Merchant Magazine - August 1970

it ends with a 50o/o cost savings to your customer!

Granted there's more to the story than savings. There's appearance, design f lexi bi I ity, code approvals, avai lable options, stress factors and much more that your customers will require.

That's why Bond-Deck sells. lt meets requirements all the way down the line from designer to builder to buyer. Here's why.

Bond-Deck is made up of four runs of 2"x6" T&G white fir, assembled into panels (not pieces) which net 21" width and are available in specified lengths to 24 feet. The job pictured here was completed by two men in half a day, covering up to 48 sq. ft. per panel. Available in premium, architectural and industrial gradeschannel or V-grooved, textured or smooth face. Help your customers save 50%! Tell them our success story! And help yourself to Bond-Deck profits this year, Write us at P.O. Box 3498, San Francisco 94119 or phone (475) 776-4200.

with these men and offices

continues to serve your buying needs

JOE TIDWELL

222 East 11th St. Eugene, Ore. 97401 (sos\ 342-8214

ELMER LEWIS

103 Huehes Road Grass Valley, Calif. 95825 (916) 273-2233

RAY LIZOTTE

2l9OO Main St. Colton, Cabf. 92324 (7r4) 783-002r.

NEAL MASHBURN

1422East Edinger St. Tustin, Calif. 92680 (7141 832-0600

DON OLSON (7r4) 232-1890

Publlrber A. D. Beu, Jr.

Ealltor Davld Cutler

A.sool&t6 Eilltor onil

Advortl.tnc Proiluotlon Mgr.

Richara Heckman

Clrculetlon Marsha Kelley

REPRESENTATTVEg

NORTHERN CALIFORNIA & PACIFIC NORTH'WEST

c&l Wooal, advertlslng and news' 5 Genoa Place, San- Franciscg' cattl. g+isa. Phone (415) 391-0913. San Franclgco Bllllng Ofllce, 2030 Unlon St', San Fra4clqqq' eitrr. gerzs. Phcine (415) 3416-6006. SOUAIIEBN CALIX'ONNIA

Tod Tlss. advertlslng and news' sz5 sb. r.alie Ave,, Pasadena, cFll-iointa guOr. Phoie (213) 792-#23 or (213) 792-4OgA. NEW YONX

Bllllnssle& & Flcke' hc.' 1qt Easf 36th St., New York, N. Y., 10016. Phone (212) 532'1632, MID'I'iIEST Rtchard llockler, advertlslng and news. P. O, Box B, Xenla, Oruo 45385. Phone (5a3r 372-6nL '

EDITORIAI, OFEICES

WESTERN LUMBER & BUILDING

MAtpnrs-s MERcHAI{I ls pubIlshed monthlv at 573 So. rske Ave.. P&s&deni. Calif. 01101' Phone (zt}i 752-9828'or (218) 702-400E bv Callfornla Lumber Merchant' Iic. Second-class postage rates pal4 at Pasadena, Calff., and additlonal offices. Advertlslng rates upon request.

ST'BSCBIPTIONS

Ch&nco of Aalalres.-Send subscrlp' tion orders and address changes to Circulatlon Dept., Western Lumber & Bulldlne Materlals Merchant' 5?3 So. Lake Ave., Pasadena, Callt. 91101. Include address label lrom recent lssue if Posstble, Plus new address and zlp cotle, Subscrlotlon Rotes-U.S., Canaala, Mexlco-and Latln America: lF4-one year: $?-two years; $g-three Years. Overgeas: $5-one year; $8-two years' stnsle coDles 50i. Back coples 75, wheh available.

Tho Merchent llfacazlns serves the members of the: arlzona Lumber & Builders supply Assoclatlon, Phoenlx: Lumber Merchants Assoclatlon <if Northern Callfornla, Los Altos: Montana Buildlng Mate- rtal Dealers Association. Helena; Mountaln states Lumber Dealers Associatlon, SaIt Lake Clty and Denver: Lumber Assoclatlon ol southern Callfornla, Log Angeles; Western Bulldlnc Materlal Assoclatton, Olympla,-Washlngton.

THE MERCHAIIT

is a,n independent magazine, for the lumber and, building materiala inilustrg, concentrating on m er c hand,i sing, m ana g emcnt ond occu,rate, fo'ahtnl neun.

-

No other source in the West c.ln give yctr the quantity anC variety of deck ing available right here in oLrr Los Angelcs Distribut on Yard. Fountain's inventory includes Douglas fir. Western recl cedar. white spruce, inccnse cedar and hemlock in 2'. 3 and 4" widths in all thicknesses. Yol can choose from clears. select strLrctLrral or scleci dex wtth spec al pattcrns or sawn face. Specif ed lengths providc ec.rnomy in material ancl easy insiallation on the job.

\,Ve can also qive yoLr fast delivcry on rail. T&T and carqo shtpments cli rectly from thc mills. On top of th..rt. you can seli the complete roof strLrc tLrre by including FoLrnta n aminaied tirnLrcrs ancJ consiruction lumber., everythrn!t yoLr reecl, clr,.sc 1l lrtl'.^.'l;,s fo:' qlrck pick lp. Oaii Foitnt;i,r lirst and /ast/

Why the Chonges

T IKE any business that has managed to survrve u since 1922. we have made a number of changes over the years. In our nearly 50 years of operation, we have changed just about everything except the size of the magazine and the way it is printed. This rnonth, we are changing these.

whv?

Because both are changes for the better and both mean a number of additional advantages for readers and advertisers. These improvements are an exciting part of our continuing program to update and streamline The Merchant. By changing to offset, a photographic method of printing newer and more flexible than our traditional letterpress method, we can use more and better graphics; color, shadings, tints and tones. We can also use photos to a greater extent to help tell the story. Advertisers will find the conversion means they will be able to use more artwork at less cost so their advertisements can

do an even better job of attracting the reader. Another advantage to the new printing method is the increased sharpness and clarity of the pictures, enhancing the quality look we get from using expensive, coated enamel paper.

The conversion of The Merchnnt to a standard publication size also makes good sense for a number of reasons. Reader surveys find the standard size is easier to handle while reading. For the many who save each month's issue, the compact size means it is now easier to store and file. We've also added 50/o more white space between the columns to make reading easier.

Merchandising, selling ideas and management techniques will get even greater stress in coming issues as our field surveys indicate strongly that this is what you want. Our popular regular features will, o{ course, be continued as before.

We hope you find our latest streamlining job as big an improvement as we do. Let us know how you like it.

Shov

qt'RE the single-urrit furrrily It,,115i11g U rrrrrlket is irr a slum1,. But tlre vacation ltorne market sccnrs to llt' a rclatilt'|1- bright spot in the otht'rwise disrrral. tiglrt-moncy construction {icld.

Once a prospective var:ation homeo\\ llel' or lruildt'r bul s a lot and tlt't:idt's u'ht'lht'r' to build a private retreat or a condominittnt, he will usualll' find him:el{ irt need o{ help. It's at this point that the lumJrer and l,uildirrg rnatt'rials <lcaler can help lroth his customer and his sales.

Srllirrg redwood is likr srlling arrlthirrg clse-1ou har,e to help tht' t'ustomer visualize what the protlut't rl ill do {or hinr.

Cali{ornia Redwood A-.sot'iation's newly revised "Redturxtd I/acaliorr Homes" booklet, does just this. Available in single copics free (CllA. Dept. NB" 617 Montgomcry St., San Fran-

Story of q Glonce

Best way to sell redwood vacation homes and condominiums is via "show and tell" using industry literature Here-with tips to sell both d-i-y and builders.

lumber ond Building Moferiols MERCHANT cisco, 0a. 91111, this color booklet illustrates exciting rteu' cottt:t'pts irt 'r'acation living. F or the buildt'r. "Rrrdwot,d's ,4ppeul in llulti'unit Dwellla-{"," also frre. rvill hclp 1ou du the selling job.

tlerr alc -sorut' suggt'slions to help yr.ru scll to cach srotllr:

7',0'r IIE 0V N t)R / D-t-Y : (I ) Ntakt' as mrtch idea-stirnulating literatrrre available to the custonter as possibL'.

(2 ) Acquairrt yours:l{ with the prolx'rtit's of rt'dwood, it,s durabil' ity ancl ta-tc of mairttcrtatrce as well as its beauty. 1'ell your custonrers this.

(3) Be preprared to recomrnend a reliahle architcct and/or builder.

TO 'I'HE BUILDER:

1l) Har-c "nuts and bolts" literature on hand to explain in detail the advantages of redwood, CRA publications such as "Redwood Lumber Cuide" and "Redwood Plyucnd."

(2 ) Formulate 1'our major sales points in advanct'. For example. builtlers w,ill be intcrested in rcdwood's rvorkability, light weight, uncxcelled durability and easy maintcnancc.

material is wellsuited fur demands of a vaca tion retreat.

n$wtr09 BY IIIE stA...

keb the

and Palco Reversible Redrvood is drewood.

The handsome depth of saw texturing. Rich, russet-colored, Certified Kiln Dried, clear redwood. A combination of qualities that makes PALCO Reversible Redwood the best saw-textured lumber on the market today.

Why saw texture? Because saw texturing adds depth and richness to the surface appearance and enriches the beauty of redwood grain. And saw texturing is so practical. lt masks scratches and scuffs;

holds finishes up to twice as long as smooth surfaces; blends with any architectural style; enhances interiors and exteriors.

Why redwood? Because redwood is one of the most handsome of all woods and one of the most stable and durable. Certified Kiln Dried Redwood stays flat, straight and holds its original dimensions; resists checking and splitting, cupping and nail pulling; has clear, knot-free faces combined with interesting grain patterns; resists decay and termites.

Why reversible; why surface smooth on one side, textured on the other? So you can vary interiors and exteriors at will, from building to building, from room to room, without the necessity of ordering and stocking two inventories.

Why PALCO? Because 100 years of experience gives PALCO the ability to consistently get the best out of redwood.

Order PALCO Reversible Redwood-the prestige wood for paneling and siding.

Bevel Siding in vertical grain that holds finishes longer, stays flat, resists cupping and nail pulling. Made in Clear All Heart and Clear grades in sizes r/2" x 4",6" and B"; t/u" x B" and 10"; s/n" x 8", 10" and 12". Tongue & Croove V-Joint both sides, vertical grain or flat grain, ideal for siding or paneling. Made in Clear All Heart and Clear grades in sizes 1" x 6", B" and 10". Straight or mixed-car shipments. Best of all, there is an established consumer demand for textured surfaces and the incomparable advantages of Redwood. Send tor color brochure that gives complete product specifications and detailed f ni shi ng recommendati ons.

PALCO REDWOOD LUMBER REVERSIBLES

1,/1" x 4" 1.r " r (r" 1:"x8" ll" x B" 3/g" x']r0" J'.t" x t]" l+" x 10"

3l+" x 12"

Reversiblc Tongue & Croovc v' joinr

#)1'1 212 21'l

I" x [r" t"xB" I "x1 0"

(-lcar All Hc,rrl ;rnd Clt'ar

M.rdc irrVcrtical ( ir,rirr

CIear All lleart arrrl Clear

Nl.rrlc irr Vcrtir,rl (,r,rin .rncl Flat (,r.rirr

{il oi tlrr,.rlto,,e ilt'rnr lr.rvc orrc sirlr'..rrv-tt'xtrrrr,rl,rnrl ihc r(,\(,r\r,: clr,':rrloll

C)thlr .,rrr lcxluri,cl illnr' are.rr,r l,rIr]r'r)n :J)('( i,rl irrrlrrn.

CAPSULE CRADE INFOR\IATION

Clear All Heart: .r l)rodLr('t \\,ithout l)e(,f lor bolh t'rterior Jncl intcrior uses. F;rc'e is cle,rr free oi knots, knot Iroles, or sinrilar blenrishesancl is all lrr.,rrlu'oocl.

Clear Grade: [acc' is pi.r'clontinantly c lr'.rr \\illr ()((.rsion.rl picces contairting a ferrv snr;rll souncl, tiglrt lirrots. F.tccs t'r'r.t1'h,rvc botl'r he.rrtrvood .rncl 'or s.rpn'ood (sayrwoocJ is lighter in color tlrarr hea rtrvood ).

Vertical Grain: facer slrou s orrl\' ('(lg(' gr-.rirr. \'t'rtical grain facets have a rathe-r uniforrr an(l qui('t l),rlt('rn.

Flat Grain: i.rce l'ras it lttore lrighly iigurercl .ttr(J de( orrtive grairr p.rllern llt,rtt verlir,rl'tr,rin.

