Western Lumber aBuilding Materials

MODI]ST LOOKING YARD SETS OUT TO WOO RETAIL TRADii

NEWS BRIEFS PAGE GIVES A FAST LOOK AT EVENTS

WESTERN YARD'S SUCCESSFUL FORMULA SELI,S I'ANELING

ROARD PANULING CAN MEAN NEW SAL!]S FOR DEALERS

PROMOTION.MINDED YARD CONCENTRATES ON PROFIT

LUMBER PRODUCTION FIGURI'S CONCEAL SURPRISES

THE SINGLE ITEM SALE-SMOOTH SELLING SERIES

DISTRIBUTOR INCOMII INCHES OVER TWO PERCENT

BUILDER EFFORTS THWARTED BY FINANCING SQUEEZE

WOOD INIIORX{ATION BUREAU PROGRAM SADLY DEAD

HOO-HOO REDWO.OD GROVE DEDICATION UPCOMING

SAN FRANCI[]CO CLUB DIGS UP OLD DINNER MENU

T.EDERAL GOVERNMENT'S EFFECT ON LUMBER INDUSTRY

Cedar Specialties cedar 6 phrc mouldings;

Aasoclnto llditot &nd

Iiepbesentatiyes

NOIiTIIERN CALIFOIiNIA I} PACII'IC NOIiTHWDST

Cal Wood, advertising and news, 5 Genoa Place, San Francisco, Calif. 94133. Phone (415) 391-0913. San Franciaco Billing Office, 2030 Union St., San Francisco, Calif. 94123. Phone (415) 346-6006. solrtiltiliN cALrt'otiNta

I'ed Tiss, advertlslng and news, 5?3 So. Lake Ave., Pasadena, Cali- fornia 91101, Phone (213) 792-3623 or (213) ?92-4098.

NIIW YORlt llul l(, Poritz, advertlslng and news, 369 Lexlngton Ave., New York. New York 1001?. Phone (2r2i MO 1-0380.

MIDIVES'I

.Ierry Crubbe, advertising and |rc,ws, P. O. Box 13, Xenia, ohio 45385. Phone (513) 372-6471-.

DDITORIAL OFI'ICES

WI'STERN LUMBER & t]UII-I)[NG

MATEIIIAI,S NIERCIIAN'f is pub- lished monthly at 5?3 So. Lahe Ave., Pesodena, Calif. 9ll0l, Phono (213) ?92-362S or (218) 792-4098 bv California Lumber Merchant. Inc. Please address all correspondence to Edltorial Offlces. Secondclass Dostase rates Dald at Pasadena. - Callf,, and addltlonal offices. Advertising rates upon request.

Srrbscrilrtion llates-U.S., Canada, MOxico- an(l I.atln Amerlca: $4one year: Sl - two years; $9 - three years. Overseas: $5 - one Year; $8' two years. Slngles coples 50/. Back eoples ?5/ when avallable.

Subscbiptions

(-;lrlurr{o of Addreus-Send subscrlp- tion drdels an.l address changcs to Clrculatlon DeDartment, western Lrrmber & Buildlns Materlals lut'rchant. 573 So. Lake Ave., Pasa' dena. Callf. 91101. Include address label'from recent lssue lf posslble. Dlus new address, zone number or ilp code.

Tlro lferclr:rnt lll&sazino Serves the members of the:- Arlzona Retall Lumber & Builders suPPlY Assoclation. Phoenlx; Lumber Mer' chanLs' Assoclatlon of Northern Californla. Los Altos; Montana Buildins Materials Dealers Asso' ciation.- Helena: Mountaln States Lumbei Dealeri Assoclatlon, Salt I-al(e Cltv and Denver; Lumber Associatldn of Southern Callfor' nia. Los Anseles: Western BulldIng Materlal- Assoclatlon' Seattle. THE MERCHANT is an indepenilent 'tnagazine published rnonthla !'or those members of the lumber and buitdins ir,ateriale industries uho nied end tDant factual, accurate news and, an obiectioe ano,Iusis ol eaents and Products of c6nceri to them 'in business'

Ponderosa Pine White Fir sehcted decking dnd otlter specfultir.r

Also now pioducing kiln dried meranti, a product of Malaya. randomlength drawer sides andother furniture products

Laminated Timbers, Stairtreads, Bench Tops

Western Red Cedar-All Grades

Roof Decking-All Species, All Sizes

Incense Cedar and Lam-Loc Pecky Cedar

Clears-Douglas Fir, Hemlock, Gedar

Dry Douglas Fir-Selected Commons

Starter Board and Paneling

Fencing-Pecky and Solid lndustrial ltems

Buying Reminder

Studs, Dimension, Sheathing

Cutting and Timbers

School Specifications lndustrial ltems

Clears

Starter Board

Siding and Fascia

Laminated Timbers- | ncluding Curves

It's easy to forget that right here in your own backyard, there's a source for practically every construction lumber item your customers use. Several million feet of wood is stocked in a wide variety of species in our Los Angeles distribution yard, close to freeways for quick pick-up. Add to this a facility which can provide you with laminated products, detail milling, resawn faces, decking, siding, paneling, overhang...you name it! Then, there's our mill buyers who provide another plus when you need large shipments or something special that just isn't available in town. They're up on market conditions, the mills offering competitive prices and the ones who can deliver on time. Doesn't it make sense to call Fountain flrst?

A Serious Loss toOur Industry

.ftHE RECENT demise of the Wood Information

I Bureau of Southern California is yet another dismal example of the lumber industry's failure to go much beyond lip service in the interests of wood promotion. What too many fail to understand is that their interests, and wood promotion's interests, are identical.

The IVIB program, at least in its early stage, appeared an effective way to raise money and use it wisely for local area promotion. WIB was funded, basically, by a union contract ttrat took 14 from labor, 16 trom management, placed the money under the sole control of management, and directed that it be used locally in the common cause of promoting increased wood use.

But as always, problems began to appear as the program gained form. This group didn't perform as that group had hoped, this person did or did not do or say something or other. Dissatisfaction came early when neighboring union bargaining units failed to add the wood promotion clause to their new contracts. A cast of gloom came over the program; enthusiasm and a seeming lack of future inexorably drained hope.

Like many early deaths, it was needless. Perhaps it was inevitable. Needless because most of the program's problems were solvable and inevitable because the lumber industry has yet to realize that wood promotion is essential if it expects to retain the shape of the business in something approaching 'its present form.

One thing should be stressed. WIB's troubles were not due to the failure of any of the management people who took an active hand. They deserve our commendation for their unstinting efiorts for the program. That the program failed faults them not at all. Rather it indicts the industry for iollec' tive failure to voluntarily insist that the wood promotion clause be included in union contracts or a substitute found.

It isn't enough to pass the buck. The issue involved is too important. Our industry should be at a stage of marketing maturity where it grasPs the necessity of wood promotion; where it can sublimate intra-industry squabbles for the common good; where it can get together to save those markets not already lost to substitute materials. It appears thar day lies far ahead.

Let's Toke o Closer look

NTATIONAL Gypsum distributing dirty pictures? r \ Feelthy wallboard?

Well, yes and no. It seems that when the bluenoses of New Jersey saw Beatle John Lennon and his wife pictured stark naked on the cover of their new record album, they had a fit and ordered the album covers seized.

Eventually, the 3,300 covers ended up being finely ground into material for the National Gyp. wallboard and getting distribution, sort of, after all.