space and I l5 booths where manufacturers and suppliers displayed and demonstrated a host of home improvement and yard and garden products and services.

The Do-lt-Yourself World also included a Kiddie Glue-It Corral and a "How To" theatre featuring regularly scheduled presentations and demonstrations on newsworthy do-it-yourself products and projects.

As a dramatic redwood focal point of the show, Angels built authentic replicas of the deck, gazebo, fence and railing units from Simpson's Redwood Book oi Wood/Book of Could. The deck and gazebo, constructed of garden grade redwood, were attractively surrounded by a landscaped setting of bark chips, shrubs and flowers. Samples of Simpson's unique new two-books-in-one, the Redwood Book of Wood/Book of Could, combining 23 original d-i-y projects in redwood with the indepth story ofredwood as a species, were displayed in the gazebo area along with four color posters announcing the book. Show visitors expressing an interest in decks, gazebos and other redwood projects were given special coupons redeemable for a free copy of the

(Please turn to page 93)

Story at a Glance

Manufacturer, wholesaler and dealer team up in redwood promotion in conjunction with the Phoenix, Az., annual home improvement show.

|lilE 0F the seven Angels stores in the Phoenix metro area. Company Hq. is in Calif orn ia.

SlillPS0l{'S Book of Wood/Book of Could was available at Angels lumber department counters as a tie-in with the Phoenix Home lmprovement Show and Energy Expo.

when Lumber Dealers need lt the most- Dffifuinounces...

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Our reference is our entire customer list, and our last 17 installations have experienced a complete return on their investment in less than a year and a half

Profit lrom Lumber Dealers Experience

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Convinced that the DATALINE System, which is deHomeLumberYard, lnc'rurlock'ca signed exclusivety lor the Lumber and Buitding Mate,,we chose DATALTNE after an exhaustive search of i:*:'Jgy":lifi,S,j.lf,"ontvchoiceforcentratvattev'" computer systerns and computer companies. we have cenrrat vailey Buitdins suppty, Inc., si. Herena, ca.

I T SEEMED hardly possible

I one year ago, but 1978 was the year that large timber production assured the forest products industry of three years of back-to-back

The Big Ten Does lt Again

By Dwight Curran Contributing Editor The Merchant Magazine

prosperity. Coupled with stable interest rates, a plentiful supply of money and strong consumer demand, the housing industry continued to sop up record amounts of

THE TOP TEN IN LUMBER PRODUCTION

lumber and plywood during 1978.

If there was any place this strong demand was evident, it would have to be in the production figures released earlier this year by lumber manufacturers. The figures and information shown here were gathered from the 1979 issue of Forest Induslries' Annual Lumber Review and Buyers' Guide.

In first place was the Weyerhaeuser Co. of Tacoma. Wa. To anv reader of this annual survey, this comes as no surprise for that firm has been in the number one position for almost as long as anyone can remember. What is surprising, though. is the large increase in production that this firm showed: slightly more than 100/0. 1978 production was an incredible 2 billion662 million board feet or 269 million more feet than thev cut in 1977. lt is estimated that this one firm produced about 5olo of all the lumber produced in North America in 1978.

The firm's sawmills are located in six states: Oregon, Washington, Arkansas, Mississippi, North Carolina and Wisconsin. The company does not indicate production by sawmill or region.

Louisiana-Pacific Corp. is in second place in the survey. Production in 1978 was 2 billion, 56 million feet, an increase of 260 million feet over 1977. Some of the increase can be attributed to the acquisition of the Fibreboard Corp. mills located in Oregon and California. Most of these recently acquired mills are operating in California and are known as the Sonora Division. Other Western divisions include the Ukiah Division, the Samoa Division, the Sierra and the Columbia Corridor divisions. The Intermountain Division comprises mills in Eastern Washington, Idaho, and Montana as well as Eastern Oregon.

It is the Southern region, however, that includes the greatest number of mills. Louisiana-Pacific does sawing in l3 states.

Georgia-Pacific Corp. of Portland, Or., is in 3rd place with production of I billion, 936 million or 644 million ahead of the 1977 pace.

THE ALSO-RANS

Most of G.P.'s production is in the South. The firm produces studs at Coquille and Toledo, Or., and redwood and Douglas fir at Fort Bragg, Ca.

The Myers Flat site was shut down during the year, reportedly due to lack of timber. This was. in

When a Number is NotWhat it Seems

EW FACES appear on the feet in 1977. A strike at the Cloverdale, Ca., plant influenced things here.

ll top ten from time to time. And old friends back off. There have been many changes in the last decade. Let's look at them quickly.

Take this year's number 7, Sierra-Pacific Industries. The firm is a fine, well-managed company and the only independent in the top ten. But should it be there, at least this year?

Sometime last year, the firm purchased the Burney, Ca., plant that had been operated by Publishers Paper. At no time did Sierra-Pacific actually produce any lumber there. Nor is it doing so now.

But the Burney mill produced 88,748,000feet of lumber that put Sierra-Pacific in 7th place. That 88 million feet was produced under prior ownership. 527 million feet would more accurately reflect what really happened, which would drop Sierra-Pacific into 9th place.

Last year it was an also-ran, down in the teens somewhere. But, we did cite last year the acquisition of that plant as being a favorable omen to catapult them into the top ten, and so it did.

Masonite Corp. has made the top ten in recent years, but just missed it this year. The western sawmills located in California produced 135 million feet of lumber this year as opposed to 172 million

Willamette Industries was on the list during the past, too. But its production was off 90 million feet from the preceding year (see accompanying table). The Sweet Home, Or., plant had a production drop of 30 million feet. There were large drops at plants in the South, including Emerson, Ar. and Zwolle, La.

Pack River Co. was a familiar face for many, many years. but the company came on hard times. In order to stay afloat, the company sold off some operations and shut down others. These changes seem to have made a difference. Although it is a smal- ler company now, it is a healthier one; but no longer on the top ten.

Publishers' Paper is another well-known name. But it sold off its Burney, Ca., mill last year. There was no lumber produced at its Tillamook, Or., plant and the Portland, Or., mill produced less than 20 million feet in 1978. These differences caused their output to drop almost 200 million feet.

However, it would appear, at least from here, that that is a good sign. If you can't make any money doing it, it doesn't really matter how big you are, after all.

part, caused by lands taken out of production as a result of establishing the Redwood National Park. Although G-P had no land taken from them, it created log supply problems for their competitors which, in turn, made it too costly for G-P to buy logs on the outside market in this area.

Fourth place Champion International (formerly U.S. Plywood) had little in the way of production changes. Production for the entire company was less than 350 thousand feet over 1977.

In 1978 Champion reported 840 million, 384 thousand feet of lumber produced. The McCloud, Ca., sawmill cut ll6 million feet which was l7 million less than the preceding year. The Anderson, Ca., mill sawed about 79 million feet and the Neal Creek, Or., plant 7l million.

Champion plants at Bonjer and Anaconda, Mt., produced 217 million feet, about the same as in 1977. These were the sawmills formerly owned by the Anaconda Co. The Roseburg plant produced almost 34 million feet of studs.

Other mills are located in Alabama, Georgia, Virginia, Maryland, Idaho and both North and South Carolina.

Sfory at a Glance Weyerhaeuser

increases

its production last year by l Oolo to maintain its no. 1 spot. . . Louisiana-Pacific, hot on Big "W"s heels is a close second... Masonite and Willamette Industries missed the top ten; Sierra Pacific is new to the roster.

Fifth place Boise Cascade Corp. showed a production drop of nearly four percent from the 1977 pace of 800 million feet. In 1978, Boise cut 771 million feet. The Yakima, Wa., and Emmett, Id., plant showed increases of 7 to l0 million respectively. The White City, Or., plant, located near Medford, also was up 7 million feet.

But production drops were noted at McCa,ll. Id., and St. Helens, Or., which helped to account for the (Please turn to page 89)

55 for Profit

REATE AN IMAGE for your store beginning at the front door; you don't get a second chance to create a good first impression. Give your store character by developing a theme for store front, outside and inside signs, and advertising.

(1) Stage special events such as a country fair or winter holiday keying in advertising, store decor, display, and demonstrations.

(2) Use paneling or other visual dividers to create departments within the store for hardware, housewares, gift items, and the like.

(3) Identify areas with large, easy-to-read signs hung over the merchandise.

(4) Graphic pictures of merchandise will attract attention and identify areas.

(5) Put mannequins to work in the sections demonstrating use of the merchandise.

(6) Plant artificial grass underfoot with a few potted plants to dramatize the lawnmower and edger displays.

(7) Use colorful materials behind displays on end caps to heighten eye appeal; cover shelves with a material which will show off merchandise.

(8) Hane an area rug behind the vacuum cleaner display to add color and catch attention.

(9) Solicit contractor trade with a credit card system for them as well as special brochures and promotions.

(10) Build traffic in your car care section by offering oil as a loss leader.

(l l) Book how-to clinics for your customers; utilize suppliers or tie in with vocational classes in your area.

(12) Save time repricing for sales by color coding tickets and providing cashiers with charts; when sale is over color is ignored.

Story at a Glance

55 display and promotion ideas for your store. update your image. glam- orize your merchandise. increase your sales appeal. make more dollars.

(13) Have a sale just for employees to introduce new Products; the salesperson who owns one will be more enthusiastic and better informed.

(14) Educate your customers by organizing display boards with samples of technical merchandise including a description of uses.

(15) Hang lighting fixtures overhead to attract attention and save space; light every other one for realistic appearance using less electricity.

(16) Use end caps for attractive arrangement of merchandise with accessories, flowers, and colorful backdrops to show case items.

(17) Display merchandise on top two shelves of a gondola with stock arranged on bottom two shelves; identify and keep in order so customer can find.items easily.

(18) Organize electric outlets with samples hanging in front of each type to help customers find the one he wants readily.

(19) Hang collars and chains from hooks, stack beds, dishes, fill containers with brushes, and shelve othersupplies to create a mini Pet center.

(20) Try spot advertising on tv or radio to plug do-it-yourself home products.

(21) A map of sections displayed prominently near entrance will guide customers to proper area; arrange aisles to draw customers past other merchandise.

(22) Avoid a congested feeling by keeping aisles wide for easy traffic movement.

(23) Encourage customers to browse and examine merchandise as they move from area to area bY providing room to stop.

04) A rest center with a few comfortable chairs, some reading material pertaining to your merchandise. and. in cold weather, a wood stove or fireplace will encourage customers to staY in the store longer.

(Please turn to page 94)

UERIICAt llltGll|0 arrangement of tools combined with boxes stacked on lower shelves enables customer to see merchandise at a glance.

John Cameron Swayze isn't any stranger to torture tests. And, he knows a little about our L-P Redex@ particleboard, too. Because last year he helped us test its strength with Tunga, a 4Yz ton elephant.

But now John was ready to put Redex to the ultimate test for particleboard. Water -the biggest single problem with ordinary partideboards. What would happen when a group offtremen put the full force of their ffre hose to a panel of Redex?

"Open the hydrant ae far ac lt goe3," Swalze ordered.

The water gushed, then blasted out towards the single piece ofRedex. Soon the full force of the hydrant drenched the particleboard.

There was no doubt about it. The L-P Redex had been blasted with enough water to ftll a small swimming pool. It was enough to ruin any normal particleboard. But what about Redex?

"The L-P Rcder canc through wlth flylng color3," Swayze erclalned.

"It took all the water the ftrehose could provide," Swayze said. "Now that's a particleboard that's not afraid of a little water."

How doec Rcder do it?

Redex is made of long, very strong wood ftbers. Of course, wood ftbers can absorb water. So we bond them together with a water resistant phenolic resin. Then we seal all four edges and give you the option of square edge or tongue and groove with face and back weathercoating or edge seal only. The entire process doesn't waterproofRedex. But it does provide a substantial margin of protection against moisture.

We'd llhe to tell you morc.

Builders everywhere are using Redex as a single panel subfloor/underlayment that's covered with carpeting or vinyl flooring. Redex is popular because it saves money and its price is much more stable than plywood prices.

For more information, please call (707) 528-680 or (713) 756-0541, or write: Louisiana-Pacift c, 1300 Southwest Fifth Avenue, Portland, Oregon 97201.

Helping the forest work for people

Lumber. Parfrcleboard. Plywood. Sidings. Hardboard. Veneers. Millwork. Moulding Windows Daqs Pulp Chips Corrugated Packaging. Qsntainerboard. lndustial lnsulation Products.

Dixieline Opens New Home Center

h IXIELINE Lumber and Home l/ Qgn1s15 is one of the fastest growing companies of its kind in the southwest. The San Diego, Ca. based firm headed by William S. Cowling, Jr. was founded in l9l3 by Cowling's father who had the foresight to see that the almost-perfect climate would be a boon to construction and industry.

The company, which was recently sold to the Weyerhaeuser Company (see The Merchant, July, p.34) for a figure near $20 million, is still operated by Cowling and his management team. Local papers have quoted him as saying that the Dixieline purchase is Weyerhaeuser's "first step toward entering the retail lumber business on a national scale."

Concentrating on service and quality, Dixieline has expanded to four retail-contractor outlets in a metropolitan area that encompasses a single county of 4,255 square miles (approximately the size of Connecticut) and there are more to come.

The company recently celebrated the grand opening of its fourth and largest branch in San Diego's South Bay to the accompaniment of rave reviews from the public and the contractors.

The 16,000-sq.-ft. retail store with a complete inventory of hardware, paneling, paint, wallpaper, tools, plumbing and electrical supplies is augmented by 40,000 sq. ft. of covered storage and a 5-acre lumber yard offering-as do all Dixieline outlets-complete milling facilities.

In consideration of their proximity to the Mexican border (eight miles) and the better than five million dollars a year spent in the area by Mexican nationals, all in-store signs are printed in both Spanish

The service policy which has been a major factor in Dixieline's success involves a selling system that offers customers a choice of buying methods. If a customer knows what he wants he can make his selection in the appropriate department and take it to the cash register checkout.

Secondly, if a customer knows what he wants from yard items, he goes to the express counter where a salesperson will make out and total his bill and see that the material is loaded.

The third sales service is provided for the customer who is unsure of his needs or wants advice or information. This customer takes a number and can browse until a salesperson is free to help him. The salesperson then stays with the customer through the completion of the sale providing a one-on-one relationship that has proved to be one of their greatest selling assets. Each salesperson is thoroughly trained in dealing with build-it-yourself and home craft projects.

For contractor sales, Dixieline

Story at a Glance

TAKE Y0UB PICK (upper photo) Dixieline's giant tool department includes everything needed lor outdoor chores. Door display (lower) lines wall while others below oull out lor customer insoection.

Weyerhaeuser's entry at the retail level, Dixieline Lumber of San Diego recently opened its fourth home center... f uture plans are for larger (2O,OOO - 25,OOO sq. ft.) stores.

1

l

offers a separate sales desk away from the retail sales floor, and contractors are served by different personnel so there is no delay by consumer traffic.

These specialized services provide some of the reasons that Dixieline presently does more than $90 million a year in business.

Vast selections of attractively displayed, top quality merchandise in every department; wide aisles to accomodate the handy shopping carts; agressive advertising, merchandising and promotion campaigns; immaculate stores inside and out; and perhaps most importantly in this harried age, friendly, knowledgeable employees who genuinely like helping customers are other factors contributing to Dixieline's amazing growth and success.

"More Dixieline Home Centers

are being planned for the near future," said Cowling, "and they are likely to be bigger stores-20,000 or even 25,000 sq. ft."

Thus Dixieline, one of the fastest-growing home centers in the southwest, is doing what it has been doing for 66 years: keeping ahead of San Diego's phenomenal growthand doing it very successfully indeed.

SPEARIIEAllItG Weyerhaeuser's entry into retailing is Bill Cowling, an outspoken and dynamic lumberman who has built Dixieline Lumber to its high level of success. Handsome new store (lower photo) reflects the company's retail skills.

BlLlllGUAt SlSl{S lll point 0ut departments t0 customers at new Dixieline Lumber & Home Center. l2l Giant log slices are used as unique signs at the service desk. (31

Hardware cutting center at new store oflers complete service to customer. l4l Attractive wallpaper department is adjacent lo contractor's entrance.

IIIREE-DltrlEtlSlotllL asphalt shingles pr0vide dealers with a dramatically different r0ol coverings t0 promote for pro{itable sales. These shingles, with their bolder lines and richer earthtone c0l0rs, have increased appeal for homeowners, builders and remodelers. Besides adding rooftop texture,3-D asphalt shingles oJfer built-in fire safety and long-term protecti0n, up t0 25 years with minimum maintenance. They are available with random embossing, staggered buttlines, or random-cut horizontal edges. 0thers are double- or triple-laminated for thicker mass.

An asphalt shingle primer

This information by the Asphalt Roq/in g Ma n u.fa ctu rers Assoc iation provides a use/ul backgroundJbr anyone who needs to know about the types o/ asphalt sh in gles ava i la ble, t hei r,fea tu res and per.formance characteristices.ed.

Four out of five homes in the United States are roofed with asphalt shingles. On reroofing projects, the ratio is even higherperhaps nine out of ten.

Asphalt shingles are available in a wide variety of styles, colors and textures. There is literally an asphalt shingle available for every type of homefrom the modest cottage to the most prestigious mansionand for every part of the country.

The most popular asphalt shingle style is the square butt strip shingle, elongated in shape and available with th.ree, two or one tabs (no cutouts).

Less popular, but still available, are two other types: the hex shingle, so-called because it resembles a hexagon when applied, and individual shingles available with

interlocking or staple-down tabs.

The newest and most esthetically appealing style of asphalt shingle is the three-dimensional or multilayered asphalt shingle. The introduction of three-dimensional asphalt shingles was in direct response to the demand for more appealing roofing materials. These contemporary shingles have increased in popularity without sacrificing any of the long-term protection that earned for asphalt shingles the perennial title, "best seller" in the roofing category.

Three-dimensional asphalt shingle roofs are characterized by a more rugged texture than can be achieved by standard three-tab

Sfory at a Glance

lnformation on the wide variety of asphalt shingles now on the market. ..whach types are gaining in popularity... use these facts to increase sales effectiveness.

shingles, and by more subtle earthtone hues. They also tend to be heavier in weight than standard shingles.

To achieve their textured appearance, three-dimensional shingles rely on one or more of the following techniques: multi-layering, staggered buttlines and random embossing. Many of the new shingles have some resemblance to wood shingles in appearance.

Asphalt shingles are manufactured using a base mat of either organic or inorganic material. The mats are then saturated and coated with asphalt and surfaced with ceramic-coated mineral granules. The mineral granules protect the shingle from the sun's drying rays, give the shingles added protection against fire; and provide the roof its color.

Most of the shingles available today have an organic base (cellulose fibers). They usually have a Class C fire resistance rating from the Underwriters Laboratories, Inc. Weights for organic-type strip shingles range from 240 to 390 lbs. per square. (A square equals 100 sq. ft. of applied roofing.)

Glass fibers are used in the

(Please turn to page 56)

NEUUS BMilEFS

: ', All the housing experts , "knewl the boom was ovei, ,at '"'' sdmeone forgot ta tell the numberc. they came on strong and , r',t&ll at 1,935,000 units in lune on a seasonally-adjusted annual basis,up 5.70h from May to set 79's highest level. .

Despite the surprise showing in ,,:' Jttie,''starts for the year are still aff l2Vo from the same period in '78 and are widely expected to ,, fQc€de. . . still it indicates re, markabla demand despite high 'home prices and^ costiy mortgage $$.

Single-family starts popped up 4.50/o in June (latest figs.); ..-.:tllulljs were up a strong 8.3%, equal to 78's boomy level. .. bldg. permits rose 2ol0, indicating a ' 1,647,000 unit annual rate, f7o/o behind the year-earlier pace; single family permits fell 4.40/0, multi-family permits were up l3o/0... permits were down in the West, but rose in the rest of rhe u.s. ...

Builders generally report . sales drops, lighter traffic, a , g:owing inventory of unsold homes; d-i-y sales are antici: pat€d to take up much of the slack... regions are expected to ':r,, YErL with the West escaping the

leorsf af the slump, both in housing and the recession generally.

Banks report strong loan demand in the West, s&ls in Ca., Az. & Nv. had a record inflow of savings in June, the thrift institutions are still the primary source for mortgage $$. . the prime (lowest) lending rate moved back up to ll-3l4olo from ll-l/20/0, which will mean more expenslve mortgages. .

Kimberty-Ctark and Roseburg Lumber, Roseburg, Or., continue

in negotiation for Roseburg to

buy K-C's Ca. properties, including the Anderson plant and 323,000 acres of timberlands; no official figures so far, but observers place the sale price around $250 million in cash.

Construction contracts rose in June to $15.3 billion,up 5alo from the year earlier, says F. W. Dodge, which predicts '79 contracting to hit $164 billion, with physical vol. down 5olo from '78 peak. the Brick Institute predicts a slight improvement in commercial & industrial activity thisyear....

The National Lumber & Building Material Dealers Assn. plans major changes, including increased dues (double by '81) a merging of the two divisions, and a broader range of assn. activities. .. W.O.O.D., Inc, Denver, seeks a new exec. sec. to replace Frank Rovsek, who hasresigned....

The western lumber industry operated at 94.90/o of practical capacity in May (latest figs.) up 5.lo/o from the previous mo. .Los Angeles County has banned untreated wood roofs in unincorporated areas.

Ruilders Emporium, (a Wickes div.), expects to convert its 6 newly-acquired Coopers stores to the BE name as soon as possible... Handy Fair, a No. Ca. Chain, has been bought by the Ole's company, its lst move out of So. Ca.

Saveway Building Supply, Milton-Freewater, Or., has opened new units in Elgin and Pendleton, Or.,. ., .Natianal Lumber is completing remodelqng its Carson and Huntington Beach, Ca., stores.

Th3 llcrchant llagreln*

Pay'n Pak,Kent, Wa., hopes to open nearly a doz. new stores by early next year. .more than 1,700 exhibitors displayed at the National Housewares Mfgrs. lssr. national expo in Chicago last mo., making it the biggest ever. .

Westmark & Asssciates have moved to a new warehouse/o,f' fice facility, 130 McCormick Ave., Costa Mesa, Ca. .. .M. P. Dolan Lumber Co., San Pablo, Ca., suffered a recent fire, arson may be involved.

Califarnia Farest Products is a new Oakland, Ca., oflice wholesale firm est. by John Wilton, recently with Redwood Empire Inc. .Two Ox Traders plans to open a new oflice in Eureka, Ca., in about 3 mos., and will phase out their Arcata, Ca., office...

R&L Timber Sizing is a new Redway, Ca., firm started by extrueker Reg Radcliffe... Coait MfS., Eugene, Or., has purchased Hills Creek Lumber, Jasper, Or., no price re. vealed. .. PaciJic Tyee Trading Co. is a new Portland, Or.n wholesalefirm....

Eugene Planing Mill, Eugeqe, Or., has celebrated its newly remodeled quarters with two recent open houses. Don Abel Building Supplies, Juneau, Ak., had 2,500 visitors at their receRt open house. Billington's Home Building Supplies has acquired a second yard in Shelton, Wa., .

Adds & Ends Lumber in Denver has been'sold to Hulh M. Woods Co.by El Paso,based Cashway, no price reveal. ed. . . Boyle Lumber, Cayucos, Ca., has been closed.. K-Mart is bldg. al.l million sq. ft. warehouse in Onlario. Ca...

Idaho Timber Corp., Boise, Id., has purchased Factory Lumber Inc,, Whitefish, Mt.; n0 price disclosed. Flintkote Supplyhas opened its new Hesperia, Ca., facility and plans to be operational with their Bakersfield unit in Sept.

All Coast brings hard woods and soft woods from Canada, Washington, Oregon, ldaho and Northern California - Via water, rail, truck and trailer for distribution to you.

