Western Lumber a Building ltlaterials

forarrfy CAIIFOiNtA IUMIER A{EICHANI r Merchqndising ond Ncwr [codcr rincc 1922 AUGUST, 1973 YotUilE 52, ll0.

rlumttnnmmuiimmm MAJOR NEWS and FEATURES illlllllnlttlulltttltnttttltt[tttttttnttttftm

FIRM WORKS ON GETTING NEW BUSINESS' RETAINING OLD

HOW TO GET THE MOST T'ROM SALES LITERATURE, PART T\MO

TIPS ON FORECASTING LIFT TRUCK RE;PLACEMENT TIMES

AFTER 61 YEARS, A NEW PRESIDENT OF COPELAND LUMBER

DISTRIBUTORS MEETING STUDYS TIIE HOME CENTER MARKET

AMERICAN PLYWOOD ASSN. MEETING THEME: YEAR OF THE TIGER

IMAGINATIVE NEW HARDBOARD PLANT IS "TRASH TO CASH''

FOREST PRODUCTS INDUSTRY (MOSTLY) IS EXEMPT FROM PHASE IV

BIG FAMILY DOINGS AT CLUB OUTING AT'KNOCTI HARBOR

SEMINAR FOR BIG WESTERN PLYWOOD ROOF DDCKING MARKET

LOAD OF AFRICAN HARDWOOD LOGS BELIEVED A NEW RECORD

LESLIE-LOCKE HAS NEW BUILDING PRODUCTS PLANT IN WEST

PuHbher A. D. Bell. Jr.

Edlta David Cutler

ConHbutlng Edltor Dwight Curran

Advertlsing Productlon Mgr, Ms. David Hamil

Clrculstion Marsha Kelley

EDITOBIAL OFX'ICES

WESTERN LUMBER & BUILDING / MATERIALS MERCHANT IS PUb- ( lished monthly at 578 So. Leke , Avo.. Pasaalen&. Ca. 01101' Phoae t (218) 792-S623 or (213) 752-40s8 | by Calllornla Lumber Merchant, I Inc. second-cla8s Dostaqe ratet Dald .l at Pasadena, Cai, anil addltlonal { offlces. Advertlslng rates upon re- I quest. I

I\D}'ENTISING OT'T'ICES

NORTHENN CALIFORNIA & PACTFIC NORTHWEST

Jerry Holtz, 580 Market St., #400, San Franclsco 94104. Phone (415) 392-3365.

SAN I'RANCISCO BILIING OFFIOE 2030 Union St., San Franclsco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA

Kcn Swccney, Carl vrnl' 1385 Wes.twood Blvd., I-os Angeles, Ca. 90024. Phone (213) 477-7593.

MOUNTAIN STATES

Frank L. Beckstead Associatee, (Denver) 3505 Mlller Court, Wheat Ridge, Colorado 80033. Phone (303) 42t-2692. NEW IORI( Bllllnceloo & Flcke. Inc., 13? East 35th St.. New York, N.Y., 10o16. Phone (2].,2\ 332-7632.

Oh*ngo of Addror.-Send subtcrlp' tlon orders and address changes to Clrculatlon DeDt., Western Lumber & Bulldtns Materlals Merchant, 573 So. Lake Ave., Pasadena, Ca. 91101. Include addreEs label from recent lssue lf posslble, Plus new addre8s and zlp coale.

Subrcrlotlon Ratee-U.S., Canada, Mexico-and Latin Amerlca: $5-one vear: $8-two Yearsi $l0-three -veari. overseas: -E6-one vear; $9- two vears. Slnsle copies 60t. Back copte! $1.00 when avallable. Tho llfiorohant ficrzlno serves the memberr of the: a.rlzona Lumber L Bullders Supply Assoclatlon, Phoenlx: Lumber Merclrants Assoelation ol Northern Callfornla, Los Altos; Montana Bulldlng Mate- rlal Dealer! Assoclatlon, Helena; Mountaln States Lumber Dealers Assoclatlon, SaIt Lake Clty and Denver; Lumber Assoclatlon of Southern Callfornla, Los Angeles; Western Bulldlng Materlal Assoclatlon, olympla, Washlngton.

IllE trlERCHAllI is an independent magazine; for the lurnber and buil.iling moterials ind,ustr! in the 18 Weeter'rl statee, concentrating on tnerchandisi,ng,,tnanogertuent a,rril o,cclt rote, f octuol newg,

CALL FOUNTAIN F'RS7 FOR LAMINATED TIMBERS!

Just one number to dial and you have a team of specialists who can give you mm ediate answers on price, d el ivery, bu i ld i ng codes, certifications and dozens of other technical questions that can affect your.quote on laminated timbers. lf you need quick service, we can deliver the highest quality timber-s from oui local stock. Where the quote is ti-gnt ariO you have a longer Oetiveiy-time, we can ge-t yor.l the best combination of price and delivery from northern American Institute of Timber Construction lamihators who work with us regularly. Once your order is placed, it becomes our problem to follow-up on shipping dates, handle transportation and assure proper certification. For the fastest, most economical way to sell laminated timbers, call Fountain first!

Plqtequs, Si, Peqks tlnd VolleYs, No!

\X/E think a great deal of the current concern Y v about sagging housing start figures may be unwarranted. A number of people who should know say that the boom and bust cycle of housing no longer holds and that a catastrophic drop, as in the past, just isn't likely.

No less a temple of oracles than the Chase Manhattan Bank feels that major changes in re' cent years to loosen the link between housing and credit market conditions will keep housing starts at a plateau of around two million per year until the mid-I9?0s at which time they see more in' creases.

The thinking is that the Federal Home Loan Bank Board (FHLBB) can ease the liquidity crisis faced by thrift institutions when money is scarce and credit rates high. The FHLBB does this by selling debt in the credit markets and advancing the needed money to the savings and loans.

Secondary mortgages' are another factor in overcoming housing vulnerability to money cycles. Several years ago Congress created a semipublic corporation called the Government National Mortgage Assn., now better known simply as Ginnie Mae. A pooling program is operated under Ginnie Mae to make those secondary mortgages more attractive to investors. What happens is that Ginnie Mae buys and guarantees packages of mortgages, then raises the necessary funds by selling either bonds or pass through securities using the pool or mortgages as collateral. All pretty esoteric financial stufi, but it works, or at least has so far.

The housing subsidy programs that were in the process of getting the axe following the mismanagement scandals under HUD administration have apparently gotten a new lease on life from another scandal : Watergate.

Seems the flap created by the investigations and the loss of leadership through resigrtations, etc., at the top in many federal agencies have given new li{e to the program and observers now expect many of the subsidiary programs to be quietly continued by an administration that has other problems. These housing subsidies have become a big part of the market, accounting for nearly one-quarter of all starts last year.

While housing cycles will no doubt always be with us, it does seem reasonable to hope that these actions, plus a continuing demand that shows no real sign of diminishing, will go a long way to smoothing out housingso disastrous peaks and valleys that have resulted in so much grief in recent years.

We have sevetal truck and trailer loads of 6"x8"x8' Used Raihoad Ties available for August and September shipment. This is excellent lumber lor retaining walls, raised planter beds, Gorral posts 0r vineyard posts. Gall now lor a quolation.