Increase explsure of your compnny and products throughout the distribution channel,

Select the best advertising vehicle for your company to target-narket a particular region or market segment-or choose multiple publications to reach the entire industry, nationwide.

The frllerchant Magazi ne, 8S-year-old tnade magazino reaches LBM dealers and whofesalers West of the Rockies. Ihe Merchant Magazineis primarily a paid publication, ensuring high readership.

Tradels Preview: NAWLA Traders Market

Each year, a specialsupplement target$ LBM buyers in conjunction with each fall's NAWI-A Traders Market. The supplement is inserted into the October issues of both BPD and The Merchant, providing circulation of over 21,000. Discounted advertising rates include an expanded company and booth listing.

Deluxe lndustry Calendar of Events.

The Deluxe Industry Calendar of Events is packed wilh hundreds of industry events, encouraging buyers to retain and constantly refer to it throughout the year. Consequently, each month's sponsor receives a full month of exposure. The full-color, 12month wall-hanging calendar is inserted into the December issues of both BPDandThe Merchant. providing a circulation of 21,000+.

For rates and more information, contact Alan Oakes or Chuck Casey at (949) 852-1990 aioakes@ aol.com, ccasey @building-products.com