( a)/l)/),t/t/()rl /ilr/rr crrrrl l't tttlttt

I', \tc() l'l Y \\\\'fl\ll lill) lill)\\()()L)

l,l Y\\'( )( )l )

Home rmprovement profit program for '71

MORE than 65 executives repre. rYr senting allied associations and manufacturer sponsors of the Home Improvement Time Program met recently in Pittsburgh, Pa., to review industry participation and make plans for 1971.

The annual Home Improvement Time Program is sponsored by the National Association of Home Builders, National Home Improvement Council, National Lumber and Buildi.g Material Dealers Association, National Remodelers Association and forty allied associations and manufacturers of building material products. A focal point of each years' activity is the popular May Home Improvement Month, with continuous promotion activity during the calendar year.

The committee reported activity and participation at the local level has surpassed any previous year. A few highlights: increased participa. tionin more than seventeen con. ventions and regional meetings - by 26 major newspapers with Home Improvement Time special tabloids insert sectionsby more than 2,. I00 known contractors and dealers who had direct tie-in with one or more of the program stsrnents - with special editorial treatment by all of the shelter publication group in one or more issuesby other consumer publications sueh as .Nati,orml Obsen)erwith a special Fall program tie.in by Poputnr Sci. ence to 1,000 building material deal. ers (each dealer will receive a count. er display and a supply of consumer m-ailgrs) by House Beautifu) which tied-in 150 leading contrac.

tors with the Home Improvement 'fime sales portfolioof television and radio stations nationwide who used material prepared by HUD emphasizing Home Improvement Time. By Sears & Roebuck Co. who tiedin their stores nationwide with special Home Improvement Time ads and tabloid inserts in Mayby

Story of q Glonce

Participation & plans reviewed by over 65 execs . industry wide tie-in readied . over 44building material assn. sponsors.

HUD with a special statement and press release by George Romney, U.S. Secretary of Housing and Urban Developmentof manufac. turer sponsors in new Headquarters City programs (outstanding examples were Georgia Pacific Corp. in Portland and Simpson Timber Co. in Seattle)by more manufacturer sponsors with a direct tie-in of the Home Improvement Time theme and their marketing programby American Home with a special section and a full-page Home Improvement Time adby the trade press with many feature and news story pagesincreased circulation and use of the new full.color consumer mailer with more Governor and Mayor proclamations nation.wide tied to news storieswith 24 sheet outdoor boards"[1,s Home Im. provement Time."

Headquarters City Sponsoring Manufacturer Advisory Gioup alsi a-nnounced plans for an arpansion of the number of citiee participating in

the Headquarters City T97L.

AII local groups and

activity in associations affiliated with any one of the four national sponsoring associations should write their national association for a complete kit that details every step to organize a Headquar. ters City Program in their city.

A sponsoring Manufacturer Advi. sory Group for the l97l "Guideline !'or Profit" and L97I "Consumer lllailer" {or home owners, announced several new innovations for I97L. There will be separate editions of "Guideline For Profit" in 197I. The two separate editions will be prepared so each is related to contractors, or to building material dealers. Total circulation will again be I00,. 000.

The full color 'oConsumer Mailer" for contractors and buildine materi. al dealers will also be peionalized for each group in 1971. Building ma. terial dealers will have a choice of individual building material prod. uct, tools and allied units thev can use to build an ad of their "hoi"" for the back cover. They can add their own price to any'individual product or tool unit. There will be an area for thei,t name, address and phone number.

This additional personalization will be at tle standard imprinting charge.

Both the Sales Portfolio and Ad. vertising File for contractors and dealers will be revised for 19?1. The Sales Port{olio has been acclaimed by dealers as one of thq most pro. ductive tools ever prepared to sell home improvement and remodeling.

lst OF A TWO PART SERIES

fT'S logical for a lumber or buildr ine materials dealer to sell parnt.

After all. such dealers sell most of the products a contractor or homeowner needs to build a home from the ground up. Selling paint, the product needed to put the final touch to such projects, is a natural for lumber and building materials merchants.

Yet few dealers really do a good job of merchandising paint. The majority of dealers who stock paint don't really "sell" it. Paint too often is treated as an unwanted stePchild, not as a logical and profit' able product line.

It takes only a modest investment and fairly painless sales and technical training to become a successful paint dealer. Paint is a nearly recession-proof business, for even when building and remodeling activity is low, homeowners paint to maintain and redecorate their homes.

A lumber or building materials merchant has several advantages over a hardware store or even a painting and decorating shop in selling paint. Most important is the fact that nearly all of the lumber, molding, siding, doors and windows sold to customers need some sort of finishingpainting or staining or varnishing. If a dealer has skillful salesmen, it should be a relatively easy matter to produce an add-on sale when the first purchase is made or to implant the idea in the customer's mind that your store is the best source for paint when the time comes for completing the job at hand. Since most construction projects entail many troublesome details, saving a customer a trip to an additional store can provide an invaluable service.

However, a dealer must not expect his materials customers to become paint customers automatically. The dealer must court with a wellknown brand of paint, display expertise in recommending paint and other finishing materials and establish the image of a dealer who con-

by E. G. Williams marketing manager, consumer products, coatings & resins div., PPG Industries, Inc.

What fo do and not to d

siders paint an important part of his product mix. If a dealer merchandises paint indifferently or casually, customers will buy it from a specialty paint or hardware store, where paint is treated as a major product line.

In other words, a lumber dealer also must become a paint dealernot just a lumber dealer who sells paint.

In order to become a successful paint retailer, a lumber merchant must know his competition. If his community is served only by hardware stores selling paint as just another commodity, chances are that he can create a paint department with a reputation for specializing in a complete line of painting and decorating supplies. If there is a paint specialty store, he still can succeed -if he as the desire. The record shows that lumber dealer paint departments that dispense advice and counselas well as a top paint linestill are all too rare in most communities.

A lumber retailer who hopes to succeed in selling paint should know his market. During a given year, about half the families in the average community do some kind of painting. This means that one family in two could be a potential customer.

In 1969, homeowners spent more than $1 billion on paints. Nearly 40 per cent of these sales were made in stores which do not specialize in paint.

A recent survey made by Better Homes and Gardens magazine and the National Paint, Varnish and Lacquer Association concluded that 87 per

cent of all interior and 67 per cent of all exterior painting is tackled by the homeowners themselves. Accord-

Story dI d Glqnce

How a lumber and building materials dealer can use his natural marketing advantages to really do a job of selling paint and paint products this lst part is packed with dollars and cents merchandising advice.

ing to the survey, the average interior painting project required three gallons of paint; the average exterior job, two gallons. So here's a lumber retailer's primary paint marketthe do-it-yourselfer who buys five gallons of paint a year.

When this customer enters a building materials store, he usually knows little about paints or about applying them. He's usually timid about colors, and he probably doesn't know how much paint he is going to need to complete a- job.

A clerk should be more than a lumber salesman; he must be a knowledgeable paint salesman as well. A salesman who recommends a paint, color or specialty product that performs well in a given situation usually can count on a return customer asking still more advice about another painting project and -of course-buying more paint, even if he doesn't return to buy lumber.

This is one reason PPG Industries has devised several successful sales training courses for Pittsburgh Paints dealers. Not only do we teach

lling paint

the psychology of selling, and teach product advantages, we also teach which paint is the best for a given application. Lumber dealers have the advantage of suggesting paint to a customer who is still several steps away from the painting phase of his project.

The Better Homes and, Gardens NPVLA survey indicated that 46 per cent of all paint buyers are repeat business. It also indicated that 3l per cent of all paint buyers surveyed were switching brands and that a startling lB per cent couldn't remember the brand they had used for their last painting job.

So you can deduce quite easily that it pays to sell a nationally known paint, one with national advertising behind it.. Two out of three potential paint buyers indicated they prefer to bny established brands. Also important in establishing a reputation as a knowledgeable paint seller is the use of steady local advertising. By using advertising mats and direct mail leaflets prepared by the paint company and by using small ads scattered through your local paper, you can build recognition as a paint supplier. Local radio ads as well as national print and televi. sion advertising also can help establish a paint's reputation. Bargain hunters may buy little-known offbrand paints, but surveys show that these paints inspire few repeat buyers.

In choosing a paint to sell, a brand with a wide selection of color availability is important, for color rather than maintenance usually

mean fast

motivates people to paint. Housewives _ and even husbands _ get bored with a color long before the paint deteriorates in appearance or performance. The Better Homes and Cardens survey indicated that 62 per cent of all paint buyers changed interior color scheme when repainting. This is one reason Pittsburgh Paints developed its new 720-color Custom Color Collection. With a minimum of bases and colorants. a dealer using this system can create a color for a customer that will be individual enough so she won't see it in the living rooms of all her friends. This is an important selling point.

Too many color systems have well over a thousand colors available - this is really overkill, for the many marginally different variations make color selection a difficult and confusing job for the customer. PPG purposely limited its Custom Color Collection to 720 carefully selected tones, a number that can be displayed efficiently. These colors are the most modern possible, for the system is updated periodically. Obsolescent colors are discarded, and replaced with newer ones.

Though your lumber customers are usually men, appealing to women customers pays off in increased sales. Men buy the lumber for expansions and improvements, but women instigate many such projects -and they choose the colors with which to finish them. Women, too, do much more actual' painting than would be expected. In 62 per cent of all interior painting projects, women either assist or do all the work.

lf a paint department is small, sparsely stocked or stocked with unfamiliar brand names. or if it is tucked in a corner or badly arranged, chances are it won't make a second saleif, indeed, it makes the first one. And if a store is out of an item, the customer usually goes to another store to buv it.

What paint purchaslrs want to see is a fairly large paint department, fully stocked, neatly and stylishly arranged. They like to see colors attractively displayed. Studies indicate that any paint dealer should devote at least 8 to l0 per cent of his sales area to paints if customers are to be impressed that the dealer is one from whom he can buy paint with (Couinu,eil on Page 13)

fU[[ SIIEIYES

sales-Market research indicates full shelves inspire customer confidence in a lumber dealer's painting and decorating expertise. 0pen shelves encourage browsing.

irrfinilegroce

White Oak, your name is legion! Never was there a wood of such infinite grace and versatility. Heavy, strong and stiff, it can still be easily worked. Beautiful in straight grain, dramatic when quartered, White Oak is superior for almost any use. This is just one of 52 expertly selected hardwoods at J. E. Higgins Lumber Company, which offers Northern California customers 7 million ft. of kiln dried lumber and over 200,000 sq. ft. of warehouse.

A lumber for every purpose. Hl,GoSlXtS

Are steel studs really cheaper?

In early 1969 when tight supplydemand pressures forced lumber prices to record high+-and just as quickly saw them drop to nearly l0year lows as housing starts slumped -inroads on wood markets for wall studs were made by steel.

According to one wood technologist and engineer there are advantages for each material in the many-faceted housing market. However, he points out that wood studs still retain a healthy competitive advantage over steel for load bearing interior walls, interior partitions, and external wall framing.

Story ot o Glonce

In-depth analysis shows steel's so-called advantages over wood fade fast when exposed to a close look, so long as cheap wood studs are avoided.

The cost of steel studs has a small competitive edge over wood studs for nonload-bearing walls in regions where wood studs cost more than steel. But dry-wall application to steel studding can eliminate this slight advantage.

In a recent article in the Forest Prod,ucts lournal, published by the Forest Products Research Society in Madison, Wis., Robert J. Hoyle, Jr., wood technologist at Washington State University's College of pngineering, concludes that traditional wood studs will not be replaced by steel on the basis of economic factors in any widespread or general way.

Hoyle points out that using the delivered wood stud prices cited in an American Iron and Steel Institute cost study of $140 per thousand and $I20 per thousand in carload lots, 2 x 4 studs, eight feet in length, de-

liver at 75 cents and 64 cents each, respectively.

The American Iron and Steel In' stitute reports that the national average for eight-foot steel studs is 60 to 65 cents each. The cost of applying dry-wall to steel studs is four cents more per square foot than for wood studs--or 32 cents more for each stud. Thus, the in-place wall cost to the builder for steel nonload-bearing wall studs is 92 to 97 cents each. compared with 64 to 75 cents each for wood studs.

The thickness of wood studs could be reduced firom I\/e" 6 17/n" and still retain a stiffness equivalent to nonload-bearing steel studs, Hoyle said, and the IL/+" * 3|t/8n' wood stud would perform as well as the steel studs for partitions.

Hoyle also noted that nominal 2 x 4 w.rod studs treated for fire resistance could meet steel stud competition, particularly if sized to the l/4" thickne$9.

Steel studs have benefits of being light-weight and noncombustible. However, authorities have questioned whether use of steel studs and gypsum board partitions are more fire resistant. Steel studs have prepunched holes for wiring and plumtbing and are manufactured in standard eightfoot lengths.

