Hollywood hoopla

llrHEN National Building Centers

U U opened its new Coopers store on Sunset Boulevard in Hollywood, Ca., film capital of the world, they appropriately enough had a film cutting before opening the doors.

On hand to do the honors was television star Monty Hall, who is also the Honorary Mayor of Hollywood. Other crowd-drawing hoopla include d appearances by nationally-ranked wrestlers and boxers, free elephant rides for the kids, balloons, banners and prize drawinss.

As the accompanying photo attests, the radio and newspaper promotion of the opening and the expense involved paid off: 1,200 were in line to buy on opening day.

A bit of the Hollywood rags-toriches magic even came true for the man who won the grand prize, a $ 10,000 brand new, fully-equipped Dodge van. Seems the only car he owned prior to getting lucky was a 1955 Chevy, which wouldn't start. He had to take a bus to come down to the store to collect his prize.

Other prizes included a $500 and a $300 gift certificate and ten $100 gift certificates. Bags of gift merchandise were handed out to all the first day.

The 30,000 sq. ft. store is 100% retail, as are all the Coopers stores. Two others are in Los Angeles @ico Blvd. and National & Sepulveda) and one in nearby Montrose-Glendale. There is parking for 165 cars on the 110,000 sq. ft. property. Roughly 100 employees staff the 18,000 sq. ft. sales area, 9500 sq. ft. nursery and lumber area as well as the office space.

Story at a Glance

Well-promoted opening for Coopers new Hollywood store draws huge opening day crowds prizes included a new Dodge van, $1800 in gift certif icates and f ree gift bags of merchandise.

More than 7000 customers received door prize tickets opening day, according to store manager Denny Solomon. The store carries more than 35,000 items on display.

Coopers is planning an additional store in the Los Angeles area and hopes to bring it on stream during 1978. Company officials are currently mum on its exact location.

FILM CUTTING at new Hollywood store included (l-r, front row) Jim Grogan, pres., National Building Centers; tv personality Monty Hall, breaking up the group; Jerry Fairbanks, pres. Hollywood Chamber of Commerce; Councilwoman Peggy Stevenson; Asa Jennings, Western regional v.p., NBC. Second row: Miles Davidson, NBC group representative; Mike Hynes, pres. of Coopers; Denny Solomon, store mgr.; a C. of C. member; Jess Buf, Western regional sales mgr., NBC. Back Row: more chamber members.

We've just moved our entire staff into our beautiful new distribution yard in Orange, California. Our specialty remains selling lumber yards and home improvement centers on an LCL basis. Douglas fir, pine and redwood. Stop by and say hello, we would like to see You.