Our new complete remanufacturing and milling facility, "',., ''"'' distribution center ''i"iiri*1,i,: and fleet of trucks enable us to provide . dependable delivery service anywhere in the South West U.S.

Service is not our motto, it's our Business."

Set Your Sights on UALITY

Brush Industrial Lumber Co., Division 7653 Telegraph Rd. Montebello. CA 90640 (213) 723-3301 r (714) 994-6240

930 Ashby Ave. Berkeley, CA 94710 (41 5) 843-4390

1576 South 300 West Salt Lake City, UT 841 15 (801) 484-7616

Main 0ffice 2150 Oakdale Ave. San Francisco, C494124 (415)U7-0772

GALTNDAR

National H ardware rr:"-"H:-l 6, Hardware indu stry week, McCormick Place, Chicago, II.

Bakerama Merchandise Show - Aug. 19, The Showplace, 700 Seventh St., San Francisco. Ca.

Humboldt Hoo-Hoo Club - Atg. 24, golf tournament, Baywood Golf & Country Club, Eureka, Ca.

Hardware Distributing Co. - Aug. 26, annual merchandise show, Sherwood Inn, Tacoma, Wa.

Fall Sentry Dealer Merchandise Mart-Aug. 26, Convention Center, Pasadena, Ca.

Dubs, Ltd.-Aug. 31, lumbermen's golf tourney, Orinda Country Club, Orinda, Ca.

SEPTEMBER

Mountain States Lumber Dealers Assn. - Sept. 10-11, 86th annual convention, Teton Village, near Jackson, Wy.

Cultured Marble Institute - Sept. 14, regional meeting, Marriott Hotel, SantaClara. Ca.

Hoo-Hoo International-87th annual convention,Sept. 18, Sheraton Waikiki Hotel, Honolulu, Hi.

Western Wood Products Assn. - Sept. 15-1E, fall meeting, Del Monte House, Monterey, Ca.

Independent Veneer Producers Assn. - Sept. 17, annual meeting, Village Green, Cottage Grove, Or.

Strevell-Paterson-Kent Div.-Sept. 16-19, 3rd annual hardware show, Seattle, Wa.

Black Bart Hoo-Hoo Club-Sept. 19, installation of officers and wine tasting, Papa John's Restaurant, Cloverdale, Ca.

Dubs Ltd.-Sept. 21, lumbermen's golf tourney No. 361, Santa Rosa Country Club, Santa Rosa, Ca.

Palmer G. Lewis Co. -Sept. 23, 7th annual Customer Product Buying Extravaganza at PGL headquarters, Auburn, Wa.

Jensen-Byrd Co.-Sept. 23-24, fall buyers market, company show rooms, Spokane, Wa.

Society of American Foresters/W.O.O.D., Inc. meetingSept. 2E, Colorado State University, Ft. Collins, Co.

San Joaquin Hoo-Hoo Club - Sept. 28, Valley Frolic, San Joaquin Country Club, San Joaquin, Ca.

California Retail Hardware Assn. - Sept. 30-Oct. 2, I lth annual management conference, Yosemite Valley, Ca.

OCTOBER

Forest Products Research Society-Oct. 2-4, timber supply meeting, Sheraton-Palace Hotel, San Francisco, Ca.

American Building Contractors Assn.-Oct. 5-6, western regional conference, Sahara Tahoe Hotel, Lake Tahoe, Nv.

National Lumber & Building Material Dealers Assn.Oct.6-11, 63rd annual convention, DelCoronado Hotel, San Diego, Ca.

Hardwood Plywood Manufacturers Assn.-Oct. 10-12, fall meeting, Century Plaza Hotel, LosAngeles, Ca.

Architectural Aluminum Manufacturers Assn.-Oct. 1418, 43rd annual convention, Hotel Del Coronado, San Diego, Ca.

National Hardwood Lumber Assn.-Oct. 15-17, 82nd annual convention, Royal York Hotel, Toronto, Ontario, Canada. I

Today's lnnovative Wholesaler

Thi.s tt the second in a scries ol articles about the.f'orest products wholesaler o/ 1979. Material .for these articles tomes f rom NAWLA salcs surve,vs o./ its membership, ./iom rhe NAWLA Perfbrntance Anal.vsis Program ond ./iom the NAWLA Observarion & E.rpectation Report.

p on DE( ADES. rhe whole' sirler's forlc has bcen his knowledge of mill supply and his willingness to finance the distribution of lumber and other wood products into the marketplace. Thcse basic "wholesaler" functions are still the primary economic justification for f orest products wholesaling.

At the same time, nrarketplace change has been spurred by inflationary pressures, by increascd business management sophistication at

l{orfield

all levels of the industry and by greater rcgionalization of supply.

Inflation has led producers and carriers to emphasize economy of scale. Individual production units orient their efforts towards higher output with an inevitable decrease in customer service. Railroads must continually push for larger unit shipments. At the customer end. inflation erodcs the capability of handling largc inventories. There is a widening gap between what thc producer wants to supply, how the lransl)ortallon coml)any wants to ship and what the customer wants to obtain.

The age of the computer has ushered in a scientific ntethod for slicing up the log and has led to incre ased sophistication by management at every segment ol the industry. There is now tight inventory control, continued analysis of

productivity and daily reports on the costs of' doing business. The mill operator knows ii it is profitable or not to make T&G widgets. The wholesaler knows if this product or that provides an adequate margin. The retail dealer can easily weigh the cost ol'a direct shipme nt versus an lcl shipment.

In addition to a proliferation of new industry products and systems, thcre has been a regionalization of supply over the past decade. Today, there is species compctition where it didn't exist a few years ago. Markets have been gained or lost. The nrarket for a specific product may have declined in volume. but is still desired.

All of thesc factors have resulted in oppcirtunities for the wholesaler of forest products. He is in the posi-

(Pleose turn to page 45)

look first to the leader. NORFIELD'S Model NORFIELD Manufactures a complete line of 1020 double end trim saw is the fastest, safest precision pre-hung door making machinery.most versatile casing and brick mould cutter Two decades in the business have brought available. lt's hopper fed and fully automatic. aboutthe standards by which all pre-hung door The 1020 cuts up to 30 pieces of pine and other machinery is measured. Our engineering exsoftwoods per minute. lt's engineered for high pertise is reflected in every unit we manufacperformance and minimum maintenance. Op- ture. tional features like kerfing and jamb dadoing capabilities make the Model 1020 the most Call or write lor details on our full line of cost flexible double end trim saw made. efficient pre-hung door machinery.

givesyou the fastest double end trim saw on the market today!

KENT MOXEY executive secretary

?

HE BEAUTIFUL and talented

I Patricia Coleman, editor of Building Supply News, will be the first speaker at the 86th Annual Mountain States Lumber Dealers Convention. Sept. 9-l I, Teton Village, Wy.

Her presentation on Monday morning, Sept. 10, will illustrate the importance and power of advertising and display.

Pat, who has a Master of Science degree in Journalism, has been with Building Supply News l5 years. She is a practical expert in the areas of public

and consumer relations and merchandising psychology.

Lumber dealers who wish to improve their sales will not want to miss this opportunity to pick up ideas on proven methods to attract selected buslness.

Main speaker of the convention will be Robert D. Peterson, chairman of the board and c.e.o. of the Palmer G. Lewis Co., a building materials distributor headquartered in Auburn, Wa.

He will speak on "What is Your Future in This Business?" following the mid-day banquet on Tuesday.

Bob has written abook,Most People Have The Capacity Within Themselves To Do Much Better If They Really Try. He is a strong believer in optimism and positive thinking and has a great ability

to inspire others to believe the same.

President Carter has ordered the U.S. Department of Agriculture and the U.S. Interior Department to increase significantly the timber harvest in the National forests. The President's instructions were issued Junel I, and announced by Alfred E. Kahn, his inflation adviser.

According to Kahn, the move is "an important contribution to easing the rising cost of housing." The new policy, billed as "a limited and temporary departure from the nondeclining even-flow policy," is expected to increase cutting in the National forests by one billion to three billion board feet a year within the next two years.

Congratulations to Dan Green of Reed Mill & Lumber in Denver on his presidential appointment to the prestigious Cooperative Forestry Research Advertising Committee which has to do with allocation of forestry research grants to colleges and universities.

Stop Shoplifting

Retail store employees can use a code word or sentence to warn each other of a suspected shoplifter.

A key phrase as innocent as "Did Mr. Black pick up his saw?" can alert the staff to the possibility of a person attempting to lift merchandise.

?

FRANK DAVIS executive vice president

HE Arizona Lumber and Builders

! Supply Association will hold its first-quarter board of directors meeting on September 9 and 10. lt will be at the Poco Diablo Resort Hotel in Sedona, Arizona.

The meeting will commence early on Sunday in order for our officers and directors to enjoy golfand tennis prior to dinner on Sunday evening.

A new pamphlet has been developed to help explain how the new law

works. Entitled "Mechanics and Materialmen's Lien Laws of Arizona," it is a comprehensive look at the provisions of the law and tells how dealers can comply with it.

Copies of the new publication are available for $10 f,rom the Arizona Lumber and Builders Supply Association,5717 North 77th Street, Phoenix. Arizona 85014.

We welcome Builder's Millwork of Phoenix, as a new member of the association. They joined us in June.

Yours truly has been visiting our northern area members durins the last week of July.

The suspicious character can be discouraged by a clerk approaching promptly and offering service. A novice shoplifter will usually leave quickly or make a purchase.

ltrA

rm0n smvrcE PIY Gl|.

HE START of a new year is usually one of mixed feeling for most of us and I'm no exception.

I know that my feelings regarding a new year for my business is one of optimism and eagerness, particularly if the previous year was a gratifying experience. Add to that such items as new goals, new approaches to old problems, new areas, and the meeting of new customers, and I can hardly wait to get going.

Our LMA is now entering its fortieth year. As your president, my feeling is one of optimism and eagerness. We have just completed an outstanding year under the excellent guidance of past president Herb Eaton. Herb worked "hard and long" this past year to advance our influence in state and national politics, to insure success ofour new credit union, to see that established association programs developed and served our members well, and to help our staffand our individual members in a multitude of ways.

Working with Herb to attain the goals he set were our very fine staffand many of our members who served in guiding our credit union, our insurance trust, and other vital committees. So Herb, our thanks and appreciation are given to you, to our staff, and to our members who worked with you, to make our 39th year such a success.

I assure you that this year's "team" will maintain the momentum of our past year's "team." We have already formulated the program for our management seminar to be held at Asilomar on Jan. 1l-13, thanks to second v.p. Bruce Pohle. Bruce has secured Bob Curtis, the foremost security expert of our time, to speak to us on internal and external security. First v.p. Don McCann is already working on various aspects of our annual convention to be held on May ll-13, 1980, at Hotel del Coronado, San Diego.

Both our management seminar and our annual convention look as though they may be the best ever, so be sure to put the dates on your calendar.

One challenge now confronting us is a reevaluation and restructuring of our National Lumber and Building Material Dealers Association.

The national association is very important to us all. We all recognize the great need for a solid national organization comprised of, ideally, every retail lumber and building material dealer in the nation. We need maximum participation in the legislative arena to fight legislation designed to make it difficult and expensive to operate our business.

Worthless Money

Real income of American workers has barely risen over the past 10 years, reports the Chamber of Commerce of the United States.

While average earnings rose almost 1007o over the decade, purchasing power grew by otrly lOVo. For every exta dollar in pay above 1968 earnings, 90 cents is virtually worthless.

Clear Fir-Sawn Plyruood Slding

The same qLralit'l of i'naterial and excellence of manufacture that have gi',ren Palco prodttcts theii mark of superiority for over 100 years cornbitte to nrake Palco Frr-Sau/n a superior Dottglas f ir plywood sicling

USE:

Clear Fir-Sawrr -q t.;onsisterrt high ri Lrality ilppearance and range of sizes and p:itler;'s rnahg t atr ideal economical siding for res;trlentiai arlc L()nrmercial constrirctton

It nray be appirecj 'Jirect t.-) stLlds in rnany hrtrise designs thus seri.,ing as L;otit stc.ling art,-1 sheathtnc; or may be app-;ired over atty- typri-' sheathrng FlirSawn has higir strengih values that are irl'Ocirtatll in engineering design of shear walls

APPEARANCE:

Clear lrir-Sawn fat;r,r veneers are f ree ct ktrt'ts and knotnoies Face patchr:s ai'e few aitll are limited to vlooci shinrs artd wood roLtter patt;hes; Router patcnF:s are rectangr-tlar rn si'it.ipe tO llleilrl rrvith the Ljfain att(-l terture frlc tl'tat paichFl:i aie)

USEd The surf:rce is ri;,rtldsotrrely sit''v-textr,lrtid. ll(jt just rcughed up and prol,ides an ex{,;elie[]t sLrrface for stain or paint f irrLshes

PRODUCT ACCEPTANCE:

Fir-Sarryn is rlanr-rfacti.rretd to the sp*octf ir::rtir)ns ot U S ProdLrci St.inda'tl PS 1 tit the Artreriuan Plywoorl Ass'Lcratroris 303 Spr:cralty Sicling ancl is starrperl wrth the APA grade 1rl-t,ietr.t:iri< lt r:tlrrrpires wrth FHA stancat'cls artci qradestamp lriclttdes an FHA reference rriirking its use ts approved by all the malor regional burirJing codes and nrost local ccdes.

Ihr.S r.S /y/rr, .ti (.'t),tr t:l S 1i,,/r il.)lir-,.ii(it'i)e ilrll) f',tltt:trt I I i l (JlO(.)v(:srl)i1CC:l li l\l';?rr,ljlrl.'.I,ili('/r,i iii-Lii-'j:i Iirii,,i iii l/('!i.Iritl si (le.

All P,tiaa /:rt S,ivrit 1ri i:. .irr: / lJ llrrrth l:ir;c vc'r,eers ,1tt; dt ,iiit( ll t'j!,!)i)t i.:t io I ,,/c /l(,.r1 .!.

P.tri,:i:; rtt!lt / I iirt,h ,l/1f if !r'rii / ill illat'1,1( i

A p:rocltict ot THE PACIF'IC tr,UiltBER COn/IPANY

Fir-Sawn units are covered with good quality heavy corrugated jackets for protection in transit and storage. These also provide easy identification.

FIR-SAWN STANDARD SIZES AND PATTERNS:

Lengths 8',9'and 10'in all items

Thickness Face Pattern Edge Pattern

3/8" 3/8" 5/8" 5/8" 5/8"

Plain Channel Groove Plain

T1:11 Inverted Batten

Plain Pattern: has no face grooves.

Square or Shiplap

Shiplap

Square or Shiplap

Shiplap

Shiplap

Channel Groove: has grooves 3/8" wide, 1/16" deep, same spacings as T1 :11.

T1:11: is a grooved pattern, grooves 3/8" wide, 1/4" deep, spaced 4" or 8'.'

Inverted Batten: is a grooved pattern, grooves 1-112" wide by 1/4" deep, spaced 121'

Note: /nyerfed Batten and 5/8" Plain grademarks show "24" oc" which means the panels can be applied to studs "24" oc!' All the others show "16" ocl'

FI R-SAWN PLYWOOD SI DI NG AVAI LABI LITY

Shipment of Fir-Sawn to Pacific Lumber's customers can be in straight carloads or truckloads, and in mixed carloads or truckloads with redwood lumber and plywood and f ir lumber uppers. Two other grades of Fir-Sawn plywood siding are available: Select grade which has an average of 12 synthetic patches per panel. lt complies with and exceeds APA siding grade 303-18 S/W.

Sound grade which has an average of 12 boat shaped veneer patches. lt complieswith and exceedsAPA siding grade 303-18-W

PACIFIC LUMBER COMPANY

Each unit has several of these instruction sheets which brings application and finishing recommendations as close as possible into the hands of the siding applicator.

CLEAR FIR.SAWN DETAI LED SPECIFICATIONS:

Face Veneer: Free of knots and knotholes. Solid pin knots allowed up to 3/81'Well joined when of more than one piece. Pitch pocketsare notallowed; pitch streaks averaging not more than 3/8" wideand blending with colorof wood allowed. Minor spf its or cracks allowed up to 1 / 16" x24!'

Repairs are limited to a maximum of six wood router patches and six wood shims, but most face veneers have less. No boat or olastic oatches allowed.

Cross bands and backs:

Centers:

Adhesive:

Texturing:

C fir.

C fir; C f ir repaired to solid for Inverted Batten oatterns.

Exterior.

Saw-textured face.

Note: C/ear Fl r-Sawn grademark includes APA303 siding grade ot 303-6-W, though most Clear Fir-Sawn exceeds that grade.

BUIIIILES of 1 x 2's which have been banded with Avistrapo polypropylene strapping are stacked in a compact load at Chandler Coro. Distribution Center. Next. two steel straps will be applied to hold the load together during shipment.

Bundled lumber development

The rapid growth of home centers and do-it-yourself building products outlets has led to new packag- ing requirements and new merchandising opportunities for lumber wholesalers.

Chandler Corporation's Wichita, Ks., Distribution Center purchases wide width lumber from its own plants and from various U.S. and Canadian lumber companies. The production operation consists of ripping the wide boards down to narrower finished widths, packaging and shipping them to a number of leading home center outlets.

Retail lumber outlets have found in-store merchandising is easier when small bundles of lumber can be displayed and sold individually. To meet this need, Chandler bands small bundles together with Avistrap@ plastic strapping. These bundles are then consolidated into a large unit load held together with two steel straps.

In the case of l" x 2" lumber for example, a unit load contains about 1,000 lengths. When the retail store cuts the steel straps, the load remains relatively organized, due to the smaller bundles, rather than gradually collapsing into a shambles.

Further, the strapping prevents random twisting which could otherwise deform the narrower sizes of lumber. And plastic strapping can be easily and safely removed by the consumer.

The operation has three stages. First, wide width boards are passed through a rip saw. A second operator receives the cut-to-width boards and stacks them on a roller top table, specially designed for Chandler by the Systems Engineering Div. of Carlson Stapler and Shippers Supply of Omaha, Nb. When the proper number of strips are accumulated. the stacker slides the pre-squared bundle onto a set of

rollers and lightly pushes it towards an FMC strapping station. As the stack reaches the end of the roller table, a pneumatic press bar automatically contacts it and keeps it together as it approaches the strapping station.

At this point, the stack is picked up by an automatic in-feed/outfeed conveyor which is integrated with the circuitry of the automatic strapping machine.

As the conveyor moves the stack through the strapper, two bands of 3/8" width polypropylene strapping are automatically applied around the bundle at exact positions. After the second strap is tensioned and heat-sealed, the bundle is fed onto another conveyor table where a third operator stacks the bundles and unitizes the larger load with steel strapping. Unit loads are then shipped with other lumber products in truck load lots to Chandler customers.

"User Fees" for Railcars

"Conrail's request for 'user fees' on railcars is like buying a ticket to a movie and then gelting charged extra lo sit in the seat," Western Wood Products Association's Director of Transportation James G. Manning said.

Consolidated Rail Corp. has published a tariff specifying a freight car user fee that was effective June 16. "To allow one railroad to institute such a fee would be an open invitation for every carrier to do likewise," Manning said in the association's petition urging the Inlerstate Commerce Commission to suspend the railroad's action.

WWPA also has filed a statemenl with the ICC in support of Car Service Order Rules 1 and 2, requiring cars to be sent back to owning lines either emptyor loaded.Suspension of Rules I and 2 could cause cars to be diverled to olher areas, especially in times of car snortages.

An across-the-board freieht rate increase of l.2ol, went into effEct June 5. This increase was authorized bv the ICC to cover the railroads' increased fuel costs for the first quarter of 1979.

Fuel Surcharge Changes

Weekly freight rate adjustments on all truck shipments are now allowable with the ICC decision in Ex Parte No. 3ll, Expedited Procedures lor Recovery of Fuel Costs.

This decision which is extended to all carriers using owner-operators and all truckload carrier includes an addition to the 60/o surcharge figure allowed to compensate for fuel increases for the period ofJan., 1979, to June 25. Now each Tuesday of each week the commission will indicate in its published index of fuel costs the maximum adjustment permissable.

With weekly rate adjustments possible on all truck shipments, it is advisable for shippers to insure that confirmations and invoices clearlv state the delivered price.

Flexible Selling

Flexible selling techniques can save time and achieve excellent results. Vary the sales approach for each customer.

Highlight sales presentations with points which most interest individual customers, then allow him to ask questions on the basics. This will save time and allow him to get specifics on points which most interest him.

Push blanket orders. Commit the customer to ordering a years' supply on a ship as needed basis. The large order saves the sales rep selling time and gives the customer the advantages of bulk discount, and less paperwork with the seller carrying his inventory.

Organize accounts and schedule calls according to size. A large account

may need to be visited every month while a smaller account can be handled efficiently with bi-monthly calls. Many customers don't need or want to be bothered with frequent visits; a telephone call will serve their purpose. Review the classifications frequently. The small customer may have the potential to become a bis customer.

How To Choose An Ad Agency

Choice of an advertising agency is crucial. Use these questions to screen possible choices.

o What experience (and success) have you had in advertising our kind of products and services?

o Which of your clients have products and services similar to ours?

o Has your advertising brought results for them?

. How do you measure the effectiveness of your advertising?

o Who will work on our account?

. Is our account big enough to merit your best work?

o Which of your clients can we contact for more information?

h

SOUTH BAY FOREST PRODUCTS

TWO LOCATIONSTOSERVE YOU BETTER

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164 Heardsburs

0[?i,llil!;!r'n, carif. e5448

CONTINUING TO GROW STRONGER

We are pleased to announce our newest product SONOMA

THIN PANEL

4" and 6" tongue and groove in 3 of the most popular woods

REDWOOD o PINE WESTERN CEDAR

Call us lor details

Doug, John, Sully, Roger, Jim, & Dennis

SPEGIALISTS IN REDWOOD and WESTERN RED CEDAR AND NOW FEATURING

PINE, SPRUCE, INCENSE CEDAR & FIR

WE WELCOME YOUR INQUIRY WE WANT YOUR BUSINESS

"A Super Rebuilding Job"

Norm Clow, owner of Serra Lumber Co., Capistrano Beach, Ca., thanks San Antonio's Mike Esposito for our company's superior performance in quickly replacing a lumber storage shed destroyed by frre.

We erected a new treated pole building in a hurry to help put him back in operation. He also appreciates the attractive appearance and high quatity of our construetion.

San Antonio specializes in solving your building problems with the speed and efficiency you need for continued profrtability.

Let us show you how we can quickly provide you with quality construction at a reasonable price.

IHPA at Manila Conference

Imported hardwood market trends were discussed recently by representatives of the Imported Hardwood Products Association (IHPA) and the Southeast Asian Log Producers Association (SEALPA) at an historic meeting in Manila.

IHPA President David A. Gentry and executive v.p. O. Keister Evans were invited to the conference by the representatives of the log producing countries of Indonesia, Sabah, the Philippines and Papus New Guinea.

The meeting marked the first time representatives of consumer or end-user nations were invited to share their market views with SEALPA members.

"The IHPA had registered a formal statement with the log producers because of the recent rapid increases in Asian log prices," remarked David A. Gentry. IHPA represents the domestic and imported hardwood industry and overseas suppliers.

"The Southeast Asian Log Producers Association expressed concern that the IHPA didn't understand their position and invited us to attend their meetings, which was a milestone for us," said Gentry,

who is also president of Pacific Wood Products in Carson, Ca.

During the conference, Gentry and Evans discussed the increasing market demand for tropical hardwoods. They also pointed out that in view of log shortages and a rapidly inflated market, substitute products are moving into the marketplace.

Representatives of IHPA were invited to the next SEALPA meeting in the Fall. Other consumer nations are also expected to attend the conference to expand the dialogue between the producers and their markets.