Predrilled wood studs have been manufactured, but experience showed that builders did not consider this an advantage since it reduced versatility. Nail-poping problems can be overcome by using special shorter nails to fasten dry-wall to wood studs.

Hoyle says that with careful specification and purchasing, the consumer should be able to purchase consistently good quality wood studsatprices competitive with steel but cautions that he should avoid buying the cheapest studs available.

SETLING PAINT

(Continued, lrom Page 11)

confidence. The paint sales area also should be stocked with specialty painting items like brushes, rollers and sundries. And since a cus. tomer does not initially come to a lumber yard to buy paint, a lumber dealer should locate a paint department where all customers can see it -not to the side or to the back of the sales area.

To display its line of trade paints, Pittsburgh Paints desigaed an award-winning lighted floor display as well as a more compact counter display. Both show all 720 colors available at a glanceno need to flip cards or rotate stands. The more popular colors are displayed in a wider variety of tints and shades.

In addition, PPG desigrred several other imaginative sales tools to go along with the color system. One, the Color Planner, is a pocket-size loaner booklet in which the most popular colors from the Custom Color Collection are arranged in color harmony sequence, allowing the customer to create effective color schemes in confidence. Another, the Rip-A-Chip color card, allows buyers to rip individual color chips from the card and hold each against walls, draperies and upholstery to ascertain the color's effect in isola. tion from other chips.

CONTINUED NEXT

THE IIOW DOORS

BEL.AIR PANEL

Truly the most outstanding and distinctiye Combination Door ofiered today.

High Fashion Entrance Doors available in select Douglas fir or solid rna. hogany

All operatio,ns under one roof assure you of modern design, highest quality and widest variety when you buy. BEL-AIR Doors. Our convenient central location, railroad spur, truck fleet and the West Coast's largest inventory assure quick and economical delivery. For functional beatty and guaranteed dtrability at competi|ive, profitable prices, stock BEL-AIR!

call or write lor lurther inlormation.

SPECIAI DISPIAYS. This Pittsburgh Paints merchandising unit was created espicially for its premium-priced Manor Hall lattix flat-enamel. Unit has helped sales reach twice the level test marketing indicated.

CROSS BUCK 12 DIAMOND

3212 OLD MASTER

Compare thi,

IUTOST stories about the remodeling rvr of a lumber and buildine materials yard are cloaked in facG that tell us the changes were made strictly Ior business reasons ; increase the traffic, productivity and all that.

Not so rvith Loveday Lumber Co. With admirable frankness, owner George Loveday lays it right on the line, "I spent 44 plus hours a week here, why do I and the others have to spend our lives in a hot, dusty pig pen. When you re-build, how much extra does it really cost-I07o-15% -to have a really nice place instead of just a box?"

The result of this thinking is a combination showroom and office layout that must surely be one of the best looking in the country.

Built almost entirely out of wood, the long rectangular building is higher at the back than the front. It has a roof line of three inverted Vs of decreasing height from the back to the rounded front wall. Interestingly, that rounded Iront wall re{lects not esthetics, but future demands from the state highway people who eventually will take part of the front of

C0NFERRING in open, raised office (1) that overlooks showroom is owner George Loveday and Sue Murphee, ad mgr. and Girl Friday.

(2) Lanlinated beams, rough-sawn ceiling top attractive, new hardware and tool display. (3) Enclosed area behind those swinging doors is for drivers, contains 2 facing shelves for bills of lading, etc. (4) Wood counters complement wall paneling, office floor is tile, showroom rs In carDeI.

rifh your office

the property for a street widening project.

Story sl o Glonce

When it came time to remodel its showroom and offices, here is a firm that had the sense to do it right, not just to do it ... extra expense has created dividends, both financial and otherwise.

The ceiling between the laminated beams is rough-sawn western red cedar. Wall paneling is part Georgia. Pacific birch and part U.S. Plywood pecan. Exterior walls are Weyerhaeuser laminated beams stood on end, punctuated with large wood-framed windows.

The first office buildine had been built when the yard was opened in l92l by George's father Richard Loveduy, when East Los Angeles was mostly bean fields. It was typical of its type; small, definitely unfancy and supported by a o'foundation" of redwood 2 x 4s. Office space was a 10, x 14' room where Loveday and two others cheek-to-jowled it in mutual

discomfort. The entire buildine was completely bulldozed in three -ho,rr. when rebuilding began.

The new building is 28,000 sq. ft., is on three levels, is air conditioned, and took five months to construct. The architect on the job was Charles Wormhoudt, an old high school friend of Loveday. The unusual roof line was his idea, but the split level was a result of Loveday's desire to have areas that seemed private, yet lent themselves to easy communication within the office.

Lighting is from large white glass balls, suspended from the ceiling. Loveday relates that they had to buy a $50 ladder, just to change the 300 watt bulbs. Bulb changing is done with great care as each glass ball costs $25.

Total investment was $89,000, which includes $3,400 for carpet, drapes, desks, about $10,000 for lumber and a $7,000 sprinkler system. Actual building cost was about 920 a sq. ft.

The salesroom at the front of the building is 32' x 28' giving 900 sq. ft. for the retail side of the business which supplies about 20Vo oI the

gross. The balance is lumber sales to cutractors and a mill operation.

Cash sales have increased only slightly since the remodeling last fall, but overall productivity and business have gone up noticeably. The building is the pride of the MexicanAmerican neighborhood, a low-income area of single family, frame houses dating from the 1920s.

Undoubtedly, Loveday could have remodeled lor less money. But we'll wager the extra money he spent will prove to be one of the best investments he has made.

FAIIIASIIG wood sculpture started life as black walnut roots grafted onto English walnut stump 1,000 hrs. later an artist had converted it into Salome and her dance of the 7 Veils. lt makes an impress,ive addition to its handsome surroundings.

TRI-tEYtt eJfect of office is seen in this shot of George Loveday from another office.'Boo-likeeper Jeanne Wagner's office is off camera right on a slightly lower level.

f;\ - - i-_r =- e: tStiilt.l trlf s

.1.

.\ $100,0A0 firt: ut ArlxtY Luntber Co., No. I{oll,vwood" Cali1.. destro.ved tr'r,,-r sltt'cls cerrrtairrilg pli'wo.rd, tllotildirrg ancl equiprncnt Jirn llerry has sold the rnajority cornmott stock in I'orbusco Lurnber c( Sappil', FIuml"'oldt Connir:. Calif .. to Craig L. llnrry, rvho plans tt.r exparrl and ditersiil' the firnr's strrvices atttl activities

Angals Luntber und, Ilu,rdwurc, which recentl,v opt'ncd a Lome iru' provemollt store irt Cardcn Grove, Calii.. plnns a.nother in ncarbv Flunt' ington Beacll to optn this Nov. Riclr. llrothars Lwrrber Co., Visalia. Calif .. plarrs a glirnd opeuing {or their trerv lercation in rrtid-Sepl.t:trtber.,,

Ilollson L'o. liad a {onrral olrcnint of tlrcir wu., salt:s o"ff,ce und yurd recently in lrols,-,n. Jlont. Parr Lurnber plans an, expansion o{ tlieil retail ycrd in lrc'r'tland Arrow Lurnber, Ancholage. and Spenartl Build.er.s Supply" Spenald, are the nel llaska distributors Ior Peasc steel doors

Ilusonite plans to gt:t ilrto rnodular lLousittg by ar:quiring 1 or 2 sut'h luiklers by thc end o[ this 1'trar , Tapptut Co., applian.'e antl kitt,ltcrr cabirrct maker, plans to lrul' corrtrol of sct',.:ral honrc builders in the trcxt 2 ycars, the firm sa)'s

7'lte Iintergettc'1' )lortgttge Cred,it lr:1., rt:rrently sigrted into iarv l,r' Pres' ident llichard N{. Nixorr, has been called l,y'pl1'trood assIi. ext'c. vl). lJtunsott Leuis "a reul sltot in tlut urn lor hr;nc bui.Lder.r artrl in tlre It;ng rutr for the pli'rr c,od industry ltlo ." WWPA's e\ec. \'P. \\'enrlell Iiarnt's charactcrizetl it as o'more cxtrrtsivc tharr rectttl at.tenll)ts mert,ly to asszlsl ledcrul pro€irsms lor lo*^' cost. lLousirLg;"

trIobile Ilome Assn. crystal l",alls that I nillion. units annuolly will lre sold by 1975 . factory herme build' er Slrr/rlzg llomex is norv shipping r.rrrits nearll. 1,000 miles by roil . . ancl a dt'veloper in Atlanta plans to Luild steel and concrete homes shaped like a fying se,uLter to sell {or about $ii,000; weigh,t: 120 tons .

Sen. ,llurk IIutlield (R-Ortr.) plarrs to irrirotluce at Anerican I"orest,ry .'1c1, nt'xt Jan., tirat hc t:laims rviil 'be trllracLive to thc timber industry, tirn' l-rt:r tuarragemrcrtt antl cnr.it'ortrnetrltrl' ists atike.' . (t neL lpin ol 1t trt:e Iiirrns lor tlre rvc:t ovcl lasl ycar has Lielr reportccl by tht: ['estcrn \\"ootl i't't,dut:'ts Assn.

A natiortu;ide. surt)cy b1' the Nat'I. Inclustlial Corrference l3oarrl says ct.,n. sunt.t:r gloorn about the ecronomy js beginning tr: d,e[a,y buying plans . F. ll' . Dodge ruports contracts ftir ne\v constru(:tion leLl sharp:ly in IIay; 2i\(il.; helow last N{ay

Sulesmen ior JI ucklanburg-D uncan rr,ill sour c'nter Iruilding rnaterial or' dt'r's dirrrcl/y i,nlo a ctnt,puter frott tht'il orrrr lrlie{case-sizt'd termina} and thc ncarcsl- phonc Portland's lst c'oncrettr block buildir\g to risc ubote l0 stnrit:s is a Tratelodge Ntotel at 2rr,l arr,l Wcitll,'r

llulti-unit structures will proirably accoultt tor 50/o oJ alL lnusine lruilt in the nerit 5 years says a X{ichigan Statt U. rt'st'archer the Atnclicatr \\ralnut N1fgrs. Assn. plans a progranl lor t:u.t-Io-si:e hardlgo,-t,l plyrvood {ol tlu: d-i-y nrurkel .

Pucif,' .1ir 'l'ran^rpt,,rl has l,ought K-Products, Santa Rtrsa, Calif', a maker o{ pre-lab cedar log ca}rins. ' .,lrntstrong (,irr[ has set up a new regiorral oflictr in l)enver; part of a realignment of their western m&rket' ingterritory...

The nurnl,,er oI housing starls irt ,/ir.ne lr,as up a soliil l}.9ctb over the $Iay level; all parts of the U.S. Lrut tht- northeast shared the gains factory-built ltam,es on a va.ct scale in the l,os Arrgeles housing market has becn foreca-.t by county urban afiairs dircr:tor Rc,y D. Hoover

After nole than $7 million and five ycars, the Publir: Land. Law Re.aiew Contmission has preserrrted its report to Presicltrnt Nixon: muin fnd,i,ng: 'on somo of the most productir,e {edcral land, timlrcr production should Ltt: the d,orninant land LLse .. .11 plyrvooC rnills operated rvithout a lost lirue ar'r'idcnt in '69 . .

The American Wood Cnuncil reelt'cted John I'I. Camp, Jr. president :r, 1* ."""", San t'rancisco meeting

Tltn Asst,tialed Home Ihilders o[ the Creater liast Bay is building a horne in l{ilpitas, Calif., which members predir:t rviil saue $250-$300 per hou,se in lumlrer costs; trlsts will at. tempt to prore slads 24" o-c are teasi,ltle and, d.uralie for 2 story con. struc tion.

SNN@@TH SELLING

by George N. Kohn, Morketing Consultonl CoPynght-Ceorge N. Kahn

Keep Off the Blqck Lisl

Some salesmen have a near Per' fect knack for getting on customers' black lists. Worse still, they often don't realize they are doing wrong.

Now a black list is seldom a for' mal roster. Word is simply Passed throughout a particular industrY that Salesman o'A" is unreliable, dis' honest or incompetent. So he finds it hard, if not impossible, to get or' ders. He may even be unaware that he is on the black list.

False claims 6an put a salesman on the black list. Leo Frost, a Pen and pencil salesman, calls on a cus' tomer, who is about to give him onlY a small order. To induce a larger one, Leo lets fall the remark that the buyer's competitor, a big stationery store, has bought 600 dozen of the same pencil.

