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By R0SS KINCAID executive vice president

OR THE NEW employee with limited or no experience, the Programmed Learning Course-Construction, Estimating and Blueprint Series is proving to be a most practical education and training tool.

He learns at his own pace, in his own spare time and by e method of doing rather than just reading. It's interesting and essential background knowledge for selling building materials efiectively.

If you have employees who need this type of training, the WBMA office or the WBMA field stafi men can give you more information. W'hy not join these ten member firms in upgrading your sales people with the Programed Learning Course: Arrow Lumber Co., Anchorage, Alaska; Bellingham Sash & Door Co., Bellingham, Wash.; Boise Cascade Corp., Boise, Idaho; W. J. Conrad Lumber Co., Coos Bay, Oregon; Greer & Thomas Lumber Co., Seattle, Wash.; Home Lumber, Inc., Sunnvside, Wash.; Independent Lumber Inc., Fairbanks, Alaska; Olson Lumber Co., Seattle, Wash.; Plywood Distributors, Inc., Spo-

kane, Wash.; Willows Lumber Co., Puyallup,Wash.

Newly built facilities of Western members reflect the confidence in the industry and its ability to aggressively merchandise at a profit.

Knoll Lumber & Hardware Co., Kenmore, W'ash., has built an exceptionally strong consumer and builder business in the community since starting on April 1, L944. Catl Knoll, WBMA past president, believes it is necessary to serve customers quickly, efficiently, fairly. To do so, merchandise must be available, attractively displayed and sold by knowledgeable and courteous personnel.

During the short time since opening the new store, Carl said the results have been very encouraging. The attractively displayed merchandise has developed substantial increases in store sales. Proper and adequate lighting is very important, according to Carl, and one of the most satis{ying results of the new store is the lift in morale and attitude it has given to all the people in the organization. Our congratulations to CarI Knoll and, the Knoll Lumber & Harilware Co. We wish thern continued, success.