RAPI0 increase in Asian log prices brought about recent first-ever meeting between U.S. importers and Southeast Asian log producers. Discussing situati0n are (l-r) Luis M. de Jesus, C. Alcantara & Sons, Inc.; David A. Gentry and Keister Evans, lmported Hardwood Products Assn.; and Renato Arevalo, Pacific Wood Products Assn.

lmpact of RARE ll On Oregon

Oregon's Gov. Victor Atiyeh has warned Congress of the adverse impacts on the forest industry in his state should administration recommendations for Wilderness set asides resulting from the Roadless Area Review and Evaluation (RARE II) be enacted into law.

At a field hearing held in Oregon by the Senate Energy and Natural Resources Subcommittee on Parks and Recreation, Gov. Atiyeh said administration proposals for Oregon would result in a loss of 519 primary and secondary jobs, lower payrolls in the state by $3 million a year. reduce business income by $2a million, deprive counties of $l million in revenues received from federal timber sales and cut federal revenues bv $3 million a vear.

He pointed out thar the impact of the RARE II Wiiderness proposals was of particular concern to Oregon because that state contains 22Vo of the nation's standing softwood timber and produces 2OVo of the nation's softwood volume.

More than a third of Oregon's economy is dependent on the forest industry, with more than 90,000 workers, or 9Vo of the state's labor force, directly employed in the lumber and wood products sector, the Governor said.

AWWF Use Expands

The All-Weather Wood Foundation (AWWF) will be used in 307 homes in Escondido, Ca. The houses will be of modular construction, trucked to the site and lifted onto the AWWFs.

This is the largest development of modular units on wood foundations in the United States and possibly in North America.

Our quality is great, Our service is good, This is the place You should buy Yourwood...

Lemmie C. Morewood Consulting PhD.

CELEBRAIII{C 75 years, Palmer G. Lewis, founder of Palmer G. Lewis Co., Auburn, Wa., and now chairman emeritus, (center, top photo) received a plaque enscribed with signatures of employees from Bob Peterson, pres., at dinner in his honor. Bill Gee, left, company director, looks on. Taking his turn as the celebranl, Peterson, (left, lower photo) was recognized on his 60th birthday at a management meeting with gift of golf balls from Bob Schiller, Kenmore, Wa., mgr. Between them the two honorees represent more than T2years in the building distribution field.

Lumber Facility Fire Protection- Mission lmpossible?

By: William F. Jenaway; Loss Control Engineer National Loss Control Service Corporation Long Grove, Il.

llrHAT DOES it take to impress UUfire protection on lumber complex operators?

Does it take an actual fire, simple management concern, insurance company requirements, local code restrictions, or something else? It may well be that nothing has an impact on lumber complex operators as each year fires result in millions of dollars in lost raw materials, products, and jobs in lumber establishments throughout the United States.

The National Fire Protection Handbook (l976 Ed.) released statistics regarding 1974 fire losses in all types of wood and wood paper products facilities. These included 53 large-loss fires involving $48,500,000 in losses. The September, 1977 issue of Fire Journal provided statistics which indicate an increase in two years (1976 report) to 69 large-loss fires totaling $66.100.000 in losses.

Story at a Glance How to avoid conditions that can result in fires. . . what you can do to avoid costly and potentially fatal fires.

With basic loss input such as this, we must reconsider protection measures of these potentially largeloss facilities, and determine if present fire protection practices are effective, or are we simply spinning our wheels when it comes to protecting lumber complexes from fire?

The NFPA Handbook also reports an increase during the five

year period of 1970-1974, in fire in wood-related facilities by approximately 300/o in number, with dollar value losses increasing during this same period by 400/0. While the single, most-frequent cause of lumber complex fires was reported to be lightninc (18.20/o) (NFPA Handbook, 1969 Ed.), the circular chart illustrates that a full range of causes contribute to these fires, all of which must be protected against.

In surveying 20 lumber facilities in southwestern Pennsylvania from September, 1977 to July, 1978, I identified six areas of potential fire loss present at most facilities. This included building supplies and lumber, insulation and roofing materials, paints, sawdust and scrap lumber, equipment and machinery, and. of course. the structures which house these items. In addition, this survey confirmed that major fire exposures identified year after year continue to exist in abundance.

Several areas of fire prevention were reviewed at each facility and resulted in development of the following facts:

! Only two facilities conducted periodic fire prevention sessions with employees, combining them with safety meetings. tr One location trained all new employees in fire prevention by (Please turn to page 36)

P00R H0USEKEEPIilG is a prime cause of fires. Debris, waste, sawdust, and items no longer of value should be properly removed and discarded daily. lf any material is to be kept, it should be neatly stored. Keep the facility clean!

lbucan'tbuyit!

Reputation, respect, confidence

We have it . . we've earned it

just ask the people who do business with us, they enjoy it. Maybe it's as simple as doing things right, pride in performance. We are a company of established professionals who care, who are successflrl. TYy us...

For all species of Western lumber and plyrood

Sunrise Forest Products Co., a national sales organization with sales ofrces in Portland and Southern California, Ow distribution center in Portland services the Pacific Northwest.

Our new plant in Spokane, Washington will ship 50,000,000 ft. annually of wood products specially sized and grraded for home center consumers nationally

FOREST PRODUCTS CO.

Portland Ofiice

PO. Box 25060

Portland, Oregon 97225

Sales Office (503) 297-4551

Toll-Free 800-5 47 -177 I

Southern California Ofice PO. Box 3250

San Clemente,

California 92672

714-498-6700

213-437-2901

Sil0Kll{G sh0uld be orohibited at lumber lacilities as they result in approximately 11% of all lumber comolex f ires. N0 SM0KING signs should be posted, and the rule should be strictly enforced. lf so desired, designated safe-smoking areas may be oro vided.

FIRE PROTECTION

(Continued from page 34)

walking through the facility noting fire hazards, identifying fire extinguisher locations, and training the individual to use the extinguisher.

Twelve of the 20 facilities provided training in the use of fire extinguishers to all employees. Only one location had a means to notify and evacuate all employees in the event of a fire or emergency.

At only seven locations was the fire department phone number known, and it was posted at only five of the 20 locations.

Two facilities had developed an emergency response plan (fire brigade), and only six locations conducted fire inspections on a regular. defined basis.

Of the 20 locations, six had experienced fires in the past. Only five facilities had managers who appeared to have any regard or concern for fire protectlon.

After reviewing the locations, several significant points were made at specific locations. For

example, one facility experienced a fire due to uncontrolled smoking, and has yet to control smoking in designated areas. All managers who were yet to have experienced a fire were defensive (it won't happen here) and appeared sales-oriented, failing to realize that a fire would result in loss of products, earning power, business records, labor, customers, jobs, and community support.

The majority of managers felt that the extinguisher was a "cureall" and failed to provide controls on known fire exposures.

One owner specifically stated that he would "provide only what fire protection equipment was necessary to secure fire insurance," while another location experienced a fire which destroyed the facility's manufacturing area, and l2 months later had yet to purchase a fire extinguisher.

On the other hand. one (and only one) facility did provide a full fire protection plan, encompassing monthly employee fire prevention meetings, fi re extinguisher location and use education, a fire brigade and emergency action plan, and a rull smoke detection plan and

(Please tuln to page 87)

Manufacturing at our Rialto plant includes decking, siding, overhang, paneling, fascia and resawn boards.

Custom Milling, direct shipments, carloads, truck & trailer & LCt.

Home lmprovement Future Bright

Three key factors u,hich will nrosl affect the future of the home inrprovement industr) are "energy, capital ancl government, " Re p. Les AuCoin (D-Or. ) told a recent National Home Inrprovemcnt Council nrecting.

"The growing cost of'encrgy rvill Iut rr Ipcnliunr on thc redevelopment of cities ancl on home inrpro'ucmcnt. rehabilitation and restoration." the Congressman said.

Regarding thc second factorcapital - Rep. AuCoin notecl that thc last fiscal year of'the Forcl Aclministration carried a budget deficit of 567 billion. "l-his 1'ear." hc predicted. "it looks highll,probablc that the deficit ivill come in close to $20 billion. If we can continue this trencl, we shor-rld be able to bring in a balanccd budget within two to three ycars."

The Oregon Congressman urged NI-llC to support the Congressional Veto Bill, which hc termed one of the nrost important bills pending in Congress. "Because ol the huge size of the federal gove rnment, we harc developed a government of regulations ralher than laws; a government of regulators rather

AAIrfOUd

than larvmakers," he explained.

According to Rep. AuCoin, there is a growing consensus among legislators to "do away with the throwaway concept" which has dictated housing policy toward our cities. Instead, he said, government is seeking more financial support lrom the private sector. The Urban Development Action Grant Program, for example, will in large part determine the success of our urban strategy ol'keeping existing communities sound, said Rep. AuCoin.

, At our orlglnol Klnzuq mlll stte we produced quallty

guaronteed lumber products tor oaer half o century. Klln-drled

trodrtioni:::::i:T:;i:.""3iii,i""!ixi:":::::ff"i:;y::",

speclaltles. We huae a modern plywood sheathlng operatlon plus a neut computerlzed plne mlll ond a stud mlll at Heppnet, Oregon, Sometlmes we feel llke the last ol the *Iohlcons fn tftls tndustry ushere lndependenb are becomlng a aanlshlng breed. But we cherlsh our lndependence, It allows us to respond qulckly to our customers' speclal needs, Wele shott on coryrorate red tape and long on'can do" Sort and know how, Eaery customer we hsue ls BIG ln our eyea, Tb sente our customers better we haae a sales office ln Lake Osnrego, Oregon. One call to Ray Kelson, Jan Grudy, Bruce Long or Kent Goodyear (503) 635-4406 geas Wu tast actlon on your lumber, stl.td and plywoad sheathlng requlrements.

KINZUA CORPORATION

MANUFACTURERS OF FINE WOOD PNODUbTS

WESTERtI UJ(l00 beams, railing, stairs and siding of Pink Garter Plaza shopping center hel0 keec costs down and retain western flavor ol Jackson Hole. Wy.. resort area Project is one of I2 featured in Western Wood Products Assn.'s lree brochure, "The New Look In Low-Rise Non-Residential Bu ild ings."

WHOLESALE LUMBER PRODUCTS

Bob Bonner Greg Baker Jerry Wilcox Chub Durnell Jerry Scott Dave Green Myrtle Harwood Jim Fraser Chuck Lewis Jim Rossman Dale McCormick Vince Bricher

Arcata Redwood Buys SimonsonLumber Co.

Arcata Redwood Co. has acquired Simonson Lumber Co. for $64.5 million in cash and notes. In addition, timber properties and other assets valued at $16 million will be distributed to Simonson shareowners.

Located in Smith River, Ca., Simonson owns approximately 30,000 acres of redwood and Douglas fir timberland and operates a large and a small log mill, a planing mill, a nusery and a wood-waste electric generating plant which is under construction.

Burnette Henry, president of Arcata Redwood said, "The acquisition is significant because it increases our timberland holdings to approximately 76,0(D acres and adds nearly a quarter of a billion board feet to our timber inventory. Simonson standing timber inventory includes substantial mature redwood and Douglas fir in age classifications that are a good fit with our existing forest lands. As a result of long years of intensive reforestation, the Simonson lands constitute some of the best stocked and most productive timber lands in Califomia."

"The Simonson acquisition emphasizes Arcata's commitment to the people of the North Coast communities and our desire to maintain and grow our operations in the area in spite of Redwood National Park expansion. The Simonson purchase represents a reinvestment of a substantial part of the $90 million we received from the U.S. Government last year for the taking of our lands for Redwood National Park. And the Simonson acquisition coupled with our recent and planned timberland acquisitions, will substantially exceed the total compensation we have received from the government."

In the last five years Arcata has consummated a dozen timberland acquisitions and invested over $35 million to acquire more than 38,000 acres of timberland.

Henry concluded, "Additionally, the acquisition of Simonson puts us into the whitewood lumber business for the first time. Previously we sold our whitewood logs, now we will be able to'mill our own logs and prodrice a complete line of whitewood lumber."

Hardwood Flooring School

The Hardwood Flooring Installation School, sponsored by the National Oak Flooring Manufacturers Association and the American Parquet Association will be held September l7-19, at Cook Convention Center, Memphis, Tn.

Instruction includes demonstrations, slide-illustrated lectures and student practice. Following an introduction to types and styles of wood floors, the course covers proper construction of wood and concrete subfloors, installation techniques, and sanding and finishing operations.

SouthernHardwood Increases

June hardwood lumber production in the South increased 8Vo over May, according to the Southern Hardwood Lumber Manufacturers Association. Orders received were up l%o while shipments during the month were virtually the same as May.

Compared with June 1978, production was ll%o higher while orders received were down lSVo and shipments were down 3Vo.

Unfilled orders at the end of June were 2Vo less than at the end of May and were down l9vo from one year ago. Gross mill inventories were up 2Vo from the preceding month and were 2l%o higher than June 1978.

DOES YOUR SUPPLIER HAVE

A MOUNTAIN OF INVENTORY?

A FULL FLEET OF TRUCKS?

5 ACRES OF WAREHOUSE?

Who pays for all of this? YOU DO!!!

We sell forest products on a full load contract basis from the floor stock of over 20 different mills.

WE CAN SAVE YOU MONEY. WHY NOT MAKE US PROVE IT?

. HARDWOOD

. PARTICLEBOARD

. PLYWOOD

. HARDBOARD

. LUMBER

IilTERilATl0llAL H00 H00 the lumberman's fraternity, honored Bert Holdren Ill for 50 years of membership with George Withey, president of the Inland Empire Hoo Hoo No. 117,making the presentati0n at their 26th annual ladies' weekend held at the Erawan

Annual get-away e J

Garden Hotel, in the Palm Springs, Ca,, area. Among those enjoying the weekend ol golf, tennis, brunch, fashion show, dinner dance. and 0rizes were [2] Mr. and Mrs. Harold Schuh; (31 Roger and Pat Braniger;

[4] Rudy Gonzales,George Champion, and Farris Short, all past presidents; [5] lrene Holguene, Terry Patrick, Larry Holguene, (61 Becky Crabtree and Butch Baumann; l7l Dwight Hayes; [8] Marlene Tipton.

WE WISHTO ANNOUNCE THE OPENING OF PETERMAN LUMBER, INC.

-

For clernanding dealers all over the cortntry, Simpson Building Supply is the answer. No matter how spccial your needs. Or yor-rr rlarket. Or yor-rr delivery

TODAY'S WHOLESALER

(Continued from page 21)

tion of providing new value added services to the industry along with the old. It requires his innovation and his increased investment.

The rapid growth in distribution centers operated by North American Wholesale Lumber Association wholesalers is but one facet of this increased investment. Although 500/o of these companies are now operating distribution centers, it is interesting to note that 360/o of the NAWLA member firms either own or utilize concentration points and reload centers. Twenty percent of the firms have remanufacturing facilities of some sort and twothirds of these operations were established since 1975.

There is innovation inherent in these investments, and it results in part from the regionalization of supply. ln 1977 ,74.90h of NAWLA wholesaler sales involved softwood lumber. An examination of the origins of this lumber is interesting. Almost 37.70/o came from the U.S. West; another 18.9% was shipped from Western Canadal 72.50h came

from the South; and 5.80/o originated in Eastern Canada. The latter two producing regions are clearly becoming significant to Midwestern and Eastern market areas.

Forest products wholesalers have significantly expanded their services and now involve themselves in breaking bulk shipments. They also provide increased transportation alternatives. They engage in remanufacturing to meet customer needs. They fabricate and prefinish products, and many offer treated wood products.

In summary, there are a multitude of marketing opportunities that more and more wholesalers recognize. It results in a better sales environment for the producer and a better supply situation for the dealer and industrial user.

Leadership Check List

With strong leadership essential for management, the sharp manager frequently assesses his relationship with employees.

He evaluates his attitude to see if it is as positive as possible. He asks

himself if he gives his workers good support, if he lets them know where they stand and what is expected in terms of results.

With good leadership, the employees know why their job is important, what their role is in the company, and that their effectiveness is valuable. They are informed not only of their personal worth to the company, but on what is haPpening in the department and the entire organization. They are made to feel important and valued.

In addition, employees should be encouraged to join management in setting goals and methods of achievement. Workers should be evaluated so that strengths can be used to their fullest to challenge and involve them both mentally and emotionally in their jobs.

Recognition of good performance by workers is vital to leadership as is concern for employees as individuals and interest in their personal goals.

The manager who creates a Positive climate for his employees with understanding, encouragement, and recognition of their abilities and contributions is using his leadership effecti vely.

HEAUY EXHAUST FATIS

a a a

Performance in accordance with the A.M.C.A. Heavy plate material handling radial wheel Individual blades and wrap around scroll with liner that will bolt in place for easy replacement

Fan shafts are turned, ground & polished for true smooth running.

Heavy cast pillow block spherical roller bearings for long trouble free life.

Replacement parts are normally in stock for fast delivery and minimum down time. o a

Sizes from 60G115,000 CFM with Many sizes in stock.

Denver West's campus-like offices

A LMOST INTO THE foothills of Fl the Rocky Mountains, on a 600-acre site nestled within a residential community, one of the nation's major masterplanned developments is fast taking shape in campus-styled Denver West.

In an initial phase of the multimillion-dollar complex, eight build- ings have been erected, another four are in construction, and an additional five are on the drawins boards for an Office Park which oi completion will provide in excess of 1,300,000 sq. ft. ofspace.

Earmarked for near-term inclusion within the development of Denver West are a regional shop- ping center, community shopping center, hotel-restaurant complex, automobile sales and service center, and both single- and multiple-family residential areas.

In keeping with the campus setting, no building within the complex rises higher than three stories. In harmony with neighboring homes, each office building has a

Sfory at a Glance

Major Denver office park features nine acres of fire retardant wood sha-

phere is designed to be in harmony with neighboring homes.

residence-styled high-pitched roof, covered with red cedar shakes matching, in forest-like russet hue, structural facades of wood and brown-toned brick.

More than 2000 squares of shakes (approximately nine acres in total expanse) will be utilized within the Office Park segment alone, and in compliance with fire code regulations the shakes have been pressure treated with "NCX" chemicals, a fi re-retardant formulation developed by Koppers Company, Inc.

The NCX treatment reduces two major fire hazards. The treated material lowers the probability of ignition by fire brands from other sources, and of producing fire brands dangerous to surrounding combustibles. The shakes were applied over plastic coated steel foil, also marketed by Koppers, thus qualifying as a Class B installation.

Energy conservation has served as still another architectural guide, each structure making exhaustive use ofpassive solar design to incorporate such aids as heavy-duty insulation, insulated glass, building mass, orientation and fenestration.

The development is approximately l5 miles west of downtown Denver, commercial hub of the Rocky Mountain region.

STRUCTURES and landscape ol Office Park at Denver West development have been keyed to residential character ol 600-acre site. In harmony with surrounding homes, each office building has a residence-styled high-pitched roof, covered with red cedar shakes. Shakes were oressure treated with "NCX" formulation, developed by Koppers Company, Inc. for reduction ol lire hazards.

kes...campusatmos-

LUMBEB

You'd call a wood products manufacturerdiuersified that produces virtually euery type and size of top quality lumber products unden the sun.

OREGON (Ioll.free 800.542.6065)

DOUGLAS FIR

GlearsBleacher Seats r Export o Finish o Flooring & Stepping r Gutter Stock . Ladder Rails r Mine Shaft Guides . Ship Decking & Margin Plank o Shop Lumber o Tank Stock . Industrial o KD3"&4"

IndustrialsCross Arms & Transmission Arms r KD & Green Laminating Stock

Timbers - Cut through 40' S4S through 16" x 20" Full & Standard Sawn KD & Green o Bridge Plank & Stringers . Exposed Beam Specified Yard Stock r Merchantable

DimensionKD & Green through 32' . Specialize in 22' through 32'

HEM FIR

ClearsFinish r Flooring & Stepping o Industrial Ladder Rails

IndustrialsKD & Green Laminating Stock

DimensionKD & Green through 26'

CEDAR

Western & Western RedStandard Sawn

Timbers r Dimension . Boards . Channel Siding r

ShiPlaP Decking . #4 & #5 Common

FOR THESE PRODUCTS, CALL: OUTSIDE CALIFORNIA (Toll.free 800.824.3867). lN CALIFORN lA: 916.273.3388.

Species: Doug Fir . White Fir o Ponderosa & Sugar Pine o Western Cedar.

Items: Moulding . ShoP . Commons o Select & Commercial Deck . Laminating Stock Stress Grades o Selects . 3" & 4" Cutting o 2x 4 through 2 x 12 Dimension through 20' . Boards

Patterns: 4/4S/L T & G r WP4 o WP1 6/4Channel Dolly Varden . Single&DoubleT&G.Singte& Double ShiPlaP r WP11

And if that same diuersified company delivens - dependably, at comDotitlue pricss - en extensiuo line of wood products including plywood, particleboard and lamineted beams, you'd also call it Bohemia.

Pressure Treated Lumber Push

The Western Wood Preservers Institute (WWPI), the organization of pressure treaters in the Western States, has an aggressive program to obtain a larger share of the market in the sales of lumber, posts, and poles for residential and landscape use, a market traditionally served by untreated woods such as redwood and cedar.

The campaign will focus on consumer education and seek to demonstrate to the homeowner that pressure treatment of wood is the most effective protection against attack by insects and decay. Attention will be drawn to the economical price of pressure treated wood and its ready availability.

There are 19 wood pressure treating plants strategically located throughout the western states. For the past 75 years many of these companies have been providing wood poles to power and telephone companies, cross ties to the railroads and piling and lumber for bridges, docks, and marinas. This technical knowledge (expertise) is now being directed toward supply- ing homeowners with wood that provides protection against decay and termite damage.

The WWPI campaign comes at a time when sales of home improvement materials to "do it yourselfers" are enjoying the greatest boom in U.S. history. A 1978 survey by Sunset Magazine indicated that 32.10/o of homeowners interviewed were planning to build a patio or sundeck within the next year. Fifty-five per cent said they were planning to improve their landscaping.

The Institute's primary goal is to convince homeowners, architects, and landscape architects that their product is the most durable wood for any outdoor project, especially those requiring contact with the ground.

WWPI President Richard E. Gardner, who has been in the treating industry for 20 years, notes that the WWPI promotional program applies to wood products that are pressure treated with waterborne salts. This treatment method is based on dissolving chemicals in water and impregnating them into wood under pressure to obtain thorough penetration that prevents fungus and termites from feeding on it.

The llerchant Magazane

There are two types of waterborne salt treatments used by the 19 WWPI member firms. The are commonly referred to in the industry as ACA and CCA. Both types impart a tint ranging from light green to copper green.

One of the primary advantages of pressure treated wood, according to Gardner, is that it begins with readily available species of western woods, which permits pressure treaters to supply western markets with a constant flow of the same species and grades.

He also points out that increased use of pressure treated wood will reduce the drain on the nation's timber resources by requiring less wood for replacement purposes in the future, owing to the longer life of treated wood.

All pressure treated lumber products are subject to strict quality control standards set by the American Wood Preservers Bureau (AWPB), an independent organization established by the industry to ensure that all producers meet proper treating requirements.

Lumber stamped with the (Please turn to page 50)

In addition to providing the normal distribution functions of salesmen service calls, warehousing, trucking, credit and cataloging, PGL goes a few steps turtherin the area ot providing the following:

PLYWOOD

You'd call a world.renowned manufacturer uery experienced that's been producing superior quality wood products, including plywood, since 1916.

Bohemia Inc. operates two major West Coast plywood plants and supplies them with veneer from another company-owned plant. Operations continue around the clock, throughout the year. And the plywood products from Bohemia proudly bear the APA and TECO stamp for certified quality. Products include Douglas Fir siding for home construction and export markets, with mill and association certified sanded plywood and th" CDX sheathing made for shipment in standard 30" bundles. Multiple patterns are also available. You can also obtain from Bohemia five-ply milf certified sanded, graded sanded, Vz" mill certified sheathing and export siding. Particular praise has been lavished by customers on the superior quality and performance of Bohemia's TEOO-tested g/+" exterior "C" underlayment. And it is available for truck, rail or ocean shipment now.