The customer seems proPerlY im', pressed but excuses himself, ostensi' bly to attend to a matter in another part of the store. Instead he calls the competitor, an old friend, and tells him of the salesman's claim.

"He's lying," the other buyer saYs. otl only took 50 dozen."

That telephone conversation spelled Leo's doom.

He was caught trying to Pull a fast one and he lost the faith of his customer and probably many others.

ENTHUSIASTIC, BUT

Enthusiasm is a desirable quality in a salesman, but don't let it cloud your judgment or common sense. Claims should be accurate enough to withstand scrutiny. A door-to-door seed vendor can often get away with wild claims, but he isn't counting on repeat business. You are. If you think vou can flim-flam a customer in January and then get another order from him in March, you are sadly mistaken. He'll remember your

duplicity even if your next call is a year later.

PRICE POTICY

Youore headed for trouble when you free-lance on the discounts. ' One example involved the sale of band instruments to a high school. An eager salesman promised the school district's purchasing agent a more than generous quantitY dis' count.

The ofier far outstriPPed that of competing firms and the Purchasing agent snapped it up.

The discount was too good. The company had not authorized it and would not grant it. The salesman barely held on to his job, but it didn't do him much good. The buY' er belonged to an association of school purchasing agents. At the group's next meeting the duPed agent spread the word of the sales' manos conduct. From then on the latter found every school door closed to him in that area.

MISREPRESENTING

Never make any claims for Prod' ucts that cannot be suPPorted bY facts. If your tire will last for 20,000 miles don't try for 28,000. If your paint will survive two seasons, don't bill it as a life-time coating.

All of the above contain a one way passa€le to the black list. If cus' tomers can't rely on your word they won't buy from you and they won't recommend you to others.

Seventy-five years ago communi' cation in industry was slow. A salesman or drummer could treat a customer badly in one town and move on to another with no ill consequence. His reputation seldom caught up with him. Today, the salesman's reputation follows him wherever he goes. His conduct with one buyer may afiect is relationship with a hundred others, A drug

salesman can give himself a black eye in the whole pharmaceutical in' dustry just by misrepresenting a product to one dealer.

DON'T GOSSIP

The salesman is in a better Posi' tion than most to carrY and rePort gossip. He travels a lot, meets manY people and gets about socially. Some salesmen, unfortunately, make it a practice to tell tales about their cus' tomers and competitors. TheY be' lieve it endears them to their listen' ers. Far from it.

The buyer is no fool. I{ You tell him stories about his eomPetitoro he'll figure out that you will Pick him as the next target for gossiP.

Many customers will object to gos' sip on moral grounds.

I know of a salesman who re' peated what he had heard about a customer on the verge of bankruPt' cy. In the first Place the rePort wasn't true; in the second place the rumor had been started by an enemY competitor of the customer'

The salesman's relationshiP with his customer should be the same as that of doctor-patient and lawyerclient. The very fact that a buYer confides in you means that he likes and respects you. Fail him and You risk losing not only his friendship but his business.

Are you managing to stay off the black list, whether among Your customers or your companY? If You can answer otyes" to nine of the following questions, you're probably in good standing wherever You go:

l. Do you refrain from sprcading gossip abouf your customers and competitots? YesE Notr

2. Can you back up your claims for your produbt or service? Yes n No tr

3. Are you sure of your facts when you quote a discount? Yes E No tr

4. Are you constantly aware of the import' ance-of vour reputation and the relation of reputatidn to iales? Yes n No tr

5. Are you dedicated to the truth in selling? YesE Notr

6. Do you strive to make yourself welcome when you call on a customer?

Yesn Notr

7. Do you respect the confidence of your customers? Yes n No tr

8. Have you ever been told that you have a good reputation in your field? Yes! Notr

9. Have you had a pat on the back lately from your boss? Yes E No tr

10. Do you think you deserved it? Yes! Notr

ll. Do you value friendship in business? Yesn Notr

12. Are your customers also your friends? YesE Notr

By R. V. PETERSEN executive secletary

A CURRENT statement from the ^ Department 9f Agriculture maintains that 'orural America is growth country.tt

The Farmers Ffome Administration is moving to help prove the claim. Charged with the responsibility in rural areas for administering a significantly expanded construction loan program, the Falmers Home personnel are actively {isseminating details of the program throughout Montana. In close cooperation with these people, MBMDA was able to schedule a series of wonkshop meetings to acquaint member and non-member dealers with the various aspects of the program.

Since by definition rural areas include communities of up to 5500 population, the great majority of Montaha dealers is directly concerned with the provisipns of the program and with the sales opportunities offered by it. Loan provisions are de-

NEWS

signed primarily to encourage the construction or rehabilitation of single-family dwellings in rural areas for sale to low and moderate income families. With favorable interest rates and long repayment terms, the pro. gram ofiers housing opportunities for low-to'moderate ineome rural residents, to senior citizens, and to owners of rural building sites. The program also provides for low-interest home repair loans.

Other aspects include development o{ building sites for low-incorne hous. ing; loans for rental and cooperative housing; construction or improvement of housing for domestic farm laborers. FmHA is also charged with administering HUD's Section 235 in rural areas. With greatly increased current funding, the FmHA program ofiers dealers significant sales and profit opportunities. That dealers are interested was demonstrated by excellent attendance and attention at area

meetings in Wolf Point, Glendive, Three Forks, Conrad and Polson.

Polco Soles HQ. Now in S.F.

The Pacific Lumber Co. has con' solidated its Eastern and Western sales offices into one central head' quarters in San Francisco.

The twofold purpose is to make San Francisco the sales headquarters for all domestic and foreign sales, and by having the sales office closer to their Scotia mills. to be able to serve all Palco customers more effi. ciently.

Tom Malarkey, Eastern sales mgr., assisted by Bill Stevens and Bob Smith have all moved to San Francisco. Palco's Chicago office closed July 24.

Palco's four Eastern area managers will continue in their current lo' cations in Ohio, Illinois, Georgia and Texas.

Dick Hoover, in charge of sales in southern California and Arizona is headquartered in San Marino, Cali{. Earl Tatman, Western sales mgr., assisted by Bud Robey, con' tinues in the San Francisco Office handling sales in northern Califor' nia, Hawaii, the Rocky Mountain area, the Northwest and all export except to the Caribbean.

A Plyrrood Sports Cor?

Jim Holloman, 31, a Southwest Forest lndustries exeeutive, has a lot of faith in his company's products. In fact, every time he races his sports carn he's betting that their plywood is stronger, pound for pound, than steel.

Except for engine, transmission and suspension, his "Splendid Splinter" is built entirely of exterior grade plywood sheets.

Hollomon believes he may have found a new market for dealers!

lllTERl0R CONSTRUCTI0I|-Stressed plywood panels form "monocoque" s$le construction eliminating need for metal frame. While a few

screws were used for temporary holding purposes, principal bonding strength comes frum space age glues.

to more and more California dealers and distributors. For year around supplies of dimension lumber and prcision-trimmed studs, depend on D&R.

|lld Growth Fir Dimenslon from F.S.P. Lumber Co., Port 0rford, Oregon

llemlock

llemlocl

GALENBAR

AUGUST

Lumber Assn. of Southern California-Augurt 21, general membership meeting, Lake San Marcos, No. San Diego County.

Los Angeles lfoo-Iloo Club 2-August h, installation of officers & meeting, California Country tClub.

Dubs, Ltd.-August 21, Crystal Springs Country Club, Burlingame, Calif.

National Association of lfome Builders-Aug. 3l-Sept. 2, production managing of condominium and cooperative apartment seminar, St, Francis Hotel, San Francisco, Calif.

SEPTEMBER

National Association of Home Builderg-Sept. l-8, production management seminar, Jack Tar Hotel, San Francisco.

California Redwood Association-Sept. 8, annual meeting, San Francisco.

Vlestern Wood Products Association-Sept. 12-17, fall meeting Camelback Inn, Scottsdale, .!rtiz.

Sacramento Hoo-Hoo CIub l09-Septemher lb, meeting, place to be announced.

'Western Material llandling & Packaging Show & ConferenceSeptembet 15-17, Convention Center, Anaheim, Calif.

National Discussion Forum-September 21-23, review the public land law review commission recommendations conceraing federal forest lands resources, portland Hilton Hotel, Portland, Ore.

Dubs, Ltd.-September 25, meeting, Santa Rosa Country Club, Santa Rosa, Calif.

National Assn. of State Foresters-september 27-October 1, annual meeting, La Fonda Hotel, Santa Fe, N. Mex.

OCTOBER

National Association of lfome Bpilders--October b-2, sales

-. production seminar, Flamingo Hotel, Las Vegas, Nev. Society of American Foresters-October 11-18, meeting, Hotel Sahara, Las Vegas, Nev.

Now, 0yer 5,m0,000 leet of dimsnsion lumber and studs monthly , manufactured especially for Southern California construction necds.

Ad lleth would appreciate en opportunity t0 tell you how you and your customers will benelit lrom uslng dependable ll & R dlmension and studs.

You can reach him by calliq 872-1280 or 78$05t14.

Canadian \ilood Council-October lg-2e annual meeting, Chateau Lacombe, Edmonton, Alberta, Canada.

National Lumber and Buitding Material Dealers Assn.. Qctober 25-29, Hollywood Beach Hotel, Ilollywood, Fla.

American Plywood Assn.-October 26-27, Fall promotional meeting, Sea-Tac Motor Inn, Seattle, Wash.

Studs from Warrenton Lumber Co,, Warrenton, Oregon

Dimension from Westport Lumber Co., Westport, Oregon

Fast regulr ocean shipments by barge from Southern 0ragon and fte Columbia River direct to Southern California.

TEAI OI'T AIONO DOTTED I,INE

IHE ONIY KIND OF BUITDII AND HERE IS

A total prCIject for Lanc-Stantan Lumber

(

Here is another example of TOTAL PROIECT by TREATED PC combined with the. economy, flexibility, beauty and the ease of wood cons]

Move it faster and with better economy is what you get when you specify TREATED POLE'S Umbrella Design-THE LATEST lN STORAGE BUILDINGS. In today's market with the high cost of land and material handling it is necessary to design a building that will pay for itself in the shortest expanse of time. This is just one more reason why lumbermen specify the Umbrella Design. Space with unobstructed operation in the moving of material to ultimately reduce handling costs .almost in half.

The custom mill facility using the long clear span laminated beams supported by KOPPERS CELLON@ PRESSURE TREATED POLES illustrating the many different and versatile ways of using the TREATED POLE BUILDERS construction methods.

When you plan to expand or relocate your facility, call for the complete package of custom design, engineering, grading, blacktopping, storage facilities and office buildings.

CALL FOR THE TOTAL PROJECT

WE BUITD ARE NEW ONES R NEWEST.. O

'r,Jrtnln Mills, Inc. .

Vance Lumber Ca. .

UILDERS, INC. showing the original project design and engineering incoqrorating KOPPERS CELLON@ PRESSURE TREATIED POLES.

A 7 ACRE LUMBER OPERATION WITH A NEW NAME

IANE-STANTON TUMBER CO.

Offering a complete line of domestic and imported hardwoods. A full line of softwoods including old growth Douglas fir. lmporters of Burnieboard (hardboaid) from Australia.A complete all weather mill and five large storage sheds plus an enclosed warehouse. Spur facilities will be served by Southern Pacific.

Experienced personnel from all companies to serve you.

MilI and mill ofrces (left). Portion of the ofrce and maln enhonce to the yard (right).

All weather storage [uildings.

Philippine Mahogany is a big item at Higgins Lumber, Over the Past 83 years we've earned a reputation as specialists in this great wood. And for good reason. We consistently carry the biggest stocks on the West Coast. That means you can alwaYs get uniform color to match Plywood and mouldings-and the right texture for interior or marine use. This is iust one of 52 exPertlv selecied hardwoods at J. E. Hiscins Lumber Companv, which ofie-rs N orthern California' cus:omers 7 million ft. of kiln dried lumber and over 200,000 sq. ft. of warehouse.

A lumber for everY Purpose.

N6RTffiW'dd#"'.M

NtrWS

By ROSS KINCAID executive vice president

66T)EAUTIFUL . a credit to the l) irr6o.gr, . . just what we've needed as a facility for training, etc' . ." These and manY other comments came from those who have the oP' oortunitv to see our new building as it tto* ii in the finishing stage' Truly, it is a fine structure and ideally lo' cated to more adequatelY serve our multi-state region.

