The Lumber Association of California & Nevada presents "LACN & You - Building a Golden Future Together"

November 4-6,2004

LACN Convention Speakers Include:

. Trevor Matich, LACN Keynote Speaker, l2-year NFL Veteran, NFL First-Round Draft Choice, College National Champion and A1lAmerican, "Strength in Numbers: Develop Your Company's Winning Attitude." Trevor connects uplifting stories of NFL successes with the day-to-day battleground of business, He shares his unique insights from the edges of the performance envelope, teaching how to excel at work and life. It is a lively, humorous, provocative journey, and you will be thrilled to have taken it with him.

at Embarcadero center

Dr. Thomas Bonnicksen, National Forestry and Forest Restoration Expert, "Fixing Our Forests." Dr. Bonnicksen is among the nation's foremost forestry experts and will address the forest ecology issues that affect lumber retail businesses today, highlighting the need to restore and sustain our forests while delivering wood products.

. Greg Stine, President of Polaris, Inc., "Branding and Marketing Essentials." In the lumber industry, the job of a strong brand is keeping your product or service from becoming commodity in the marketplace and reducing your profit margin. Learn the elements of a strone brand and how it affects your overall marketing strategy.

Saturday, November 6

8:30 a.m. Greg Stine

10:00 a.m. Roundtable discussions

For more information on attending the convention, please contact the Lumber Association of Califomia & Nevada at (916) 369-7501or visit us at wvvVr.lumberassoc.com lxcLuorruc fncrn Suprn l-forsrs, G13000 BEAMS, Rrl,reonRo,

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