Wood Door Energy Facts

The myth that doors are one of the biggest sources ofenergy loss in a home is disproved by a study sponsored by the Department of Housing and Urban Development. It shows that all exterior doors account for l.4olo of heating load and 0.40/o of cooling load.

Because wood is composed of many hollow cells of different sizes and shapes with a considerable percentage of dead air volume, it is one of the best known natural insulating materials. Wood also conducts very little heat which tends to equalize its temperature with that of the surrounding air.

In addition, the construction

Team Problem Solving

Use of small teams of managers to solve problems in a rapidly grow- ing company is recommended because groups are usually more able than individuals to adapt and be flexible in handling responsibilities.

Problems such as weakness in recruiting or training of personnel, demand for instant decision making in an area in which top executives and management are not well

material of a door is not nearly as important as how the door is fitted and weatherstripped. Air travels around rather than through an object. Considerable energy is lost around a door when even a portion is not properly sealed.

Wood door systems, in a recent laboratory test in accordance with the Air Infiltration Standard, developed by the American Society for Testing Materials, achieved an air infiltration rate 60% better than the performance standard for steel door systems.

Proper installation, insulated glass, and an effective door system combine to minimize air infiltration.

advised, and employees with too heavy work loads adapt well to team management solutions. ln such cases it is essential that communication between management and employees be open with frequent meetings to keep the team on target. By reviewing goals and keeping in close contact with selfdirected groups, top management will be able to utilize the advantages of team management to the highest potential.

Ro aell rcw aH N e

A NEW IDEA FROM THE LEADING MANUFACTURER OF COMPONENT SAWS FOR THE HOME BUILDING TRADE

This combination teaman ldaco Rip Saw with an ldaco Texturing Attachmentallows simultaneous ripping and roughing in one operation to give the finish effect so popular in modern construction. lt eliminates the necessity for re-sawing and adds the savings to your production profits. Why not inquire about it today?

Address Gene Woloveke, General Manager

PRESSURE TREATED LUMBER

(Continued from page 48)

AWPB LP-2 Quality Mark is for above ground use and is commonly purchased for sill stock in house construc{ion. Lumber marked AWPB LP-22 is for ground contact use. It is the LP-22 wood, treated to a minimum retention of 0.4 pounds per cu. ft., that WWPI is recommending for all outdoor projects.

The Uniform Building Code requires that wood used as permanent structural members in ground contact be pressure treated. All model building codes throughout the United States, as well as the Federal Housing Administration, recognize the use of wood pressure treated by waterborne preservatives in situations where wood may be subject to attack from fungi or termites.

In addition to the outdoor residential uses of treated wood, the western pressure treaters are actively promoting increased use of All Weather Wood Foundations (AWWF) built with their products as well as also promoting more exlensive use oftreated poles as the basic structural members of residential and commercial buildings.

is the nation's foremost manulacturer of componenl machinery for the home building industry and this new machine has been engineered and ruggedly built to

PARTICLEBOARD

You'd call a wood products manufacturer areliable souDce that produces almost G-million board feet of inteEior and exterior particleboard monthly.

From the forest to the construction site. Bohemia makes sure that almost no wood is wasted. Ever. That's why the company has gained renown for producing superior quality three-layer, mat-folmed oarticleboard'under ine tiaOe nam6s of FirlokrM and 'FircraftrM.

The Firlok underlayment is certified by the National Particleboard Association, and Bohemia's industrial Fircraft is certified by Timber Engineering Company [I-ECO). All particleboard packages are unitized and steel-strapped with export packaging available for sea shipment out of West Coast ports. Shipment by truck or rail is available from the plant.

Info Goes Public

To supplement the efforts of dealers and contractors to move more insulation into the retrofit market, CertainTeed Corp. has sent its top technical insulation expert on the road, to talk to consumers by way of television and radio.

The mission of Joseph Kimpflen, CertainTeed's director of technical marketing for residentail insulation. is to educate consumers on the advantages and benefits of home insulation. Utilizing talk shows and news broadcasts as the vehicle, Kimpflen has been discussing a number of topics, including the new tax credit for energy-conserving products, the warm-weather benefits of insulation and the economic sense of insulating.

To bring home the message to the audience, the company has prepared an array of visual aids. One is a series of cut-away views of a house. which is used to demonstrate exactly where and how insulation should be added. Another is the use of infra-red photography to show how the loss of home heat can be drastically reduced with the addition of insulation.

P0l{llER0SA WHllLESAIE Inc., situated on 3.4 acre site 1% miles f rom downtown Reno, one of the fastest growing areas in the West, is a new acouisition ol Palmer G. Lewis Co., Auburn, Wa.Operating as a

branch ot PGL's subsidiarv. Lumber Dealers Materials Co., the lacility is under the direction of John Glover. Trading area is about 100 miles, primarily servicing dealers.

LAMINATED BEAIIIS

By calling Bohemia, you'd call a wood products manufacturer that has become one of the country's maiorsuppliers of glue laminated beams.

Since Bohemia constructed its modern Laminated Beam Plant in 1970, the company has become one of the industry's largest suppliers. Bohemia now produces over 25-million board feet a year of glue laminated material - ranging from industrial roof beams to diversified specialized products. Because all of Bohemia's sawmills respond to the specific needs of the laminating division, the lam plant has the reliability and quality of supply necessary to consislently produce a superior laminated beam product. Bohemia is a member of the American lnstitute of Timber Construction (AITC) and manufactures its glue laminated products in strictest compliance with current product standards.

LAM BEAM MANUFACTURING SPECIFICATIONS

Maximum beam depth 75"

Maximum beam length 125'

Maximum beam width 141/a"

.2x4 through 2x12 Lamstock

Exterior Face Glue

Vertical Finger Joint-continuous RF Curing System

. Conventional and Hydraulic Glue Forms

o Douglas Fir, Hem-Fir, Western Woods

Stock beams are available in architectural and industrial grades.

You'd call a maion

This uersatile: LU]IIBEB PLYWOOD

PARTICLEBOARD

LAMI]IATEII BEAI/

And when that versatile

And when that same versamanufacturer offers a large tile, diversified manufacturer variety of types and sizes . . produces association-certiClears, Industrials, Timbers, fied Douglas Fir siding for Dimension . . . from bleacher home construction and seats and flooring through export markets, with mill and dry laminating stock . . association certified sanded Douglas Fir, Hemlock, plywood and Vz" CDX sheathWestern Cedar, Western Red ing in standard 30" bundles Cedar, White Fir, Ponderosa for shipping from two Pine, Sugar Pine and more company-owned plywood you'd also call it diversified. plants - supplied by another company-owned veneer plantyou'd also call it very experienced.

And when that versatile, diversif ied, very experienced manufacturer produces su perior qual ity three-layer, mat-formed particleboard under the trade names of FirlokrM underlayment and FircraftrM industrialwith Firlok certified by the National Particleboard Association and Fircraft certified by TECOyou'd also call it a reliable source.

And if that same versatile, diversified, very experienct reliable source manufactui is one of the country's maj manufacturers and suppliel of glue laminated beams .; rolling out over 25-million board feet of glue laminat( material yearly . . . you'd c, that member of the Americ lnstitute of Timber Constrr tion a strong backup for yr requirements.

d because that

perienced, reliable source has earned a worldwide utation for delivering on time, as promised, you'd ll it. Today.

You'd also call it Bohemia. So call it.

As the cost of labor and building materials rises, some homeowners contemplate reroofing with asphalt shingles as a do-it-yourself project. A skilled mechanic who follows recognized safety procedures ought to be able to handle reroofing of garages, lowsloped roofs or ranch style homes. Unusually high or steeply-sloped roofs should be left to professionals.

ASPHALT SHINGLES

(Continued from page 16)

manufacture of base mat fbr most inorganic-type shingles. Fiber glass-based asphalt shingles, although somewhat lighter in weight than organic-type shingles are considered to be durable performers in the field, and are usually rated UL Class A. They range in weight from 215 to 300 pounds per square.

Organic-type shingles account for approximately 9004 of U.S. production. but the market share of fiber.glass-based asphalt shingles is growlng.

The design life of most asphalt shingles ranges from 1 5 to 25 years. Generally, the heavier, threedimensional shingles have the longest life expectancy.

The shingles are available in a wide range of colors. White traditionally has been the most popular color, partly because of its ability to reflect heat and lower roof and attic temperatures.

In recent years, however, the popularity of white has waned, while various blends of brown, beige and buff have increased. This trend is due mainly to the rising popularity of the three-dimensional asphalt shingles, which feature earthtone blends almost exclusively. The earthtone trend is also noticeable among the traditional square butt strip shingles, reflecting the tendency in recent years to emphasize environmental tones in exterior decorating.

Fire safety is an important consideration for roofing materials. Underwriters Laboratories. Inc.. an independent, not-for-profit public safety testing laboratory, tests roofings for fire safety. The standard for fire safety for these materials has been established by the UL with the assistance of nationally recognized fire authorities.

Asphalt shingle roofing is classified as .Class C or better. A Class C designation indicates that the roofing material has been tested for light fire exposurethat it will not easily ignite, will not readily support the spread of fire over the roof area. and will not add to the fire hazard by emitting burning brands which can cause new fires.

Class A roof coverings, such as most fiber glass-based asphalt shingles, have been tested against more severe fire exposure.

Many communities require roof (Please turn to page 68)

sau lade, ilF f,LL Buy 4

""iladle $EE

Offer applies to saws 8" or less in width.

Our way to introduce you to Ace Saw and Supply complete saw service. The quality of our blades will speak for itself. Calltoday and take advantage of this sale aRd our other products.

o Resaw manufacturers

'

r Oarbide manufacturers

o Bandsaw manufacturers

r'Sharpening of blades

T HOSE OF us who have derived I mediocre, modest, moderate or magnanimous incomes in the wood products field owe more than just a casual thank you, and a backward glance, to our nation's only replenishable natural resource.

In many cases it has been the one and only source of revenue since we first acquired a number on the Social Security roster.

Some of our constituents and contemporaries have no doubt tried to abort their association with the industry and have subsequently returned to their first love.

Timber is, above all, (no pun intended) the conglomerate of Cod's natural resources. To name all of the by-products of the tree would be a Herculean task.

The following might well do for starters: lumber, paneling, moldings. doors, windows, floors, ceilings, newsprint, packaging, particle board, hardboard, decorative bark, firewood, matches, toothpicks, baseball bats, rolling pins, ladders and bridges and vess.els and trestles. On and on. ad infinitum.

The world is, indeed, indebted to the forests and it would tax the imagination to name all the products produced from the raw pro-

ducts, the bi-products and the residue of this most remarkable example of God's artistry.

And lest we forget, if we never took it from its natural habitat it would still glorify nature's landscape and serve as the symbol of our traditional Christmas holiday.

Those who have never visited the picturesque timber stands of the West, nor toured the mills that produce and manufacture the finished products, have truly been denied a spine-tingling treat.

Some of us, for that matter, have difficulty traversing the area without interrupting normal routine vacation schedules by stopping every time we see smoke curling from a stack. That kind of dedication surely doesn't encompass all in the industry but those who belong to the cult are legion in number.

It's terribly easy to overlook the number of people who derive all or part of their income from the forests but it isn't too difficult to assemble some awesome references.

For example (other than the producing sawmills, veneer and plywood plants and other producers of the bi-products). furniture manu-

(Please turn to page 86)

Custom Milling and Drying

Bv Ken Thim Tlie Flintkote Supply Co. Los Angeles, Ca.

12 ACRES 0F SELF-C0ilTAr{E0 c0}ts0l[tATl0t{.

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FLEXIELE MAIIUFACTURING AND SALES P()LICY

o 1x2, 1x3,2x2,2x3 - C0MM01{ At{D CLEAR.

GREEI{, SURFACED ANO/OR ROUGH

. CEDAR MOULDII{G STOCK TIGHT 1(I{()T

AI{D CLEAR

o FEI{GING E0ARIIS - GRAPE STAKE TypE

PATINGS - BETIDER EOARDS

o GARDEil - i{UBSERY - OEALER - TilDUSTR|AL

ITEMS

. RANDOM WIDTH AI{D THICKI{ESS RI)UGH

GNEEil BARI{B(!AROS

Floor Servlce SupplyCo. Honored

^ For outstanding_sales achievement, Floor Service Supply Co., San Jose, Ca., has been named Distributor of inl Year on the West Coast for Dura Seal floor finishing products.

_ The award was presented to Anthony Andries and Larry lFptr"n of Floor-service Supply Co., by Jack Ganeti, district manager of the Dura S-eal'div. of the Minwax Co.

IWAR0: Anthony^Andries, (center) president of Floor Service Supply Co., San Jose, Ca., accepts the Distributor of lhe year nward ioi Dura Seal floor finishing products. Jack Garrett, (left) district manager ol Dura Seal, made presentation to Andries and v.p. Larry Stephen, (at right).

lll[.0 STUllYlllG junior executives enrolled in the Western Building Material Assn. marketing class took a day for touring palmer Gl Lewis, Auburn, Wa., offices and distribuiion center-were Mike Bates, Seattle Lumber Co., Renton, Wa.; Rolland Brower, McDaniei Building Supply, Eugene, 0r.; George Csiki, Madison Lbi. & Hdwe., Ketchikan, .fk; J_!m Doit, Diamond Btdg. Suppty, Anchorage, Ak j Wanda Godkin, Eugene Planning Mill,-Eugene,'0r; Charle-s'Gurr, Pacific County Lum.ber, Raymond, Wa; Don Hall, Don Abel Bldg. Supplies, Juneau, Ak; Muriel Larson, Eugene planing Mill, Eugen6, 0r; Randy Macomber, Blakely & Hout, Chehalis, Wa; Wayne Uann, James Lumb_er, Poulsbo, Wa; Gene Mecham, Jolley Bld!. Supply, Shelley, ld; Robert Peterson, McDaniet Bldg. Supply, fJgene,'Oi; Larry Schaller, Ft. Jones Lumber yard, Ft.lone's, Ca; nanOait C. Schneckloth, Evergreen Lumber, port 0rchaid, Wa; Oonna Scrim_shire, Bldrs. Material, Longview, Wa; Douglas Shrock, Hubbard Bldg. Supplies, Hubbard,0r; Chuck Sylvestie, Don Abei Btdg. Supplies, Juneau, Ak; Steve Williams, Wiliiams Tiue Value Hom-e Center, Seattle, Wa. They were accompanied by Ross G. Kincaid, director, building material marketing course, 'and pGL'ers Ken Gohrick, Schell Harmon, and Jim Beniley.

Western Building Action

Western states are expected to account for 370/o of the predicted 929,000 new housing starts in the metropolitan areas of the United States this year, according to figures released by the National Association of Home Builders.

Los Angeles-Long Beach, Ca., and San Diego, Ca., each with 38,000 starts forecast; Seattle-Everett, Wa., 32,976', Riverside-San Bernardino, Ca., and Phoenix, Az., each with 32,000, and Anaheim-Santa AnaGarden Grove. Ca., 22.500, are listed as six of the ten potentially most active markets in the nation.

Others are Houston, Tx., 57,635; Dallas-Ft. Worth, Tx., 50,000; Chicago, Il., 43,000, and Detroit, Mi., 22,000.

Three other western areas are in the top 20: Denver, Co., l lth; Portland, Or., 17th, and San Francisco-Oakland. Ca.. l8th.

With 340,000 housing starts projected for the metropolitan areas of the western states, 600/o of these are expected to be single-family units.

Handle ComplaintsCourteously

The handling of employee complaints offers an opportunity to improve employee relations.

- Give each cbmplaint immediate, courteous attention. Make the worker feel that you have regard for him and his problems. Take notes, repeat the details to show the employee that you understand fully, thank the worker for bringing the problem to your attention. Set a date for meeting with the person to review the decision.

Investigate the-employee's record to find out if he is a chronic complainer. Check on his attendance, cooperation, job performance rating. Research prior decisions and higher management opinions. Take all factors into consideration.

If the decision is for change, make the employee feel that he is responsible for improved efficiency. If the decision is negative, explain why. If it is necessary to tell the worker tiat the coinplaint ii not justified, be cburteous and firm.

Home Genter Award Program

The Home Center of The Year Awards Program, created in 1974 to provide national recognition for outstanding home center retail operations, heads into its sixth year with a substantial record of annual growth behind it.

The number of awards presented rose from eight the first year to 33 for 1978.

In addition, the program has become international in scope, with Canadian, Puerto Rican and Japanese Home Ceriters taking honors along with entries from the U.S. Awards for a given year are presented during the annual National Home Center/Home Improvement Congress & Exposition held the following spring. Awards for 1979 will be presented at the 1980 show in Dallas, March 2-5.

Wood Pallet Record

For the l6th time in the last l9 years, the wooden pallet industry set a new production record in 1978. With an estimated 270 million wooden pallets produced, they consumed 6.7 billion board feet of lumber which was 170/o of total lumber production in the United States.

New western wholesalq

WllllllEil SlGll on lawn lll is appropriate touch for Parr Lumber olfice. Yard buildings l2l include inverted-vee roofed lumber and plywood shed and adlacent yard off ices. Mill l3l is operated by Todd Halver-

son and Clyde Hodges. Summer work running forklift l4l for Pete's 16 year old son, Mike. UnloadinS l5l is John Garner. Computer gets a check l0l by Parrellaand Francis Rich, the company controller.

Photos by The Merchant Magazine

s growing fast

nNE OF THE remarkable \rdevelopments in

lumber wholesaling in the last few years has been the markedincrease in the formation of new companies at the wholesale level while the number of producers has declined.

Exactly why the market has evolved this way is uncertain. But it does prove one undeniable fact: the entrepreneur is alive and well in America.

A good example is Pete Parrella. Since founding Parr Lumber Co. 3 years ago in Orange, Ca., the firm has grown from a small office wholesaler to a company that now has annual sales in excess of $20 million; plans on hitting $50 million in the near future: and has recently moved into its own distribution yard in Chino, Ca.

How Pete. 35. came to be the president and sole owner of a successful lumber company is pure Americana; composed in equal parts of thrift, hard work, savings, and the good fortune to find the people and the backing to realize his dream.

After graduating from Chaffee College in Alta Loma, Ca., with a AA degree, he went to work for a friend, employed as a foreman at the California Pallet Co. in Cucamonga, Ca. After five years of learning that business, including how to buy lumber, he began a four year stint as a trader with MarquartWolfe Lumber Co., Orange, Ca. Then, with Bob Golding, he opened the lumber division at Davidson Plywood and Lumber Co. in Carson, Ca. Golding has since opened his own firm, Golding Lumber Sales, in Westminster, Ca.

Two years later Pete was ready to take the plunge and begin his own business, a dream that he had had all his life.

Sfory at a Glance

Three year old firm, which began as an office wholesaler, moves into its new distribution yard sales projection is $5O million. .. owner is 35.

The capital to begin his company came from several sources, including money saved from successful trading in lumber futures, investments that he made with his father in apartment buildings, and just plain savings. He is quick to recognize the encouragement and backing he has received from his father, ho is the chef at the Sycamore Inn in Cucamonga, Ca. "Dad's always (Continued on next page)

Utl0ER Sl8ll (top photo) that proclaims: "God Loves A Winner", bossman Pete Parrella {seated) does some planning with v.p. Bob Spry. View of office (lower photo) shows sales and traffic control areas.

Photos b,v The Merchant Maga:ine

(Continued from previous page)

been in my corner," he notes with pride.

The company originally had a $50.000 line of credit with the bank. It is now $2 million, with $500,000 in reserve.

After two years of office wholesaling Parr Lumber Co. made its move toward distribution. Property was acquired in Chino (which has since had more than a half dozen retail and wholesale firms move in) and plans for the layout were made by Pete, with subsequent decorating chores being handled by his wife, Susan.

A ten acre parcel of land was purchased from the Southern Pacific Railroad. Six acres were retained by Parr for its own use, with two independent firms, Adams Transportation and Scane Lumber, a retailer, leasing part of the six acres. Parr has a rigid policy of selling only to retailers, not contractors. Four acres of the original ten are currently available for lease. Land prices in the area have tripled since January of 1978 when they bought the property.

Construction on the new distribution yard began June, 1978, with move-in-day December 15, 1978. The total cost of the facility, including land. was $1.2 million.

Situated on a four car SP spur, the company has a 28,000 sq. ft. office, including areas for sales, accounting, a conference room, and a complete kitchen that would turn a housewife green with envy.

A 150' x 150' storage shed for lumber and plywood was erected behind the office by Treated Pole Builders. Inc.. which also did all the underground work. Parr acted as its own contractor.

The mill is at the rear corner of the property, adjacent to the rail spur unloading dock. The mill includes a 48" Steiner which is used for custom resawing of boards or rough saw sizing of dimension lumber. Future plans include the manufacturing of their own I x 6, in standard and better green fir.

Originally dealing solely in lumber, the company has become actively engaged in the sale of construction grade plywood since the addition of Bob Spry, Parr's vice president. The other officers are Francis Rich, controller, and Susan Parrella, corporate secretary.

Wally Wolf is the traffic manager

and Dennis Kirk. Rick Houk and Joe Pastusak handle sales. The firm handles a large volume with a small staff and regularly averages in excess of 100 railroad cars and 100 truck and trailers per month of lumber and plywood. Shipments are either to the yard or directly to customers.

An IBM System 32 was recently purchased to cope with the increased paperwork resulting from high volumes. "Business has more than doubled in the last six months," notes Parrella with a broad smile.

The soaring land and operation costs in Southern California's still booming Orange County have forced more and more businesses into outlying Riverside and San Bernardino Counties. One of the results is that Parr, like others, has begun to store their customers' inventories, saving the outlying firms the time and fuel involved in dockside pickup.

Future projects include the possibility of establishing additional offices in Northern California and Arizona. Their main sales thrust now is to Southern California and Arizona.

A visitor to the company's office (Please turn to pase 104)

FROM LEFT: Eric Evergon, Hank Aldrich, Dwight Cunon, Dave Walton, Bob Strunton.

Ralph Mannion, gen. sales mgr. of MacBeath Hardwood, San Francisco, Ca., completed a So. Ca. sales swing recently.

Don Porter, Northwood, Inc., Redding, Ca., is on a l0 state midwestern sales trip.

F. Gregory Woidka has been named director of corporate planning, The Wickes Corp., San Diego, Ca., according to E.L. McNeely, chairman and c.e.o. He will report to Lloyd J. Russell, v.p.

J. Robert Howard, pres., Richard Harrison, exec. v.p., Clint Ludeman, v.p. and mgr., Davidson Panel, Edward Lang, mgr., Carson operations, and Richard Wilson, mgr., Sacramento operations, are new appointments announced by Jack Davidson, c.e.o. of Davidson Plywood, Carson, Anaheim, and Sacramento, Ca.

Harry Fleddermrn, sec. and general counsel of Crown Zellerbach Corp., San Francisco. Ca.. has been elected senior v.p.

John Osgood has just completed 30 years with Robert S. Osgood, Inc., Los Angeles, Ca.

John V. Drum has been named gen. mgr. of Wickes Agriculture Div., according to E.L. McNeely, chairman and c.e.o. He will report to David J. Primuth, pres. of the div. with hq in Denver, Co. Robert G. Dodge, senior v.p. and gen. mgr., has taken early retirement, remaining in a consulting capacity.

Jack Couch has joined the sales staffof Weaver Forest Products. Medford. Or. He was formerly with Oregon Pacific. Concord. Ca.

Thomas M. Rogers is new asst. mgr. of engineering, research and development for the Western Wood Products Assn., according to exec. v.p. H.A. Roberts.

J. Harold Heaton is new sr. v.p. of operations for Nicolai Co., Portland, Or. Dennis Hunziker is new treas. and Gil Stevens is mgr. at Springfield, Or.

