Union Redwood Shingles are back.

After a five-year vacation from the marketplace, fine redwood shingles are back to make any roof or sidewall a work of quality. Union Redwood Shingles are now available for immediate shipment in LCL or mixed cars.

Manufactured to meet all the requirements of Oommercial Standard CS31-52 as issued by the U.S. Department of Commerce, Union Redwood Shingles are No. 1 Grade, vertical grain, clear all-heart. Carefully produced in our own plant with smooth-sawn faces and backs in 16" length with corresponding S/2-inch butt thlckness. Packed in standard sized strapped bundles containing an assortment of random widths.

Union Redwood Shingles can bring you additional profit by broadening your roofing and sidewall line. So let us know what you need. Phone Pete Parrish in Santa Ana (714-542-5669) or Bob Shannon in San Francisco (415-781-61 70).

Member California Redwood Association.

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YARDS ATt OVER THE WEST FIND FORMUTA WORKS

, HERE'S a formula which promotion. rr minded dealers are using to increase ' sales of hardwood and grain-print wall . paneling:

(t) Hold a "How to Panel Your Wall" ' clinic at the retail yard on a Thursday or Friday night for 75 to 150 interested ,. homeowners.

(2) Follow up with a Saturday truckload paneling sale to take advantage of 1 their new-found "appetite" for paneling.

Over fifty western yards have followed this W'eyerheuser Co. "formula" in the past year with measurable sales results. r The packaged clinic and truckload sale , program, complete with newspaper and radio advertising, sigrrs and presentation scripts, has a step-by-step checklist o{ details for a successful weekend paneling promotion.

Many yards have held truckload sales r and how-to demonstrations as separate ,, events. The idea of combining the two :' into a weekend paneling "event" is paying io, off for W'eyerheuser dealers.

Yard managers report amazement at the size of the turnouts for the evening clinics. Even though the ads stress that reservations are necessary, overflow crowds of up to 150 have turned out for some

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Paneling schools held just before truckload sales are proven onetwo punch to get customers to buy. Preparation, set up and staging are done with supplier's help. Measurable sales increases resu lt.

clinics. In some cases, it's been necessary to hold a second clinic to take care of the demand.

Truckload Sales have netted from $300 to $3,000 in paneling volume. Most of the Saturday events have cleared $I,000 in sales.

Although dealers and Weyerheuser sales personnel are happy about the increased sales volume, they also report that the clinics and truckload sales pay ofi by making their people more knowledgeable about how to sell paneling.

Working closely with yard management, the company prepares the newspaper ads and radio commercials, usually sharing the cost with the dealer. They also bring a truckload of paneling to the yard, and their salesmen are on hand to help with the clinic and truckload sale. The company supplies paneling literature, registration cards for consumers who call in to reserve space at the clinic, a truckload paneling sale sign and a door prize.

The dealer's part of the ooaction" includes supplying coffee and donuts for the guests at the clinic, renting chairs and PA system, and cleaning out space in the yard to seat 60-150 people for the clinic. The dealer builds an 8 x 12' stud wall with window and door openings for the paneling demonstration, and makes follow-up telephone calls tlranking those who attended.

The dealer also arranges for a knowledgeable, articulate spokesman (usually a local builder or carpenter) to put on a paneling demonstration. The spokesman usually follows the outline in Weyerhauser's t'How To Panel" brochure.

They report that even though space is often limited, it is preferable to have the clinic a, the yard,. Holding it at a downtown hall or theater is not as helpful to the dealers, because customers can forget who sponsored the event and may buy their paneling somewhere else.

Experience learned from many clinics indicates that the demonstration area should be raised 6-8" ofl the floor and be well lighted for good visibility.

A six-column ad featuring the clinic and sale is usually run on the Monday preceding the clinic, followed up by a small reminder ad on Thursday. The ad urges interested homeowners to call in to reservi: their space at the clinic. As prospective attendees call in, dealer personnel register them on the cards and put the cards into a box for the future drawing of the door prize. The cards also give the dealer an accurate count of how many will attend, so that he can ('sug efi" the attendance when it reaches the maximum point.

The actual demonstration at the clinic shows how to start in the corner with panel application, how to cut the necessary door and window openings, applying adhesive, nailing, and applying moldings.