With everything on schedule, it appears the stafi will be doing businlst in Auqust at 909 Lakeridge Drive, Olymfia, Wash. Watch for the complete story in next month's Mer' chant,

Again, we have had strong evi' dence that Western has many wonder' ful industry friends! Manufacturers and wholesaler distributors have been tremendous with their material contribution! Though a bronze Plaque will in one way commemorate these fine firms for their helP, their real and lasting satisfaction will come {rom the outstanding beautY and character of the building.

The most recent addition to the list of cooperators is Cascade lfare' house, Inc., Salemo Ore., who trucked

exterior siding from mill to the pr9' stainins firm 1nd then to jobsite' A sincere" thanks as well to President Cameron Kyle's Portland Road Lum' ber Co., Salem, for the Prestaining on his machine and to OlYmPic Stain Co., Seattle, for supplying the stain'

If the need should arise for a money raising or closing out promo' tion, ihere is a firm which specializes in a service especially for building material and hardware retailers. [t is the Paul Brooker Sales internation' al, Inc., P. O. Box 1465, Wichita' Ka. 67201. Although WBMA cannot make an unqualified recommendation of the firm, the people in the Pacific Northwest who have used the service to the best of our knowledge were satisfied.

Robert G. Linville, owner of Boise Building Supply in Boise has an' nounced his candidacy for the Idaho State Senate from District 16 on the Republican ticket. We extend our best wishes to Bob for success in his first efiort to be elected to a state office.

The threat of violence and destruc' tion by radical grouPs unfortunately is not limited to public institutions. Private enterprise will be the target of more and more violent attacks in the near future, according to the U.S. Chamber of Commerce.

THtr ARIZONA

SGENtr

By FRANK DAVIS executive vice president

T)EALERS should be aware of the u new federal Waee Garnishment Law which became e?ective July I. This law (Title III of the Consumer Credit Protection Act. Public Law 90-231) Iimits the amount of an employee's disposable earnings which may be made subject to garnishment, and it protects the employee from discharge because of garnishment for any one ind,ebtedness.

The maximum part of the total disposable earnings of an individual which is subject to garnishment in any workweek may not exceed the lesser of: (a) 25/o of the drsposable earnings for that weekl or (b) the amount by which the employee's ddsposable earnings for that week exceeds 30 times the federal minimum hourly wage prescribed by the Fair Labor Standards Act in effect at the time earnings are payable (currendy $1.60 an hour or $48 per week).

In order to satisfy the above, it is

By WAYNE GARDNER executive vice president

pRESENTING informative meet.

r ings for mernbers is a constant challenge to the program committee of any association. Over the years Lumber Association of Southern California has had outstanding meetings for the membership.

Continuing in that vein, the quarterly general membership meeting, to be held at Lake San Marcos in northern San Diego County, will feature Mason A. Dinehart, vp.-investor servy9sof Carlsberg Financial Corp. Dinehart_ will speak on employing tax dollars, instead of paying them. This subject, in these d-"v, o] higher taxes, should be of vital interest to every lumberman and as a result, a large turnout is anticipated,

The location, Lake San Marcos, is a short drive from almost anywhere in the southern California area, and is situated in such a spot as to have one of the finest weather patterns in the United States.

The association office move is now complete and everything is again in an operational status, There were a few difficult days when nothing seemed to go right, but finally all- the pieces

suggested that the followine be used as a method of computing- garnish. ment withholdings:

Deduct all legally required withholdings from the pay on the books at the moment of service. (federal income tax withholdings, state in. come withholding whereapplicable, social security, and state disability payments). The resulting difier. ence is the d,isposable earnings.

Where the d,i.sposable earnings are $48 per week or less, none of the earnings are subject to garnish. ment.

Where the d,isposable earnings are over $48 per week but are less than $64, only that amount over $48 is subject to garnishnrent.

Where the disposable earnings are $64 per week or over, 25/o oL the

Iitted together and things have become normal once again. Each move results in the operation becorning more efficient. Naturally this is the primary purpose in moving.

Performing a useful function for the members of the association is the only reason for the existence of an association, The members are the customers, the benefits are those services perforrned by the association on be. half of the members that they could not do {or themselves.

But to be truly useful, the association must provide services conlmen. surate with the needs of changing times. In this connection LASC has recently undertaken wood promotion in order to call attention to its members' products, More recently, it began ofiering a service of store planning and fixtures, to assist those mem. bers who are interested in updating their stores, either to better serve their present customers or to become more consumer oriented.

Add to this the merchandising aids available, the business forms, the legislative activity, the insurance programs, employee training and informative membership meetings such as the one presently planned at Lake San Marcos on August 21, and it's quite a package-for the price!

entire disposable earnings is subject to garnishment.

It should be noted that the $48 figure is based on an FISA minimum wage of 91.60 per hour. Should the minimurn wage be changed, the new minimum wage must be multiplied by thirty in order to find the new lowest amount to be reserved to the employee.

The new law also prohibits an em. ployer from discharging any employee because his earnings have been sub. jected to garnishment for any one indebted,ness.'oone Indebtedness" re. fers to a single debt regardless of the number of garnishment proceedings brought to collect it. Wil{ul violators of the discharge provisions of the law may be prosecuted criminally and fined up to $1,000 or imprisoned for not lnore than one year, or both.

Georgia-Pacific opens fabulous new headquarters

One of the major private art collec' tions in the western United States has been unveiled in Portland by Georgia-Pacific. Nearly 400 pieces, ranging from oils to wood carvings' are highlighted by a l?-ton quintet of pure white marble figures in a plaza

fountain setting.

The collection is the final, esthetic touch for the new Georgia-Pacific 30level world headquarters building.

Most of the artists are Oregonians, but among the 79 artists are 20 Italian stonecarvers who worked with

Count AIex von Svoboda of Toronto, the marble sculptor, for more than two years on the figures.

The widely varied examples of original interior wall art shown in the company's offices and halls depict Oregon seascapes, mountains, waterfalls, wheat fields and other examples of "the spirit of the region."

RAymond

Mymond

PArkYiew t-758O

ltrA nnows&

PECENTLY a survey was con' It ducted for the Lumber Merchants Association through the courtesy of Building Materials Distributors sales personnel. Of the I43 questionnaires distributed, 135 were completed and returned.

Questions asked of both LMA rnembers and non-members were as follows:

How often does your firm advertise in newspapers? List of newspapers; Approximate size of regular ads; Do you use radio advertising? Do you use direct mailing? Do you have one person in charge of advertising? If you do not advertise, why not? What could be done by manufacturers to help you do a better advertising job? Since every question was not completed by each firm to whom the questionnaire was given, a direct cor. relation cannot be made between the total questionnaires returned and the total answers provided for each qtiestion.

Adoertising:

First call Hobbs Wall for wholesale Redwood and Redwood split products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow through with the right grades at the right prices!

Additionally, the survey revealed that dealers in communities of 10,000 population and less decreased all forms of advertising proportionately with tle decrease in population. Dealers in communitiee of lesg than 3000 stated that the cost of advertising was more tlan the. receipts from the sales.

IVhat could be done by manufacturers to help you.do a better advertising job?

Ninety-nine firrre respond by requesiing more co-op advertising. Most firms requested that more advertiaing on a co-op basis be at the lncaL leael ralhet than national. Almost all the firms indicated they needed rnore assistance in ads through distribution of mats and slicks, particularly the smaller sizes (l x Y').

Specific complaints indicate that a better distribution system of ad mats and slicks would be helpful. Salesmen do not carry enough ad mats in the smaller sizeg.

PERS@NALS

James Byers has oPened J&J Lumber & Hardware, just south of Battle Ground, Wash. WaYne Rcichstein is the mgr. Best of luck with the new operation.

Wilson Johnson, owner of the Linn County Lumber Co, Lebanon, Ore., had a successful grand opening for his newlY enlarged sfore. Mrs. Ralph Mooney is the bookkeeper.

Ernie Skoglund, Oregon-Paciffc Industries, Portland, recentlY won $100 and a grand national sales award from Filon.

Doug Mulhollond has been named mgr. of business research for Evans Products.

Jomes K. Parker has been elected vp' and counsel for Kaiser Cement & Gypsum, Peter S. Haas, president, has announced.

Monford Orloff, head of Evans Products, has announced the election of Sheldon Kaplan as vice-chairman.

Dick Houk, L.A., won a "salesman of the quartey'' award from his bosses at G-P.

Bill Grieve, president of Building Material Distributors, Inc., Stockton, Calif., had the happy duty of

Woirrn Lurnbcr qnd Bullding lldedolr ,tlClGHAttt

congratulating employee Lee Ens for winning one of the grand national awards in a Filon sales race.

E. L. Newkirk, vp., Chandler Lumber Co., Van Nuys, Calif., won a plaque for Firm and Employee pledges from AID-United Givers, a charity organization.

L. E. Anderson has been appointed mgr.-sawmill operations, forest products div. of the Koppers Co.

Dr. Fred D. Dickinson, director of the Univ. of Calif. forest products lab. has been honored in Germany with the Burckhardt Medal.

William W. Jackson and John W. Bacon are the new owners of the San Mateo Lumber Co. in that No. Calif. town. Ttrey also own the San Bruno Lumber Co, Gary Thomson, Don Derbes, Bob Bothwell,,Harley llart and Bill Sharp, Inland Lumber Co., Colton, Calif., all attended the recent Lake Arrowhead Hoo-Hoo party.

Bill \Messner has been appointed Boise Cascade redwood specialistfor the Southwest by Gordon King, mgr., lumber and plywood sales.

Jack S. Ilubbard is now Bostitch western sales mgr.

Lloyd \Mebb of Lane-Stanton Lumber Co., Industry, Calif., recently visited the mills.

Miles Davidson, Sun Lumber Co., Los Angeles, has returned from a vacation in Hawaii.

Jim Strait was the best man recently when brother Chuck got married. Chuck is also a new addition to the staff at Strait Door, El Monte, Calif.

R. T. 'Til' Ifelvenston has moved to San Franeisco to take over as div. mgr. for Marlite's northwest div.

Ray Van lde, mobile home lumber sales mgr., Reliable Lumber Co., Rosemead, Calif., and wife Sue have celebrated their 1st wedding anniversary.

W. Glen Thalhamer has retired after 36 years with AFPC's Stockton operation. John llenriques has assumed the duties of office and credit'mgr.

Al Reynolds has been promoted to store mgr. at L-M Building Materials, Newark, Calif., store.

Joe Ransom, Ransom Bros. Lumber & Supply, Ramona, Calif., a director of the Paciffc Southwest lfardware Assn., attended their recent spring meeting.

Jim Klein is now sales mgr., rOalif. div., for Southwestern Portland Cement, according to F. T. Sheets, Jr., exec. vp. & gen. mgr.

Paul Orban Jr., Orban Lumber, Irwindale, Calif., attended the 50th national convention of the Jaycees in St. Iouis.

Mike Morgan has opened a new lumber company bearing his name in Campbell, Calif. He had worked

Hro* 9rirlge.

Pets get the swing of it in as little as five mlnutes. Save their masten a lot of trips to the door. No more ba*ing mewing and scratching at the door. I Swinging parts of the Pet.Dor are flexible rubber tor pet safety. Permanent magnets keep them shut when not in use. No drafts or dust. Frame is sturdy, anodized aluminum. A locking panel is provided for security. The Pet-Dor can be installed in door panels or walls. Two sizes accommodate those small cats or even German Shepherds. I For pet owners who want quality, and dealen who want profitable sales, the Johnson Pet-Dor really swings. n For brochure and price schedule, write to Johnson Pet-Dor Inc., P.0. Box 643, Northridge, California 91324

for Cheim Lumber in Sen Jose for the past 22 years.

John fietjen, Dick Prendergast, Wen- dy Yoigt, Bon Watts, Darrell Smith and Eerl Holzknecht have joined forces to open and operate the new 'Wordinville Lumber Oo. in Woodinville, Oregon.

Bay Gaddis is the mgr. of the new Thunderbird discount home improvement store in Hillsboro. Ore. Chuck Detlofi is asst. mgr.

Ed Abdella is back at uzork at Eckstrom Plywood, L.A., after a bout with surgery.

Ken Coleman, Eckstrom Plywood, and his wife Dolores had their 26th wedding anniversary in July. Real celebration of the event comes in Hawaii late this month when they rendezvous with son SP/4 Craig Colemtn, on R, & R from Viet .Nam's 1st rSignal Bttn.

Penny Stoner, daughter of Sawtelle Lumber Co. boss Etl Stoner, is helping out at the West Los Angeles yard this summer.

Mike Hynes, presilent, Cooper Lumber Co., L.A. has gotten out of that arm cast after corrective surgery on an old motorcycle accident.