Earl Chandler, founder and chairman of the board, Chandler Corp.; David Light, pres. and c.e.o., Chandler Corp.; V. Dale Blickenstaff, sr. v.p., Idaho First National Bank; James Hawkinsw, pres. and chairman of the board, Statewide Stores, form new board of directors for Chandler Corp., Boise, ld.

W.F. Strelow is new v.p. of marketing for the hardboard group, Masonite Corp., Chicago, Il.

William E. Stark is new mgr. of compensation services for Wickes Lumber, Saginaw, Mi., according to F. Richard McCracken, v.p. of personnel.

John Lowe has resigned as mgr. of Inland Lumber Co.'s Woodland, Ca., operation.

Jack Cook is new sales mgr. for Chandler Corp.'s sales distribution center. Sacramento. Ca. Paul Caba and James Busch are new wood products buyers.

Craig Kincaid, Robert S. Osgood, Inc., Los Angeles, Ca., and his wife, Toni, are returning later this month from a Hong Kong, Singapore, Kuala Lumpur, and Manila sales safari.

Ronald M. Finley is now finance and administration mgr. of Georgia Pacific Corp. distribution div., Portland, Or. Lawrence A. Marostica succeeds him as controller. Robert W. Dunn is new asst. controller/ operations, according to Stanley S. Dennison, sr. v.p.

Terry Keuhl is new to sales at Sierra Pacific Industries, Redding, Ca.

Phil A. Jordan is new v.p. of labor relations and personnel for Union Pacific Railroad, headquartered in Omaha, Ne.

Ernest M. Fullmer is now pres. of Fullmer Lumber Co., Tigard, Or., with Louie J. Buschbacher, v.p., Ted D. Fullmer, sec., and Douglas P. Fullmer, treas.

The Merchant Magazlne

E.A. "Moe" DiSalvo. pres. of the Celotex Roofing Prod'uct Div. of Jim Walter Corp., is the new pres. of Asphalt Roofing Manufacturers Assn. Edward L. Mongold, senior v.p., CertainTeed Corp., is v.p. and John A. Hixon, v.p., Bird & Son, is treas. Elected to the exec. committee are Robert F. Jenkins, chairman. Bird & Son: Monte C. Carpenter, pres., The Flintkote Co.; Charles B. DeBiase, senior v.p., Johns-Manville Corp.; Frederic L. Purtill, v.p., Owens-Corning Fiberglas Corp.; George Thagard, Jr., pres., Lunday-Thagard Oil Co.; J.P. Humpheys, pres., Tamko Asphalt Producls, Inc.; and Joe K. Creighton, pres., Elk Corp.

David Green is new to the sales staff of PSF, Inc., Fair Oaks, Ca.

E. L. McNeely is new chairman of the board and c.e.o. for The Wickes Corp. David J. Primuth is pres.; Clark A. Johnson, exec. v.p.; R. W. Fruechtenicht,T. W. Cline, R. G. Cotton, R. G. Dodge, L. L. Hagen, and A. E. Kirchheimer, senior v.p.s.; W. W. Boyle, v.p. and treas., and G. G. Valentine, v.p. and asst. controller. Other v.p.s are R. J. Ainslie, R. L. Barker, H. P. Camp, D. A. Coape-Arnold, E. N. Gordon, J. H. Hekman, P. W. Hylbert, Jr., R. J. Jacobs, R. E. Pfaff, T. G. Rogers, Jr., L. J. Russell. A. J. Swies. E. G. Warns. and P. W. Willox.

Bob Warren has joined Wickes Forest Industries, California Lumber Sales, Dinuba, Ca., assisting John de la Montanya and Bob Bretz, sales mgr.

Vicky Hall and Dan Seid are new to the marketing staff at Idaho Timber Corp., Boise, ld., according to Larry Williams, pres.

Elaine Edens, sec. at Inland Lumber Co., Cloverdale, Ca., with her husband Jack, was one of the winners of the $5,000 first prize at the Cloverdale Fourth of July celebratlon.

Lisa Bowman, daughter of Joe Bowman, Bowman Lumber Sales, Cloverdale. Ca.. is a handler for Fast Eddie, the turbo turtle with exhaust pipes, who will compete in the Oregon State College championship stakes turtle race in Sept. Following this event, Fast Eddie, who won first prize in his conditioning competition, the Cloverdale Fourth of July turtle race, will retire to stud.

Chub Durnell is new to the PSF Inc., Fair Oaks. Ca., sales staff; he had been with Parr Lumber, Chino, Ca. Myrtle Harwood, who had been in lumber sales in Hawaii is also new to sales.

Ruth Jones, owner of Independent Lumber, Corvallis, Or., is a new member of the board of directors of the Corvallis Area Chamber of Commerce.

Art W. Schuette is the new procurement mgr. for raw materials for the western wood products div. of Koppers Co. He will also buy western species for other Koppers' divisions.

Alan Swanson, Two Ox Traders, Cloverdale, Ca., and his bride, Janice, are back from a honeymoon trip through the Mid-West, New Orleans, and then Southwest. They were married July 19, in Idaho Falls. Id.

Beral Kotler, pres., Berkot Mfg. Co., Sun Valley, Ca., is in Milwaukee, Wi., picking up a new Olds 98 diesel. He plans an Israel/Greek Islands trip this lall. Bryant Lund has joined the company in a sales and management position.

Walter Shriver, v.p., building materials, Edwards Building Supply, Wilsonville, Or., and Stephen Stookesberry, v.p., Economy Lumber & Hardware, Denver, Co., are panelists on a filmed roundtable discussing asset management, part of Champion Building Products' fall dealer promotion.

PERSONALS

(Continued from page 67)

Dennis J. Magyar is now Western region marketing mgr. for Paris Wall Div., Forbo North America.

Freddy Fungus, a partner with Hugh Mungus in the Mungus-Fungus Forest Products Co. of Climax. Nv.. has been nominated as a finalist in the annual Spiro T. Agnew Honesty in Politics Competition.

Dick Lang is now selling for the Rolando Lumber Co., San Francisco, in the San Joaquin Valley, according to Jack M. Higgins, v.p., marketing.

Dave Lebec, Rounds Lumber Co., Cloverdale, Ca., and his wife,have just returned from Hawaii after getting sick on pineapple juice. (That's not what we call it over here.)

Jim Golding is new to the sales force at Golding Lumber, Westminster, Ca. Bill Sullivan is back from a So. Or. mill trip including salmon fishing on the Rogue River.

Dick Smallridge, Sequoia Supply, Fairfield, Ca., is back at work after a brief respite at Lake Tahoe, Ca.

Dan Bohannon, Fir & Pine Lumber Co., Santa Fe Springs, Ca., a new salesman and tennis whiz. won the mens' singles championship at the recent John Wayne Tennis Club Open, held in Newport Beach, Ca.

Larry Fuller is now in sales for L-P at Standard, Ca. He had been with PSF, Inc., Fair Oaks, Ca.

Tenas De Jong is now selling forest products for Sunrise Forest Products of San Clemente, Ca., according to Al Bufkin.

Andrew E. Kidd is new national retail marketing mgr. for Rockwool Industries. Inc.. Denver. Co.. according to George R. Schwartz, v.p.

David G. Meredith is new merchandising mgr. and Richard C. LeVere is new market mgr., outdoor and roadway lighting, Johns-Manville Sales Corp., Holophane Div., Denver.

Richard A. Peery, pres. of Peery Brothers, City of Industry, Ca., and his wife, Natalia, recently did three weeks in Asia, visiting Bangkok, Hong Kong, Singapore and Manilla.

ASPHALT SHINGLES

(Continued from page 56)

coverings to meet at least the UL Class C standard, which has the backing of the National Fire Protection Association and the International Association of Fire Chiefs. Roofing materials that meet the UL standard bear the UL label on each bundle of shingles. The Class C standard is also recognized by national code groups.

Tom Catlow has joined sales at Knollwood Corp., Healdsburg, Ca. He had been with Redwood Empire, Inc.

Danny Dickson, Georgia-Pacific, San Jose, Ca., was the winner of the Vice-President's Sales Roundtable at cermonies held in Asheville, N.C.

Rick Adams is now with the trading staff of Trinity Forest Products, Sebastopol, Ca.

Max Corning is now on the sales staff of Sierra Pacific Industries, Redding, Ca.

Howard Rader is new pres. and gen mgr. of the Jewett-Cameron Lumber Corp. Portland. Or. Clarence Jewett, who had retired in 1976, has rejoined the firm and Rolla Vollstedt is remainins as a lumber trader.

UL also tests the performance of asphalt shingles against high winds. To qualify for the UL wind-resistant label, shingles must withstand test winds of at least 60 mph(continuous) for two hours without a single tab lifting. Self-sealing asphalt shingles that bear the UL wind resistance label have a factoryapplied adhesive stripe. The adhesive bonds the shingles to the adjoining course of shingles when exposed to the sun's warming rays.

American Wood Gouncil 198O Program

The American Wood Council board of directors has approved a continuation of its consumer and builder communications program aimed at the new built-for-sale housing market. Up to 30 wood home promotions and 20 housing seminars will be conducted in major construction markets in the US. The program objective is to maintain positive attitudes among home buyers and builders toward the use of wood products and innovative wood building systems in new house construction. The action was taken at the I lth annual meeting, held in Portland, Or.

The current officers and board were re-elected.

E.D."Pat" Reiten was appointed chairman of a special committee to formulate a means for companies and associations to be represented on the board and steering committee.

President John O. Batson appointed an advisory panel of industry principals to provide guidance on overall industry communication needs related to the end-use of wood products and systems.

Advisory panel members are: John T. Casey, Jr., Sierra Mountain Mills; M. Calhoun Colvin, Holly Hill Lumber Co.t Don-Lee M. Davidson, Davidson Industriest Paul F. Ehinger, Edward Hines Lumber Co.; Alan C. Goudy, Collins Pine Co.; John C. Hampton, Willamina Lumber Co.; Richard H. Molpus, Molpus Lumber Co.; Thomas M. Orth, Kirby Forest Industries, Inc.; Robert H. O'Neill, Hemphill-O'Neill Lumber Co.; Gilbert L. Oswald, Simpson Timber Co.; Roderick M. Steele, Potlatch Corp.i Ben C. Stimpson, Gulf Lumber Co.; William Swindells. Jr.. Willamette Industries, Inc.; and, A. Milton Whiting, Kaibab Industries.

The re-elected officers are: John O. Batson, Batson Lumber Co., president; E. D. (Pat) Reiten, Simpson Timber Co., v.p.; Matthew R. Pratt, Bendix Forest Products Corp., treasurer; Carl E. Darrow, American Wood Council, secretary.

Board members are: Don Deardorff, Fourply Inc.; H.C. Ellicott, Georgia-Pacific Corp.l Gilbert Emory, Welco Lumberl J. Bruce Fulton, Crown Zellerbach; William R. Ganser, Jr. Southern Forest Products Association; H.C.A. Hunter, St. Regis Paper Co.; Clyde R.

Kalahan, Weyerhaeuser Co., George E. Kelly, National Oak Flooring Manufacturers' Associationt Frank V. Langfitt, Jr. Georgia-Pacific; John C. Nichols, American Can Co.l J.R. Potter, Carrier Lumber; Gerald Raboch, Riverside Forest Products: W.M. Robson, Canadian Forest Products, Ltd.; John H. Schick, LouisianaPacificl Ray Spivey, Cumberland Lumber & Manufacturing Co.l G. Robin Swift. Jr., Swift Lumber: and Vern Veron, Boise Cascade Corp.

Tips for Good Management

Socializing on the job between employees is looked upon with a frown by many managers, but in reality it can increase productivity.

Management psychology has discovered that socializing within reason makes routine work less dull and actually stimulates greater output.

Workers should be allowed to do a job their own way as long as the standards of quality and quantity are met. Since results, not methods, are the objective, the individuality of the employee should be accepted and encouraged.

NEW PRODUGTS

and selected sales aids

Concrete Masonry Nails

Dickson Weatherproof Nail Co. has a shatter-resistant concrete/masonry nail as a result of a new heat treating and tempering system. They are ideal for attaching furring strips, partition walls, corner beads, bins, pipe conduit.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, NewDort Beach. Ca. 92660. Please mention issue date and page number so we can process your requeSt faster! Many thanks!

Clean Off Grafitti

A new all-surface protectant, Global Guard, from Laclede Research Laboratories makes grafitti removal easy and economical.

Wall Cover Display

Forbo's Paris Wall Division has a new point-of-purchase display that serves as an end cap or special promotional display.

Measuring 23x25x58 in., the display houses 30 rolls of do-it-yourself vinyl wall system plus nine half-gal. containers of adhesive.

The mini selling center spotlights a full-color header card illustrating exclusive features, ease of maintenance, typical installation, and tools required. Full-color photos show how to cover problem walls and a finished room setting.

The display can show 30 rolls of the same pattern or 15 rolls of two patterns.

AIso available is a selling center with a selection of 70 rolls, l2 installation kits, and l8 half-gal. containers of adhesive, in eight sq. ft. of floor space.

It is a clear, water based plastic coating, which, when dry, becomes water insoluble and will not yellow or discolor with time. Smog and other pollutants, including climatic erosion agents, will not affect it. Grafitti cannot penetrate ir.

If a particular area is vandalized with grafitti, it can be washed off with solvent. To renew protection, re-coat that area. For general cleaning, without removal, use mild soap and rinse with water.

The coating will protect metals such as copper and bronze which are being corroded by sulphur fumes or smog and can be used on patio furniture, garden fixtures, tools, equipment, metal sheds to protect against rust, as well as on cement driveways, interior and exterior walls, and as a roof sealant.

Applied by brush, .roller, .lpgltCg, squeegee, or spraying, it is available in one, five, or 55 gal. containers.

Wood Grain Panels

Fifth Dimension, a line of plywood and handboard paneling with simulated wood grain, is new in nine designs from DG Shelter Products.

The firm is able to offer individual firms in the manufactured housing industry original designs for their exclusive use.

All panels go through a five step manufacturing process. Two elements of this process are a white adhesive prime coat applied to the substrate to assure consistency of the design and a stain, mar and fade resistant thermal fused vinyl finish.

The panels carry a class C flame spread rating.

Solid Vinyl Siding

A newly expanded line of solid vinyl siding is from Bendix Modern Materials Corp.

Advantages of solid vinyl siding are said to be virtual indestructability, low maintenance, and protection against cold and heat.

Solid vinyl siding requires no paint because the color goes all the way through the material. A hose and a sponge will remove most dirt. It will not rust, peel, flake or blister and is dent, scratch and abrasion resistant. It will not support fungi or insect life nor conduct electricity.

With polystrene drop-in backing, it makes the home warmer and drier in winter, cooler in summer, reduces drafts and noise from outside.

Available in seven colors.

Cooking with Waves

Rotawave cooking system, a microwave countertop oven, engineered to distibute microwaves in an even, rotating shower of power is new from Amana.

Developed to beam microwaves directly at food and control cooking pattern, it is said to take less time and require less turning ofcookware. Problems, such as hot and cold spots and turning food frequently, are reportedly avoided.

The improvements are a result of a major design change. The rotating antenna, replacing the stirrer fan, transmits and broadcasts microwaves in a specified pattern and helps assure even cooking of food. Distribution of energy has been optimized with a new oven cavity, featuring a totally redesigned oven top and a new spatter shield.

The models are portable, economical, with advanced solid state electronics; combination time and automatic temperature controlled cooking, depending on the model selected. They provide 700 watts of cooking power and continue to be the onlY ovens to have earned the U.S. Government's exemption from displaying a microwave safety warning label.

Fancy John

A new closet design, the Patrician, is in the collection by Eljer.

The low, elongated bowl has a tank cover designed in an oblique L-shape to merge with the seat and cover assembly. The 3.5 gallons/flush meets most water-saving plumbing codes and features a push-button touch-flush. The collection includes a matching bidet, offering spray or rim flow and wall-mounted or fixture-mounted fittings. Both are available in fashion colors including cocoa and natural.

Kitchenware Special

Rubbermaid is promoting selected kitchenware on orders postmarked through Sept. 30.

A single turntable, regularly a suggested $1.98, is offered at the promotional price ol $1.44. Other items available at the promotional price of $2.88 each include a drainer tray and twin turntable, regularly $3.79 each; a twin sink dish drainer, normally $3.98; a regular dish drainer, normally $3.59; and a turntable set (two single turntables), regular price of $3.96.

A shelf pack display shipper is available to merchandise 24 single turntables while a larger pre-pack display helps promote twin turntables and turntable sets.

For mass display and easy ordering, an end cap assortment includes all promoted items and is shipped as one filmwrapped unit.

Knock-Down Furniture

A rugged line of wood furniture from Newood Products of Oregon, described as solid wood butcherblock furniture, includes coffee tables, end tables, sofa tables, dining tables, bookcases and desks.

Combining the natural beautY of solid wood with sturdiness and low price, the tables are 3" thick with the rich, natural wood grains from Oregon's famed forests in every piece.

All the products are of the knockdown type, and each piece comes packaged with instructions for assembly and care. Designed with rich, real woodgrains, the line is designed for a multiplicity of uses in residential, apartment or office settings. Most will retail for less than $150.

Heavy Duty Drills

Skil Corp. has two new %" heavy duty drills.

Variable speed model 542 operates at 0-500 RPM, forward and reverse, and features a six amp burnout protected motor. Model 540 operates at 500 RPM and features a four amp burnout protected motor.

Each has a removable spade grip handle which mounts vertically or horizontally and an auxiliary handle which mounts to either side or top of the tool for added leverage and better control. They have ball and needle bearing construction and a double reduction helical gearing system made of heat treated alloy steel. Both are designed to handle commercial and service applications.

Other features include a "lock-on" button, a high strength glass filled polycarbonate housing and a six ft., three-wire cord.

Generator/Pump Display Unit

Selected pumps and generators can be displayed and promoted with a modular display system introduced by the Homelite division of Textron Inc. The merchandiser fits into existing three or lour-ft. pegboard gondolas and is designed to. take. different ppduct groups in varying size and configuration. Dealers can design their own displays, since colorful display packages also are available lor chain saws, string trimmers and accessories.

The pumps/generator package (No. SP 00507) includes header identification card, two application photos lor use in the header, two product sell cards and a literature pack.

Stylish Fan Blades

Solid teakwood fan blades are the newest option in Encon's ceiling fan line.

Available on decorator ceiling fans, the blades come in three sizes: 42", 48", and 56".

A method of reducing cost of climate control. fans supplement air conditioning in the summer and heating in the winter by circulating air to its best advantage. Using less energy than a 50 watt light bulb, they reportedly can cut an average year's energy bill as much as 500/0.

Styled to fit any decor, fans come in brown or white and four have interchangeable lighting fi xtures.

Construction features include 1000/o copper wound direct-drive electric motor with a solid steel drive shaft. Lifetime prelubricated ball bearings permit smooth operation and quiet blade rotation. The cast aluminum motor housing completely encloses the motor to eliminate maintenance. Five or three speed controls are available to vary the operating speed. All are U.L. listed with a three year warrantY.

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Hardware Sale Spectacular

Crescent and Lufkin. two hand tool brands of The Cooper Group, have joined with Black & Decker, S-K Tools and Vise-Grip in the "Great All-American Workshop Sale" to be launched next Feb. 28 for a retail period of three weeks.

Supported by TV commercials on six major programs each of the ABC, CBS and NBC national networks, Crescent will offer consumers a free Little Nic hacksaw with the ourchase of an 8" or 10" adjustable wiench, and Lufkin a free carpenter's apron and pencil with purchase of a 25' Mezurlok power tape, both combinations display-packaged and with special distributor, dealer and consumer prices. The three other participating manufacturers will offer similar purchase incentives.

The commercials will averase three times each on prime time progrims such as ABC Sports, the CBS "Evening News with Walter Cronkite," and the NBC "Today" Show. Retail merchandising aids will include a TV tie-in banner for display headers, walls or windows; repro art slicks and ads; shelf talkers; radio scripts; and co-op ad allowances.

300 Sign Varieties

Don Graves Signs, Inc., Millis, Ma., stock more than 30O different styles for immediate delivery to retailers.

Two-sided, handcrafted point-of-purchase aids, offered with a large selection of price points, combination price points, percentages, and special attractions, the more than 15 colors coordinate with any store decor.

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Watch Your Step

SkidGuard from Simpson Timber Co. keeps docks and other surfaces safe.

Lake Mohave's Katherine Landing Resort, Az. uses the waffle-weave texture with heavy-duty phenolic overlay surface on docks where precise footing is essential.

Made of exterior srade Dlywood with 1007o waterproof giuelind,'the panels maintain their integrity under the most severe moisture conditions and need no finishing.

Ghain Saw Display

Produced on durable 6 ply card stock, they feature waterproof ink that won't rub off when handled. Attractive, freestanding, protective plexiglass holders can also be supplied with special clips to attach toppers.

Signs are priced at 990 each, delivered from stock.

Modular display system developed by the Homelite division of Textron Inc., for chain saw display is a strong pointof-purchase merchandiser.

The unit is desiened to fit into existing 3' or 4' pegbo-ard gondolas and can be utilized for three other Homelite product groupings, including string trimmers, pumps/generators and accessones.

Noise Control Material

Singer Safety Products, Inc., has a new loaded vinyl noise control material for industrial and institutional custommade enclosures, partitions and dampins sheets.

-ln a metallic grey color which reportedly enhances area illumination, the dense, limp material is flame resistant, lead-free and USDA accepted for food plants. With unimpaired performance in temperature ranges from -4f F. to 180"F., the wipe-clean material is impervious to oil, alkali and most chemicals. It will not sag, tear or rot.

Available in Vz and % lb. weights per sq. ft., with STC of 20 and 25, it is a composite of acoustically-engineered fiberglass coated both sides with dense loaded vinvl in custom-cut curtains or in 53" wide io-it-yourself rolls. For maximum noise reduction and sound absorption, l"-thick acoustic strips in choice of foams or quilted fiberglass are factory bonded to custom curtains. Depending on the noise source, l0 to 20 dBA reductions are possible for cost effective engineering controls to comply with OSHA worker protection standards.

The chain saw display package (No. SP 00504) includes chain saw header identification card, eight application photos for use in the header, 14 product information decals and six chain saw brackets.

tffin€ n rys

Do-lt-Yourself Security

For the do-it-yourselfer, SAFE Hardware is featuring an introductory special of its new intergrip door lock-one single cylinder lock free with the purchase of 4 single and 5 double cylinder locks.

The new intergrip is a jimmy-proof, solid brass, deadbolt lock packaged to appeal to the handyman. Double cylinder lock is for doors with glass, shutter guard protects deadbolt if cylinder is forcibly removed, interlocking provides maximum protection.

Grab a Corner

The Corner Carrier allows one person to transport a large, fragile sheet of building material upright.

It has two metal brackets that attach to the bottom corners of a 4 by 8' sheet of plywood, wallboard, Masonite or particle board. The brackets are connected by a rope with attached handle.

Priced at $9.95 from Degah Industries.

D-l-Y Humidifier

Manufactured by Comfort Enterprises, the Good-Bye-Dry Mist'r is engineered for the DIY atomizing humidifier market.

Designed for restricted space in-

stallations, including slab house construction, closets, round duct systems or crawl space, it's an alternative to the original Good-Bye-Dry evaporative under-the-duct humidifier, offering the same quality features and easy-to-install desisn.

A meie 6x6x3", it comes in fullcolor point-of-sale packaging as a complete kit. Fully assembled with all the necessary fixtures plus easy-to-follow instructions, it can be installed in about an hour using a few simple tools.

All water-contact parts are corrosion-resistant stainless steel and solid brass. The precision humidistat and built-in thermostat provide dual on/off control. Three-position swivel nozzle can be installed upside down, right side up, or under-the-duct in restricted areas. Anti-drip nozzle sleeve catches occasional water drippings and vaporizes the moisture into the air duct. Dual filtering system provides double protection against particles clogging the nozzle. It works automatically in conjunction with the forced warm air heating furnace.