Additional sales points made during the how-to demonstration:

(I) Don't buy the cheapest paneling you can find if you expect to put it in your living room or den and want to show it ofi proudly to your friends.

(2) Your walls are more visible than your .floorg but quality paneling costs about half as much as a good grade of carpeting.

(3) If your noom is dark, choose a light species of paneling to "cheep it up." Homeowners often ask questions for 30-45 minutes after the formal 'ohow to" paneling demonstration.

The success of the paneling clinictruckload sale format is confirmed bv tle large number of dealers who have scheduled second and third clinics after their first event.

Here is a partial list of western yards which have sponsored Weyerhaeuser paneling clinics and truckload sales: Hayward Lumber Co., Pacific Grove, Cali{.; Minton's Lumber & Supply, San Jose & Mountain View, Cali{.; Jenkins Lumber Co., Salinas, Calif.; Buena Park Lumber Co., Buena Park, ,Calif.; Everett Lumber, Greeley, Colorado: Burton Lurnber and Hardware. Salt Lake Citl Utah; Bestway Building Center, Provo, Utah; Perris Buildlng Centero Perris, rCsllf.; Anawalt Lumber Co., West Ine Ang€les, Calif.; The Work Bench, Denver, Colorado; Blanchard Lurnber Co., North Hollywood, Calif.; Foster Lumber Co., Vallejo, Calif,; Silvera Lumber Co., Antioch, Calif.; Seattle Lumber, Renton, Wash.: Midway Lunber Co., Seattle, T[ash.; Greer & Thomas Lumber'Co., Seattle, Wash.; Parker Lumber, Bremerton, Wash.; Lakewood Lumber Co., Tacoma, Wash.; Conrad Lum.ber, Coos Bay, Oregon; Ace Building Supply, Vanoouver, Wash,; Orchards Hardware Co., Vancouver; Woody's Building Supply, Olyrnpia, Wash.; The Plywood Center, Beaverton, Oregon; and Square Deal Lumber Co., Springfield, Oregon.

Here's your opportunity to get in on the nationwide demand for the EUBANK BUILT-lN IRONING BOARDS. Wife approved for new construction or remodeling.

Features include - Swivel support of cast aluminum to allow a wide arc of useability / 3/C'plywood construction / Easy installation by customer / and much, much more.

The unit can be displayed for easy demonstration. Place your order now and be sure to anticipate a large demand for this popular, high quality product.

Sold Coast to Coast

L.IL

It $^/ivels. then folds away when not in use.

A SON,INC.

Board paneling creates \Marm and individual interiors

Lumber paneling provides a prestige finish that is on the rise for commercial and residential interiors. Why not extend your promotion of paneling for homes to businesses as well? Urge your remodeler customers to tap the potential among business firms located in your trading area.

Thousands of commercial spaces each year across the country, ranging from attorney's offices to corporation headquarters, from coffee shops to cleaners, are being remodeled to present a friendlier face to their clientele, as a kindlier place for employes.

Shelter and design publications stress the prominent role that wood plays in interior decor. Solid paneling-which can only mean boardF-can be decoration enough, whether rooms have flat walls or many builtins. It handsomely sets ofr pictures, plaques, clocks and calendars; it humanizes a room full of machines.

You can promote interior paneling in rnany ways. But the best means might be to encourage and help your remodelers to do this job. Commercial interiors can be a profitable field.

Give your patrons a chance to see lumber paneling. Your own offices or counter area can serve as a sales-boosting example. Sheet paneling hasn't yet licked the fabricated look. But boards can take quite a range of elear or tinted finishes and stilt display the grain and tones of naturalwood, Rough surfaces are really "in" now.

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Promote exciting and "in" idteriors for b=usiness and residential applications with paneling of board lumber thousands of remodeling opportunities another prof itable "i mprovement" market.

As a dealer, you know the variety of species, board widths, edge and groove pat, terns, and surfacing that you have in stock or can readily procure from suppliers. With just a little thought and with the help of literature offered by producers and their associations, you can set up quite a repertory of paneling ideas to show your customers.

A leading source of free paneling literature and information is Western Wood Products Ass'n., Yeon Bldg., Portland, Ore. 97204.

pan€ling accentude narrov, high+eilinged space. Accent stripe is tackboard painted bhk.