Dee Essley, D. C. Essley & Son, Los Angeles, recently celebrated his ?6th birthday. Congratulations... ?6, that's the spirit!

rililfred R. Stephens has,been p:omoted to division mgr. by Lumber

hoducts. Replacing him as Eugene, Ore., branch mgr. is Leonard Clearwaten

Sam Fineman, president of Bel-Air Door Oo., Alhambra, Calif., recently vacationed for two weeks in Hawaii with his wife Bayla.

Harold Kelley is the new mgr. at Pioneer Lumber Co., Butte, Mont.

Les Doddington has joined the sales force of the Stockton div. of American Forest Products Corp. He replaces Bob Osburn who transferg to the Modesto-Merced area.

Nicholas J. Lane is the new asst. to the vp.-sales of the cement div. of Kaiser Cement, Gug J. Chavales.

Harry Mendenhall, exec. vp. of LMA, recently visited yards from Bakersfield to Clovis, Calif.

Bob Reed, Barr Lumber Co., Clifi Lance, A & A Building Materials, Ralph Eill of the credit assn. and Wayne Gardner, LASC, were among So. Calif';rnians at the Western Building Material Dealers Assn. meeting on pending legislation in Sacramento.

Ed Stratton is now heading up the Modem Materials Co. operation in San Diego. He had besn at their L.A. facility.

Jim Noreen is a new outside salesman for Custom-Fold Accordion Do.rs, Burbank, Calif.

Lon Reynolds, Reynolds Lumber Co., El Monte, Calif., wins the Hero Golfer award: on Saturday, July 25, he got a hole-in-one play-lnS at Arcadia, next day, he got another hole-in-one; that m&kes three in the past year!

lYilliam II. Walker is the new Bostitch rep. in the Ios Angeles area, according to Jack S. Hubbor4 new western sales mgr.

Glen Chasteerg Koppers Co., Wilmington, Calif., made a sales safari recently to northern California and the Paciffc Northwest.

Peter H. Koehler, exee. vI). of Evans Products and gen. mgr., nour has t}te particleboard div. under the forest products group. Jack W. Holdsworth has been narned gen. mgr. of the particleboa.rd div.

Vern Yeron has moved up to gpn. sales mgr. of Boise Cascades' timber and bldg. mtls. group, according to Earold S. Eaetman, gen. ma^rketing mgx. Richard A. Baynton has been appointed marketing services mgr.

Bob Cramer, Pacific Coast rep. for Caterpiller's forestry div., vacation/business tripped into L.A. recently.

Jack Millikan, Lane-Stanton Lumber, Industry, Calif., is vactioning in Omaha, Neb., visiting his son, a student at the dental school at Creighton Univ.

Witlnut DtloI For

How discounts qffect margins ond morkups

Cedar Specialties Ponderosa Pine White Fir cedar U pirc moaldingE slected, dokt"g and otbtr Wiahies

Also now producing kiln dried metanti, a product of Malaya. random length drawer sides and other furniture products

Senqte Heors the Bqnkers

Mortgage bankers generally. favor the Administration proposal to consolidate todayos proliferation of housing legislation. But, they warn that, without parallel action by the states, important areas of the nation could be cut ofi from mortgage credit for as much as three years.

Home finance industry views were aired in hearings in which the Senate Subcommittee on Housing and Urban Affairs considered the HUD-sponsored Mortgage Credit fusistance Act. The bill would drop re{erences to FHA, but promises to continue that agency's programs under the consolidation.

Everett C. Spelman, a Denver mortgage banker and vp. of the Mortgage Bankers Association of America, said present complexities discourage mortgage investors but, "We caution the Congress to take great care . lest the desirable present law be swept away with the undesirable."

J. E. Higgins Rebuilding HQs.

Plans for rebuilding their headquarters, destroyed by fire last year, have been announced by the J. E. Higgins Lumber Co. It will insure continuance of their almost 90 years in San Francisco.

James W. Higgins, president, announced construction of a headquarters and general offices building on the San Francisco site Higgins has had since 1940, adjacent to the existing warehouse and mill.

It will inventory hardwoods and other lugrber products for San Francisco, Marin and San Mateo counties. The Sacramento and Union City yards service the rest of northern California. MATERIAT HAltDUllG EOUIPMEI{T

dresigned speciffcolly for the retoil lumber & building moteriols deoler. Write or phone for our free cotolog todoy.

Younger Execs ot Simpson

Simpson Timber Co. has advanced younger men into top executive posts of the family owned forest products firm founded 80 years ago by Sol G. Simpson.

Gilbert L. Oswald, 50, vp.-lumber and plywood, was elected president, succeeding S. Henry Baconn Jr., 6lo now vice chairman.

W. G. "Gary" Reedo Jr., 31, was promoted from exec. v.p. to vice chairman and will serve with his father,

chairman W. G. Reed, 62, and Baeon in a newly created chairrhan's ofrce group responsible for corporate policyo fihancial direption and new business ventures.

Furman C. Moseley, 350 was elected exec. vp.

Club's Doy ot the Roces

A new kind of meeting was recently held by San Francisco's Hoo-Hoo Club.

Some thirty members celebrated a Day at the Races at the Bay Meadows Track in San Mateo.

Most spectacular play of the day was made by Art Wall, past presideng when he placed a two dollar bet on Shasta Chant. (Art says it wae the only horse with anything in its name relating in any way to lumber.) And his expertise paid off with a handsome $76.

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J?O. BOX 723 Ukiah,Galif ornla (7071462-%A7 Standnrd Lumfupom,paryL Inc SUGAR, PINE INCENSE CEDAR DOUGLAS FIR, P.O. Box 717-1144 Mines Avc. Montebello, Cclifornio 946& erSl 68s404r Slncr l9ol PONDER,OSA P!NE WHITE FIR, HEMTOCK P.O. Box 7061 1760 Solano Avenue Berkcley, Csllfornio 94717 {4r5t 527€661 Fezmuing QuaW Prodtrctp From Pickcrfu Lumbcr Corp. od o0iter RelJfrle Soarcr,s :.liF"''lt*i''tfi*

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Bqrs Chill Dompness

After the applause has faded, many a proud do-it-yourselfer soon finds himself left alone with his new basement paneling project while his guests retreat to a more cordial upstairs atmosphere. AII that work and expense and the "basement chillt' can still leak through the new-face cover up unless the homeowner seals it out once and for all.

System V-I2

able brackets at any point along a 50' length of heavy-duty wire, furnished with the kit. Price $24. Model V-110 is designed to remotely control up to 1500 watts of 120 volt floodlights. Kit consists of one. Iow-voltage switch and six feet of 110 volt cord with plug. As with Satellite V-12, lights are switched on and off by means of low voltage push button stations or by means of Satellite "250" radio control.

iterranean walnut flnishes, the units have a suggested retail price of $9,95.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Eo,sy To loy

A complete do-it-yourself program has been introduced by Robertson Carpet Corp. Components of the program include a patented do-it-yourself installation method and kit, carpets created for the market and sales aids.

Samples of the carpets and all other elements of the DIY program are housed in a standing display designed for in-store use.

Solves chilly problem

To solve this chilly problem, pan- eling insulation was developed by Conwed.

This insulation is designed for ap- plication in that slim space between I x 2 or 2 x 2" furring members on masouy walls where bulky insulation gets squeezed out. It's available in % " thickness and width to fit between furring strips spaced 16" on center.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

It's A Turn-On

A companion item for use with radio-controlled garage door openers is the protective satellite radio-controlled yard light system. This system, offered by Berry Doors, can be matched to existing garage door opener radios, or used as independent units. All can be remotely controlled from the automobile.

Model V-12, ready to plug into any home electrical outlet, consists of a transformer which reduces the 120 volt house current to 12 volts. Three floodlights which operate off the low voltage may be mounted with adjust-

WRITE: The Merchant Magazine, 573 So. Lake Ave,, Pasadena, Calif. 91101.

Wood You Believe?

An addition to any wall are these decorative milrors having 3lz" woodsimulated polyurethane frames, with precise detailing.

Available in cathedral, octagon and oval designs with clear, smoked or antiqued glass and brushed gold or Med-

D-l-Y carpet center

The Robertson method of installation employs a new type of double face tape. Robertson's "slip lok" tape method gives the do-it-yourselfer time to adjust the carpet-fit until the adhesive on the tape begins to take hold. He gains the extra time by ap- plying adhesive deactivator to the tape.

A step-by-step illustrated instruction manual is provided. The installation kit also includes: chalk line; utility knife; cutting board; and a bottle of seam adhesive.

Robertson offers five do-it-yourself carpets: two tweeds, two patterned lines, and a shag. They retail at $5.95 to $9.95. All are 12' wide nylon carpets manufactured with Comfortcore rubber backing.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101. Comes in three styles

CARVED LEAF paneling is an attractive way to brighten or accent any room in the home. Plastic finished Marlite is easily installed because each 16" x 8'plank is tongue and grooved. Carved leaf, which comes in light and dark tones, can be damp wiped clean.

WRIIE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Drywoll Tope

The Goldblatt Tool Co. recently purchased part of the Steel Corner Tape Corp., makers of flex corner drywall tape. Flex corner tape is now being made by Goldblatt.

The drywall tape can be used on any inside or outside corner, cathedral ceilings, arches, drop ceilings, splay

length and shape to fit your corner or angle. Apply the joint cement.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Mixer Center

Open the cabinet door, pull on the shelf, and your mixer or blender is up and ready for use in three seconds, with a popup mixer/blender center, available in Luxuria kitchens. manufactured by Long-Bell.

Applying Goldblatt tape angles around window returns, flat surfaces, and for reinforcing joints and corners.

This tape is ideal for joining drywall partitions to plastered walls in alteration jobs as well as repairing cracked inside corners and chipped outside corners on plaster walls. Flex corner has feathered edges that blend into the wall's surface.

The flex corner drywall tape is easy to apply. Cut the tape to the desired

Pop-up shelf

The mixer or blender can remain on the shelf at all times. When the mixer or blender is not in use, it is out of the way, out of sight, behind the cabinet door.

The mixer/blender center is available in I5", t8", 21" and.24" base cabinets, which also contain one top drawer.

The mixer/blender is available in all styles and finishes of Long-Bell Luxuria cabinets.

WRITE: The Merchant Magazine, 573 So, Lake Ave., Pasadena, Calif. 91101.

New Princess Line

High pressure laminate kitchen and bathroom cabinets by Conwed Cabinetry are designed for the apartment and remodeling market.

The Princess line offers key selling

Its uniform color and soft texture have long made Ash a favorite with cabinet makers. Especially when they order from Higginswhere they know they can get matching mouldings and plywood, plus lumber thicknesses uo to 4".

This is just one of 52 expertly selected hardwoods at J. E. Higgins Lumber Company, which offers Northern California customers 7 million ft. of kiln dried lumber and over 200,000 sq. ft. of warehouse.

A lumber for every purpose.

Weslern Lumber ond Building Mcrleriols I ERCHANT

advantages: high pressure (melamine) laminate surfaces on drawers, doors and face frames, sturdy hollow core panelized construction, long pull decorative hardware, and flush interior surfaces with baked-on white enamel for each cleaning.

AII shelves are 5/e" thick and fully adjustable; drawers ride smoothly on nylon guides. Hinges feature one screw adjustment for quick alignment.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

light My Fire

Manchester-Pierce freestanding fi replaces have been selected to match the graceful life style of the Sixty-Ol apartment-townhouse complex east of Seattle. Wash.

Mo,tching Moldings

A line of wood moldings that match the wood-grained hardboard paneling made by The Celotex Corp. are available.

A companion product, Room Groom wallpaper remover, will make three gallons of remover, enough to do the average room.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Lozy Suson

Long-Bell has introduced a 45-degree Lazy Susan corner cabinet with adjustable heavy-duty steel shelves and all-metal hardware.

It is available in wall cabinets and base cabinets. The wall cabinet has three revolving shelves. The base cab-

Matches Paneling

Molding dimensions are: casing, 7 and 10' lengths bY 2Y+"; stoP, 7 and 10' lengths by ]-&/a" I base, 8' and 10' lengths by ZYz'i cap, 8' by 7a"; shoe, 8 and 10' Iengths bY 11/16"; cove' 8 and 10' lengths bY 7/e"; batten, 8' by 1"; inside corner, 8 and 10' lengths by 1".

The moldings are packaged in one pattern, one color and one length per carton.

WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

inet has two revolving shelves, plus a top drawer matching those on other base cabinets.

Freestanding f ireplace

Accenting the soft luxury of the living room's appointment is the 34" rectangular fire chamber while the ceiling high flue provides the counterpoint for the natural wood-panelled walIs.

There are 271 Manchester-Pierce units in the first phase of the project.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91 101.