Suggested retail is $79.95.

Super Tool Kit

A new l5-piece inch size tool kit from Metrifast reportedly features twice the turning power of conventional screw or nut drivers.

The ball torque handle incorporates an internal ratchet to continuouslv turn

fasteners at a twist of the wrist. To reverse the action, the drive shaft changes to the opposite end of the ball. The kit consists of the ball torque handle; l-41e" all purpose drive shaft; I drive socket adapter; 6 socket wrenches (3/r0". 'ltz'', vc", "lsz", /e" and 1lra"); 2 straight screwdriver bits; 2 Phillips head screwdriver bits; I Robertson square bit; plus a fitted plastic storage box measuring 7" x 2r/c" x 2" wide.

To make starting screws and nuts easier, the socket wrenches and screwdriver bits are magnetized from a permanent bar magnet located in the drive shaft. The steel bits snap into the drive shaft or socket adapter.

The kit is $8.95.

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Stick'em Up

Adhesive Machinery Corp., has introduced the Hipermatic Hi-Flo, a combination demand melt and reservoir hot melt gun designed for high volume product assembly and packaging applications.

The tunnel melting principle provides a delivery rate of up to 7 lbs. per hour. The entire I oz. molten glue reservoir can be extruded in less than l5 seconds, according to the manufacturer.

It requires no remote control box. The switch is in the handle, along with a pilot light and adjustable solid state thermostat that controls glue temperature to J5 degrees to assure consistent flow, open time, and better bonds.

The nozzle system provides instant flow as the trigger is depressed and perfect cut-off when released. The glue line can be varied during extrusion with the flow control trigger.

Replacement Window

A new concept in aluminum replacement windowS from Solar Windows is available in both single and insulated glaze.

Features include custom srid option, spiral balances for trouble--free operation, sturdy metal and chrome plated draw-in lock mechanism, extruded aluminum screen. removable from either inside or out, tilt-sash design, and low air infiltration factor.

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Self-Storing Door

The Ultima self-storing aluminum combination storm/screen door, with all hollow frame extrusions and patented corner gusset is new from Season-All.

With either a Z-bar piano hinge or expander mounting frame, it's a 1" thick door with equal size glass and screen inserts. Two-track design permits instant change-over from screened ventilation to complete weather protection.

A U-channel and/or vinyl sweep bottom expander seals against uneven sill conditions. Drip cap header, four oilite bearing hinges (Z-bar), leathergrain embossed kick panel are standard with optional urethane foam core insulated kick panel available.

Hand Tool Display

Pegboard wall displays and hand tool assortments are new from Diamond Tool and Horseshoe Co.

The Profit-Pac assortments include two of each tool, and eight assortments will display a complele basic tool line in I I sq. ft. The assortments may be purchased individually.

The free displays include a plastic wall panel, illustraled for easy reordering and restocking, complete with 6" hooks and push pins for mounting.

Diamond Profit-Pac assorlments include wrenches, snips, pliers, cutters and screwdrivers, all card mounted.

New Button Faucet

A line of slow-closing faucets called the Palm Button is new from Chicago Faucet.

Large 2" diameter palm buttons are used in place of conventional handles. Downward pressure on the button activates a slow-closing adjustable cartridge to provide a timed cycle of water.

The handles are said to give the user a safe, easy-to-use way ofoperating the faucet. Because of the slow-closing, self-closing design, it is reported to be an ideal laucet for saving water as well as water heating costs.

The laucets are available in center set or wide spread models with or without pop-up waste. All are standard with chrome plated finish.

Fiberglass Noise Control

New quilted fiberglass noise control material, Sound Stopper QFM, is from Singer Safety Products, Inc.

Available in 48" wide prefinished panels, l" or 2" thick, it is composed of 2 lb. density fiberglass quilted to a vinyl coated fiberglass cloth. The facing, on one or two sides, insures an easily-cleaned, permanent outer shell impervious to oil, grease and mildew.

A Class I rated building material, it may be mounted as a wall absorber (with NRC .70 to .75 rating), or hung as baffles to help control reverberation, or suspended as a semi-rigid curtain barrier to create an enclosure or divider, with sound reductions up to 21 dBa.

It is also available in factory-applied strips on loaded vinyl curtains or as doit-yourself roll goods.

All Purpose Gleaner

F.O. 554, waterbase, all purpose surface cleaner, is now available from the Maintenance Chemicals Groups of Hexcel/Specialty Chemicals.

It reportedly can be used in almost any cleaning operation where water can be tolerated. The recommended appli-

cations include car wash, engines, exteriors and interiors of aircraft. tile. white wall tires, truck washing, general maintenance, floors and walls.

Safe for use on virtually all types of metals, including the sensitive white metal group, it can be applied by brush, spray, steam, foamer or hand wipe.

Bucket For Roller Painting

A bucket designed for roller painting has a ll" x ll" square base to minimize tipping when used on the floor or a ladder.

The 10" deep receptacle holds up to four gallons of paint. Steep sides assure that excess paint flows quickly to the bottom, while the patented curved bottom permits the roller to reach the last drop. The carrying handle also serves as a holder for the roller.

It holds enough paint for an average room. A "stand-up" bucket when using long handled rollers, it serves equally well for spreading wallpaper paste or for cleaning and waxing floors.

Of rust-resistant coated metal. the bucket has an optional metal screen available for controlling the amount of paint on the roller. Suggested retail price. without screen. is $10 from Smith Assoc.

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Signs ldentify Dealers

New signs for showroom counters, vehicles and windows identify authorized dealers and distributors of Haas kitchen cabinets, vanities and modular wall units.

An eye-catching, illuminated l8"x2l" sign for window or display area contains the phrase, "Timeless quality in wood". Also available is an all-purpose, pressure sensitive sign which can be affixed to showroom windows, doors or trucks. A third sign, of rigid polystyrene, has an easel back for use in displays or on counter and desk tops.

Decorative Goal Burner

Le Coal Machine, a dramatic depar- ture in coal stove design, is being introduced by Franco Belge Foundries of America, Inc., marketing arm of one of Europe's leading heating equipment manulacturers.

Combining elegance and rustic appearance, the stove provides 30,000 Btu/hr. Measuring 32" wide by 28" high by 14" deep, it gives extra hours of untended burning time with a large t.uel reservoir and gravity feed system. A thermostat controls the burn rate.

With more than 200 years of, coal reserves in the United States, the coal stoves are becoming as popular as wood and multi-fuel stoves. The Polv-

matic 4-Fuel Heating system burns wood or coalt and. when either runs out, switches automatically to fuel oil or natural gas.

It is available as a total central heating system or to supplement an existing oil or gas furnace installation. With oil, Polymatic generates up to 120,000 Btu/ hr; 100,000 Btu/hr with coal and 80,000 Btu/hr with wood. It is 42 1/8" wide, 32 5/8" high and 3l 7/8" deep, and weighs 750 lbs.

Easy to Install Fascia

New seal lock fascia and flashine system is the latest addition to the roofl ing accessories line of Johns-Manville. The fascia clip and cover plate are of

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extruded aluminum. The water dam is a pre-formed cant strip. The fascia is available in mill finish, clear anodized, or a painted finish.

A complete system including outside and inside corners, a scupper unit, foam seal, flashing, fascia clip nails and water dam joint tape, it is reportedly easy to install.

Insulated Panel Frames

NuPrime custom-fit, insulated panel frames are designed for use alone or in conjunction with custom-fit replacement windows. They can be mulled together and stacked (without adaptors) to reduce window glass area for energy conservation, architectural appearance or privacy considerations. Insulating panel frames can be used

BECOME A PRESERVATIONIST CLUBBER!!!!

3 ' I did when I lost my job at Feather River Moulding Co., due to a shortage of douglas fir clear lumber. As I glared at my layoff notice I couldn't help thinking about all those big, overmature trees dying in wilderness areas and roadless areas. To relieve my frustration I got a club and went after the first preservationist clubber I could find.

"At first I tried to talk to some sense into him, telling him how withholding timber that could be cut is wasteful and how it causes a hardship on lumber workers and makes housing more expensive. I told him how "preservationism" accelerates inflation by forcing lumber prices up drastically, thereby hurting the entire country.

He was hard headed though, and I finally had to club him tomakemypoint....tt

This testimonial comes from Ann Podbielski, of the lumber community of Burney, California. Ann, who has since rejoined us, is working her way through college at Chico State University by means of part-time employment at Feather Riuer Moulding Co.

Send for your free Presenrationist Club today; they are made from rare Douglas Fir Fea clear lumber taken from a dying tree harvested from a multiple use forest.

Please allow 14 weeks delivery due to a large back order on this very popular item.

Co.

Producers of Douglas Fir and White Fir Mouldings and Millwork

above a NuPrime single-lite, doublehung or horizontal sliding window to obscure Iowered ceilings. Installed below operating windows, floor to ceiling openings become modern wall faces or attractive store fronts.

Temporary Railings

. A removable railing post assembly rs now available as part o[ Julius Blum & Co.'s Connectoriil system, the preengineered aluminum pipe railing system of stock components for nonwelded assembly.

It consists of a socket suitable for setting into a concrete floor and a collar for attachment to a l%" pipe railing post. Both the lower end of the pipe post and the collar are wedged into the socket in such a way as to hold the post firmly in place. The railing lifts out of the socket with a cover for use when the railing is not in place.

Another component is a toe board with clamps for attachment to lrl:" pipe railing posts. This section is a 4rl:" wide aluminum strip, flanged for stiffness and provided with T-slots for clamping to the post. It is used with both stationary and removable railings. The cover for the removable railing socket can be stored in a recess of the toe board section when not in use.

The system and its components have been fully tested for stiuctural soundness. They are available from stock for immediate shipment.

Heat-Resistant Primer

Manufactured by The Dampney Co., Thurmalox 245 is a primer intended for use with Thurmalox 270 heat-resistant fi nish paint.

Specifically formulated for use where a heat-resistant, zinc-enriched protective coating is needed, both are furnished for retail sale in l3-ounce aerosol cans.Thurmalox 245 is gray in cofor. Thurmalox 270 comes in black, rnaroon, blue, green and brown, in midnight or metallic finishes.

Typical uses include stovepipes, woodstoves, free-standing fireplaces, firplace hoods, screens and accessories, heaters, furnaces and similar heated metal surfaces exposed to salt air, high humidity, wet weather, and heavy con- densation. It guards against rust bleedthrough and streaking, and may be used outdoors to improve the weatherability of backyard fireplace equipment and barbecue grills. On automotive and farm equipment, Thurmalox 245 is well-suited for priming engines, mufflers and exhaust systems.

Both are free of fluorocarbons, Iead and chromates. Each 13-ounce aerosol can covers 20-25 sq. ft. ofsurface.

Stained Glass Door

The E.A. Nord Co. has introduced an entry door design utilizing stained glass.

Named after Byzantine architecture which was characterized by extensive use of stained glass, the door expands the Voyager line.

Like all Nord entry doors, it is constructed with Weatherbond panels. Laboratory testing and outdoor weathering has shown that this exclusive three-ply panel will never split through.

IMPORT3D HANDWOODS

Our aim is to fill your requirements, promptly, with competitively priced quality products.

We also represent Holmes & Co.,Inc. and Robinson Lumber Co, on the West Coast.

Housewares Attitude Survey

America's homemakers are fairly well satisfied with the myriad housewares products available to them in today's marketplace. And in an ongoing period of rising prices coupled with rising consumerism, most consumers think today's housewares are both reasonably priced and well made.

That's the word from Ronald A. Fippinger, managing director of the National Housewares Manufacturers Association and spokesman for America's giant housewares industry whose sales on a manufacturing level hit $13.5 billion last year, while retail housewares sales passed the $27 billion mark.

Fippinger based his observations on findings of the NHMA's justpublished "Survey of Auitudes and Purchase Habits of Consumers of Housewares Products: A 1979 Profile of the American Housewares Consumer." It is the second comprehensive consumer study undertaken by the NHMA for the entire housewares industry, and its findings are measured against the association's initial 1974 benchmark consumer study.

Some of the more interesting consumer survey findings are:

OHousewares rank ahead of the automobile, furniture and toy industries, but behind the food and clothing industries, in terms of responsiveness to consumer needs. This reflects no change since 1974;

and the best image of the housewares industry is maintained by younger and more affluent residents of larger metropolitan areas.

OConsumers rank price as the most important factor in the purchase of housewares products; and for most categories, its relative importance has increased over the past five years, especialy among lower income, younger and larger households. Price ranks highest for outdoor products and accessories, while color/desigir is more important for bathroom accessories. Brand name was the most important factor for small electrical appliances in 7974, but the secondranking in 1979. Selection, size and warranty prove to be relatively unimportant factors.

OAmong housewares product categories, cook and bakeware items and serving and buffet products and accessories are given the highest marks for quality; outdoor products and accessories, the lowest. Older consumers and those with smaller households are most satisfied with the quality of housewares products.

OMore than half of consumers expect small electrical appliances to be replaced every two years (90/o) or every five years (420/o). More people expect longer guarantees for their- housewares products than was the case in 1974, and in most instances the majority looks for product guarantees to exceed one year.

LumberProductionBill

The National Association of Home Builders is supporting a bill which would establish a guaranteed loan program to stimulate softwood lumber production by private, non-industrial land owners.

Testifying before the House Agriculture subcommittees on conservation and credit and forests, NAHB president Vondal S. Gravlee has testified in Washington, D.C., that the proposed program might have the long-range effect of moderating lumber prices and, in turn, new home price lncreases.

"Increases in lumber prices have contributed significantly to the present serious housing cost spiral," said Gravlee, adding that the 55Vo price increase for softwood lumber'betwee-n 1976-1978 ailded nearly $3,000 to the cost of a median-priced new home.

NAHB estimates that the U.S. will need more than 2 million starts annually during the next l0 years to meet the nation's basic housing needs and that unless domestic timber production is increased, U.S. imports of Canadian lumber could rise to 23 billion board feet by 1982, more than double the 1978 imports.

ONearly three-quarters of consumers think kitchen tools and gadgets are usually inexpensive or reasonably priced, and more than half have the same opinion of prices for small electrical appliances, cook and bakeware items and serving and buffet products and accessorles.

OMost consumers prefer to buy serving and buffet products and accessories and bathroom accessories in department stores, while discount stores are the most popular source for other product categories. Suburban shopping outranks downtown, and self-service is preferred to help from sales clerks in all cases except serving and buffet products and accessories.

OPurchase of almost all housewares except kitchen tools and gadgets are planned in advance, usually without spouse participation. Housewares has declined as a gift item over the past five years; and cook and bakeware items at an average price of $12.87, and small electrical appliances at an average price of $19.51, are the leading gift categories, especially among younger, higher income consumers.

OIn terms of color schemes, yellow as a primary kitchen color is increasing in popularity, while green appears to be declining. Blue remains the leading color for bathrooms, with brown coming on strong and pink/rose declining.

Tips for EffectiveInterviews

A well organized, structured interview of a prospective employee is essential for effective comparison of applicants.

a Ask the same questions in the same order.

. Prepare by reviewing the resume and/or completed job application.

. Make the applicant feel at ease by explaining the interview procedure and hiring process.

o Sell the company and the job to the applicant.

. Be wary of an applicant with gaps between jobs; this may be an indication of working until qualifying for unemployment, then temporarily retiring on benefits. Investigate the college student who claims to not be returning to-school, espe-cially if the scholarship record is good.

o Question poor references and give the applicant an opportunity to explain.

o Check all references routinely as this will be helpful if a discrimination charge is filed by the applicant.

Three-Way Cart

The Tote Machine, three products in one, is new from Great Outdoors.

With polyethylene body in place, it becomes a garden cart, capable of carrying up to 150 lbs. Large 16" bicycle wheels make it possible to push or pull it over rough ground. The wheels have been strategically placed to assist in balancing the load.

A catch enables the body to be removed, converting the cart into a two wheeled dolly to carry items such as peat moss. At the front is a toe plate to retain the load in place and be used as a lifting platform for levering a load onto the dolly.

With the body removed, a leaf ring can be fitted to hold a standard plastic lawn and garden bag for collecting

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refuse. The ring keeps the bag open for filling, and allows it to be hauled from place to place.

Accessories include a nylon tiedown strap for securing bulky loads, a load retainer to increase capacity, an expanded metal screen for sifting soil, sand or compost and an outboard motor bracket capable of carrying motors up to l8 H.P.

The machine weights approximately 50 lbs., and is shipped knocked-down in the carton, measuring approximately 34 in. x 28 in. x 12 in. Also available is a heavy duty model which can carry increased loads up to 300 lbs. It has been designed to meet the demands of professional gardeners, nurserymen, groundskeepers and maintenance worKers.

Liquid Plastic Coating

Plexcote, a low cost. one-can, stable polyurethane plastic, is from Magnet Paint & Shellac Co., Inc.

In high gloss and clear satin finish, it dries dust free in 30 minutes, can be recoated in 6 hours, and is ready to use in 24 hours. Abrasion resistance and non-marring qualities make it ideal for use on floors and other wood that is subject to hard abuse, such as boats, sundecks. lurniture. doors, bars and table tops.

Resistant to scuffing, heel marks, chemicals, oils solvents, alcohol and scalding water, it can be applied bY brush, spray, roller or lambskin applicator. Plexcote comes in 5 gal., I gal. and ot. cans.

Gonverter Increases Heat

Viking Xtra Heet converts a radiant heat wood stove to forced air heating. The Xtra Heet converter forces the heat from the surface ofthe wood stove out into the house. The converter is made of cold rolled steel and theblower is UL listed.

There are three adjustable models: VX 100 fits stoves from 12" to 18" widel VX 200, 18" to 24" wide; VX 300, 24" to 30" wide. viking Stove Co. is the manufacturer.

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Glass Membrane for Roof

Gafglas Ply Sheet B, a glass-base BUR membrane composed of a mat of inorganic fibers coated with asphalt, is new from GAF Corp. for use in place of organic or mineral fiber felts in the construction of hot-applied built-up roofs.

The special properties of the glass fiber base, such as resistance to moisture absorption and curling, as well as to micro-organisms that produce rot and deterioration, give the new product improved weatherability.

It is said to be dimensionally stable and resists buckling under severe moisture. When applied as recommended, it will reduce the incidence of blistering and wrinkling. Because it is

light in weight, and easy to handle, it calls for less material handling per square.

The new product carries a G2 BUR U.L. label. When used in compliance with published specifications, it can qualify for U.L. Class A, B, or C construction. It is available in units of 324 sq. ft. per roll, weighing approximately 65 lbs.

Control Cuts Energy Use

A solid-state control to reduce energy costs is new from the Climate Control division of The Singer Company.

It provides automatic programming of multiple conditioners from a central point in a single location such as an office building. Conditioning units are automatically turned down in the evening and restarted in the morning. The system provides for building occupants working at other than normal day-time hours to override the night mode and return their units to normal day mode.

Additionally, it permits separate programs for areas in a building which have different occupancy schedules and permits manual temporary modification to conserve energy during holidavs.

Tub Recess Kit

The Marlite brand ABS tub recess kit, with shiplap joinery to permit installation in recess areas measurins 30" x 60" up to 321/2" x 65th", rel portedly can be installed in less than two hours. It can be applied over any

solid surface, such as drywall or plaster without fitting, mitering, grouting, or moldings. The white unit, which features molded-in shelves, can be damp wiped clean.

Four basic steps are needed for installation: (l) Cut out holes for plumbing fixtures; (2) Apply adhesive to back of panels; (3) Install back panel, end panels, and then molded corner panels; and (4) Apply caulking to tub surround edges at tub edge and replace fixtures.

Plastic Backwater Valve

Spee-D-Valve, lightweight backwater valve, is now availabe in either ABS or PVC plastic, according to National Diversified Sale to eliminate rust and corrosion problems associated with cast-iron valves.

Intended for drain, sewer. irriga- tion, and other applications where water back-flow must be prevented, the valve is available in DWV dimensions of 3" and 4" with standard hub inlet and spigot outlet.

It utilizes a self-lubricating plastic hinge, eliminating the chance of rust or hang-up in the movement of the valve flapper and ensuring a positive seal for valve closure.

Since standard 6" DWV pipe can be

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used as a riser for access to the bayonet-threaded valve clean-out cap, there is no need for the usual brickand-mortar box over the valve.

lndustrial Saw Blades

A new line of carbide tipped, large chio circular saw blades for industrial appiications is from New England Carbide, Div. of Wallace Murray Corp.

Featuring heavy plate construction to insure straight and accurate cutting, in smooth cut and rip/framing styles, they utilize an alternate top bevel ground tooth desisn, and can be resharpened.

Thev rieasure 0.084" thicli for 6t/2" througir 10" diameters, and .100" thick for 12" diameter. Individually skin packaged for protection prior to use. ihev c-ut hard and soft wo6d, laminates, hardboard, finish and exterior plywood.

Unit prices are $20.50 to $86.75 for smooth cut style, and $18.25 to $37.65 for rip/framing style.

Safe Heavy Duty Cleaner

Kerosene substitute from Laclede Research Laboratories is an industrial strength cleaner and degreaser.

Safe to use, it replaces such solvents as kerosene and trichlorethylene, which can cause diseases of the liver and kidneys. In most applications it gives better cleaning results than other solvents.

Containing no chlorinated hydrocarbons and not a petroleum distillate, it has a flash point of 165'F., which means that it is safe to ship and non-hazardous to store.

Water soluble, it's an extra-strong cleaner for equipment, instruments, tools,

quality serviee

and machinery; an engine degreaser; a heavy-duty cleaner for surfaces exposed to dirt, oil, and soil contaminates. In addition, its new high level of safety makes it a desirable item for hardware and housewares distribution, for use in and around the home.

It is packaged in 470 ml (l U.S. pint) containers for the consumer market, for the indushial market, gallon and 55 gal. containers.

Geiling Grid System

A single web ceiling grid system is new from Leslie-locke.

Desiened for the do-it-vourself homeowner,-the Quali-Tee sysiem is said to offer several distinct marketing advantages. Strength is enhanced by a full l%" runner height and wide, doubleedged top flanges. This combined with

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The Merchant Magazine

built-in self-locking main runner connectors creates a level, solid, attractive ceiling. Cross tees are also self-locking.

Alignment is further ensured by placing hangar wire holes 3" on center in main runner sections. Runners also feature built-in hold down tabs. eliminating accessory clips. Colors are black, white and vinyl-clad walnut wooderain finish. ComDonents are available in standard 12' and'8' lengths.

Merchandising includes a brochure to explain the installation with layout grid and materials charts. The merchandiser illustrates the four basic steps for installing a ceiling and holds a supply of components and literature in eight sq. ft. of floor space.

Holiday Display Unit

Con-Tact Brand oresents five holiday patterns in a haridsome display unit: stained glass, Rudolph/Santa, yuletide brick, Christmas red, and deep holiday green.

All five have light-tack backing for easv removal.

The display unit features a bright heading of Santa, plus a base of yuletide brick to stimulate impulse buying at point of sales: shipping wt. approximately 28 lbs.. shippins carton size: 2.4 cu. ft., display'iiz{llYr" X 17" x 65" (including sign). Suggested retail price: $l19.40.

douglas fir, hem-fir, ponderosa pine sugar pine, western red cedar and incense cedar plus a wide range of industrial items in those species.

cedar, hem-fir and douglas fir studs in all grades, 6' to 8'. truck and trailer & carloads

Securlty Display Gabinet

The Butrick mirror-back security display cabinet is suitable for office, lobby, home, store, or factory.

In solid native hardwood, with a minor back, glass ends, plate glass top, adjustable shelves, sliding doors with finger slots, and key locked for security, cabinets are shipped fully assembled.

Available in birch or walnut-stain finish, with mirror or plain-glass back, it comes with or without a base. Without the base, the cabinet can be wall hung. A flourescent light fixture is available. Two units can be set up side-byside or stacked.

Length is 36", height is 30" (36" with base), depth 137+"; three shelves are 12" wide.

Powder+oated Shelves

Decorator shelving products from Macklanburg-Duncan Co. feature powdercoated fashion finishes in a wide range of styles and finishes.

Dealers mav choose from three displays dependiig on volume and space. The big display of 36" slimline standards and brackets, unfinished shelving and 24" shelf supports is an 8' wide modular steel displav for retailers with up to 5,000 sq. ft.'of'sales area.

The bigger uses the big display as a core and adds 36" steel standards & bracket and 24" Nuway shelf brackets, for the retailer with 5 to 10,000 sq. ft.

Clarbml &

of sales area. It totals 13' of merchandise.

The biggest unit is comprised of six displavs: the 4' slimline assortment, both strdtving, 4' Nuway shelf brackets, 4' heavy-duty display, 2' shelf supports.

A varietv of ornamental shelvins and hanging biackets for home, offiie or workshop come in finishes of anodized satin, alblack, coventry gold, coventry silver and antique copper. Antique copper, white, coventry gold and coventry silver are finishes with bonded powder.

Air Tight Window

Dual sets of sashes and a new sill design concept makes Season-all's new Model 133 horizontal sliding window effective against water and air infiltration.

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Wood Windows Doors (interior, exterior)

Louvered Products

Accordian Doors

Sash & Panel Doors

Residential Hardware Frames, Jambs Moulding

0w?nodwl Xiluln lnrhlo . .

Nicolai entrance doors

Visador lites & plants

Perma-Door metal residential entry system

Steelcraft commercial steel doors and frames

The outer sashes can keep most winddriven rain from the second sashes and an exclusive four-directional weep system in the sill carries off any water accumulation.

The dual sashes provide quadruple weatherstripping to keep out the wind while a wind-actuated baffle closes the sill weep system when it isn't draining water.

Available in residential and commercial versions.

One-Ply Roofing

BFGoodrich Lexply # I brand oneply membrane roofing, brilliant white in color and formulated with UV and ozone resistant DuPont Hypalon compound, reflects summer heat, repels spring showers and remains flexible in winter.

Adhesive is applied directly to the roof deck or closed cell insulation material and lrxply prefabricated "blankets," or membrane sections, are rolled in place and joined to seal the structure. This one-step bonding operation reportedly simplifies application procedures, reduces installation time and lessens the chance for costly mistakes and later repairs. It provides weight reductions of up to 90Vo, as compared to roofing systems employing rock ballast to hold the roofing membrane in position.

Skylights

Roof Hatches

Particleboard

Gold Bond Decorative Panels

Western Turnings and Coffman for stair parts

Garadco Windows

Stair-Pak wood spiral stairways

Put The Top Up

Tube-Lok Products has introduced a line of bolt-on encosure kits which convert open ROPS to all-weather cabs.

Requiring no modification of canopy or tractor, the panels are installed without removing the ROPS. With full-length doors and secure latch mechanism, the enclosure allows easy access in and out of the cab. Operator visibility is afforded by the large, tinted windows of laminated glass.

Panels are of l0 gauge steel, and include heavy duty rubber seals. Besides shielding the operator from weather, dust and falling objects, the enclosure offers ways to control the cab environment, including heating, pressurization, air conditioning and sound suppression options.

Sewage Ejector

Expert Corp. has two new submersible sewage ejectors designed specifically for flood control and residential/commercial/industrial sewage applications in which waste must be

disposed of efficiently up to existing sewer and/or septic lines.

Both the model 342 (2" discharge) and model 343 (3" discharge) are powered by t/zhp submersible Franklin Submatic motors operating on ll5 or 230 volt AC current. Pump housings feature true volute design for highest pumping efficiency. The 2" or 3" cast iron NPT discharge flanges are interchangeable and easily replaceable in the field.

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Broom Pole Adaptors

11 Traynor St., P.O. Box 4696 Hayward, Ca.94540

Low cost plastic adaptors that prevent broom handle breakage while providing additional sweeping leverage are available from Clinton Plastics, Inc.

A patented glass-filled nylon adap- tor that joins wooden handles and brooms to prevent breakage from hard use, it alters the handle leverage point for easier sweeping. Interior ribs grip the handle without glue or hardware.

Designed to fit conventional 15/16" diameter wood broom handles as well as tenoned l" and 1-1l8" handles, the 2-3/4" adaptor features a rolled 3/4-5 Acme thread that screws easily into brooms. Resistant to chemicals, solvents and water, it permits broken handles to be reused.

Price is from 12Q to 150 each. in bulk.

" We Don't Think YouEd Refuse Our Prices "

D-l-Y Plumbing

Plumb Shop do-it-yourself Plumbing kits cover most popular plumbing projects.

Included are PVC and chrome plated brass kits for installation of single and double bowl sinks and vanities, a wall connection toilet installation, one for floor connection. and faucets, dishwashers, disposers, and water heaters.

All of the kits have easy-to-follow instruction sheets.

Degreasing Solvent

LPS instant super cleaner is a stabilized, fast acting, non-flammable solvent, formulated to save time and money by cleaning and degreasing parts and equipment thoroughly, even without disassembly.

It removes oil, grease, wax, moisture. dirt. brake fluid and other contaminants with a KB (cleaning power) of 120, about five times stronger than most electrical/electronic cleaners.

With no flash point, no fire point, it is extremely low in toxicityl non-conducting; non-staining and non-corrosive to metals. It leaves no residue, is quick-drying,environmentally safe and easy to apply by aerosol spray or bulk by dipping, brushing, or wiping on.

After cleaning, bare metal surfaces can be protected with LPS No. I, No. 2 or 3, ESA-100 or Instant Cold Galvanize.

The cleaner is available in 20 oz. environmentally safe aerosol cans; I gal., 5 gal., and 55 gal. bulk containers.

Medium Priced Vanity

Heads Up Inc. has a new line of medium priced oak vanity cabinets, the Fallbrook Collection.

Both the sunflower and clover models come in sizes ranging from 17" to 48" wide and accept virtually all popular tops.

First Aid Kit

Bright red lettering on a highimpact, durable white plastic shell in the shape of a safety cross makes this new first aid kit from Acme Cotton Prod. easy to recognize in emergency use situations.

The wall-hanging unit features a drop metal hinge for easy access to supplies. Contents include an assortment of basic first aid items.

Designed for offices, laboratories, machine shops, production facilities and service stations, it is sized to adequately accomodate the work space of l5-20 people.

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Paper Eater

The new destroyit designer shredbaskets series, from Electric Wastebasket Corp. is for personal and general use.

This machine shreds 7-8 sheets at a time automatically, with safe unreadable shredwidths (3/16"). Another feature is the hidden, yet available bin for regular paper waste like cigarette packs and paper cups.

The shredbaskets have colored, sturdy cabinets. Their self-sharpening cutters made of hardened steel accept clips and staples with no harm to the unit. One model has casters for easy moving about and comes with a removable waste-bin.

OUR HERITAGE

(Continued from page 59)

facturers, cabinet shops, fence contractors, carpenters, architects, draftsmen, forestry service, sales and purchasing at mill, wholesale/ broker and retail level, newspapers, box and packaging plants, maga- zines, and, yes, even waterbed manufacturers.

When the horizons of learning are unattainable in a man's lifetime, is it any wonder that we who love it find it interesting, involving and intriguing. Each day presents new challenges and new frontiers and the pioneer days have just begun.

It's an alarming statistic that many of the young people who come into the business become experts in a few weeks or months. This observer would be terribly suspect of that rating even if the time involved were several years, or even decades.

It would be most difficult to find a business where the competition was keener and yet the alliances more closely knit. Many, or most, for that matter, of the friends we have are those we have acquired in our day-to-day, eight-to-five vocations.

There are no diplomas issued in our line of work because the degrees keep coming day by day, one by one, as we learn new facets. new fields.

Since one can't learn by books or by a formal education, one must assume that the bulk of the learning process would have to come from experience and, as some sage might say, "You can't buy experience but there surely is no law that says you can't borrow from it."

It's amazing how many men we've met in our lifeiime who were more than willing to share their knowledge (at no charge) for. after all, there is virtually no other direct way for them to leave their heritage.

Forest History in Action

"Environmental Changes in the Great Lakes Forest," a symposium, was held recently in Madison, Wi., home of the U.S. Forest Products Lab., by the Forest History Society, based in Santa Cruz. Ca.

The meetings and lectures considered the ecological and institutional changes in the forest environment of the Upper Great Lakes region, which includes

Northern Minnesota, Wisconsin, Michigan and adjacent areas of Ontario. Canada.

The Forest History Society is an active, broad-based organization that has a record ofpresenting publications, studies and seminars that have proven of value not only to the historian but to active members ofthe forest products industry. Persons interested in membership information should write or call the Forest History Society, Inc., 109 Coral St., Santa Cruz, Ca., 95060; Q08) 426-3770.

Brainstorming A Solution

Brainstorming, rapid production of ideas by a group of people, is a useful way to solve a specific problem.

The technique, although simplg is best employed when ground rules are established for participants. These include no criticism of anv idea by anyone, listing all ideas', free-wheeling with the more, the better philosophy, building on ideas of others, improving, combining.

Although individual ideas are often not practical, even weak ideas can trigger responses that are productive.

FIRE PROTECTION

(Continued from page 36)

system. However, it should be noted that this program was undertaken after a fire partially destroyed their complex.

What is needed to upgrade lumber facility fire protection? First, management must become and remain involved. They must decide to analyze their facility constantly and determine areas requiring additional fi re protection measures, effectively deploying protective equipment in these areas, and must educate all employees on fire prevention measures. The few hours spent in accomplishing this may well have its rewards if their acts one day prevent or control a potentially devastating fire.

Several aspects should be addressed in reviewing fire prevention at lumber facilities beyond basic inspection and fire suppression/detection equipment. Policies, procedures, and general protection measures all play an important role in fire protection, including:

tr providing a functional fire brigade.

tr enact and restrict smoking controls.

tr hold employee fire prevention education sessions.

tr conduct periodic fire and safety inspections.

(Continued on next page)

FIRE PROTECTION INSPECTION SHEET

(Conduct at least once monthly - Note unsatisfactory items only) (File for insurance and fire department review)

AREA/ CORRECTIONLOCATION MADE

A defined, scheduled inspection program should be provided by in-house personnel to identify potential hazards requiring attention/correction' The inspection program will itefine what to check. who will do it. at what frequency, and with-whlt follow-up. A manager's signature will place responsibility and accountability to ensure that the program is carried out.

SIERRA PACIFIC INDUSTRIES

9 Northern Galifornia Manufacturing Centers

Douglas Fir, Incense Cedar, Ponderosa Pine, Sugar Pine, and White Fir. Green & Kiln Dried.

MOULDINGS:

LUMBER SALES:

Chico Ca. (916) 895-3i111

Al Ryan Paul Bean

Reddfng, Ca. (916) 2758812

Ron Hoppe, George Rogers, George Sharp, Paul Trueb, Bill Wessner, Max Corning and Terry Kuehl

CAUSES OF FIRE IN LUMBER FACILITIES

FIRE PROTECTION

(Continued from previous page)

! provide watchman services to enhance security and fire protection.

tr encourage fire department review, pre-plan, and inspection of the facility.

! keeping the facility clean.

tr remove sawdust and wood chip accumulations daily.

E post the fire department telephone number in strategic locations.

tr replace sub-standard wiring.

tr do not permit open burning.

tr develop an emergency action plan.

conduct periodic fire prevention/safety meetings with all employees.

provide automatic detection and suppression equipment.

Constant attention to the aforementioned items is fundamental to a basic facility fire protection plan. If these items are followed. chances are if a fire does happen to occur it will be promptly and effectively controlled, hopefully saving time, money, property, and lives.

It's up to you; work before the fire or after the fire breaks out and destrovs.

LUMBER PRODUCTION

(Continued from page I 1 ) difference. Nearly allof Boise's production is in Oregon, Washington and ldaho although there is some significant production in the Southeast.

Potlatch Corp.showeda drop in 1978, too. The Lewiston. Id., unit (which we mention every year because of its size) sawed 183 million feet of lumber. Althoush this is large by American standardl, plants of this size are very common in Canada.

The Kamiah. Id.. mill site of Potlatch showed a drop of 7 million feet. These two plants were the reasons that, overall, Potlatch showed a decrease in 1978.

Sierra-Pacific Industries is a newcomer to the survey this year. The firm is the largest independently-owned manufacturer in the United States. Owned by "Red" Emmerson, it has come a long way in the last 25 years. The Eagle Lake Division at Susanville, Ca., cut 93 million feet last year, the Emerson Division at Arcata, Ca., spit out almost 8l million feet while Hayfork, Ca., produced close to 76 million feet. The Quincy, Ca., plant cut 64 million feet as did the Red-

ding Division plant at Central Valley, Ca. The Feather River plant at Loyalton, Co., had 62 million feet.

International Paper Co. produced 580 million feet in 1978, an increase of 45 million feet over 1977. The Chelatchie. Wa.. mill had an increase of 12 million feet

while the Gurdon, Ar., plant showed a similar increase. Slight increases were shown at other plants with no substantial decreases anywhere.

However. the Chelatchie unit has been closed and it will cause

(Continued on next page)

SPOTTING THE TRENDS (Continued

from page 11)

The Big Boys Get Into Retailing

h IVERSIFICATION is nothing l/ ns\ai to the forest products business. But it means different things to different people.

For example, Frederick Weyerhaeuser came out West to diversify nearly 100 years ago, after he had worked in the Midwest in the lumber business.

For Georgia-Pacific, it marched out to the West Coast in 1946 after starting in Georgia in 1927. In the late '40s and '50s, like so many others, it bought timberlands in the West. Later on, it diversified into gypsum, and during this decade, oil.

But for Boise-Cascade, it was a different tack. Originally it was composed of 3 mills which had merged in 1957. Today it is one of the largest lumber producers in the world.

Along the way, though, they got involved in distribution. Even more recently, they bought or opened up retail lumber yards. ln California, for example, they have plants in Healdsburg and Madera. Also, Boise is well represented in the San Diego region with some Westy's retail yards, a larger con-

(Please turn to page 91)

gwnl W hnlraale Lunrbp,r

Pine Redwood

Cedar

GREEN or DRY . DIRECT MILL

SHIPMENTS o LCL o GARGO o

RAIL r TRUCK & TRAILER o

PRESSURE TREATED LUM BER Yard & Offlceg: End of Alrporl Rd.

P.O. Box723, Uklah, Ca.95482

Phone CORDES LANGLEY, ROGER HOWARD:

PURPOSE PIASTIC Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! M@

Ready to use right out of the can, Famowood! fir,Jffi ,'lf,''i:liTr,iJ','.,l,:l'1;,?li3i.113:

LUMBER PRODUCTION

(Continued from previous page)

this firm's production to drop about 500 million feet in 1979; still probably good enough to keep it in the top ten for next year.

Crown Zellerbach is on the list again this year. With production of 539 million feet, it was safely ahead of tenth place St. Regis Paper Co. Crown Zee reduced its output at Omak, Wa., to 79 million feet last year from 86 million feet in the preceding year. The Lincoln, Wa., facility dropped to 56 million feet from 68 million feet. Adjustments of 2 to 3 million feet were common at most other plants.

In lOth place was St. Regis Paper Co. whose production was almost unchanged from 1977. With two plants at Libby, Mt., output there dropped about l5 million feet. Two sites at Tacoma, Wa., showed an increase of about 7 million feet. Klickitat,Wa., had a slight increase to 52 million, 610 thousand feet from the 48 million, 718 thousand of the preceding year. Allied operations at Lumpkin, Ga., added 8 mil-

lion feet of new production for St. Regis.

So. then, these represent the make-up of the top ten. While some of it is positive and some of it is negative, it nevertheless reflects the constant change that is a part of the lumber industry.

RETAILING TRENDS

(Continued from page 88)

tractor operation and a wholesale distribution center.

Nor is Boise alone today. In the last few months, both LouisianaPacific Corp. and Weyerhaeuser have made their first stePs into retailing.

Louisiana-Pacific has recentlY bought a number of retail yards in Southern California. Included are giant facilities on the Long Beach docks and other retail yards throughout the region. Most of the yards cater to either the homebuilder or to the "shoulder trade."

Not long thereafter, Weyerhaeuser bought Dixieline Lumber Co. of San Diego. Dixieline has a large contractor facilitY on the docks at San Diego as well as four retail yards serving the consumer. Dixieline president Bill Cowling,Jr. recently noted thatit was Weyerhaeuser's "first step toward entering the retail lumber business on a national scale." (see The Merchant, July, p.34)

Another large lumber Producer

that is in the retail business is Wickes Lumber Co. Originally headquartered in Saginaw, Mi., the company recently moved its Hq. to San Diego. Wickes, the largest building materials retailer in the nation, started out as a retailer more than 100 years ago. It is only recently that it ventured forth into production. But it is not a factor on the scale of a Weyerhaeuser or Boise Cascade. The firm also wholesales building materials under the name of Sequoia Supply.

Another lumber producer is Evans Products. However, it is even a smaller producer of lumber than Wickes. But Evans is wellrepresented in retailing with Gross-

man's stores located on both the East and West Coast, as well as some Hubbard & Johnson yards in the San Francisco Bay area.

A sign of things to come? It is still too early to tell, but with Weyerhaeuser, L-P, and BoiseCascade in retailing, can either Champion or Georgia-Pacific be far behind ?

Keep On Trying

A recent survey shows that 800/o of all sales are made on the fifth call or after with only 100/o of the salespersons involved persisting to this point.

Almost 500/o of the salespeople in the survey gave up after one call.

We have fractional sizes, 1x4 to 4x6 up to 100 inches long. We also stock heavy 4 foot and 8 foot (35 million per year) of Western Wood, Douglas Fir and some hard' woods. We will ship by box and by flat rail, or by truck.

. incense cedar

o port orford cedar

. alaska yellow cedar

o inland red cedar

. tennessee red cedar

ARIZONA PROMOTION

(Continued from page 8)

Redwood Book of Wood/Book of Could (valued at $2.50 each) at any of the Angels seven locations in the Phoenix area.

Coinciding with the show dates, a flight of 23 30-second, full-color television spots were appearing on ABC. CBS. and NBC stations blanketing the Phoenix area. reinforcing show impressions by making a strong appeal to the audience to stop by their nearestAngels DoIt-Yourself Center to ask for a free copy of the Redwood Book of Wood/Book of Could.

A spot check with Angels one week after the show ended revealed that the combination of show coupons and tv spots had resulted in 1,500 specific walk-in requests for the redwood plans book.

The Simpson Redwood CoOpportunities program is designed as a dealer impact program to locally promote redwood in the market area served. It is based on a sharing of promotional costs be-

tween Simpson Timber Co. and its distributors and dealers. Simpson offers to share 500/o of all space and time costs of approved promotion programs within the limits of credits earned by distributor purchases of finish and garden grades of redwood.

WBMA Gonvention/Showcase

The 1979 Convention/Building Products Showcase of the Western Building Material Association is set for Nov. l0-13 in Portland, Or. Convention headquarters will be the Thunderbird Motor Inn, Jantzen Beach, with the showcase at the Multnomah County Exposition Center. A first for the association, according to C.E. Link, executive director, will be opening the exhibits to the public on Saturday, Nov. 10.

An advertising and public relations program is planned to encourage attendance.

Following a buffet breakfast and sales program for exhibitors on Sunday morning, the showcase will be open to lumber and building industry people through Monday.

Motivating Employees

Motivational techniques vary with employees, but some popular theories are not good for anyone. Among practices which do not work are the following:

o Asking employees to be more assertive. The person who is quiet is rarely able to handle assertiveness comfortably or effectively.

. Watchdogging workers at all times. Constant control and direction will stifle achievers.

o Prefacing criticism with praise. Many employees are confused by this approach.

. Requesting a change of attitude from a worker. Ignore the attitude of a worker who performs well.

o Complimenting with general phrases such as "You're the best." Praise for specific, identifiable work.

o Ignoring people who are doing their jobs. Reliable subordinates still want recognition and attention.

55 FOR PROFIT

(Continued from page 12)

(25) A play corner for children will free parents to shop without worrying about their offspring.

(26) Handy see-through compartments on gondolas or endcaps can display and organize items such as chains. screws. and nails.

Q7) Hang carpet samples in a color coordinated arrangement for eye appeal and easy examination.

(28) Design end cap displays to

PAUI BUNYAN

pull customers into departments.

(29) Wallpaper samples hung like mobiles from the ceiling attract attention and save space.

(30) Employ vertical merchandising to allow customer to see entire category selection without having to walk up and down aisle.

(31) Wall graphics will point out special sections with an exciting look.

(32) Create a personality for your store with an unusual front and signing.

(33) Take advantage of holidays for special sales, displays and decorations; show your customers that you can fill gift needs.

(34) Consider a small commitment of space to sporting goods including wearing apparel.

(35) Utilize merchandise for decor by arrangements which call attention to specific areas.

(36) Introduce a bridal gift regis- try to your housewares and gift departments.

(37) A live gas log display under

IT TAKES PEOPLE... AND MONEY TO MARKET YOUR PRODUCT

Anderton, Calilornia

SINCE 1876YOURCOMPLETE GUIDE...

lumbermGns red b00lr $ePUlGe

The Lumbermgns Rod Book llstsall producers, wholesalers, retailers of lumber and vvood products of any kind, and. all manufacturers ofwood furniture, cabinets and millwork - mobile homes, prefab houses and modular unitswood recreational products, sportsware and toys - box€s, crates, pallets and industrial productsand all other products using wood in anyform.

A Red Book llctlng ahowsthe exact business name - complete address, including

P.O. Box and ZIP CODE!concise description of what the business does - special data such as location of purchaelng departmcntthe financial strength rating (not alone th€ net worth, but what is available to credltors)the exact payment rating (how lt pays: prompt, slow, very slow).

A Red Book credit rating is accurale, because the man who assigned it is a spcclallgt in the field we cover. His rating allows you to make an lmmedlate decision!

Please enter our subscription for Lumbermens RED BOOK servlce for one year. Bill us: $163.75 quarterly !; $327.50 semi-annually l; $655.00 annually tr. Please send more information, without obligation D

BUSINESS

YOUR NAME

ZIP CODE

0R0ERtY 0ESlGtl of brooms hanging from pegboard brackets, brushes and mops arranged on shelves creates visual encouragement f0r customer to make a pu rcnase.

a vented hood will allow the customer to see and feel how the loes will work in their home.

-(38) Set up a holidaY decoration supply center with an emPloYee who can answer questions and

make suggestions for do-it-yourself decorations.

(39) Highlight bathroom vanities and related accessories with vignettes arranged side by side.

(40) Create awnings, backdroPs, and eye appeal for displays with imaginative use of self-adhesive paper.

(41) Strip lighting or track lighting will accent vignettes and special displays.

(42) Draw customers into the store by giving away balloons to vounssters. "

(4i) Set aside a special table for marked down merchandise using the Dutch auction system of lowerine price dailv until it sells.

i4+l n row of doors is a good way to show customers all the styles available. Put stock in racks above displays.

(45) Display instructions for doit-yourself installation prominently with merchandise.

(46) Organize inside lumber storage with racks or brackets that show off types of boards available.

(47) In building material departments, expose all products available in good looking, readily accessible displays.

(48) Sample boards for moulding and other lumber products enable customer to see what is available.

(49) Set up an audio-visual theatre in the main sales area to allow customers to see the Proper way to use various Products.

(50) Merchandise baskets bY hanging them from an overhead rack for maximum exposure and minimum space requirement.

(51) Arrange a display board of all sizes of bolts, washers, nuts, and screws carried with proper labeling to aid customers in finding the tYPe they want.

(52) Coordinate back-to-school with a gondola end display of lunch kits. thermoses, and brown bagging needs.

(53) Lure customers into a summer party area to disPlaY tiki torches, luau accessories, wicker, and outdoor items.