It's Squore

Buckingham Graphics designed and introduced the L-square. The L-square is like a T-square except that it has one shoulder.

By inverting the L-square and locking it against the left edge of a light table or drawing board, the instrrrment automatically comes to a level depressed 15 degrees below horizontal. A combination of perfect angles can be achieved with the use of a simple triangle and the L-square.

L-square is made of annodized aluminum. The hardened metal edge is impervious to razor nicks and dents from dropping. The die-cut design insures that the right angle squareness and the 15 degree feature are locked in.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Conopies ond Booths

A line of all steel portable shelters are being introduced by J. E. Francis Co.

Twenty-seven standard industrial models are available in 75', 2U and 25' spans of width and length in heights of 10', 12' and 14'. Models of like widths are easily ganged end-to-end for unlimited coverage.

Portable shelter-pak II's are usually purchased as equipment since theY are mounted on 5" diameter casters. The caster bracket at each corner column is designed to accept a chain anchor to deter wind drift.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Built-ln Meosure

Two products in the M&H line of decorating sundries are now packaged in metal pint cans with overlap for measuring proper dilutions. The labels incorporating the new M &H logotype are designed to atftact customer attention.

Room Groom wall wash is a concentrate that dilutes with water on a 75 to I basis. This safe (contains no tsp) cleaner renews painted walls and woodwork while leaving surfaces streak-free without harming paint or dulling enamel. This operation requires no rinsing or wiping dry.

Long-Bell 45-degree Lazy Susans are available in all styles and finishes of Luxuria kitchens.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Jusl o Few Tops

A few taps of a hammer are required to install a cross bridging rrianufactured by Timber Engineering Co. "Fas-Lok" bridgirtg requires no nails. It is available in nine sizes to accommodate 2x8, 2xl0 and. 2xl2 joists spaced 12",16" arld.24" on centers.

Manufactured from galvanized metal, Teco "Fas-Iok" bridging features special "lazy nail" projections at each end which are hammered into joists after subfloors are in place.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif, 91101.

Lqminoted Countertop

A display, 78"x15"x12'i, incorporating a sample of Bruce laminated wood countertop is available. Also available is an envelope stuffer, to supplement the catalog sheets and self-mailers previously offered. Bruce countertops are made of selected hardwood llz" thick, 25" wide, and in lengths from 16" to 96".

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

model

New LEtenatutr@

Build o Bothhouse

Plans for building a simple bathhouse for your swimming pool for about $75 worth of materials are available from Orlin Corp. Plans show how the simple structure can be built on si* "T" posts, and can even be raised of the ground to promote better ventilation and drainage.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Accenl Decoroting

Georgia-Pacific offers free its ,4ccent Decorating series of six idea brochures to assist remodelers and home handymen to select the right paneling idea for their project. The complete line of G-P prefinished paneling is covered in the series in many imaginative applications includ- ing the new wide-groove Dimension V line.

\T'RITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91 101.

Foil lt

Property identification labels of aluminum foil, ten on a strip, pressure-sensitive for convenient type- writer numbering in your own office are illustrated and priced in the newly published, free Seton catalog 70-B. Shown are 64 pages of new ideas, products and systems to save time and money for office, factory or institution.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Generql Cotolog

Speakman Co., offers a 110 p. gen- eral catalog covering the complete line of residential, commercial and institutional plumbing fittings and emergency safety equipment. The

color, hard-back book contains complete specifications throughout, product photographs and cutaway drawings and a complete price list.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif, 9l-101.

Rentol Rotes

T}ne 21st Ed,ition (1970) Cornpilation of Nationallg Aaeraged, 1969 nentul Rates is off the press. The 120-page "Green Book"-published by Associated Equipment Distributorsfeatures nationally - averaged monthly, weekly, and daily rental rates for more than 1,100 types of equipment, ranging from hand tools and scaffolding to cranes and mammoth earthmoving equipment.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Coloniol Styles

An 8 p., free, color booklet depict- ing six distinct Colonial styles, using a variety of clear western red cedar sidings is available from the Western Red Cedar Lumber Assn. It contains 15 color photos, plus text.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Goroges & Gordens

National Plan Service, Inc., announces a plan book 124 Garages & Garden Buildings. Included are carports, horse barns, snug ports for boats or trailers and attached garages. Detailed blueprints and lumber lists are available at a fee.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Why Lominqted Beoms?

Potlatch Forests, Inc. has published a free 6 p., color booklet describing

the types of bearns produced by the electro-Iam@ process for greater strength and durability; and providing general information on the species, grades and dimensions available.

WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Royolcote Progrom

Geared to a dealer's operations, a flexible merchandising program has been announced by Masonite Corp., for selling Royalcote paneling. It is adaptable for any size dealer, large or small. The booklet provides dealers with a step-by-step plan to implement a Royalcote sale, the last page detailing 25 tested suggestions to add excitement to promotion.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Hordboord Brochure

Fresh ideas for home building, remodeling and decorating are available in a new 24-page, color brochure from the American Hardboard Assn. Netu Dimensions In Liaing u;itlu Hardboard shows many ways to improve living rooms and formal areas, family rooms, bedrooms, baths, kitchens and storage areas with prefinished hardboard paneling.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Eslimoting Guide

A computer-developed 28 p. estimating guide, devised by OwensCorning Fiberglas Corp., tells countermen the exact amount of material needed; tables for room dimensions up to 50' x 50'are included.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91 101.

Posltlons wanted 25/ a word, mlnlmum 22 words (22 words : $5.50), All otherg 95, a word, mln. 20 words (20 words : $?.00). Phone number counts as one word, Boxed ads $1 extra. Fancy headllne or borders $2 extra. Box numbered ads add S1.

Glassfifffied Adventfisem@mts

HEIP WANTED SERVICES OFFERED

WANTED: experienced lumber lnside salesman. Must know lumber and hardware, Good opportunlty for rlght man' Contact George Myers, Hammond Lum' ber Co., Venlce, (213) 8?0-6?59 or 3925774. .Or wrlte P. O. Box 5236, Santa Monlca, Callf. 90405.

SAr.nS MANAGER wanted, Callfornia sawmlll producing 50 mlulon leet annually wants sales manager for both rail and truck shipments. About half thts volume trucks to Southern Callfornla market; so, good knowledge of this area essentlal. Submtt complete resume to box 46, c/o The Merchant Magazlne.

LUMBER SAT.nSMAN wlth maJor producer, dlrect mill shlpments, all species. Must have followtng retall dealers and lndustrlals. AU repltes strlctly confldentlal. Southern Calllornla area. Wrlte box 47, c/o The Merchant Magazine.

ExCnr.r.ENT opportunlty for aggresslve wholesale lumberman to work ln pleasent sunoundlngs for a well establlshed company located ln Orange County, Callfornla. Send re^ume to box 48, c/o The Merchant Magazlne.

SERVICES OFFERED

LIIMBER HAULING

c-Q TRUCKTNG CO., (213) RA 3-655? and RA 3-2138, ?15? Telegraph Road, Los Angeles, Calil. 90022.

Rtho(iunE

JOIINNY THE LUMBER LOAI) SIGN PATNTER

Speclaltzing ln danger tlags, sldeload slgns, lob cards, etc. John Weller's Prlnting, 1842 W. 169th St., Gardena, Calif. 9024?. Phone (213) 876-7522 or 323-7606.

POSITIONS WANTED

EXPERIENCED tn bulldlng material and soltwood retalling, take-off, credit admlnlstration. Deslre manager, asslstant manager or assistant to key executlve, Detalled reply. Prefer Bay area-central Californla wlth stablllty. Excellent health, college, 43, resourceful. Presently employed other fleld, Reply box 49, c/o The Merchant Magazlne.

BETAIL LUMBEBMAN, 20 years' expe- rlence in all phases buildlng materlals, seeks manager or asslstant manager position. Excellent background. Resume on request. Wrlte box 44, c/o The Merchant Magazine,

GAL WITII experience ln accounts receivable, credlt management, collecfions, typing, wlll relocate in Orange County or beach area. write box 45, c,/o The Merchant Magazine.

OVEB 20 YEABS experience retail, industrlal and wholesale lumber including sales and management. Some hardwoocl experlence. Available lmmediately. John Gray (213) 434-4633.

Names of advertlsers uslng.a box number cannot be released. Address all replles to box number shown ln ad ln care of The Merchant trf*gazlne, 6?9 So. Lske AYe., Pased€na, Caltf. 01101. Deadllno for copy ls tho 20th. To call ln an &d: (213) 792-4098.

BUSINESS OPPORTUNITIES

FOR SAr-n3 Lumber and bulldlng mate- rlal yard. Excellent locatlon ln Mother Lode Area, Establlshed 1934. Do-tt-your- self, contractor, lndustrlal and California State trade. For further detailed information, write H. F. Uhunger, Owner, Box 118, Route 1, Ione, Calllornia 95640.

ALL OB PART of complete LUMBER AND KILN DRYING BUSI. NESS. Speciallzlng ln hlgh grade clears and timbers. Buslness gross- ing $200,000 annually. To settle estate. Complete klln and equipment available for lease to good company. Contact Lyle Van Patten,321 W. 135th St., Los Angeles, Calllornta 90061 or call (213) 321-3681,

EQUIPMENT FOR SALE

FOR SALE-1959 Chevrolet three axle lumber truck wlth rollers. New motor, paint and rear end. Excellent condluon. $1,800. (415) 797-5450, ask for Adolph,

FOR SALE

1963 PETERBILT-flat bed, truck and trailer. 25O Cummlns engine, dual drlve, 4x4 transmlssions, Equipped for haullng and roll-off of lumber. Excellent condltlon. Contact Dan Guerin, Guerln Transpor- tatlon Co., 1348 No. Grove Ave., Upland, Calif. 91786 or phone (?14) 9A2-9944 (evenlngs),

NfltrMGHAN]T NNAGAZINtr tsUVtrRzS GUIDtr

[O3 ANGETES

I.UMBER AND TUMBER PRODUCTS

Al Peirca Compony ....,............-............(21 31 626-5601

Americqn Forsi Producti, TW&J Div.--(213) 773-9200

Americon For$t Prod., TW&J ..........Von Nuys (213) 786-7056

Bofre Coscode. Union lumber Region..(714) 511-0611 Connor lumber Sqler ...................-....(2131 681-2102

Coc Hsd lumber & Plywood ...........-.(213) 834-5261

Cowon Forest Industrie! --..................-..-(213) 451.5601

Dooley & Co. ...........,..........................(213) ED 6.1261

Essley & Son, D. C. ............................(213) RA 3-ll,l7

Eubqnk & Son, t, H. ..........................-.(2131 678-3887

Eugene-Williomette [umb6r Co. .-....-...(213) 678-6563

Fqr Wesl Fir Soler .....................-...-......(2131 245-31 3l

Fir & Pino Iumber Co. ..............-.........(2,|3] Vl 9-3109

Founloin lumber Co., Ed..........-..--.....-(2131 tU 3-1381

Fremont Forert Producls --.........-........-{213) RA 3-t643

Gof eher Hqrdwood Co, ...-.......-.-.- -.-l2l3l PL 2-3796

Georgio-Pqcific Corp. (lumber) ..........(2.|3) 686-0917

Gorgio-Pqcific Corp. (Plywod) ..-....-..(213) 968-5551

Georgio.Pocific Corp. ...........-.--...--.....(213) 686.1580

lbxberg lumber Soles .....................--.--l2l31 775-6107

Hill lumber Co., t\4ox .............--.-.--....(213) MU 4-2610

Hoover Co., A. t, ....-.,..---..--.-.-.--...-(213) 283-9078

Huff lumber co' """-"""""""""'-"-"-'(213) sP 3-'18'16

Hughes Lumber Soler Co...(213) 215-5553 & 244-5810

Lone-Stonton lumber Co. ..-.........-..-.-(213) 968-8831

Morquqrt.Wolfe Iumber Co. --...-.--.-...-.(213) 625-'1191

Muluof Mouldins qnd Lumber Co.......(213) FA1-0877

Neth Lumber Sqles, A. W. .--........-..(213) 872-1280

Orgood, Inc,, Roberl S, ........-..............-(213) 382-8278

Pocific Lumber Ca., The -......-.........-..(213) CU 3-9078

Pon A3iotic Troding Co., lac. ..............12131 268-2721

Penberlhy Lumber Co. .....................-.-(2131 tU 3-4511

Rolondo lumber Co,, Inc. .........-..(213) ZEnirh 9.8843

Rounds lumber Co, .-....-.........-..---....--.-(213) 686-0912

Reef lumbar Seryice ----....................(213) 232-5221

Simmons Hordwood lumber Co. ..-.--..-.(213) 723-6156

Simpson Euilding Supply Co. .............-(213) 773-8178

Soulh Boy Rodwood Co. .-.....-----.--.-..-(213) 860-7791

South Boy Redwood Co. ................(7t4) 637-5350

Srohl Lumber Co, ...............,..............(213i AN 3.68/t4

Stondord Iumber Co., Inc. .................-(213] 685 4041

Summil lumbor Co. ...-..----........---..----.-.(213) 636-571 5

Tqcomo Lumbgr Sol$, Inc. .-....--..--..--(213) MU 1.6361

Twin Hqrbors Sqles Co. .............-.-..-.--..(213) 625-8133

United Whlse. tumber Co. --...-...---.---(213) OV 5-5600

Uniled Stqtsr Plywood Corp. -.....-...-.-.(213) LU 3-3441

U.S. Plywood Corp. (Glendole| ...--.....(213) Cl 4-2.|33

U.5. Plywood Corp, (Long Beoch) --.-....-.-.-...HE 2-3901

Vonce lumber Co. .......-.-.-............-.--(213) 968-8353

Wendling.Nolhon Co. ......--..-..--.--.-.-..(213) CU 3-9078

Weyerhoeuser Compqny ........--...-.-.-...-(213) Rl 8-5451

Wqrehouse (Anoheim) --..--.---.---.--.----(71 11 772-5880 TREATED TUMSER-POt.ES_Pt I.INGS_TI ES

Koppers Conpony ....(213) 830.2860

Traled Pole Bulldors, Inc, ..-....-----......(7141 986-1166

MI t t woRK-DooRs-r our.DI NGs-

BUI I.DING AAATERIAIS_PAI NT_HARDWARE_ETC.