(54) Feature sPecial attraction displays of antique tools or household items, encourage customers to loan their collections for display with oublic credit to them.

(55) Capitatize on impulse items such as sun glasses and toYs Placed near the checkout counter.

MARY's RIVER TUMBER CO.

Western RedCedar

Channel sdg. or 7xl2SLS2E

(Clear Tight Knot E Standard A Btr.)

Rough and Surfaced Dimension Fencing and Shakes Rail or truck shipments

North Hwy 99W 45151 N.E. Elliott, Corvallis, Or. 97330 (s03) 7s2-0218 . (503) 7s24r22

FRANK

Pine Has the Blues

Dealers looking for a distinctive new product to attract the attention of customers may find the answer in bluemarbled pine boards, coming strong into the market because ofdroight and pests in weslern forests.

The blue stain pine has all the superior qualities of good oldfashioned pine in every way, and the only difference is the characteristic blue coloration in a marbled pallern.

The stain in no way affects the slrenglh, workability, paint-holding quality, glueability, nailability or other properlies of the wood, reports the Western Wood Products Association.

The blue stain pine is being used as wall paneling in houses, stores and offices, where the unusual coloration of the boards is a real attention-getter. It's also used, in heavier dimensions. in chairs, coffee tables and other furniture, and framing lumber of blue stain pine is used for studs and other house construction, because the stain in no way affects the strength of the lumber.

The stain is caused by a fungus growth which lives on the water soluble materials within the cellular structure of wood, not upon cellulose or lignin, which comprise wood's struclural aomponents.

Stain is not decay, WWPA officials poinl out. Decay is caused by organisms which attack the cellulose or lisnin to break down wood's structurE, while the stain lhrives only on water soluble nutrients.

The stain fungus continues to grow only as long as the lumber is unseasoned. and stops growing when the lumber is dried.

Drought conditions in the western pine forests in recent years have weakened large stands of trees, making them susceptible to girdling by beerles, causing the trees to die.

The Forest Service has increased salvage timber sales in these areas, as the downed lrees must be removed, sawn and dried as soon as possible to conserve this valuable natural resource.

Northeastern Hardwood

(PART THREE)

This is the third in a four part segment on the major and minor commercial hardwood species of the Northeastern United States.ed.

Black Cherry (Prunus serotina)

The rich, reddish color and silky luster are the combination that makes the wood of cherry, truly handsome. It is a moderately heavY and moderately hard wood. It works well with tools, finishes smoothly, seasons and stays in place well, is of uniform texture and is relatively free from checking and warping. Black cherry is one of the few high grade American cabinet woods.

The tree grows over a wide range, but not in dense stands or plentifully. Normally it grows singly, but occasionally it is found in small groups. It is another species that is truly a native of the Northeast for there it reaches its maximum development, and is in largest remaining supply on the slopes of the mountains of New York and Pennsylvania. It grows relatively fast, but one of ninety feet in height and three feet in diameter would be considered a big tree. According to the most reliable information available, Pennsylvania has for some years led in the production of cherry lumber.

The principal use of cherry is for furniture. Its technical characteristics, beautiful natural color and its good working and finishing qualities, make it a highly desirable furniture and cabinet wood. Its beauty cannot be imitated. Neither can the deep rich lustrous color that improves with age, as indicated by the hand-made chests and furniture that frequently are almost as old as this country.

In recent years, the demand for cherry lumber has considerably exceeded the supply. It is not Particularly easy to work with hand tools, but is has very satisfactory machining properties. It shows very little figure, but can be readily finished so as to preserve its natural silky sheen.

Logs, for turning into veneer,

are in great demand, and the supply is relatively sparse.

Other less important uses include patterns and flasks, finish in buildings, burial caskets, woodenware and novelties and plumbers'woodwork.

Beech (Fagus

This tree has an extremely wide range over the entire Eastern United States; however, it grows principally, and reaches its optimum development in the Northeastern and Lake States. It is a beautiful tree and is often used for ornamental purposes.

The wood is heavy, hard and strong, fairly uniform in texture, dark to light reddish brown in color, and without pronounced figure. It is comparatively difficult to season on account of its large shrinkage and tendency to warp.

The properties of the wood fit it for a number of special uses. Probably the largest single use of Northeastern beech lumber is for the curved and turned wood parts of chairs. it is also used extensively for food containers, crates and baskets, as well as slack cooperage, largely for vegetable and fruit barrels.

Story at a Glance

A brief review of the hardwood species of the Northeast. major spe- cies include yellow birch, hard maple, black cherry, beech and red oak..minor species are soft maple, basswood, ash, whitebirchand yellow poplar or tuliptree. Part three.

Brush. saw and small tool handles, as well as spools and woodenware also consume considerable quantities of beech.

Large quantities ofbeech also go into cross ties, which, of course, must be preservatively treated before use. Along with birch and maple, it is used extensively for wood distillation purposes in the production of charcoal, acetic acid, methanol and other chemical derivatives. During times of scarcities, beech has been used, in many instances, in place of birch or maple for similar purposes.

Red Oak (Quercus borealis, also Quercus borealis maxima)

Botanically, the red oak group consists of eleven species. The two comprising Northeastern red oak are as noted. The oaks are the most important hardwood group in the United States, by virtue of the quantity available, the strength and beauty of the wood and its fitness for a wide range of uses.

Throughout the nation there is more standing timber of oak than of any other hardwood. It is one of the important commercial hardwoods of the Northeast, where it is produced in greatest quantity in western Pennsylvania, to a lesser extent in New York, and to a still more limited extent in the New England States.

The wood is generally straightgrained, heavy, hard, strong in bending, stiff and high in shock resistance. It machines well and finishes smoothly, but is comparatively difficult to dry.

Oak is one of the oldest furniture and panelling woods, and it is also extensively used for both small and large wood carvings because of its distinctive appearance. Its abundance, hardness, strength, machining properties and appearance, as well as its adaptability to various kinds of finish, qualify it well for all grades of furniture. Flooring is another of its large uses, because of its hardness, high resistance to abrasion, ability to finish smoothly and attractive figure.

Truck bodies also consume large quantities, as this is the leading wood for this purpose. Railroad cross ties and miscellaneous industrial purposes are other outlets. Such other diverse uses as ship and boat construction, mine timbers, caskets, general millwork and industrial blocking, add to the almost endless list of uses in which Northeastern red oak serves so well.

grandifolia)

Wood/Bar{r Residue

Three presentations on wood/bark residues ai an energy source are in the enersv slide/tape series produced by the Firrest Products Research Society, 2801 Marshall Ct., Madison, Wi'

$olve Roof Problems

Free l6-p. full color guide with answers to roofing problems from Republic Powdered Metals, 2628 Pearl Rd., Medina, Oh.44256.

Wood Market Info

Business Data and Market Information Source Book is available to members of the Forest Products Research Society, 2810 Marshall Ct., Madison. wi. 5i705. for $20:

Replacement lffl@w

A product sheet illustrating and describing Model 105 custom-fit, double-hung-replacement window is available free from Season'all Industries' Inc., lndiana, Pa. 15701.

Gas & Energy Savers

Practical waYS to save energy at home and on the road are in TiPs for Enersv Savers and How to Save Gasoilne. and MoneY, free from Energy, P.O. Box 62, Oak Ridge, Tn.

Llft Truck Llterature

The Literature /ndex bY AllisChalmers Corp. is available free from Corp. Adv. and Promotion, Milwaukee, Wi., 53201.

Induetfial $aws

A new dealer/distributor catalog describing an extensive line of industrial iaws and related products is available from Hendrick Mfg. Corp., Marblehead, Ma.

Redwood Deck Kit

Redwood design-a-deck Plans kit, a 20-p. construction manual, cut-out deck patterns. graph paper and plans sheets for adaptable. modular deck sections, benches, stairs and railing to fit any house and yard, is available in

packases of20 for $40 from the Califoriria R6OwooO Assn., Dept. DD-S. One Lombard St., San Francisco. Ca.

Energy Facts on Dools

A free new brochure bY the Architectural Aluminum Manufacturers Assn. explains storm/screen doors in terms of energy conservation. Write Season-all Industries, Inc., lndiana, Pa. 15701.

New Education Catalog

The National Association of Wholesaler-Distributors' summer-fall Catolog of Management Training Pro' erazs. lists 8 seminars and manageirent 'articles. For a free copy: write NAw. 1725 K St., N.w., Washington, D.C. 20006.

FREE READER SERVICE

For more information on New Products and New Literature' write fhe Merchant Magazine, 4500 Campus Dr., Suite 480' Newport Beach, Ga. 92660

Please mention issue date and page number so we can Process your request faster! ManY thanks!

Roof & tfall Fanel Systeq

Inforrnetion on insulated roof and wall panel systems is free from Star Mfg. Co.. P.O. Box 94910, Oklahoma City, Ok. 73143.

llonumental ttlndows

Specifications and cross sectional detail drawings of the Model 655 monumental size custom-fi t aluminum replacement window are available free frbm Season-all Industries, lnc., Indiana, Pa. 15701.

lnsulatlng lffindows

New illuslrated 4-p. brochure. pub' lished by the University of ll' Small Homes Council. explains the role of storm windows and insulating glass prime windows in reducing heating and lir conditioning costs. Single free copy is available from Season-all, Indiana' Pa. 15701.

Door & Wlndow Gonservatlon

The Architectural Aluminum Manufacturers Association answers questions about windows and sliding glass doors in home energy conservation in Bankine on Your Wihdows, ($2) from Seasonlall Industries, Inc., lndiana, Pa.

Thermopipe Products

ine fi,eiropipe Line, describing Johns-Manville's complete line of preinsulated pipe for low temperature hot water, chilled water and high temperature steam applications, is availible free from Johns-Manville, KenCaryl Ranch, Denver, Co. 80217.

Membrane Roofing Data

A free new, eight-page brochure on membrane roofing systems is now available from Water Guidance Systems. P.O. Box 312, Canton, Ma. 0202i, or by calling (617) 868-6026.

Stonn Wlndow Data

A free new brochure of Product data. and installation instructions for itoiin winOows is availabte from Season-all Industries, lndiana, Pa.

Gabinets in Action

A new 4-p. color brochure illusirat' ins cabinets in kitchen, bath and room seitines is free from Haas Cabinet Co., 625 W. Utica St., Sellersburg, In.

iEnergy Tax Credit

to -help consumers understand the tax credit on energy-saving products, a free booklet is available from CertainTeed Home Institute, P.O. Box 860' Valley Forge, Pa. 19482.

Hardboard Slding

A free new 24-p.-brochure from Masonite Corp. describes and illustrates hardboard sidine in full'color ohotosraphs. Write Masonite' Corp' bept I., iSOg n. Cornell Dr., Peoria,Il.

LET TE RS

THEIR FAIR SHARE

The editorial in the June issue should bring many letters from duespaying members of the various state and regional lumber dealers associatlons.

The many independent dealers, such as ourselves, compete with the national chains on a daity basis. We observe their benefiting from the work of our associations in tfie promotion of wood-products, in our legislative lobbying efforts (such as oui new Arizoia lien rights law) and our employee education courses at local junior colleges.

Is this lack of membership in our associations by the national chains the result of our failure to approach their top management and explain the benefits derived by their branch outlets? It is difficult for me to imagine that they deliberately "ride the cbattails" of our associations if the facts are properly presented to the people who are in a position to authorize the payment of their fair share of dues for benefits received.

Hopefully, we can do a better job of selling our services by collective effort. I intend to do my part.

Sincerely,

John C. Entz President Arizona Lumber and

Supply Association

Builders

5717 No. 7th Sr.. Suite 208 Phoeniz, A2.85014

_ The following letter was written by Joe Tardy, 93 year old veteran lumberman from Phoen*, Az., to LeRoy H. Stanton, Los Angeles, Ca., the elder statesman of Hoo-Hoo, the lumbermens' fraternity-ed.

TREES ARE A CROP

Their (the environmentalists) newest fool move is to declare millions of acres of forest lands as wilderness areas. Man must not molest.

You see, they haven't been told that a forest is a crop just like a cotton crop, a corn crop or any other crop. It was meant to be cut or harvested when ripe, else it gets over ripe, oozing resin, pitch and turpentine and when lightning hits one of those over ripe trees it flashes into a big forest fire. -

I am getting our Hoo Hoo Club and Arizona retail lumbermen to draw up petitions to send to our representatives in Washington asking them to halt that practice now. Far better to give those trees to any small mills who will agree

to cut the price of that lumber by $l0O per M (the price of the stumpage) so that the people can get cheaper lumber lbr their homes.

That is where you can come in. You as Seer of the House ofAncients can urge Hoo Hoos to write the representatives in Congress protesting the idea of setting aside any forest lands to be wilderness areas. If enough of us will do this, we can stop it.

Joe Tardy Phoenix- Az.

SALES RECOGNITION

In the June issue of The Merchant Magazine,an article was published giving recognition to Hobbs-Wall Lumber Co. for sales exceeding one million feet of S^impson Redwood lumber during I 978.

At the time of the award ceremonv. one of Hobbs-Wall's teading redwodd salesmen, Walt Hjort, was unable to attend. Inadvertently, Walt's name was not included in the article. For this oversight, we apologize.

I understand the reason Walt could not attend was that his enthusiasm to sell more Simpson redwood kept him from the presentation.

_ Walt - keep up the good work! Best regards, George Kreiss Simpson Timber Co. 520 Mathew St. Santa Clara. Ca 95050

LUMBER SALESMAN for our wholesale division. Well-established firm. San Francisco area. Good salary. 5"n6 1g5urns. Write Box 300 c/o The Merchant Magazine.

NORTHERN CALIFORNIA wholesaler has opening for an experienced salesperson to handle West Coast species. All replies will be held in strict confidence. Reply c/o The Merchant Magazine, Box No. 319.

SALES REPRESENTATIVE

We are importers and wholesalers of wood products, including carved entrance doors, louvre doors, shelving, bamboo fencing and other types of building materials. We seek an exoerienced individual to sell to home improvement centers, distributors and individual accounts in Southern California. Excellent opportunity to advance for right person. Salary, commission and fringe benefits. Please send resume indicating expected earnings. Write box 330 c/o The Merchant Magazine.

ESTIMATOR FOR career opportunity with job shop pallet operation. Ability to tally lumber and good with figures. All company paid fringes. We also need industrial sales and office people. Apply at Hunter Woodworks, 1235 E.223rd St., Carson, Ca.90749.

SALES MANAGER

Exceptional OpportunitY

For experienced sales manager with housing industry following. Top salary and/or commission for toP man. New yard and office facility in H.Un!ing^t_o! ileach. Ca. Call Bill Randall, (714) 848-

ASSISTANT MANAGER for medium sized lumber yard in Fairfield, Ca. Manager retiring in about I year. lf satisfactory manaeer's iob will be open.Contact: Jim Jones, F-oster-Lumber Yaid, 3280 Sonoma Blvd., Vallejo, Ca. 94590, 007) 643-2301.

NORTHERN San Joaquin and Sacramento county, Ca. wholesaler with distribution yard needs experienced lumber and plywood representative for LCL and direct sales. Commission based on percentage of profit. Good retirement and insurance benefits. Send resume. Write Box 331, c/o The Merchant Magazine.

RETAIL LUMBER MANAGER

EXCELLENT OPPORTUNITY with fast growing retail operation in No. Ca., San Joaquin County. $4 million dollar volume contractor and consumer trade, strong in contractor. Must have experience in managing, selling, credit, rail, truck and trailer and LCL buying. Good salary, bonus, insurance and fringe benefits. Present manager retiring. Send replies to Box 326, c/o The Merchant Magazine.

LUMBER SALESMAN needed for well established wholesale lumber company in Los Angeles, Ca. area. Excellent salary. Send resume to lhe attention of: Lumber Division Manager, c/o Box 329, The Merchant Magazine.

600 a word, min. 25 words (25 words : $15). Phone number counts as one word. Headlines. box numbers, centered copy and borders: $4 ea. Col. inch rate: $30. Names of advertisers dsing a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr.' Suite 480, Newport Beach, Ca. 92660' Make checks payable to The Merchanl Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month.

MUST SELL

BUILDING MATERIALS and lumber Co. Established 30 years. Gross sales $6 million with excellent R.O.I. Trading in No. California and No. Nevada. 650/o contractors, 350/o DIY. Lease or sell real estate. Prime location. Write Box 320. c/o The Merchant Magazine.

EXPERIENCED Iumber trader with established customerst mill base; and profit margin is seeking reputable wholesale lum-

LOCAL LUMBER hauling Southern California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at our spur in Long Beach. 3C Trucking (213) 422-0426.

3x4 AND WIDER and 4x4 and wider twisted and weathered Douglas Fir S4S. Call Wm. Hunter, Hunter Woodworks, (213) 775 2544 or (213) 835-5671.

LUMBER buyer available. Portland, Or. office. 20 years' experience. All West Coast species, including shakes, shingles, plus Inland area and Canadian SPF and plywood. Write Box 332, clo The Merchant Magazlne.

UNIQUELY QUALIFIED forest products graduate (MBA) with broad experience seeks challenging marketing or administration position with West Coast firm. Flexible, will relocate. Chet Socha, (213)423-0747.

CUSTOM

MILLING

SOUTHERN CALIFORNIA hardwood yard has excess milling capacity. Can offer S2S on new Oliver Straitoplane plus SLR lE or 28. T & T or rail car unloading on our own spur. Outside storage available on monthly basis. Reel Lumber Service (213) 232-5221 I Q t 4) 991 -7 7 7 0.

R & L TIMBER SIZING Sizing is our only business. Even though we are small, we can surface any size timber you can haul! (max 20" x 30") R & L Timber Sizing, P.O. Box 516, Redway, Ca. 95560, Q07) 247' 3449. Reg Radcliffe.

THE MERGHANT MAGAZINE BUVERS' ffiUIDE

ffiLOS ANGELES AREAffi

ORANGE, RIYERSIDE & SAI{ BERIIARDII{O COUNTIES

THE MERGHANT MAGAZINE PACIFIC NORTHWEST STATES ffi

waslll]lGToN

iYE

Duke City Lumbor Co., Inc.. . (303)

OREGOil

Byrne TruckinC. (800) 547-9655

Founlain Lumber Co., Ed..

Lumber Pruducls..

Medlord Coro..

Union Pacilic Railroad...

Weaver Foresl Products.

f0ttut0

Cedar For€sl Products.

Conlact Lumber C0... (503) 228-7361

Dant & Russsll. Inc... (800) 547-1943

Delta Foresl Products.

Disdero Lumber Co. Al..

Emerson Hardwood C0........

Far Wesl Fir Sales.

Georoia-Pacilic C0rp......

Hamplon Lumber Sales.....

Inland Lumber C0........

J.H.Eaxler&C0.......

K & S Drstributin0 C0........

Louisiana-Pacilic Coro.......

Louisiana-Pacitic Corp. (geaverton).........

Lumber Producls.

Mccormick & Baxter Creosoting Co..........

Mernll Lynch Wood Markets, lnc.....

NiedermeyerMartin C0... t800) 547-6952

North American Wholesale Lumber Assn......

Norlhwesl Hardwoods, Inc.......

0regon Lumber Exporl Co..

Pacific Commercial. Inc..... (800) 452-8617

Paramino Lumber Co..

Sunrise Forest Products C0... (800) 547-1771

Union Pacific Railroad.

West Coasl Lumber lnso. Bureau...........

irD0r.t

C&DLumberCo........

$tEt

Lumber Producls

Staylon Wood Products.

tnttSFtEt0

Timber Products Sales C0...

It8^i0

Pacilic Yard Service.

tEt0ute

Wendlin0-Nathan Co...

fHtIE Cn

oelah Timber Products.

t0ttt

Georoia Pacitic Coro.......

Hirt L wood Lumbdr Co..... (800) 547-8927

TDAHO

Armstrong guilding Matsrials.

Georora-Pacific Corp..

Louisiana Pacilic Corp. (Coeur d'Alenej.

Pressure Treated Timbor Co..........

Union Pacific Railroad.

Ltu|ll0I

t,nion Pacific Railroad. .

tEitDnr

Beall Lumber Co........

?0cltEr[0

Union Pacific Railroad. .

WHOLESALE LUMBER ONLY

OtslTUARIES

ALBINA MARY FULLMER

Albina Mary Fullmer, vice president of Fullmer Lumber Co., Tigard, Or., died June 13, 1979, in Portland.

A resident of Oregon since 1946, she was active in the lumber industry with her husband. Ernest Mantz Fullmer, and was associated with numerous lumber organizations.

In addilion to her widower, she is survived by two daughters, six sons, l0 grandchildren, and three brothers.

LARRY PORTER

Larry Porter, credit and traffic manager for Pope & Talbot, Inc., Portland, Or., died of a heart attack on July 6. He was 60 years old.

With Pope & Talbot since 1968, he had previously worked for BoiseCascade Corp. and Templeton Lumber Co.

ZELLA B. HERZOG

Zella B. Herzog, co-owner of Herzog Lumber Co., Sacramento, Ca., died June 24, at the age of 66.

A native of Oregon, Mrs. Herzog, with her husband, Harry, was active in the business community of Sacramento for over 30 years.

In addition to her widower, she leaves four daughters, one sister, three brothers, nine grandchildren, and three great-grandchildren.

CHARLES W. FOX

Charles W. Fox, a plywood industry pioneer and a former president of Cascade Plywood Co., Lebanon, Or., died June 28, at the age of 74.

He was a past member of the board of trustees of the plywood assn.

DONALD C. SMITH

Donald C. Smith, 65, v.p. and assistant to the president of the forest products group of the Koppers Co., died July 6, 1979 of cancer.

Born in Pittsburgh, Pa., he joined Koppers in 1935 as a yard helper in the Charleston, S.C., wood treating plant. He rose through production and sales positions to become gen. sales manager and in 1968 was named a v.p. and corporate regional manager for Koppers on the West Coast.

He attended the University of Pittsburgh and The Citadel. Mr. Smith was a past president of the Western Wood Preservers Institute and was a member of the American Wood Preserving Association and the American Railway Bridge and Building Association.

Mr. Smith is survived by his widow, Audre; two sons; and four grandchildren.

PARR LUMBER

(Continued from page 64)

and yard quickly realizes that it is very much a people operation, reflecting Parrella's thinking. "Good people are what made this business and I wouldn't be where I am today without them," Pete observes. Backing up his thoughts is a program of good compensation, bonuses and a profit sharing program, that was initiated in April.

Despite a low-keyed management style, Parrella nevertheless admits to getting excited over business. His regular work hours of 7 a.m. to 6 p.m. bear this out. "I really enjoy this business," he says.

His enthusiasm, which has obviously affected the people he works with. has enabled Pete and his company to progress to a remarkable degree in only three years. The next three should be equally interesting to watch as the firm grows and matures.

You can't bcat our deliucry !

And you can't beat our Quick Lams.

Standard Structures offeru you the fastest dellvery of glulams ln the Industry.

Oulck bm Beemr (select from stock size inventory)

Widths: 3ys", 5", 63/t" Depths to 30". Single beam or a truck load... Lengths lo 72' ...Cambered to 1600' radius...Maximum 2 week delivery. Plant pickup, 5 days. Manufactured under ICBO Report 3327. Quick Lam delivers superior performance and construction quality over solid sawn sizes.

For a winning combination. SERVIGE, PRODUCT, PRICE, call Standard Structures.

In California, tollfree (800) 862-4936. Out of California, call your Standard Structures

distributor:

Anchorage, Alaska

Arrow Lumber (907) 274-6511

Phoenix, Arizona

Ray Lumber (6021272-6751

Tucson, Arizona Wickes Lumber (602) 888-2810

Standard Structures,

Las Vegas, Nevada Lumber Sales lnc. (702) 873-5400

Murray, Utah Cook Lumber (801)262€651

Tacoma, Washington Galco Lumber (206) 922-8s33 lnc. at (707) 544-2982.