Americqn For*l Produch, TW&J Div...(2131 773-9200

Brl-Air Door Co. .......-...-.-...........-.....-(213) CU 3.3731

Bellw@d Co., The .....-------.-....-......(213) 629-3511

Bcverly lr{onufocluring Co. --......-....--..-12131 755-8561

Cqryed Doors, Inc, ---.........--....--.---...(213) 576-2515

Custon Millt, Inc, .---.--..-.-.-.......(213) 330-0649

Johnsm Pet-Dor, Inc, .....-...-.....--.----(2131 319-1971

llople 8ror., Inc, ..---..---.--.-.--.-.-..(213) OX 8-2536

Slroit Doq & Plywood Corp. .---...--..---{2131 CU 3.8125

Strolt Door & Plywod Corp, ............(2131 111.1511

sPECrAt SERVTCES

Berkot /i1f9. Co. .....-....-............-".........(21 3l 825.1 163

Californiq lunb€r Inspecfion Seryice(213) NO 5.5431

Chqrley'r Fsnca Co. (2131 338-1529

Coqsl Plonins Mill ...........,..................(2131 MA 2-l l8l

Crysiqf lomp Ports ....--.-...........-.......-...(2131 938-3756

NolPok Corp. ...-............-.-..-....-......-...(2131 LU 3-1056

Roth Young Penon{ Scrylce .....-..-.(213) 386-6102

So-Cql Commsciql Sta.l ...........--.......(213) 685-5120

IUMSER HANDIING AND SHIPPING, CARRIERS

C.Q Trucklng Co. .........................-........(2t31 723-6557

l.. lumb.r Houling ...-....---........-,..(2.| 3) 596-1555

SOUTHERN

RIVERSIDE & ONANGE COUNTIES AREA

Americon Decorotive Products ..----..-----.(71 11 623-8317

Americon Forest Products, TW&J Div...(213) TR 5-t550

Bellwood Co., The -................-..--.........(71,1) 538-8821

Boise Corcode, Union Iumber Region..-.17 1 1l 511-0641

Fremon & Co., Sfephen G. .,..--.---..(714) OR 3.3500

Georgio-Pocific Worehouse ...--...-..--...17141 OV 4.5353

Horbor [umber (Al Witson) .....--..----.l7t1l OV 4-8956

Hobbs Woll lumber Co., lnc. -..--.-.......(7lrt) 511-5197

nlond lumber Compony --.-...-..---.-.-...(7111 TR-7-200t

Morquorl-Wolfe Iumber Co, -..--...-..-..-.(213] 625-1191

Pomono Plonins A{il1 ....:-...-....-.-....-----..17|11 629-2563

SAN FRANCISCO

Anericon Foresl Products, TW&J Div.--(415) PR 6-,1?00

Boise Coscode. Union Iumber Reeion..(,tt5] SU l-6170

Dousfos Fir Lumber Co. --....-.-.........-.(415) DO 2-6027

Forsylh Hordwood Co. -.-.--.--........-..-..-.,(415) 282-0151

Georsio Pocilic Corp. -----.--.-..-.-..-.-.-.-..(/rl5) 871.9678

Hollinqn Mockin lumber Co. -..-.---.---..(,{l51 167-8110

Hissins Iumber Co., J. E. -....-........----(415) VA1-8711

Hobbs Woll Lumber Co., tnc. -.....-....-(4t5) Ft 6.6000

ldmon Iumber Co. ..-..........-...-.....-....-.(415] YV 2-1376

Pocific Iumber Co., The -.-........-..-.-....-(415) 771-1700

Portmino Lumber Co. -.-....---.--..-....---.-.(,{15} 421-5190

Rolordo Iumber Co., Inc. -...--.-...-.-....(415) 462-0600

Silmorco Inlernotionol (AFPC) -.---.--(/tl5) 776-1200

United Stotes Plyword Corp. ...,.-......--(415) JU 6-5005

Wendling.Nqthon Co. -.......-.-.-.........(415) 5U I-5363

SASH-DOORS-W I NDOWS-MOUt Dt NGS

BUI !DING MATERIAIS_PAI NT-HARDWARE_ETC.

TREATED I.UMEER-TOIES

Koppers Co., Inc. --.--..--....-.-..-.-------..----.(,1151 692-3330

Wendling-Nolhon Co. ....................(/tl5) SU l-5363

SPECIAT SERVICES

Redw@d Inspe<iion Seryice .-...........-............EX 2-7880

GREATER BAY AREA

I.UMBER AND I.UMBER PRODUCTS

Ameri<on Foresf Producls, TW&J Div.-.(,{l5} SY 7.235t

Arcoio Redwood Co. (Burlingome) ..--.-(,t15) 3,12-8090

Atkinson-Slutz Co. .-.-........-..-.-..........(415) 345-162,| Bellwood Co., The .-..---.-.-.-..-.-.-..--.......-(4081 356-2600

NNtrRGHANT NfiAGAZINE BUYtrR'S GU[8tr

WASHINGTON

WHITE CITY Alder Monufocluring Co. ...,---.,-..,--...--(503) 826-4088

TONGVIEW

lnt'l Poper Co./l-ong-Bell Div. .-.-.......-(206) 423"211O

SEATTTE

Keler & Assoc., Clyde P.

Georgio-Pocific Corp,,,-.--..

Iewis Co., Polmer G. --..-.-..,-.........--.,--(206], 624-6661

Sim$on Timber Co. ..-......-....-,,..-.-..--(206]. MU 2-2828

Tumoc Iumber Co. -.,.-.--.-.-.-..-.-..-..--...-(206) Al 3-2260

U.5. Plywood Corp. .....--........-.......-....(206) PA 2-6500

Weyerhoeuser Co. ..............(206) P A 2-7O t 5

SPOKANE

Georsio-Pqcific Corp. ......,----..-----,-----(509J- KE 5-2917

Lundsren Deolers Supply, lnc. .-.---.---(509) MA7-2126

Weyerhoeuser Co. .-....--.-.-.-.--..----,......--(509) KE 5-2162

TACOMA

Georgio-Pocific Corp. ------.--.

Weyerhoeuser Co. ............----

Americon Forest Producfs, TW&J Div..,(503) 342-5128

GRANTS PA55

Twin Horbors Solq Co. ..,..--.,-..-.----.-.-.,(503) 179-4656

LAKE OSWEGO

Arthur A. Pozzi Co.

AAEDFORD

Fountoin Iumber Co., Ed -.--....,...---...--(503) 535-.|526

Wendlins-Nothon Co. -.-.-------,..-...--------1503) 772-7063

PORTTAND

Dont & Russell, Inc. ...-.--.--.-.--.---.----.--.(5031 CA 6-2311

Ensinered Softwood Products -.---.-.(5O3) 228-2356

Evon5 Products Co. -.,..,.,..--.,..........--..--(503) 222-5592 Forest Fiber Products

OREGON BEND Brooks-Scon lon coRvAu.rs ...........(503) EV -2-251 1

Con-Fob Equipment Co.,----....-.-..,-...--.-.l5O3I 7 52-2955

EUGENE Al Peirre Compony -.--.........,-...--.-........(503) 342-3663

Eugene-Williometto Iumber Co. ---.--.-(503) 345-0l,ll

Fremonf Forst Productr ....-.......-...

Georgio-Pocific Corp. ........---.......

ROCKY MOUNTAIN

534-6191

Woyerhoeuser Co. ----....---.--.--.".,.----.-...-(303) 133 -857 |

OBITUARIES

nussEtt tl. ttts

Russell H. Dlls, president of Willits Redwood Products Co., Willits, Calif., died July 20 of injuries suffered in an accident when a truck collided with his car. He was 69.

Mr. Ells was treasurer of the National Forest Products Assn. He had served as both president and chairman of the board of the association in 1967 and 1968, respectively.

He was a native of Ukiah, Calif., and a graduate in engineering of the University of California at Berkeley. Mr. Ells first operated a timber engineering business in the Willits area.

He was plant manager of the Sage Land & Lumber Co. and, with a partner, founded Willits Redwood in 1946, having purchased the assets of Sage.

He was president of the California Redwood Assn. from L955-57 and served on its board of directors since 1951.

Mr. Ells had been a director of NFPA and aetive on a number of committees. He was a member of the economic council of the forest products industry and was elected NFPA treasurer last May.

He represented the redwood industry of the California State Board of Forestry and had been mayor of Willits from 1948-50.

Mr. Ells is survived by his widow, Viola; daughter, Mrs. Kathleen Lewis; son. Michael.

cllARtEs GHtEsttAll

Charleg Cheeseman died June 1 following a brief illness. He was 76.

Mr. Cheeseman worked in the lumber business for about 20 years. At various times he represented Standard Lumber, Pickering Lumber, Weyerhaeuser and other companies,

A native of Kansas, he resided in California for 50 years. He spent four years in retirement in the Southern California desert community of Norton.

Mr. Cheeseman was owner and founder of the Kirkby Co., Covina, Calif., along with his wife, son and nephew.

Survivors are his widow, Ada: sons, Charles L, and Marvin; brother, Eugene; sister, Minnie D. Thompson and nephew, Wilbur Cheeseman.

sGT. Tfl0ilAS P00rt

Sgt. E-5 Thomas Poole was killed in Cambodia one day before his unit was scheduled to pull out. He would have been 2l on July 2.

Sgt. Poole ig the son of Mr. and Mrs. Tommy Poole, manager, Carter Mill & Lumber Co. (see The Merchant, May, 1970, page 8-9).

Born in Mississippi July 2, 1949, Sgt. Poole lived in Inglewood, Calif., most of his life. He graduated from Morningside High School in 1967 and

was drafted while attending El Camino College.

He had tried to join the Air Force and the Navy but was rejected for a heart condition. Sgt. Poole had rheumatic fever when a child.

During his years at Morningside he was able only to padicipate in swimming and wrestling despite an athletic build.

In addition to his parents, he is survived by his widow, Christine; sister, Claudia Sue; brother, Gerald Lee; grandparents, Mr. and Mrs. Truman Smith and Mrs. Jessie Poole.

ilonY ARIilUR ilr0Ens0rl

Emory Arthur "Andy" Anderson died July 1?.

Mr. Anderson, a native of Minnesota, had been in the lumber wholesaling business in California for 22 years.

He is survived by his sons, Richard, Tacoma, Wash., and Don, Reseda, Calif.; sisters, Alice O'Keefe, Covina, Calif., Violet Friedheim and Sally Mans, both of Minneapolis, Minn.; and three grandchildren.

EDWAND I. HODGES

Edward T. Hodges, a lumber industryman from the time he was 16 years old, died July 11.

After his discharge from the U.S. Army in 1949, he started Hodges Wood Products Co. He had been retired for the past 10 years.

THE KEY CORPORATIOil

191 No. Lilac. Box 189 Rialn, Calil. Teleplnne Area Code 714 875-2060

REACHTJ,il':; The Merchant